Home > Market Research > Media & Entertainment > TV International Sourcebook 2010

Table of Contents

Market Study
Published: October 2009
Pages: 402
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 595.00   Buy Now!
Research from: Informa Telecoms and Media
Sector: Media & Entertainment

Presented alphabetically for easy reference, TV International Sourcebook 2010 gives you hard data across the global industry, including:

• TV databases for all of the major territories, featuring year-on-year subscriber figures, subscription revenues and average subscription costs across pay TV platforms
• Channel profiles - country-by-country, track daily hours of broadcasting, household penetration rates and revenue source for the national channels
• Viewing and programming - gain access to vital information on average daily viewing, share of viewing by channel, split of transmission hours by programme genre, top 10 programme listings as well as programme budgets for leading national channels
• Pay TV figures - including growth and penetration rates across all pay TV platforms, subscriber figures by operator and subscription revenue data
• Advertising data - track advertising expenditure, share of advertising revenue by channel, top 10 advertisers and product categories and TV advertising limits
• Company specific data - access subscriber information, financial highlights and ownership structure information for many of the leading broadcasters
• IPTV figures - including penetration rates and broadband data to enable you to track this booming sector
• Comparison tables and rankings for all of the featured countries.

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Table of Contents

S U M M A R Y . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
Global digital TV homes . . . . . . . . . . . . . . . . .1
Global TV households (000s) . . . . . . . . . . . . . .4
Global digital TV households (000s) . . . . . . . . .6
Digital TV households as a % of total TV households . . . . . . . . . . . . . . . . . . . . . . . . .8
Global primary digital terrestrial TV households (000s) . . . . . . . . . . . . . . . . . . .10
Primary digital terrestrial TV households as a % of total TV households . . . . . . . . . . . .12
Global total digital terrestrial TV households (000s) . . . . . . . . . . . . . . . . . . .14
Total digital terrestrial TV households as a % of total TV households . . . . . . . . . . . .16
Global digital free-to-air satellite households (000s) . . . . . . . . . . . . . . . . . . . . . .18
Digital free-to-air satellite TV households as a % of total TV households . . . . . . . . . . . .20
Global digital cable TV households (000s) . . .22
Digital cable TV households as a % of total TV households . . . . . . . . . . . .24
Global digital pay DTH households (000s) . . .26
Digital pay DTH households as a % of total TV households . . . . . . . . . . . .28
Global pay IPTV households (000s) . . . . . . . .30
IPTV households as a % of total TV households . . . . . . . . . . . . . . . . . . . . . . . .32
Global rankings by TV households at end-2008 . . . . . . . . . . . . . . . . . . . . . . . . .34
Global rankings by digital TV households at end-2008 . . . . . . . . . . . . . . . . . . . . . . . . .35
Global rankings by digital TV households penetration at end-2008 . . . . . . . . . . . . . . . .36
Global rankings by digital terrestrial TV households at end-2008 . . . . . . . . . . . . . .37
Global rankings by digital terrestrial TV households penetration at end-2008 . . . . .38
Global rankings by digital free-to-air satellite TV households at end-2008 . . . . . . . .39
Global rankings by digital free-to-air satellite TV households penetration at end-2008 . . . . .40
Global rankings by digital cable households at end-2008 . . . . . . . . . . . . . . . . . . . . . . . . .41
Global rankings by digital cable
penetration at end-2008 . . . . . . . . . . . . . . . .42
Global rankings by digital DTH households at end-2008 . . . . . . . . . . . . . . . . . . . . . . . . .43
Global rankings by digital DTH penetration at end-2008 . . . . . . . . . . . . . . . . . . . . . . . . .44
Global rankings by IPTV households . . . . . . .45
Global rankings by IPTV penetration at end-2008 . . . . . . . . . . . . . . . . . . . . . . . . .46
A R G E N T I N A . . . . . . . . . . . . . . . . . . . . . . . . . .47
Pay TV platforms and operators . . . . . . . . . .47
Split of TV households by platform . . . . . . . . .47
Multichannel TV market growth . . . . . . . . . .47
Cablevision/Multicanal subscriber data . . . . . .48
Cablevision consolidated revenues by source (ARS million) . . . . . . . . . . . . . . . . .48
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . .48
Broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48
Broadband subscribers . . . . . . . . . . . . . . . . . .48
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49
Mobile subscriptions by operator . . . . . . . . . . .49
Viewing and programming . . . . . . . . . . . . . . .49
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . .49
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . . .49
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .49
Argentina net advertising billings (ARS million) . . . . . . . . . . . . . . . . . . . . . . . .49
A U S T R A L I A . . . . . . . . . . . . . . . . . . . . . . . . . .51
Pay TV platforms and operators . . . . . . . . . .51
Split of TV households by platform . . . . . . . . .51
Multichannel TV market growth . . . . . . . . . .51
Austar TV financial and operating summary . .52
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . .52
Broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52
Broadband subscribers . . . . . . . . . . . . . . . . . .52
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53
Mobile subscriptions by operator . . . . . . . . . . .53
TV technology and equipment . . . . . . . . . . . .53
DVR subs by platform . . . . . . . . . . . . . . . . . .53
Digital terrestrial TV . . . . . . . . . . . . . . . . . . . .53
Viewing and programming . . . . . . . . . . . . . . .53
Share of primetime viewing by channel (%) . .53
Top ranked programs 2008 . . . . . . . . . . . . . .54
Top ranked regular programs 2008 . . . . . . . .54
Australia program rights holders . . . . . . . . . . .54
ABC operating data . . . . . . . . . . . . . . . . . . . .55
SBS financial data (year to end-June) . . . . . . .55
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . . .55
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .55
Gross advertising spending for commercial TV networks (A$) . . . . . . . . . . . . . . . . . . . . .55
Share of advertising revenues by commercial TV networks (%) . . . . . . . . . . . . . . . . . . . . . .55
A U S T R I A . . . . . . . . . . . . . . . . . . . . . . . . . . . . .57
Pay TV platforms and operators . . . . . . . . . .57
Split of TV households by platform . . . . . . . . .57
UPC Telekabel details . . . . . . . . . . . . . . . . . .57
Liwest subscriber details . . . . . . . . . . . . . . . . .57
Split of Austrian TV households by platform (%) . . . . . . . . . . . . . . . . . . . . . . .58
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .58
Broadband subscribers . . . . . . . . . . . . . . . . . .58
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .58
Austrian mobile subscriber details . . . . . . . . . .58
Viewing and programming . . . . . . . . . . . . . . .59
