Home > Market Research > Media & Entertainment > Western European TV (13th edition)

Table of Contents

Market Study
Published: September 2009
Pages: 443
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 995.00   Buy Now!
Research from: Informa Telecoms and Media
Sector: Media & Entertainment

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Table of Contents

C H A P T E R  1
E X E C U T I V E S U M M A R Y . . . . . . . . . . . . . . .1
Top 5: Digital TV households (000) . . . . . . . . .1
C H A P T E R 2
F O R E C A S T S . . . . . . . . . . . . . . . . . . . . . . . . . .3
Western European forecasts . . . . . . . . . . . . . . . .4
Primary TV household composition
in 2014 (000) . . . . . . . . . . . . . . . . . . . . . . . . .6
Digital penetration of TV households
in 2014 (%) . . . . . . . . . . . . . . . . . . . . . . . . . .7
Digital TV households (000) . . . . . . . . . . . . . .8
Pay TV revenues (US$ million) . . . . . . . . . . . .8
Cable/MMDS . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
DTT in 2014 . . . . . . . . . . . . . . . . . . . . . . . .11
Western European population (000) . . . . . . . .12
Western European households . . . . . . . . . . . . .12
Western European TV households (000) . . . . .13
Western European TV households
as a % of households . . . . . . . . . . . . . . . . . . .13
Western European primary digital
terrestrial TV households (000) . . . . . . . . . . . .14
Western European primary digital
terrestrial TV households as a % of
TV households . . . . . . . . . . . . . . . . . . . . . . . .14
Western European total digital
terrestrial TV households (000) . . . . . . . . . . . .15
Western European total digital terrestrial
TV households as a % of TV households (%) .15
Western European digital free DTH
households (000) . . . . . . . . . . . . . . . . . . . . . .16
Western European cable/MMDS
TV households (000) . . . . . . . . . . . . . . . . . . .16
Western European cable/MMDS
TV households as a % of TV households . . . . .17
Western European analog cable/MMDS
TV households (000) . . . . . . . . . . . . . . . . . . .17
Western European digital cable/MMDS
TV households (000) . . . . . . . . . . . . . . . . . . .18
Western European digital cable/MMDS
TV households as a % of TV households . . . . .18
Western European digital cable TV:
Stand-alone subscribers (000) . . . . . . . . . . . . .19
Western European digital cable TV:
Dual-play subscribers (000) . . . . . . . . . . . . . .19
Western European digital cable TV:
Triple-play subscribers (000) . . . . . . . . . . . . .20
Western European analog cable/MMDS
TV subscription revenues (US$ million) . . . . .20
Western European digital cable/MMDS
TV revenues (US$ million) . . . . . . . . . . . . . .21
Western European cable/MMDS
TV revenues (US$ million) . . . . . . . . . . . . . .21
Western European digital cable TV revenues:
Stand-alone revenues (US$ million) . . . . . . . .22
Western European digital cable TV revenues:
Dual-play revenues (US$ million) . . . . . . . . .22
Western European digital cable TV revenues:
Triple-play revenues (US$ million) . . . . . . . . .23
Western European digital cable TV:
Stand-alone ARPU (US$) . . . . . . . . . . . . . . .23
Western European digital cable TV:
Dual-play ARPU (US$) . . . . . . . . . . . . . . . .24
Western European digital cable TV:
Triple-play ARPU (US$) . . . . . . . . . . . . . . . .24
Western European cable/MMDS
ARPU (US$) . . . . . . . . . . . . . . . . . . . . . . . . .25
Western European digital DTH
households (000) . . . . . . . . . . . . . . . . . . . . . .25
Western European digital DTH
households as a % of TV households . . . . . . . .26
Western European digital DTH
revenues (US$ million) . . . . . . . . . . . . . . . . .26
Western European digital
DTH ARPU (US$) . . . . . . . . . . . . . . . . . . . .27
Western European IPTV
households (000) . . . . . . . . . . . . . . . . . . . . . .27
Western European IPTV:
Stand-alone households (000) . . . . . . . . . . . . .28
Western European IPTV:
Dual-play households (000) . . . . . . . . . . . . . .28
Western European IPTV:
Triple-play households (000) . . . . . . . . . . . . .29
Western European IPTV households
as a % of TV households . . . . . . . . . . . . . . . .29
Western European IPTV revenues
(US$ million) . . . . . . . . . . . . . . . . . . . . . . . .30
Western European IPTV: Stand-alone
subscription TV revenues (US$ million) . . . . .30
Western European IPTV: Dual-play
subscription TV revenues (US$ million) . . . . .31
Western European IPTV: Triple-play
subscription TV revenues (US$ million) . . . . .31
Western European IPTV: Stand-alone
ARPU (US$) . . . . . . . . . . . . . . . . . . . . . . . . .32
Contents
Western European IPTV: Dual-play
ARPU (US$) . . . . . . . . . . . . . . . . . . . . . . . . .32
Western European IPTV:
Triple-play ARPU (US$) . . . . . . . . . . . . . . . .33
