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"DTT rollout is having a major impact on pay TV operators. To retain subscribers and attract new ones, pay TV operators are offering more at competitive prices. Bundling is a major thrust as are value-add services such as HDTV and on-demand." Simon Murray, Principal Media Analyst
'Informa Telecoms & Media The 9TH edition' of the best selling Global Digital TV report guides you through the key issues surrounding digital cable, satellite, terrestrial TV and IPTV, highlighting potential growth areas and pinpointing new opportunities.
Key Coverage:
>The digital landscape in 55 countries >20 in-depth country profiles >Digital subscriber figures, across all platforms >Global rankings and forecasts to 2014
Key questions answered:
— What types of non-traditional TV services are seeing the strongest demand? — How are new technologies such as HDTV and DVRs shaping the digital landscape? — How has the entry of telecoms companies affected the digital TV scene? — What strategies are governments using to speed up analogue switchover? — How is digital DTH adapting to its lack of an in-built return path? — Are cable companies providing their subscribers with compelling reasons to upgrade to digital? — China is earmarked for significant growth. Where else will there be major growth opportunities up to 2014?
Report features and benefits:
> Year-on-year forecasts to 2014 - Forecasts include TV household composition by DTT, digital cable, DTH and IPTV entertainment. > Independent analysis - of the global digital TV industry by our highly regarded industry experts. The 9th edition of this report is based on fully updated and expanded research, to ensure you have the most recent information available. > Country-by-country coverage of the global industry, with special focus on the key global digital TV markets.
Essential reading for:
> Platforms:Learn from the groundbreaking digital markets - how have different platforms adapted to digital transmission and how can you benefit from their experience? > Content owners: Find out which digital delivery platforms are the most popular in each territory > Broadcasters: Calculate the impact of digital penetration on your audience and advertising share > Regulators: Discover how different governments plan to achieve analogue switch-off > Equipment manufacturers: Find out which countries hold the highest potential for digital conversion
Countries covered in report: -Argentina -Australia -Austria -Belgium -Brazil -Bulgaria -Canada -Chile -China -Colombia -Croatia -Czech Republic -Denmark -Finland -France -Germany -Greece -Hong Kong -Hungary -India -Indonesia -Ireland -Israel -Italy -Japan -Malaysia -Mexico -Netherlands -New Zealand -Nigeria -Norway -Peru -Philippines -Poland -Portugal -Puerto Rico -Romania -Russia -Serbia -Singapore -Slovakia -Slovenia -South Africa -South Korea -Spain -Sweden -Switzerland -Taiwan -Thailand -Turkey -UK -Ukraine -USA -Venezuela -Vietnam
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Table of Contents
C H A P T E R 1 S U M M A R Y & F O R E C A S T S 1 Digital TV household composition in 2014 (million) .1 Split of TV households by delivery system in 2014 (%) 1 Digital TV homes by platform (million) 2 Digital TV homes by region (million) 2 Digital TV homes as a % of TV households by region 3 Digital cable TV homes (million) 4 Digital DTH homes (million) .4 IPTV homes paying for TV services (million) 5 Primary digital terrestrial TV homes (million) 6 Total digital terrestrial TV homes (million) 7 Global digital TV forecasts .8 Global TV households (000) 12 Global digital TV households (000) 14 Digital TV households as a % of total TV households 16 Global primary digital terrestrial TV households (000) .18 Primary digital terrestrial TV households as a % of total TV households 20 Global total digital terrestrial TV households (000) .22 Total digital terrestrial TV households as a % of total TV households 24 Global digital free-to-air satellite households (000) .26 Digital free-to-air satellite TV households as a % of total TV households 28 Global digital cable TV households (000) .30 Digital cable TV households as a % of total TV households 32 Global digital pay DTH households (000) 34 Digital pay DTH households as a % of total TV households 36 Global pay IPTV households (000) 38 IPTV households as a % of total TV households 40 Global rankings by TV households (000) .42 Global rankings by digital TV households (000) .44 Global rankings by digital TV households penetration (%) 46 Global rankings by digital terrestrial TV households* (000) 48 Global rankings by digital