Austrian viewing and programming . . . . . . . .59
Austria: Program rights holders . . . . . . . . . . . .59
Average daily viewing minutes . . . . . . . . . . . .60
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .60
Gross advertising expenditure in Austria . . . . .60
Gross TV ad expenditure by channel . . . . . . . .60
B A H R A I N . . . . . . . . . . . . . . . . . . . . . . . . . . . .61
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61
Bahrain: Financial indicators . . . . . . . . . . . . .61
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61
Broadband progress . . . . . . . . . . . . . . . . . . . .61
Internet service licensees (2008) . . . . . . . . . . .61
Batelco financial data . . . . . . . . . . . . . . . . . .62
Bahrain Telecommunications indicators . . . . .62
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62
Orbit packages in Bahrain (2009) . . . . . . . . .62
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62
Mobile subscriptions . . . . . . . . . . . . . . . . . . . .62
Viewing and programming . . . . . . . . . . . . . . .63
Bahrain: Program rights holders . . . . . . . . . . .63
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .63
Bahrain: Advertising breakdown . . . . . . . . . .63
Bahrain: Advertising revenue by medium . . . .64
B E L A R U S . . . . . . . . . . . . . . . . . . . . . . . . . . . .65
Pay TV platforms and operators . . . . . . . . . .65
Split of TV households by platform . . . . . . . . .65
Multichannel TV market growth . . . . . . . . . .65
Cable TV market growth . . . . . . . . . . . . . . . .65
Satellite TV growth . . . . . . . . . . . . . . . . . . . .65
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .66
Broadband growth by platform . . . . . . . . . . . .66
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .66
Mobile subscriptions by operator . . . . . . . . . . .66
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .66
Digital terrestrial TV . . . . . . . . . . . . . . . . . . .66
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .66
TV advertising . . . . . . . . . . . . . . . . . . . . . . . .66
B E L G I U M . . . . . . . . . . . . . . . . . . . . . . . . . . . .67
Pay TV platforms and operators . . . . . . . . . .67
Split of TV households by platform . . . . . . . . .67
Telenet operating data . . . . . . . . . . . . . . . . . .67
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68
Broadband subscribers . . . . . . . . . . . . . . . . . .68
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68
Mobile subscribers . . . . . . . . . . . . . . . . . . . . .68
Viewing and programming . . . . . . . . . . . . . . .68
Flemish Belgium: Share of all-day audience in 15-44 demographic . . . . . . . . . . . . . . . . . .68
Share of viewing by channel in Wallonia (%) . . . . . . . . . . . . . . . . . . . . . .69
Main channel summary . . . . . . . . . . . . . . . . .69
RTL Belgium financial highlights (EUR million) . . . . . . . . . . . . . . . . . . . . . . . .69
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .70
Belgium TV advertising . . . . . . . . . . . . . . . . .70
RTL Belgium TV advertising share in Wallonia . . . . . . . . . . . . . . . . . . . . .70
Gross advertising expenditure (EUR million) . .70
B O S N I A - H E R Z E G O V I N A . . . . . . . . . . . . .71
Pay TV platforms and operators . . . . . . . . . .71
Split of TV households by platform . . . . . . . . .71
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .71
Broadband growth by platform . . . . . . . . . . . .71
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .71
Mobile subscriptions by operator . . . . . . . . . . .71
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .71
TV advertising . . . . . . . . . . . . . . . . . . . . . . . .71
B R A Z I L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .73
Pay TV platforms and operators . . . . . . . . . .73
Split of TV households by platform . . . . . . . . .73
Multichannel TV market growth . . . . . . . . . .73
Urban homes passed by cable and MMDS operations (million) . . . . . . . . . . . . . . . . . . . .74
Net Servicos operating data . . . . . . . . . . . . . .74
Net Servicos financial highlights . . . . . . . . . . .74
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . .75
Broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . . .75
Broadband subscribers . . . . . . . . . . . . . . . . . .75
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .75
Mobile subscriptions by operator . . . . . . . . . . .75
Mobile TV and video services . . . . . . . . . . . . .76
Digital terrestrial TV . . . . . . . . . . . . . . . . . . . .76
Viewing and programming . . . . . . . . . . . . . . .76
Brazil: Program rights holders . . . . . . . . . . . .76
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .77
Advertising spending by medium in 2007 (US$ million) . . . . . . . . . . . . . . . . .77
Pay TV advertising revenues (BRL million) . .77
B U L G A R I A . . . . . . . . . . . . . . . . . . . . . . . . . . .79
Pay TV platforms and operators . . . . . . . . . .79
Split of TV households by platform . . . . . . . . .79
Multichannel TV market growth . . . . . . . . . .79
Ownership structures for the main operators (%) . . . . . . . . . . . . . . . . . . . . . . . . .79
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .80
Broadband growth by platform . . . . . . . . . . . .80
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .80
Digital terrestrial TV . . . . . . . . . . . . . . . . . . .80
Viewing and programming . . . . . . . . . . . . . . .80
Viewing shares . . . . . . . . . . . . . . . . . . . . . . . .80
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . .81
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . . .81
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .81
TV advertising . . . . . . . . . . . . . . . . . . . . . . . .81
Share of TV advertising by channel in 2007 (%) . . . . . . . . . . . . . . . . . . . . . . . . .82
C A N A D A . . . . . . . . . . . . . . . . . . . . . . . . . . . . .83
Pay TV platforms and operators . . . . . . . . . .83
Split of TV households by platform . . . . . . . . .83
Multichannel TV market growth . . . . . . . . . .83
Canada: Broadcast distribution
(basic & non-basic) . . . . . . . . . . . . . . . . . . . .84
Canadian selected pay TV subscriber
by operator at end-2008 (000s) . . . . . . . . . . .84
Rogers Cable subs data . . . . . . . . . . . . . . . . . .84
Rogers Communications: Financial summary (C$ mil.) . . . . . . . . . . . . .85
Shaw Communications subscriber data (year ending August) . . . . . . . . . . . . . . .85
Shaw Communications revenue breakdown . . .85
Videotron Cable highlights . . . . . . . . . . . . . . .86
Videotron financial highlights . . . . . . . . . . . . .86
Cogeco cable highlights (year-end August) . . . .86
Bell TV highlights . . . . . . . . . . . . . . . . . . . . .86
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . .87
Broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . . .87
Broadband subscribers . . . . . . . . . . . . . . . . . .87
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .87
Mobile subscriptions by operator . . . . . . . . . . .87
Digital terrestrial TV . . . . . . . . . . . . . . . . . . . .87
Viewing and programming . . . . . . . . . . . . . . .88
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . .88
Channel revenues by broadcaster type . . . . . . .88