Western European IPTV ARPU (US$) . . . . . .33
Western European pay TV households (000) . .34
Western European pay TV households
as a % of TV households . . . . . . . . . . . . . . . .34
Western European digital
TV households (000) . . . . . . . . . . . . . . . . . . .35
Western European digital TV households
as a % of TV households . . . . . . . . . . . . . . . .35
Western European subscription
revenues (US$ million) . . . . . . . . . . . . . . . . .36
Western European PPV/VOD
revenues (US$ million) . . . . . . . . . . . . . . . . .36
Western European pay TV
revenues (US$ million) . . . . . . . . . . . . . . . . .37
Western European pay TV ARPU (US$) . . . .37
C H A P T E R  3
A U S T R I A . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . . .39
Pay TV platforms and operators . . . . . . . . . .40
Split of TV households by platform . . . . . . . .40
UPC Telekabel details . . . . . . . . . . . . . . . . . .41
Liwest subscriber details . . . . . . . . . . . . . . . . .41
Split of Austrian TV households
by platform (%) . . . . . . . . . . . . . . . . . . . . . . .41
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43
Broadband subscribers . . . . . . . . . . . . . . . . . .43
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45
TV technology and equipment . . . . . . . . . . . .45
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46
Austrian mobile subscriber details . . . . . . . . . .46
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47
Viewing and programming . . . . . . . . . . . . . . .48
Austrian viewing and programming . . . . . . . .48
Austria: Program rights holders . . . . . . . . . . . .48
Average daily viewing minutes . . . . . . . . . . . .49
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .50
On-demand TV . . . . . . . . . . . . . . . . . . . . . . . . . . .51
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .51
Gross advertising expenditure in Austria . . . . .52
Gross TV ad expenditure by channel . . . . . . . .52
Forecasts . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52
Austria forecasts . . . . . . . . . . . . . . . . . . . . . . .54
C H A P T E R 4
B E L G I U M . . . . . . . . . . . . . . . . . . . . . . . . . . . .57
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . . .57
Pay TV platforms and operators . . . . . . . . . .58
Split of TV households by platform . . . . . . . . .58
Telenet operating data . . . . . . . . . . . . . . . . . .59
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59
Telenet . . . . . . . . . . . . . . . . . . . . . . . . . . . . .60
VOO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62
Numericable . . . . . . . . . . . . . . . . . . . . . . . . .62
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63
Broadband subscribers . . . . . . . . . . . . . . . . . .64
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .65
TV technology and equipment . . . . . . . . . . . .66
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68
Mobile subscribers . . . . . . . . . . . . . . . . . . . . .68
Viewing and programming . . . . . . . . . . . . . . .68
Flemish Belgium: Share of all-day audience
in 15-44 demographic . . . . . . . . . . . . . . . . . .69
Share of viewing by channel
in Wallonia (%) . . . . . . . . . . . . . . . . . . . . . .69
Main channel summary . . . . . . . . . . . . . . . . .69
RTL Belgium financial highlights
(EUR million) . . . . . . . . . . . . . . . . . . . . . . . .70
VTM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .70
SBS Broadcasting . . . . . . . . . . . . . . . . . . . . . . . . .71
VRT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .71
RTL Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .72
RTBF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .73
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .74
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .75
Belgium TV advertising . . . . . . . . . . . . . . . . .76
RTL Belgium TV advertising
share in Wallonia . . . . . . . . . . . . . . . . . . . . .76
Gross advertising expenditure (EUR million) . .76
Forecasts . . . . . . . . . . . . . . . . . . . . . . . . . . . . .77
Belgium forecasts . . . . . . . . . . . . . . . . . . . . . .78
C H A P T E R  5
D E N M A R K . . . . . . . . . . . . . . . . . . . . . . . . . . . .81
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . . .81
Pay TV platforms and operators . . . . . . . . . .82
Split of TV households by platforms . . . . . . . .82
Multichannel TV market growth . . . . . . . . . .82
Multichannel TV operators by revenues . . . . . .83
Multichannel TV operators by EBITDA . . . . .83
Ownership structures for the main operators . .83
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .83
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .85
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .86
Canal Digital . . . . . . . . . . . . . . . . . . . . . . . . .86