terrestrial TV households penetration 50 Global rankings by digital free-to-air satellite TV households* (000) 52 Global rankings by digital free-to-air satellite TV households penetration 54 Global rankings by digital cable households (000) .56 Global rankings by digital cable penetration (%) 58 Global rankings by digital DTH households (000) 60 Global rankings by digital DTH penetration (%) 62 Global rankings by IPTV households (000) 64 Global rankings by IPTV penetration (%) 66 C H A P T E R 2 A U S T R A L I A 69 Overview 69 Pay TV 70 Pay TV subscriber growth (000) 70 Foxtel .70 Austar 72 Austar TV subscriber data 2003-8 72 Austar TV financial and operating summary 73 Optus .73 IPTV .74 Australia broadband subscribers by technology . 74 Australia broadband subscribers by operator 74 DTT 75 Forecasts 76 Australia forecasts . 78 C H A P T E R 3 B R A Z I L 81 Overview 81 Pay TV subscribers by platform (000) . 81 Pay TV market share by operator (%) . 81 IPTV .82 Brazil broadband subscriber data by technology (000) 82 Brazil broadband subscribers by operator 83 Satellite .84 Sky Brasil .84 Contents DirecTV Latin America financial and operating highlights (US$ million) 85 Telefonica TV Digital 86 DTT 86 Forecasts 87 Brazil forecasts 88 C H A P T E R 4 C A N A D A 91 Overview 91 Canada: Broadcast distribution (basic & non-basic) 91 Canadian pay TV subscriber details (000) 92 Cable 92 Rogers Cable .93 Rogers Cable subscriber data 93 Rogers Communications: Financial summary 94 Shaw Communications 94 Shaw Communications subscriber data (year ending August) . 94 Shaw Communications revenue breakdown 95 Videotron .95 Videotron cable highlights . 96 Videotron financial highlights . 96 Cogeco 96 Cogeco cable highlights (year end August) . 97 IPTV .97 Canada broadband statistics (000) 97 Broadband subscribers by operator 98 Satellite .99 Satellite TV subscribers (000) .99 Bell TV highlights 100 Star Choice subscribers 100 DTT .101 Forecasts .101 Canada forecasts 103 C H A P T E R 5 C H I N A 107 Overview 107 Cable 108 IPTV 109 China broadband subscribers by technology 109 China broadband subscribers by operator 109 Satellite 111 DTT .112 China domestic DTT standard options 112 Forecasts .113 China forecasts 114 C H A P T E R 6 F R A N C E .117 Overview 117 Pay TV platforms and operators 118 Split of TV households by platform 118 Canal Plus group subscribers (000s) .118 French penetration by TV platform (%) .119 Canal Plus France ownership structure (December 2008) 119 French satellite subscriber figures (000) 119 Cable 119 IPTV 121 France broadband subscribers (000) .121 Broadband subscribers by selected operators (000) .121 Leading French IPTV operators by subscribers (000) .121 France Telecom IPTV subscriber growth (000) 121 Satellite 126 DTT .129 Forecasts .130 France forecasts .131 C H A P T E R 7 G E R M A N Y 135 Overview 135 Cable 136 Kabel Deutschland 137 Unitymedia .138 Kabel BW 138 EWT/Orion/PrimaCom 139 IPTV 139 Broadband subscribers (000) 141 Satellite 141 ArenaSAT 143 DTT .144 Digital terrestrial TV 144 Forecasts .144 Germany forecasts 146 C H A P T E R 8 H O N G K O N G 149 Overview 149 Cable 150 I-Cable operating data (000) 150 I-Cable financial highlights (HK$000) 151 I-Cable sector financials (HK$000) .151 IPTV 152 Hong Kong broadband subscribers by technology 152 Hong Kong broadband and IPTV subscribers by operator 152 Now TV .153 PCCW financial highlights 2007 (HK$ million) 153 HKBN Digital TV .154 Satellite/SMATV 155 DTT .156 Forecasts .157 Hong Kong forecasts .159 C H A P T E R 9 I N D I A 163 Overview 163 TV penetration for individuals in Class 1 towns, January 2009 164 Cable 164 Cable TV pricing in non-CAS areas (INR/month) 166 Major cable players .167 India cable households by leading operators 167 Wire and Wireless India financial hignlights (INR million) 167 IPTV 168 India broadband subscribers by technology 168 India broadband subscribers by operator .169 Satellite 170 DTH subscriber growth by operator (000) 171 Big TV 171 Dish TV .171 Tata Sky .172 Sun Direct TV 173 Airtel Digital TV .173 DD Direct Plus 174 DTT .174 Forecasts .175 India forecasts 176 C H A P T E R 1 0 I T A L Y .179 Overview 179 Cable 180 Satellite 180 IPTV 184 Broadband subscribers by operator 184 Fastweb financial data (EUR millions) 184 DTT .189 DTT in Italy (April 2009) .189 DTT receiver cumulative sales* (000) 189 Italian switchover schedule 189 Forecasts .195 Italy forecasts 196 C H A P T E R 1 1 J A P A N 199 Overview 199 Cable 200 Subscribers to cable operators who originate their own programming (000s) 200 J:Com 200 J:Com subscriber data (000) .201 J:Com financial highlights (¥ billion) 