CBC/Radio Canada: Income highlights . . . . . .88
CanWest TV financial highlights . . . . . . . . . .88
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . . .89
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .89
Canada TV advertising sales by sector . . . . . . .89
C H I L E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .91
Pay TV platforms and operators . . . . . . . . . .91
Split of TV households by platform . . . . . . . . .91
Multichannel TV market growth . . . . . . . . . .91
VTR Globalcom financials (US$ million) . . . .91
VTR Globalcom subscriber data . . . . . . . . . . .92
Telefonica CTC operating data (000s) . . . . . .92
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . .92
Broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . . .93
Broadband subscribers . . . . . . . . . . . . . . . . . .93
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .93
Mobile subscriptions by operator . . . . . . . . . . .93
Viewing and programming . . . . . . . . . . . . . . .94
Program rights holders . . . . . . . . . . . . . . . . . .94
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . . .94
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .94
Advertising expenditure by medium (CLP millions using 2007 standard) . . . . . . . .94
C H I N A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95
Pay TV platforms and operators . . . . . . . . . .95
Split of TV households by platform . . . . . . . . .95
Broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95
Broadband subscribers . . . . . . . . . . . . . . . . . .95
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96
Mobile subscriptions by operator . . . . . . . . . . .96
Digital terrestrial TV . . . . . . . . . . . . . . . . . . . .96
Viewing and programming . . . . . . . . . . . . . . .96
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . .96
C O L O M B I A . . . . . . . . . . . . . . . . . . . . . . . . . . .97
Pay TV platforms and operators . . . . . . . . . .97
Split of TV households by platform . . . . . . . . .97
Multichannel TV market growth . . . . . . . . . .97
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . .98
Broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . . .98
Broadband subscribers . . . . . . . . . . . . . . . . . .98
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .98
Mobile subscriptions by operator . . . . . . . . . . .98
Viewing and programming . . . . . . . . . . . . . . .99
Audience share, households (06:00-24:00) . . .99
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . .99
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . . .99
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .99
Net advertising expenditure (US$ million at Jun-08 prices) . . . . . . . . . . . .99
Gross advertising expenditure by medium: 2008 . . . . . . . . . . . . . . . . . . . . .99
C O S T A R I C A . . . . . . . . . . . . . . . . . . . . . . . .101
Pay TV platforms and operators . . . . . . . . .101
Split of TV households by platform . . . . . . . .101
Multichannel TV market growth . . . . . . . . .101
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . .101
Broadband . . . . . . . . . . . . . . . . . . . . . . . . . . . .102
Broadband subscribers . . . . . . . . . . . . . . . . .102
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .102
Mobile subscriptions by operator . . . . . . . . . .102
Viewing and programming . . . . . . . . . . . . . .102
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . .102
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . .102
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .103
Gross monthly advertising billings 2008 . . . .103
C R O A T I A . . . . . . . . . . . . . . . . . . . . . . . . . . .105
Pay TV platforms and operators . . . . . . . . .105
Split of TV households by platform . . . . . . . .105
Multichannel TV market growth . . . . . . . . .105
Broadband subscriber growth by platform . . .105
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .106
Mobile subscriptions by operator . . . . . . . . . .106
TV technology & equipment . . . . . . . . . . . . .106
Settop boxes by operator . . . . . . . . . . . . . . . .106
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .106
Digital terrestrial TV . . . . . . . . . . . . . . . . . .106
Viewing and programming . . . . . . . . . . . . . .106
Share of all-day viewing by channel (%) . . . .106
Share of primetime viewing by channel (%) . . . . . . . . . . . . . . . . . . . . . .107
Financial highlights for TV channels . . . . . . .107
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . .107
Ownership structures for the main
channels (%) . . . . . . . . . . . . . . . . . . . . . . . .108
HD channel offers by operator . . . . . . . . . . .108
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .108
Croatia TV advertising forecasts . . . . . . . . . .108
C Y P R U S . . . . . . . . . . . . . . . . . . . . . . . . . . . .109
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . .109
Greek Cyprus: Financial indicators . . . . . . . .109
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .109
Cablenet subscriber growth . . . . . . . . . . . . . .109
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .109
Cyprus broadband data . . . . . . . . . . . . . . . .109
IPTV subscriber growth . . . . . . . . . . . . . . . .110
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .110
Multichoice Cyprus pay TV subscriber numbers . . . . . . . . . . . . . . . . . . . .110
Viewing and programming . . . . . . . . . . . . . .110
Audience share 1Q09 (%) . . . . . . . . . . . . . .110
Cyprus program rights holders . . . . . . . . . . . .111
Sigma prime time programming sources . . . .111
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .111
Advertising expenditure by quarter . . . . . . . .111
C Z E C H R E P U B L I C . . . . . . . . . . . . . . . . . .113
Pay TV platforms and operators . . . . . . . . .113
Split of TV households by platform . . . . . . . .113
Multichannel TV market growth . . . . . . . . .113
UPC Czech Republic additional details . . . .114
Ownership structures for the main operators (%) . . . . . . . . . . . . . . . . . . . . . . . .114
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .114
Broadband growth by platform . . . . . . . . . . .114
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .115
Mobile subscriptions by operator (000s) . . . .115
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .115
Digital terrestrial TV . . . . . . . . . . . . . . . . . .115
DTT multiplex population coverage . . . . . . .115
Viewing and programming . . . . . . . . . . . . . .116
Viewing shares . . . . . . . . . . . . . . . . . . . . . . .116
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . .116
Financial highlights for TV channels . . . . . . .117
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . .117
HD channel offers by operator . . . . . . . . . . .117
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .118
TV advertising . . . . . . . . . . . . . . . . . . . . . . .118
D E N M A R K . . . . . . . . . . . . . . . . . . . . . . . . . . .119
Pay TV platforms and operators . . . . . . . . .119
Split of TV households by platforms . . . . . . .119
Multichannel TV market growth . . . . . . . . .119
Multichannel TV operators by revenues . . . . .120
Multichannel TV operators by EBITDA . . . .120