VI
Viasat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .87
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89
Mobile subscriptions by operator . . . . . . . . . . .89
Online TV and video . . . . . . . . . . . . . . . . . . . .89
TV technology and equipment . . . . . . . . . . . .90
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .92
DTT overview . . . . . . . . . . . . . . . . . . . . . . . .92
Viewing and programming . . . . . . . . . . . . . . .93
Average daily viewing minutes
for individuals . . . . . . . . . . . . . . . . . . . . . . . .94
Share of all-day viewing by channel (%) . . . . .94
DR license fee charges per household (DKK) . .94
Ownership structures for the
main channels (%) . . . . . . . . . . . . . . . . . . . .94
Free-to-air program rights holders
by channel . . . . . . . . . . . . . . . . . . . . . . . . . . .94
Danmarks Radio . . . . . . . . . . . . . . . . . . . . . . . . . .95
TV2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96
TV3/TV3+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .97
SBS Danmark . . . . . . . . . . . . . . . . . . . . . . . . . . . .97
On-demand TV . . . . . . . . . . . . . . . . . . . . . . . . . . .98
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .100
Advertising overview . . . . . . . . . . . . . . . . . .101
Forecasts . . . . . . . . . . . . . . . . . . . . . . . . . . . .101
Denmark forecasts . . . . . . . . . . . . . . . . . . . .103
C H A P T E R  6
F I N L A N D . . . . . . . . . . . . . . . . . . . . . . . . . . .107
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . .107
Pay TV platforms and operators . . . . . . . . .108
Split of TV households by platform . . . . . . . .108
Multichannel TV market growth . . . . . . . . .108
Multichannel market share by
major provider (%) . . . . . . . . . . . . . . . . . . .109
Multichannel TV operators by revenues . . . . .109
Multichannel TV operators by EBITDA . . . .109
Ownership structures for the
main operators . . . . . . . . . . . . . . . . . . . . . . .109
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .110
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .112
Broadband growth by platform . . . . . . . . . . .113
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .114
Canal Digital . . . . . . . . . . . . . . . . . . . . . . . .114
Viasat . . . . . . . . . . . . . . . . . . . . . . . . . . . . .116
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .117
Mobile subscriptions by operator . . . . . . . . . .118
Sonera 3G TV service pricing . . . . . . . . . . . .118
Online TV and video . . . . . . . . . . . . . . . . . . .118
TV technology and equipment . . . . . . . . . . .119
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .120
DTT summary . . . . . . . . . . . . . . . . . . . . . .121
DTT household penetration . . . . . . . . . . . . .122
Digital TV channels by multiplex . . . . . . . . .122
Viewing and programming . . . . . . . . . . . . . .122
YLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .122
MTV3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .123
Nelonen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .124
On-demand TV . . . . . . . . . . . . . . . . . . . . . . . . . .125
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .126
Average daily viewing minutes
for individuals . . . . . . . . . . . . . . . . . . . . . . .128
Share of viewing by channel (%) . . . . . . . . .128
Average daily viewing minutes by channel . . .128
Free-to-air program rights holders
by channel . . . . . . . . . . . . . . . . . . . . . . . . . .129
Ownership structures for the main channels . .129
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .130
Advertising revenues . . . . . . . . . . . . . . . . . . .130
Forecasts . . . . . . . . . . . . . . . . . . . . . . . . . . . .131
Finland forecasts . . . . . . . . . . . . . . . . . . . . .132
C H A P T E R  7
F R A N C E . . . . . . . . . . . . . . . . . . . . . . . . . . . .135
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . .135
Pay TV platforms and operators . . . . . . . . .137
Canal Plus group subscribers (000s) . . . . . . .137
French penetration by TV platform (%) . . . .138
Canal Plus France ownership structure
(December 2008) . . . . . . . . . . . . . . . . . . . . .138
French satellite subscriber figures (000) . . . . .138
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .138
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .140
France broadband subscribers (000) . . . . . . .140
Broadband subscribers by selected
operators (000) . . . . . . . . . . . . . . . . . . . . . .140
Leading French IPTV operators
by subscribers (000) . . . . . . . . . . . . . . . . . . .140
France Telecom IPTV subscriber
growth (000) . . . . . . . . . . . . . . . . . . . . . . . .140
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .145