201 J:Com major shareholders (%) 202 Other players 203 IPTV 203 Japan broadband subscribers by technology (million) 203 NTT subscriber growth (000) 204 IPTV activity .205 Satellite 206 Sky Perfect JSAT .206 Sky PerfecTV individual subscriber growth (000) 206 Sky PerfecTV and e2 monthly ARPU (¥) 207 Sky PerfecTV ownership structure (%) (March 2008) .208 Broadcast satellite (BS) .208 Mobile satellite broadcasting 209 DTT .209 Forecasts .211 Japan forecasts 212 C H A P T E R 1 2 M E X I C O .215 Overview 215 Pay TV subscribers (000) 215 Mexican pay TV subs by leading operators (end-2008) 215 Cable/MMDS 217 Megacable 218 Megacable subscription details 219 Cablemas 220 Cablemas subscribers by service offering 220 Cablemas operating data 221 Cablevision .221 Grupo Televisa’s Mexican cable TV and telecoms financials 222 MVS Multivision .223 IPTV 224 Mexico broadband subscribers 224 Satellite 227 Mexican DTH subs .227 Sky Mexico financial summary (MXN million) .227 DTT .229 Forecasts .230 Mexico forecasts .231 C H A P T E R 1 3 N E T H E R L A N D S .235 Overview 235 Cable 236 IPTV 238 Broadband subscribers by technology (000) 238 Broadband subscribers by company (000) 239 Satellite 241 DTT .242 Digitenne channels 242 Digitenne ownership 243 Forecasts .243 Netherlands forecasts 245 C H A P T E R 1 4 P O L A N D .249 Overview 249 Pay TV platforms and operators 249 Split of TV households by platform 249 Multichannel TV market growth 250 UPC Telewizja Kablowa subscriber details (000) 251 Cyfrowy Polsat operating details .251 N and TnK operational details (000) 252 N forecasts 252 Ownership structures for the main operators (%) 252 Cable 252 IPTV 254 Broadband growth by platform 255 Satellite 256 DTT .258 Digital terrestrial TV 259 Forecasts .259 Poland forecasts .260 C H A P T E R 1 5 R U S S I A 263 Overview 263 Cable 264 IPTV 266 Russian broadband subscribers by operator 268 Satellite 270 Forecasts .271 Russia forecasts 273 C H A P T E R 1 6 S P A I N 277 Overview 277 Cable TV 278 Satellite 280 IPTV 283 DTT .286 Digital terrestrial TV 291 DTT multiplexes during transition period 291 DTT multiplexes after ASO .291 DTT household penetration growth (%) .291 Viewing share in DTT households (%) 292 Forecasts .292 Spain forecasts 293 C H A P T E R 1 7 S O U T H K O R E A .297 Overview 297 Cable 298 South Korea cable subscriber data (end-September 2008) 298 South Korea digital cable subscribers (end-November 2008) 298 IPTV 300 South Korea broadband subscribers by technology 300 South Korea broadband subscribers by operator .301 IPTV subscriber growth for two leading operators 2007-8 (month-end) 301 Mega TV .303 Broad&TV 304 MyLGTV .305 Satellite 305 Korea digital satellite broadcasting financial summary (KRW million) 306 DTT .306 Forecasts .306 South Korea forecasts 308 VIII C H A P T E R 1 8 S W E D E N .311 Overview 311 Cable 311 IPTV 313 TeliaSonera .314 Other IPTV operators .315 Broadband subscribers (000) 316 Satellite 316 Canal Digital 317 Viasat 318 DTT .320 DTT summary .321 DTT household penetration .322 Forecasts .322 Sweden forecasts .323 C H A P T E R 1 9 T U R K E Y 327 Overview 327 Split of Turkish TV households by platform 328 Multichannel TV market 328 Cable 328 IPTV 329 Broadband growth by platform 330 Satellite 330 Forecasts .331 Turkey forecasts .333 C H A P T E R 2 0 U N I T E D K I N G D O M 337 Overview 337 Cable 338 IPTV 341 Broadband subscribers (000) 344 Satellite 344 DTT .347 Digital terrestrial TV 349 DTT household penetration .349 Pay DTT .349 Freesat .350 Forecasts .351 UK forecasts .352 C H A P T E R 2 1 U S .355 Overview 355 US TV households (000s) 355 Cable 356 US cable statistics 356 Ancillary cable service subscribers (million) 357 Leading MSOs by TV subscribers (000) .357 Comcast 357 Comcast operating data .358 Comcast financial summary .358 Time Warner Cable 360 Time Warner Cable operating data .361 Time Warner Cable financial summary (US$ million) 361 Other cable operators 362 Cox cable subscriber data 362 Charter cable operating data 362 Charter revenues by source 363 Cablevision operating details 364 Cablevision revenues by sector (US$000) 364 IPTV 364 US broadband subscribers by technology and operator 365 U-Verse TV 366 FiOS TV 367 IPTV subscriber growth by operator (000) 367 Other IPTV players 367 Satellite 368 Satellite subscriber growth (000) .368 DirecTV .369 DirecTV Group revenues by segment .370 DirecTV US details .370 EchoStar 370 DISH Network operating data 371 EchoStar financial summary (US$000) .371 DTT .373 Number of DTT stations in top 10 markets .374 Forecasts .374 US forecasts .376
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