Ownership structures for the main operators . . . . . . . . . . . . . . . . .120
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .120
Mobile subscriptions by operator . . . . . . . . . .120
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .121
DTT overview . . . . . . . . . . . . . . . . . . . . . . .121
Viewing and programming . . . . . . . . . . . . . .121
Average daily viewing minutes for individuals . . . . . . . . . . . . . . . . . . . . . . .121
Share of all-day viewing by channel (%) . . . .121
DR license fee charges per household (DKK) . . . . . . . . . . . . . . . . . .121
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . .121
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 122
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 122
Advertising expenditure by medium (DKK million). . . . . . . . . . . . . . . . . . . . . . . 122
Advertising share by medium (%). . . . . . . . . 123
E C U A D O R . . . . . . . . . . . . . . . . . . . . . . . . . . . 125
Pay TV platforms and operators . . . . . . . . . 125
Split of TV households by platform . . . . . . . . 125
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 125
Broadband subscribers . . . . . . . . . . . . . . . . . 125
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125
Mobile subscriptions by operator . . . . . . . . . . 125
Viewing and programming . . . . . . . . . . . . . . 126
Proportion of imported programming (%). . . 126
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 126
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 126
Advertising revenues (US$ million). . . . . . . . 126
E G Y P T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127
Egypt: Financial indicators. . . . . . . . . . . . . . 127
Estimated trade losses due to copyright piracy . . . . . . . . . . . . . . . . . . . . 127
Multichannel TV. . . . . . . . . . . . . . . . . . . . . . . 127
Nilesat ownership structure. . . . . . . . . . . . . . 127
Egypt program rights holders. . . . . . . . . . . . . 128
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128
Egypt broadband data . . . . . . . . . . . . . . . . . 128
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 129
Egypt advertising by medium . . . . . . . . . . . . 129
E L S A L V A D O R . . . . . . . . . . . . . . . . . . . . . . 131
Pay TV platforms and operators . . . . . . . . . 131
Split of TV households by platform . . . . . . . . 131
Multichannel TV market growth . . . . . . . . . 131
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . 131
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 132
Broadband subscribers . . . . . . . . . . . . . . . . . 132
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132
Mobile subscriptions by operator . . . . . . . . . . 132
Viewing and programming . . . . . . . . . . . . . . 132
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 132
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . . 132
E S T O N I A . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133
Pay TV platforms and operators . . . . . . . . . 133
Split of TV households by platform . . . . . . . . 133
Multichannel TV market growth . . . . . . . . . 133
Ownership structures for the main operators (%). . . . . . . . . . . . . . . . . . . . . . . . 134
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134
Broadband growth by platform. . . . . . . . . . . 134
Eesti Telekom/Elion operational data (000s) . . . . . . . . . . . . . . . . . . . . . . . . . 134
DTT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134
Digital terrestrial TV. . . . . . . . . . . . . . . . . . 134
Viewing and programming . . . . . . . . . . . . . . 135
Viewing shares . . . . . . . . . . . . . . . . . . . . . . . 135
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 135
Financial highlights for Kanal 2 (NOK million) . . . . . . . . . . . . . . . . . . . . . . 135
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . . 136
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 136
Gross advertising expenditure by medium . . . 136
F I N L A N D . . . . . . . . . . . . . . . . . . . . . . . . . . . 137
Pay TV platforms and operators . . . . . . . . . 137
Split of TV households by platform . . . . . . . . 137
Multichannel TV market growth . . . . . . . . . 137
Multichannel market share by major provider (%) . . . . . . . . . . . . . . . . . . . 138
Multichannel TV operators by revenues. . . . . 138
Multichannel TV operators by EBITDA . . . . 138
Ownership structures for the
main operators. . . . . . . . . . . . . . . . . . . . . . . 138
Broadband growth by platform. . . . . . . . . . . 139
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139
Mobile subscriptions by operator . . . . . . . . . . 139
Sonera 3G TV service pricing . . . . . . . . . . . . 139
DTT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139
DTT summary . . . . . . . . . . . . . . . . . . . . . . 139
DTT household penetration . . . . . . . . . . . . . 140
Digital TV channels by multiplex . . . . . . . . . 140
Viewing and programming . . . . . . . . . . . . . . 140
Average daily viewing minutes for individuals . . . . . . . . . . . . . . . . . . . . . . . 140
Share of viewing by channel (%) . . . . . . . . . 140
Average daily viewing minutes by channel. . . 141
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 141
Ownership structures for the main channels. . 142
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 142
Advertising revenues. . . . . . . . . . . . . . . . . . . 142
F R A N C E . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143
Pay TV platforms and operators . . . . . . . . . 143
Split of TV households by platform . . . . . . . . 143
Canal Plus group subscribers (000s) . . . . . . . 143
French penetration by TV platform (%) . . . . 144
Canal Plus France ownership structure (December 2008). . . . . . . . . . . . . . . . . . . . . 144
French satellite subscriber figures (000s) . . . . 144
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144
France broadband subscribers (000s) . . . . . . 144
Broadband subscribers by selected operators (000s) . . . . . . . . . . . . . . . . . . . . . . 144
Leading French IPTV operators by subscribers (000s) . . . . . . . . . . . . . . . . . . 145
France Telecom IPTV subscriber growth (000s) . . . . . . . . . . . . . . . . . . . . . . . 145
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145
French mobile subscribers by operator (000s) . . . . . . . . . . . . . . . . . . . . 145
Viewing and programming . . . . . . . . . . . . . . 146
Share of viewing by channel (%) . . . . . . . . . 146
TF1 financials (EUR million) . . . . . . . . . . . 146
TF1 program costs by genre (EUR million) . . 147
TF1 program costs (EUR million) . . . . . . . . 147
M6 financials (EUR millions) . . . . . . . . . . . 147
M6 programming costs (EUR million) . . . . . 147
Canal Plus group subscribers (000s) . . . . . . . 147
France: Program rights holders . . . . . . . . . . . 148
G E R M A N Y . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
Pay TV platforms and operators . . . . . . . . . 149
Split of TV households by platform . . . . . . . . 149
The four-tier cable system . . . . . . . . . . . . . . . 149
Multichannel TV market growth . . . . . . . . . 150
Kabel Deutschland subscriber details (000s). . . . . . . . . . . . . . . . . . . . . . . . 150
Kabel Deutschland subscriber details (000s). . . . . . . . . . . . . . . . . . . . . . . . 151