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .148
French mobile subscribers
by operator (000) . . . . . . . . . . . . . . . . . . . . .148
TV technology and equipment . . . . . . . . . . .149
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .150
Viewing and programming . . . . . . . . . . . . . .151
Share of viewing by channel (%) . . . . . . . . .152
TF1 financials (EUR million) . . . . . . . . . . .152
TF1 program costs by genre (EUR million) . .153
VII
TF1 program costs (EUR million) . . . . . . . .153
M6 financials (EUR millions) . . . . . . . . . . .153
M6 programming costs (EUR million) . . . . .153
Canal Plus group subscribers (000s) . . . . . . .153
France: Program rights holders . . . . . . . . . . .154
TF1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .154
M6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .155
France Televisions . . . . . . . . . . . . . . . . . . . . . . .156
Canal Plus . . . . . . . . . . . . . . . . . . . . . . . . . . . . .156
On-demand TV . . . . . . . . . . . . . . . . . . . . . . . . . .158
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .159
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .160
Forecasts . . . . . . . . . . . . . . . . . . . . . . . . . . . .161
France forecasts . . . . . . . . . . . . . . . . . . . . . .162
C H A P T E R  8
G E R M A N Y . . . . . . . . . . . . . . . . . . . . . . . . . . .165
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . .165
Pay TV operators and platforms . . . . . . . . .167
Split of TV households by platform . . . . . . .167
The four-tier cable system . . . . . . . . . . . . . . .167
Multichannel TV market growth . . . . . . . . .168
Kabel Deutschland subscriber details (000) . .168
Kabel Deutschland subscriber details (000) . .169
Unitymedia subscriber breakdown (000) . . . .169
Unitymedia financial and
ARPU highlights . . . . . . . . . . . . . . . . . . . . .170
Unitymedia ARPU details (EUR) . . . . . . . . .170
Sky/Premiere financial and
subscriber highlights . . . . . . . . . . . . . . . . . . .170
Ownership structures for the
main operators . . . . . . . . . . . . . . . . . . . . . . .171
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .171
Kabel Deutschland . . . . . . . . . . . . . . . . . . . .171
Unitymedia . . . . . . . . . . . . . . . . . . . . . . . . .173
Kabel BW . . . . . . . . . . . . . . . . . . . . . . . . . . .173
EWT/Orion/PrimaCom . . . . . . . . . . . . . . . . . .174
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .174
Broadband subscribers (000) . . . . . . . . . . . .176
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .176
ArenaSAT . . . . . . . . . . . . . . . . . . . . . . . . . . .178
TV technology and equipment . . . . . . . . . . .179
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .179
Mobile Subscriptions by Operator . . . . . . . . .180
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .180
Digital terrestrial TV . . . . . . . . . . . . . . . . . .180
TV viewing and programming . . . . . . . . . . .181
Average daily viewing minutes . . . . . . . . . . .184
Share of viewing by channel (%) . . . . . . . . .184
Share of viewing by channel for
14-49 year-olds (%) . . . . . . . . . . . . . . . . . .184
Free-to-air program rights holders
by channel . . . . . . . . . . . . . . . . . . . . . . . . . .185
RTL Group revenues by profit centre
(EUR million) . . . . . . . . . . . . . . . . . . . . . . .185
ProSiebenSAT.1 Group financial highlights
(EUR million) . . . . . . . . . . . . . . . . . . . . . . .185
ZDF annual budgets (EUR million) . . . . . . .186
Ownership structures for the main channels . .186
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .186
On-demand TV . . . . . . . . . . . . . . . . . . . . . . . . . .187
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .187
Share of gross TV advertising revenues
by broadcast group (%) . . . . . . . . . . . . . . . .188
Forecasts . . . . . . . . . . . . . . . . . . . . . . . . . . . .188
Germany forecasts . . . . . . . . . . . . . . . . . . . .189
C H A P T E R  9
I R E L A N D . . . . . . . . . . . . . . . . . . . . . . . . . . .193
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . .193
Pay TV platforms and operators . . . . . . . . .194
Split of TV households by platform . . . . . . . .194
Liberty Global Ireland operating summary . .195
Breakdown of broadcast market (1Q09) . . . .195
Cable/MMDS subscribers . . . . . . . . . . . . . . .195
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .195
UPC Ireland . . . . . . . . . . . . . . . . . . . . . . . . .196
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .197
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .200
TV technology and equipment . . . . . . . . . . .200
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .201
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .202