Unitymedia subscriber breakdown (000s) . . . 151
Unitymedia financial and ARPU highlights . . . . . . . . . . . . . . . . . . . . . 152
Sky/Premiere financial and subscriber highlights. . . . . . . . . . . . . . . . . . . . . . . . . . . 152
Ownership structures for the main operators. . . . . . . . . . . . . . . . . . . . . . . 153
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
Broadband subscribers (000s) . . . . . . . . . . . . 153
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
Mobile subscriptions by operator . . . . . . . . . . 153
DTT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
Digital terrestrial TV. . . . . . . . . . . . . . . . . . 153
Viewing and programming . . . . . . . . . . . . . . 154
Average daily viewing minutes . . . . . . . . . . . 154
Share of viewing by channel (%) . . . . . . . . . 154
Share of viewing by channel for 14-49 year-olds (%) . . . . . . . . . . . . . . . . . . 154
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 155
RTL Group revenues by profit centre (EUR million) . . . . . . . . . . . . . . . . . . . . . . . 155
ProSiebenSAT.1 Group financial highlights (EUR million) . . . . . . . . . . . . . . . 155
ZDF annual budgets (EUR million). . . . . . . 155
Ownership structures for the main channels. . 156
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 156
Share of gross TV advertising revenues by broadcast group (%) . . . . . . . . . . . . . . . . 156
G R E E C E . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157
Pay TV platforms & operators . . . . . . . . . . . 157
Split of TV households by platform . . . . . . . . 157
Multichannel TV market growth . . . . . . . . . 157
Ownership structures for the main operators (%). . . . . . . . . . . . . . . . . . . . . . . . 157
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158
Broadband growth by platform. . . . . . . . . . . 158
DTT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158
Digital terrestrial TV . . . . . . . . . . . . . . . . . . 158
DTT household penetration . . . . . . . . . . . . . 158
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158
Mobile subscriptions by operator . . . . . . . . . . 158
Viewing and programming . . . . . . . . . . . . . . 159
Viewing shares . . . . . . . . . . . . . . . . . . . . . . . 159
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 159
TV advertising. . . . . . . . . . . . . . . . . . . . . . . 159
G U A T E M A L A . . . . . . . . . . . . . . . . . . . . . . . . 161
Pay TV platforms and operators . . . . . . . . . 161
Split of TV households by platform . . . . . . . . 161
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . 161
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 161
Broadband subscribers . . . . . . . . . . . . . . . . . 161
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162
Mobile subscriptions by operator . . . . . . . . . . 162
H O N D U R A S . . . . . . . . . . . . . . . . . . . . . . . . . 163
Pay TV platforms and operators . . . . . . . . . 163
Split of TV households by platform . . . . . . . . 163
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . 163
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 163
Broadband subscribers . . . . . . . . . . . . . . . . . 163
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164
Mobile subscriptions by operator . . . . . . . . . . 164
H O N G K O N G . . . . . . . . . . . . . . . . . . . . . . . . 165
Pay TV platforms and operators . . . . . . . . . 165
Split of TV households by platform . . . . . . . . 165
Multichannel TV market growth . . . . . . . . . 165
I-Cable operating data . . . . . . . . . . . . . . . . . 166
I-Cable financial highlights (HK$) . . . . . . . . 166
I-Cable sector financials (HK$) . . . . . . . . . . 166
PCCW financial highlights (HK$ million) . . 167
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . 167
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
Broadband subscribers . . . . . . . . . . . . . . . . . 167
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
Mobile subscriptions by operator . . . . . . . . . . 167
Digital terrestrial TV . . . . . . . . . . . . . . . . . . . 168
Viewing and programming . . . . . . . . . . . . . . 168
Prime time terrestrial TV share (%) . . . . . . . 168
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 168
TVB financials highlights (HK$) . . . . . . . . . 168
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . . 168
H U N G A R Y . . . . . . . . . . . . . . . . . . . . . . . . . . . 169
Pay TV platforms and operators . . . . . . . . . 169
Split of TV households by platform . . . . . . . . 169
Multichannel TV market growth . . . . . . . . . 169
UPC Hungary operating data . . . . . . . . . . . 170
T-Home TV operational data. . . . . . . . . . . . 171
Ownership structures for the main operators (%). . . . . . . . . . . . . . . . . . . . . . . . 171
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171
Broadband growth by platform. . . . . . . . . . . 171
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . 171
DTT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172
Digital terrestrial TV . . . . . . . . . . . . . . . . . . 172
Viewing and programming . . . . . . . . . . . . . . 172
Viewing shares . . . . . . . . . . . . . . . . . . . . . . . 172
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 172
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . . 173
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
TV advertising. . . . . . . . . . . . . . . . . . . . . . . 173
I N D I A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175
Pay TV platforms and operators . . . . . . . . . 175
Split of TV households by platform . . . . . . . . 175
Multichannel TV market growth . . . . . . . . . 175
Wire and Wireless India financial highlights (INR million). . . . . . . . . . . . . . . . 176
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . 176
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 176
Broadband subscribers . . . . . . . . . . . . . . . . . 176
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 177
Viewing and programming . . . . . . . . . . . . . . 177
All India share of viewing in 2008 . . . . . . . . 177
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 178
Zee Entertainment Enterprises financial
highlights (INR million). . . . . . . . . . . . . . . . 178
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . . 178
I N D O N E S I A . . . . . . . . . . . . . . . . . . . . . . . . . 179
Pay TV platforms and operators . . . . . . . . . 179
Split of TV households by platform . . . . . . . . 179
Multichannel TV market growth . . . . . . . . . 179
Indonesia’s major TV players . . . . . . . . . . . . 180
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 180
Broadband subscribers . . . . . . . . . . . . . . . . . 180
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 180
Mobile subscriptions by operator . . . . . . . . . . 180
Digital terrestrial TV . . . . . . . . . . . . . . . . . . . 181
Viewing and programming . . . . . . . . . . . . . . 181
Share of viewing by channel (%) . . . . . . . . . 181
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 181
Indosiar financial summary (IDR million) . . 182
MNC Financials (IDR billion) . . . . . . . . . . 182
SCM financial summary (IDR billion) . . . . . 182
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 182
Advertising revenue (IDR billions) . . . . . . . . 182