Mobile subscription numbers . . . . . . . . . . . .203
Viewing and programming . . . . . . . . . . . . . .203
National individual viewing
share by channel (%) . . . . . . . . . . . . . . . . . .203
RTE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .204
TV3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .205
TG4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .206
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .206
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .206
Advertising revenues 2005-2008 . . . . . . . . .207
Gross advertising expenditure . . . . . . . . . . . .207
Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . .208
Ireland forecasts . . . . . . . . . . . . . . . . . . . . . .209
C H A P T E R  1 0
I T A L Y . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .213
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . .213
VIII
Pay TV platforms and operators . . . . . . . . .215
Split of TV households by platform . . . . . . . .215
Sky Italia subscriber numbers . . . . . . . . . . . .215
Italian broadband subscriber
growth & forecasts (millions) . . . . . . . . . . . .215
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .216
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .216
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .219
Broadband subscribers by operator . . . . . . . .219
Fastweb financial data (EUR millions) . . . . .219
TV technology and equipment . . . . . . . . . . .224
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .225
Mobile subscriber numbers . . . . . . . . . . . . . .225
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .227
DTT in Italy (April 2009) . . . . . . . . . . . . .227
DTT receiver cumulative sales (000) . . . . . .227
Italian switchover schedule . . . . . . . . . . . . . .227
Viewing and programming . . . . . . . . . . . . . .233
Mediaset financial highlights
(EUR million) . . . . . . . . . . . . . . . . . . . . . . .233
Mediaset: Hours broadcast
by genre in 2008 . . . . . . . . . . . . . . . . . . . . .233
Italy: Mediaset financials
by business segment . . . . . . . . . . . . . . . . . . .234
Rai Group consolidated financials
(EUR million) . . . . . . . . . . . . . . . . . . . . . . .234
Rai TV output by genre (% share) . . . . . . . .234
Telecom Italia Media revenue trends . . . . . .234
Share of audience by platform (%) . . . . . . . .235
Italian all-day viewing shares (%) . . . . . . . .235
Italian prime time audience share (%) . . . . .235
Italy: Program rights holders . . . . . . . . . . . . .235
Mediaset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .236
Rai . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .237
La7 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .239
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .240
On-demand TV . . . . . . . . . . . . . . . . . . . . . . . . . .242
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .242
Share of free-to-air TV advertising
by broadcaster (2008) . . . . . . . . . . . . . . . . .242
Forecasts . . . . . . . . . . . . . . . . . . . . . . . . . . . .243
Italy forecasts . . . . . . . . . . . . . . . . . . . . . . . .244
C H A P T E R  1 1
N E T H E R L A N D S . . . . . . . . . . . . . . . . . . . . . .247
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . .247
Pay TV platforms & operators . . . . . . . . . . .249
Split of TV households by platform . . . . . . . .249
UPC Netherlands operating data . . . . . . . . .249
Selected IPTV subscriptions by operator . . . . .249
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .250
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .252
Broadband subscribers by technology (000) . .252
Broadband subscribers by company (000) . . .252
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .254
TV technology and equipment . . . . . . . . . . .255
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .256
Mobile subscriptions . . . . . . . . . . . . . . . . . . .256
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .257
Digitenne channels . . . . . . . . . . . . . . . . . . . .258
Digitenne ownership . . . . . . . . . . . . . . . . . .259
Viewing and programming . . . . . . . . . . . . . .259
Share of all viewing by channel (%) . . . . . . .259
RTL Nederland financials (EUR million) . . .260
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .262
On-demand TV . . . . . . . . . . . . . . . . . . . . . . . . . .262
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .264
Share of net advertising market . . . . . . . . . . .264
Advertising by medium (US$ million) . . . . .264
Forecasts . . . . . . . . . . . . . . . . . . . . . . . . . . . .264
Netherlands forecasts . . . . . . . . . . . . . . . . . .266
C H A P T E R  1 2
N O R W A Y . . . . . . . . . . . . . . . . . . . . . . . . . . . .269
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . .269
Pay TV platforms and operators . . . . . . . . .270
Split of TV households by platform . . . . . . . .270
Multichannel TV market . . . . . . . . . . . . . . .270
Multichannel TV operators by revenues . . . . .270
Ownership structures for the main operators .271
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .271
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .272
Broadband growth by platform . . . . . . . . . . .273
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .273
Canal Digital . . . . . . . . . . . . . . . . . . . . . . . .273
Viasat . . . . . . . . . . . . . . . . . . . . . . . . . . . . .275
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .276
Mobile subscriptions by operator . . . . . . . . . .277
Online TV and video . . . . . . . . . . . . . . . . . . .277
TV technology and equipment . . . . . . . . . . .278
DVR penetration by platform . . . . . . . . . . . .279
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .280
Digital terrestrial TV . . . . . . . . . . . . . . . . . .281
DTT household penetration . . . . . . . . . . . . .281
Viewing and programming . . . . . . . . . . . . . .281
On-demand TV . . . . . . . . . . . . . . . . . . . . . . . . . .283
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .284
Average daily viewing minutes
for individuals . . . . . . . . . . . . . . . . . . . . . . .285
Share of viewing by channel (%) . . . . . . . . .285
Free-to-air program rights holders
by channel . . . . . . . . . . . . . . . . . . . . . . . . . .286
Financial highlights for TV channels . . . . . . .286
Norwegian TV channels overview . . . . . . . . .286
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .287
TV advertising . . . . . . . . . . . . . . . . . . . . . . .287
Forecasts . . . . . . . . . . . . . . . . . . . . . . . . . . . .288
Norway forecasts . . . . . . . . . . . . . . . . . . . . .289
C H A P T E R  1 3
P O R T U G A L . . . . . . . . . . . . . . . . . . . . . . . . . .293
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . .293
Pay TV platforms and operators . . . . . . . . .294
Split of TV households by platform . . . . . . . .294
Multichannel TV market growth . . . . . . . . .294
Multichannel market share
by major operator (%) . . . . . . . . . . . . . . . . .295
Digital TV subscribers
by major operator (000) . . . . . . . . . . . . . . . .295
Zon Multimedia operational
statistics (000 unless stated) . . . . . . . . . . . . .295
Cabovisao operational data . . . . . . . . . . . . .295
Zon Multimedia financial
highlights (EUR million) . . . . . . . . . . . . . . .295
Cabovisao financial highlights
(C$ million) . . . . . . . . . . . . . . . . . . . . . . . .296
Ownership structures for the
main operators . . . . . . . . . . . . . . . . . . . . . . .296
Cable TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .296
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .299
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .302
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .303
Mobile subscriptions by operator . . . . . . . . . .304
TV technology and equipment . . . . . . . . . . .304
Settop boxes by operator . . . . . . . . . . . . . . . .305
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .305
Digital terrestrial TV . . . . . . . . . . . . . . . . . .307
DTT multiplex population coverage . . . . . . .307
Viewing and programming . . . . . . . . . . . . . .307
Share of all-day viewing by channel (%) . . . .311
Cable TV audience ratings (%) . . . . . . . . . .311
Free-to-air program rights holders
by channel . . . . . . . . . . . . . . . . . . . . . . . . . .311
Impresa TV financials (EUR000) . . . . . . . . .312
Media Capital TV financials
(EUR millions) . . . . . . . . . . . . . . . . . . . . . .312
Annual household license fee for public
broadcaster (US$) . . . . . . . . . . . . . . . . . . . .312
Ownership structures for the
main channels (%) . . . . . . . . . . . . . . . . . . .312
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .312
On-demand TV . . . . . . . . . . . . . . . . . . . . . . . . . .313
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .313
TV advertising . . . . . . . . . . . . . . . . . . . . . . .314
Forecasts . . . . . . . . . . . . . . . . . . . . . . . . . . . .315
Portugal forecasts . . . . . . . . . . . . . . . . . . . . .316
C H A P T E R  1 4
S P A I N . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .319
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . .319
Pay TV platforms and operators . . . . . . . . .321
Split of TV households by platform . . . . . . . .321
Multichannel TV market growth . . . . . . . . .321
Multichannel market share
by major operator (%) . . . . . . . . . . . . . . . . .321
Ownership structures for the main
pay TV operators . . . . . . . . . . . . . . . . . . . . .321
Spanish audiovisual services revenues . . . . . .322
Operational income by