Gross TV advertising market share (%). . . . . 182
I R E L A N D . . . . . . . . . . . . . . . . . . . . . . . . . . . 183
Pay TV platforms and operators . . . . . . . . . 183
Split of TV households by platform . . . . . . . . 183
Liberty Global Ireland operating summary . . 183
Breakdown of broadcast market (1Q09) . . . . 183
Cable/MMDS subscribers. . . . . . . . . . . . . . . 184
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184
Mobile subscription numbers . . . . . . . . . . . . 184
Viewing and programming . . . . . . . . . . . . . . 184
National individual viewing share by channel (%) . . . . . . . . . . . . . . . . . . . . . . 184
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 185
Gross advertising expenditure . . . . . . . . . . . . 185
I S R A E L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187
Pay TV platforms and operators . . . . . . . . . 187
Split of TV households by platform . . . . . . . . 187
Multichannel TV market . . . . . . . . . . . . . . . 187
HOT Cable financial highlights (US$ million) . . . . . . . . . . . . . . . . . . . . . . . 187
Yes financial highlights (ILS million) . . . . . . 188
Ownership structures for the main operators (%). . . . . . . . . . . . . . . . . . . . . . . . 188
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188
Broadband subscriber growth by platform . . . 188
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188
Mobile subscriptions by operator . . . . . . . . . . 188
DTT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188
Digital terrestrial TV . . . . . . . . . . . . . . . . . . 188
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
TV advertising. . . . . . . . . . . . . . . . . . . . . . . 189
I T A L Y . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191
Pay TV platforms and operators . . . . . . . . . 191
Split of TV households by platform . . . . . . . . 191
Sky Italia subscriber numbers . . . . . . . . . . . . 191
Italian broadband subscriber
growth & forecasts (millions) . . . . . . . . . . . . 191
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192
Broadband subscribers by operator . . . . . . . . 192
Fastweb financial data (EUR millions). . . . . 192
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192
Mobile subscriber numbers . . . . . . . . . . . . . . 192
DTT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192
DTT in Italy (April 2009) . . . . . . . . . . . . . 192
DTT receiver cumulative sales (000s) . . . . . . 193
Italian switchover schedule . . . . . . . . . . . . . . 193
Viewing and programming . . . . . . . . . . . . . . 193
Mediaset financial highlights (EUR million) . . . . . . . . . . . . . . . . . . . . . . . 193
Mediaset: Hours broadcast by genre in 2008 . . . . . . . . . . . . . . . . . . . . . 194
Italy: Mediaset financials by business segment . . . . . . . . . . . . . . . . . . . 194
Rai Group consolidated financials (EUR million) . . . . . . . . . . . . . . . . . . . . . . . 194
Rai TV output by genre (% share) . . . . . . . . 195
Telecom Italia Media revenue trends . . . . . . 195
Share of audience by platform (%) . . . . . . . . 195
Italian all-day viewing shares (%) . . . . . . . . 195
Italian prime time audience share (%) . . . . . 196
Italy: Program rights holders. . . . . . . . . . . . . 196
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 196
Share of free-to-air TV advertising by broadcaster (2008) . . . . . . . . . . . . . . . . . 196
J A P A N . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197
Pay TV platforms and operators . . . . . . . . . 197
Split of TV households by platform . . . . . . . 197
Multichannel TV market growth . . . . . . . . . 197
J:Com subscriber data (000s) . . . . . . . . . . . . 197
J:Com financial highlights (¥ billion) . . . . . . 198
Sky PerfecTV individual subscriber growth (000s) . . . . . . . . . . . . . . . . . . . . . . . 198
Sky PerfecTV and e2 monthly ARPU (¥) . . . 198
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . 198
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
Broadband subscribers . . . . . . . . . . . . . . . . . 199
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
Mobile subscriptions by operator . . . . . . . . . . 199
Digital terrestrial TV . . . . . . . . . . . . . . . . . . . 199
Viewing and programming . . . . . . . . . . . . . . 200
Commercial broadcaster ratings for year to end-March 2008 . . . . . . . . . . . . . . . . . . . 200
Fuji TV financial highlights (¥ billion). . . . . 200
NTV financial highlights (¥ billion) . . . . . . . 200
TBS financial highlights (¥ billion) . . . . . . . 200
TV Asahi financial highlights (¥ billion). . . . 200
TV Tokyo financial highlights (¥ billion) . . . 201
NHK operating revenue and expenses
summary (¥ billion) . . . . . . . . . . . . . . . . . . . 201
License fee prices (¥) (January 2009) . . . . . . 201
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . . 201
J O R D A N . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203
Jordan: Financial indicators . . . . . . . . . . . . . 203
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203
Jordan broadband data . . . . . . . . . . . . . . . . 203
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203
Mobile subscriber progress. . . . . . . . . . . . . . . 203
Viewing and programming . . . . . . . . . . . . . . 204
JRT company history highlights. . . . . . . . . . . 204
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 204
Jordan: Advertising expenditure by medium . . . . . . . . . . . . . . . . . . . . . . . . . 204
K U W A I T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
KCV: Financial summary . . . . . . . . . . . . . . 205
LuxSAT payment options (KWD). . . . . . . . . 205
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
Kuwait broadband subscriber data . . . . . . . . 205
Satellite. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
Showtime Arabia operating data . . . . . . . . . 205
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
Wataniya Telecom Kuwait financials . . . . . . 205
Viewing and programming . . . . . . . . . . . . . . 206
Kuwait: Program rights holders . . . . . . . . . . 206
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 206
Kuwait advertising expenditure by media . . . 206
Advertising expenditure (US$ million) . . . . . 207
L A T V I A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209
Pay TV platforms and operators . . . . . . . . . 209
Split of TV households by platform . . . . . . . 209
Multichannel TV market growth . . . . . . . . . 209
Ownership structures for the main operators (%). . . . . . . . . . . . . . . . . . . . . . . . 210
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 210
Broadband growth by platform. . . . . . . . . . . 210
DTT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 210
Digital terrestrial TV . . . . . . . . . . . . . . . . . . 210
Viewing and programming . . . . . . . . . . . . . . 210
Audience share of main channels (%) . . . . . . 210
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 211
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . . 211
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 211
TV advertising. . . . . . . . . . . . . . . . . . . . . . . 211
L E B A N O N . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
Lebanon: Financial indicators (April 2009) . . . . . . . . . . . . . . . . . . . . . . . . 213
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