mode of transmission . . . . . . . . . . . . . . . . . .322
Pay TV revenue by provider (EUR million) .322
Cable TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .322
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .324
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .327
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .330
TV technology and equipment . . . . . . . . . . .332
Settop boxes by operator . . . . . . . . . . . . . . . .332
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .333
Digital terrestrial TV . . . . . . . . . . . . . . . . . .337
DTT multiplexes during transition period . . .337
DTT multiplexes after ASO . . . . . . . . . . . . .337
DTT household penetration growth (%) . . . .337
Viewing share in DTT households (%) . . . . .338
Viewing and programming . . . . . . . . . . . . . .338
Share of all-day viewing by channel (%) . . . .341
Share of primetime viewing
by channel (%) . . . . . . . . . . . . . . . . . . . . . .341
Top 10 programs in 9M08 . . . . . . . . . . . . .342
Free-to-air program rights
holders by channel . . . . . . . . . . . . . . . . . . . .342
Ownership structures for the main
channels (%) . . . . . . . . . . . . . . . . . . . . . . . .342
Telecinco broadcast content by genre . . . . . . .343
Telecinco financial details (EUR million) . . .343
Telecinco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .343
RTVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .344
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .345
On-demand TV . . . . . . . . . . . . . . . . . . . . . . . . . .346
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .346
Spain: Net TV advertising revenues . . . . . . . .348
Spain: Share of TV advertising by channel . .348
Spain: Gross advertising expenditure . . . . . . .348
Advertising market 1H09 vs 1H08 . . . . . . . .348
Forecasts . . . . . . . . . . . . . . . . . . . . . . . . . . . .349
Spain forecasts . . . . . . . . . . . . . . . . . . . . . . .350
C H A P T E R  1 5
S W E D E N . . . . . . . . . . . . . . . . . . . . . . . . . . . .353
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . .353
Pay TV platforms and operators . . . . . . . . .354
Split of TV households by platform . . . . . . . .354
Multichannel TV market growth . . . . . . . . .354
Multichannel market share by
major operator (%) . . . . . . . . . . . . . . . . . . .354
Multichannel TV operators by revenues . . . . .355
Ownership structures for the
main operators . . . . . . . . . . . . . . . . . . . . . . .355
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .355
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .357
TeliaSonera . . . . . . . . . . . . . . . . . . . . . . . . .358
Other IPTV operators . . . . . . . . . . . . . . . . . . .359
Broadband subscribers (000) . . . . . . . . . . . .360
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .360
Canal Digital . . . . . . . . . . . . . . . . . . . . . . . .361
Viasat . . . . . . . . . . . . . . . . . . . . . . . . . . . . .362
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .364
Mobile subscriptions by operator (000) . . . . .364
Online TV and video . . . . . . . . . . . . . . . . . . .364
TV technology and equipment . . . . . . . . . . .366
DVR penetration by platform . . . . . . . . . . . .367
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .367
DTT summary . . . . . . . . . . . . . . . . . . . . . .369
DTT household penetration . . . . . . . . . . . . .369
Viewing and programming . . . . . . . . . . . . . .369
On-demand TV . . . . . . . . . . . . . . . . . . . . . . . . . .372
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .373
Average daily viewing minutes
(individuals) . . . . . . . . . . . . . . . . . . . . . . . .375
Top 10 programs in 2008 . . . . . . . . . . . . . .375
Free-to-air program rights holders
by channel . . . . . . . . . . . . . . . . . . . . . . . . . .375
Financial highlights for TV channels . . . . . . .376
Ownership structures for the main
channels (%) . . . . . . . . . . . . . . . . . . . . . . . .376
TV advertising . . . . . . . . . . . . . . . . . . . . . . . .376
Advertising expenditure by medium . . . . . . .377
Forecasts . . . . . . . . . . . . . . . . . . . . . . . . . . . .377
Sweden forecasts . . . . . . . . . . . . . . . . . . . . . .379
C H A P T E R  1 6
S W I T Z E R L A N D . . . . . . . . . . . . . . . . . . . . . .383
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . .383
Pay TV platforms and operators . . . . . . . . .384
Split of TV households by platform . . . . . . . .384
Swiss cable subscriber growth (000) . . . . . . .384
Bluewin TV subscriber growth . . . . . . . . . . .385
Cablecom subscriber details . . . . . . . . . . . . .385
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .385
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .386
Broadband subscribers . . . . . . . . . . . . . . . . .387
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .389
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .389
Mobile subscriptions . . . . . . . . . . . . . . . . . . .390
TV technology and equipment . . . . . . . . . . .390
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .391
Viewing and programming . . . . . . . . . . . . . .391
SRG SSR idée Suisse regional
units and channels . . . . . . . . . . . . . . . . . . . .391
License fee split by region . . . . . . . . . . . . . . .391
Average daily viewing minutes by region . . . .392
German speaking region viewing
share by channel (%) . . . . . . . . . . . . . . . . . .392
French speaking region viewing
share by channel (%) . . . . . . . . . . . . . . . . . .392
Italian speaking region viewing
share by channel (%) . . . . . . . . . . . . . . . . . .393
Switzerland: Program rights holders . . . . . . .393
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .395
On-demand TV . . . . . . . . . . . . . . . . . . . . . . . . . .395
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .396
Gross TV advertising spending
by media in 2008 . . . . . . . . . . . . . . . . . . . .396
Advertising revenues . . . . . . . . . . . . . . . . . . .397
Forecasts . . . . . . . . . . . . . . . . . . . . . . . . . . . .397
Switzerland forecasts . . . . . . . . . . . . . . . . . .398
C H A P T E R  1 7
U N I T E D  K I N G D O M . . . . . . . . . . . . . . . . . .401
TV overview . . . . . . . . . . . . . . . . . . . . . . . . . .401
Pay TV platforms & operators . . . . . . . . . . .402
Split of TV households by platform . . . . . . . .402
Multichannel TV market growth . . . . . . . . .403
Multichannel market share by
major operator (%) . . . . . . . . . . . . . . . . . . .403
Penetration for all TV sets (%) . . . . . . . . . . .403
UK television industry metrics, 2003-2008 . .403
BSkyB financial and operational highlights . .404
Virgin Media financial and operational
highlights . . . . . . . . . . . . . . . . . . . . . . . . . . .405
Ownership structures for the main
pay TV operators . . . . . . . . . . . . . . . . . . . . .405
Cable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .405
IPTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .408
Broadband subscribers (000) . . . . . . . . . . . .411
Satellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .411
Mobile TV . . . . . . . . . . . . . . . . . . . . . . . . . . . .414
Mobile subscriptions by operator (000) . . . . .416
Online TV and video . . . . . . . . . . . . . . . . . . .416
TV technology and equipment . . . . . . . . . . .419
Number of HD broadcast homes (000) . . . . .421
DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .421
Digital terrestrial TV . . . . . . . . . . . . . . . . . .423
DTT household penetration . . . . . . . . . . . . .423
Pay DTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .423
Freesat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .424
Viewing and programming . . . . . . . . . . . . . .425
BBC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .426
ITV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .427
Channel 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .429
Five . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .430
On-demand TV . . . . . . . . . . . . . . . . . . . . . . . . . .430
HDTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .433
Viewing information . . . . . . . . . . . . . . . . . .435
Audience shares by channel in
multichannel homes (%) . . . . . . . . . . . . . . .435
Top 10 programs in 2008 . . . . . . . . . . . . . .436
Program spend by channel (£ million) . . . . .437
Free-to-air program rights holders
by channel . . . . . . . . . . . . . . . . . . . . . . . . . .437
BBC: financial and operating
highlights, 2004-2009 . . . . . . . . . . . . . . . . .438
BBC: Operating expenditure by TV service . .438
BBC: License fee and homes . . . . . . . . . . . . .438
BBC network television hours of output
by genre . . . . . . . . . . . . . . . . . . . . . . . . . . . .439
ITV plc financial highlights (£ million) . . . .439
ITV plc broadcast schedule
costs (£ million) . . . . . . . . . . . . . . . . . . . . . .440
Channel 4 financial highlights (£ million) . .440
Five financial highlights (EUR million) . . . .440
Ownership structures for the main channels . .440
TV advertising . . . . . . . . . . . . . . . . . . . . . . . .441
Advertising expenditure
by medium (UK million) . . . . . . . . . . . . . . .441
Net advertising revenues
by sector (£ million) . . . . . . . . . . . . . . . . . . .441
Net advertising revenues
by channel (£ million) . . . . . . . . . . . . . . . . .442
Forecasts . . . . . . . . . . . . . . . . . . . . . . . . . . . .442
UK forecasts . . . . . . . . . . . . . . . . . . . . . . . . .443

For full details, please email keithw@cmsinfo.com

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