Mobile telephony subscriber numbers . . . . . . 213
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
Gross advertising expenditure (US$ million) . . . . . . . . . . . . . . . . . . . . . . . 213
L I T H U A N I A . . . . . . . . . . . . . . . . . . . . . . . . . 215
Pay TV platforms and operators . . . . . . . . . 215
Split of TV households by platform . . . . . . . . 215
Multichannel TV market growth . . . . . . . . . 215
Digital TV subscribers by major operator (000s) . . . . . . . . . . . . . . . . . . . . . . 216
Ownership structures for the main operators (%). . . . . . . . . . . . . . . . . . . . . . . . 216
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216
Broadband growth by platform. . . . . . . . . . . 216
DTT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216
Digital terrestrial TV . . . . . . . . . . . . . . . . . . 216
Viewing and programming . . . . . . . . . . . . . . 217
Share of all-day viewing by channel (%). . . . 217
M A C E D O N I A . . . . . . . . . . . . . . . . . . . . . . . . 219
Pay TV platforms & operators . . . . . . . . . . . 219
Multichannel TV market growth . . . . . . . . . 219
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219
Broadband growth by platform. . . . . . . . . . . 219
Viewing and programming . . . . . . . . . . . . . . 219
Viewing shares . . . . . . . . . . . . . . . . . . . . . . . 219
Share of gross TV advertising revenue (%) . . 219
Program rights holders . . . . . . . . . . . . . . . . . 220
M A L A Y S I A . . . . . . . . . . . . . . . . . . . . . . . . . . 221
Pay TV platforms and operators . . . . . . . . . 221
Split of TV households by platform . . . . . . . . 221
Multichannel TV market growth . . . . . . . . . 221
Astro TV operating data. . . . . . . . . . . . . . . . 221
Astro subscribers by ethnic group (000s) . . . . 222
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . 222
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 222
Broadband subscribers . . . . . . . . . . . . . . . . . 222
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222
Mobile subscriptions by operator . . . . . . . . . . 222
Digital terrestrial TV . . . . . . . . . . . . . . . . . . . 222
Viewing and programming . . . . . . . . . . . . . . 223
Audience share by channel . . . . . . . . . . . . . . 223
Program rights holders . . . . . . . . . . . . . . . . . 223
Media Prima full year financial data . . . . . . 223
Media Prima Group financial data . . . . . . . 223
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 224
Gross advertising expenditure (MYR million) . . . . . . . . . . . . . . . . . . . . . . 224
Gross TV advertising expenditure by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 224
Net TV advertising expenditure by channel . . 224
M E X I C O . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225
Pay TV platforms and operators . . . . . . . . . 225
Split of TV households by platform . . . . . . . . 225
Multichannel TV market growth . . . . . . . . . 225
Cablemas subscribers by service offering . . . . . 226
Cablemas operating data . . . . . . . . . . . . . . . 226
Grupo Televisa’s Mexican cable TV and telecoms financials . . . . . . . . . . . . . . . . . 226
Sky Mexico financial summary (MXN million) . . . . . . . . . . . . . . . . . . . . . . 226
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . 227
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 227
Broadband subscribers . . . . . . . . . . . . . . . . . 227
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 227
Mobile subscriptions by operator . . . . . . . . . . 227
Digital terrestrial TV . . . . . . . . . . . . . . . . . . . 227
Viewing and programming . . . . . . . . . . . . . . 228
Televisa viewing share (%). . . . . . . . . . . . . . 228
Mexican terrestrial TV:
Top 10 programs 3Q08 . . . . . . . . . . . . . . . . 228
Free-to-air program rights holders
by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 228
Televisa broadcasting financials . . . . . . . . . . 228
Grupo Televisa consolidated financials . . . . . 228
TV Azteca financials . . . . . . . . . . . . . . . . . . 229
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 229
Advertising expenditure (MXN million) . . . . 229
M O L D O V A . . . . . . . . . . . . . . . . . . . . . . . . . . . 231
Pay TV platforms and operators . . . . . . . . . 231
Split of TV households by platform . . . . . . . . 231
Multichannel TV market growth . . . . . . . . . 231
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 231
Broadband growth by platform. . . . . . . . . . . 231
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232
Mobile subscriptions by operator . . . . . . . . . . 232
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 232
TV advertising. . . . . . . . . . . . . . . . . . . . . . . 232
M O R O C C O . . . . . . . . . . . . . . . . . . . . . . . . . . 233
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233
Morocco: Financial indicators. . . . . . . . . . . . 233
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233
Maroc Telecom IPTV packages (May 2009) . . . . . . . . . . . . . . . . . . . . . . . . 233
Maroc Telecom ADSL tariffs . . . . . . . . . . . . 233
Proposed Maroc Telecom TriplePlay Bundles. . . . . . . . . . . . . . . . . . . . 233
Viewing and programming . . . . . . . . . . . . . . 234
Composition of SNRT multiplex. . . . . . . . . . 234
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 234
Top 10 TV Advertising Brands (2007). . . . . 234
Top 10 Advertisers in Morocco . . . . . . . . . . . 235
N E T H E R L A N D S . . . . . . . . . . . . . . . . . . . . . . 237
Pay TV platforms & operators . . . . . . . . . . . 237
Split of TV households by platform . . . . . . . . 237
UPC Netherlands operating data . . . . . . . . . 237
Selected IPTV subscriptions by operator. . . . . 237
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 238
Broadband subscribers by technology (000s). . . . . . . . . . . . . . . . . . . 238
Broadband subscribers by company (000s). . . 238
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 238
Mobile subscriptions. . . . . . . . . . . . . . . . . . . 238
DTT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 239
Digitenne channels. . . . . . . . . . . . . . . . . . . . 239
Digitenne ownership . . . . . . . . . . . . . . . . . . 239
Viewing and programming . . . . . . . . . . . . . . 240
Share of all viewing by channel (%) . . . . . . . 240
RTL Nederland financials (EUR million). . . 240
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 240
Share of net advertising market . . . . . . . . . . 240
Advertising by medium (US$ million) . . . . . 241
N E W Z E A L A N D . . . . . . . . . . . . . . . . . . . . . . 243
Pay TV operators and platforms . . . . . . . . . 243
Split of TV households by platform . . . . . . . . 243
Multichannel TV market growth . . . . . . . . . 243
TelstraClear financial highlights (NZ$ million) . . . . . . . . . . . . . . . . . . . . . . . 243
Sky Network TV subscriber details . . . . . . . . 244
Sky Network TV financials (NZ$ million) . . 244
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . 244
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 245
Broadband subscribers . . . . . . . . . . . . . . . . . 245
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 245
Mobile subscriptions by operator . . . . . . . . . . 245
Digital terrestrial TV . . . . . . . . . . . . . . . . . . . 245
Digital terrestrial television in New Zealand (Feb-09) . . . . . . . . . . . . . . . . 245
Viewing and programming . . . . . . . . . . . . . . 246
Share of viewing . . . . . . . . . . . . . . . . . . . . . 246
New Zealand: Program rights holders . . . . . . 246
TVNZ Group financial highlights (NZ$) . . . . . . . . . . . . . . . . . . . . . 246
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . . . . . . 246
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 247
Gross advertising expenditure (NZ$ million) . . . . . . . . . . . . . . . . . . . . . . . 247
N I C A R A G U A . . . . . . . . . . . . . . . . . . . . . . . . 249
Pay TV platforms and operators . . . . . . . . . 249
Split of TV households by platform . . . . . . . 249
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . 249
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 249
Broadband subscribers . . . . . . . . . . . . . . . . . 249
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249
Mobile subscriptions by operator . . . . . . . . . . 249
N O R W A Y . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251
Pay TV platforms and operators . . . . . . . . . 251
Split of TV households by platform . . . . . . . . 251
Multichannel TV market . . . . . . . . . . . . . . . 251
Multichannel TV operators by revenues. . . . . 251
Ownership structures for the main operators. . . . . . . . . . . . . . . . . . . . . . . 252
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252
Broadband growth by platform. . . . . . . . . . . 252
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252
Mobile subscriptions by operator . . . . . . . . . . 252
TV technology and equipment . . . . . . . . . . . 253
DVR penetration by platform . . . . . . . . . . . . 253
DTT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253
Digital terrestrial TV . . . . . . . . . . . . . . . . . . 253
DTT household penetration . . . . . . . . . . . . . 253
Viewing and programming . . . . . . . . . . . . . . 253
Average daily viewing minutes
for individuals . . . . . . . . . . . . . . . . . . . . . . . 253
Share of viewing by channel (%) . . . . . . . . . 254
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 254
Financial highlights for TV channels. . . . . . . 254
Norwegian TV channels overview. . . . . . . . . 255
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 255
TV advertising. . . . . . . . . . . . . . . . . . . . . . . 255
O M A N . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257
Oman: Financial indicators . . . . . . . . . . . . . 257
Oman: Program rights holders . . . . . . . . . . . 257
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 258
Oman: Advertising expenditure . . . . . . . . . . 258
P A R A G U A Y . . . . . . . . . . . . . . . . . . . . . . . . . 259
Pay TV platforms and operators . . . . . . . . . 259
Split of TV households by platform . . . . . . . 259
Multichannel TV market growth . . . . . . . . . 259
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 260
Broadband subscribers . . . . . . . . . . . . . . . . . 260
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260
Mobile subscriptions by operator . . . . . . . . . . 260
Viewing and programming . . . . . . . . . . . . . . 260
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 260
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . 260
P E R U . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261
Pay TV platforms and operators . . . . . . . . . 261
Split of TV households by platform . . . . . . . . 261
Multichannel TV market growth . . . . . . . . . 261
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . 261
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 262
Broadband subscribers . . . . . . . . . . . . . . . . . 262
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 262
Mobile subscriptions by operator . . . . . . . . . . 262
Viewing and programming . . . . . . . . . . . . . . 262
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 262
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . 262
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 263
Advertising expenditure (US$ million) . . . . . 263
P H I L I P P I N E S . . . . . . . . . . . . . . . . . . . . . . 265
Pay TV platforms and operators . . . . . . . . . 265
Split of TV households by platform . . . . . . . . 265
Multichannel TV market growth . . . . . . . . . 265
Ownership structures for the main pay TV operators (%) . . . . . . . . . . . . . . . . . . . . 265
Broadband. . . . . . . . . . . . . . . . . . . . . . . . . . . . 266
Broadband subscribers . . . . . . . . . . . . . . . . . 266
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 266
Mobile subscriptions by operator . . . . . . . . . . 266
Digital terrestrial TV . . . . . . . . . . . . . . . . . . . 266
Viewing and programming . . . . . . . . . . . . . . 266
Top 10 programs: January-May 2008 . . . . . 266
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 267
GMA financial data . . . . . . . . . . . . . . . . . . 267
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . 267
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 267
TV advertising expenditure . . . . . . . . . . . . . 267
P O L A N D . . . . . . . . . . . . . . . . . . . . . . . . . . . . 269
Pay TV platforms and operators . . . . . . . . . 269
Split of TV households by platform . . . . . . . . 269
Multichannel TV market growth . . . . . . . . . 269
UPC Telewizja Kablowa subscriber details (000s). . . . . . . . . . . . . . . . . . . . . . . . 270
Cyfrowy Polsat operating details . . . . . . . . . . 271
N and TnK operational details (000s) . . . . . 271
N forecasts . . . . . . . . . . . . . . . . . . . . . . . . . 271
Ownership structures for the main operators (%) . . . . . . . . . . . . . . . . . . . 271
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272
Broadband growth by platform. . . . . . . . . . . 272
DTT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272
Digital terrestrial TV . . . . . . . . . . . . . . . . . . 272
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273
Mobile subscriptions by operator . . . . . . . . . . 273
Viewing and programming . . . . . . . . . . . . . . 273
Viewing shares . . . . . . . . . . . . . . . . . . . . . . . 273
Free-to-air program rights holders by channel . . . . . . . . . . . . . . . . . . . . . . . . . . 274
TVN Group financial highlights (PLN million) . . . . . . . . . . . . . . . . . . . . . . . 274
Ownership structures for the main channels (%) . . . . . . . . . . . . . . . . . . . 274
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 275
TV advertising. . . . . . . . . . . . . . . . . . . . . . . 275
Share of gross TV advertising by TV group (%). . . . . . . . . . . . . . . . . . . . . 275
P O R T U G A L . . . . . . . . . . . . . . . . . . . . . . . . . . 277
Pay TV platforms and operators . . . . . . . . . 277
Split of TV households by platform . . . . . . . . 277
Multichannel TV market growth . . . . . . . . . 277
Multichannel market share by major operator (%) . . . . . . . . . . . . . . . . . . . 277
Digital TV subscribers by major operator (000s) . . . . . . . . . . . . . . . . . 277
Zon Multimedia operational statistics (000s unless stated) . . . . . . . . . . . . . . . . . . . 278
Cabovisao operational data . . . . . .

For full details, please email keithw@cmsinfo.com

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