|
FREE BRIEFING:
3G investment opportunities to 2013; supply and demand analysis
Free Telecoms Market Research Reports
Broadband & Fixed
Handsets & Devices
Information & Communications Technology
Media & Entertainment
Mobile Content & Applications
Mobile Markets
Mobile Networks
Mobile Strategies
Networks & Infrastructure
Custom Research
Telecoms Events & Conferences
Contact
About
Terms & Conditions
Privacy
Business Market Research
Energy Market Research
Financial Market Research
Pharmaceutical Market Research
Telecoms Market Research
|
Home > Market Research > Mobile Markets > US Hispanic Use of Telecommunications Services, 2009-2014
Nearly one out of every three dollars spent on residential telecommunications services in 2009 came from US ethnic communities, so the spending power of the Hispanic-American, African American, and Asian-American communities have become crucial to the survival of telecommunications providers.
In this report, Insight examines spending by US Hispanics on local, long-distance, wireless, and pre-paid services, and compares these spending patterns to the general population and to other minority segments including Asian Americans and African Americans.
Top of Page
Table of Contents
Chapter I
EXECUTIVE SUMMARY
1.1 Marketing Telecommunications to US Hispanics
1.2 A Younger Audience Worth Investing In
1.3 Lessons for Telecom Providers
1.4 Hispanic Telecom Market Expenditures
Chapter II
CURRENT MARKET ANALYSIS AND TRENDS
2.1 Overall US Population
2.2 Hispanics Are the Largest Ethnic Minority in the US
2.3 Immigration to Fuel Future US Population
2.4 Languages Spoken in the US and the Use of the Spanish Language
2.5 Do Hispanics Assimilate or Acculturate?
2.6 Hispanics Are Younger
2.6.1 Hispanic by Age Groups
2.7 The Hispanic Market Boom
2.7.1 “Majority-Minority” US Counties
2.8 The Economic Clout of the US Hispanic Market
2.8.1 Hispanic Purchasing Power
2.8.2 High-Income Latino Households
2.9 US Hispanic Countries of Origin
2.9.1 Hispanics Attachments to Country of Origin
2.9.2 Hispanic Immigrant Calling Patterns
2.9.3 Hispanic Immigrant Emailing
2.10 Hispanic Educational Achievement
2.11 Hispanic Marketing Challenges
Chapter III
ADDRESSING THE US HISPANIC TELECOM CONSUMER
3.1 Marketing to US Latinos
3.2 Latino Integrated Marketing
3.3 Big Telecom Targets Hispanics
3.3.1 Hispanic Ad Spending Remains Constant
3.3.2 Telecom Wireless Advertising Spending
3.4 Mobile Features That Consumers Want
3.4.1 The Popularity of Text Messaging
3.4.1.1 Text Messaging is Addictive
3.4.2 Family Text Messaging
3.4.3 Mobile Video Demand
3.5 Teens and Cell Phones
3.5.1 Impact on Teens
3.5.2 Hispanic Teens Represent Strong Mobile Growth
3.5.2.1 Mobile Marketing to Latinos
3.5.2.2 Tailoring Special Mobile Offers for Latino Teens
3.5.2.3 Hispanic Music Downloading
3.6 Hispanic and Interactive Services
3.6.1 Online and Technology Family Characteristics
3.6.2 Gen Xers
3.6.3 Who is on the Internet?
3.6.4 The Future of Online Video
3.6.5 Hispanic and Social Networking
3.7 How Successful is Multicultural Marketing?
Chapter IV
TELECOM OFFERS AND PROGRAMS
4.1 The US Macro-Economic Environment
4.2 Hispanics & the Wireless Industry
4.3 Wireless Industry Consolidation
4.4 Alltel
4.5 AT&T
4.5.1 AT&T Home Manager
4.5.2 AT&T Mobility & Texting
4.5.3 AT&T Mobility’s Focus on Hispanic Marketing
4.5.3.1 HITS Stores
4.5.3.2 HITS Mobile
4.5.4 AT&T’s Hispanic Tagline
4.6 IDT Corporation (TúYo)
4.7 Leap Wireless International Inc.
4.8 MetroPCS
4.9 Qwest Communications International Inc.
4.10 Sprint/Nextel
4.10.1 Sprint TV En Vivo
4.10.2 Sprint’s Second Life
4.10.3 Sprint Nextel NASCAR
4.10.4 Sprint Nextel GPS Offer
4.10.5 Sprint ReadyNow Program
4.10.6 Sprint “The Simply Everything Plan”
4.10.7 Sprint NFL Football
4.10.8 Sprint Boost Mobile
4.11 T-Mobile USA
4.12 Tracfone
4.13 US Cellular
4.14 Verizon Communications
4.14.1 Blackberry Storm
4.14.2 Verizon Wireless
4.14.3 Verizon Wireless “Evolution”
4.14.4 Verizon FiOS TV
4.14.5 Major League Baseball and Verizon FiOS TV
4.14.6 Verizon NFL Broadband Offer
4.15 Virgin Mobile USA
4.15.1 Virgin Mobile’s Reality Youth TV
4.16 Vonage
4.17 The Cable Companies
4.17.1 Cable TV Pricing
4.18 Satellite TV Providers
4.18.1 Dish Network
4.18.2 DirectTV
4.19 MNVOs
4.20 Hispanics Online
4.20.1 Hispanic Cross-Media
4.20.2 Hispanic Bloggers
Chapter V
FUTURE PRODUCTS AND SERVICE TRENDS
5.1 The Continuing Decline of the Landline
5.2 FCC Reports Continued Landline Losses
5.3 Survey of Hispanic Cell Phone Use
5.3.1 Hispanic Cell Phone Ownership
5.3.2 Hispanic Cell Phone Use: Postpaid Versus Prepaid
5.3.3 Hispanic Cell Phone Expenditures
5.3.4 Hispanic Wireless versus Wireline Expenditures
5.3.5 Hispanic Use of Prepaid Phone Cards
5.4 Hispanics and the US Wireless Market
5.5 Telecom Expenditures
5.5.1 Ethnic Telecom Expenditures
5.5.2 Comparison of Ethnic Telecom Expenditures
5.6 The Importance of Hispanic Marketing
Table of Figures
Chapter I
I-1 US Hispanic Age Distribution, 2010
I-2 Total US Ethnic vs. Total US Res. Wireline and Wireless Exp., 2009-2014
Chapter II
II-1 US Caucasian versus Non-Caucasian Projection Percentages, 2010
II-2 US Caucasian versus Non-Caucasian Projection Percentages, 2050
II-3 Total US Non-Caucasian Population by Race/Ethnicity, 2010
II-4 Total US Non-Caucasian Percentage Population by Race/Ethnicity, 2050
II-5 Past and Projected US Growth for Major Racial/Ethnic Groups, 2005-2050
II-6 US Population Projections Based on Immigration Levels, 2050
II-7 Hispanic Population by Generations, 1960, 2005 & 2050
II-8 Acculturation Segments
II-9 Median 2008 US Age by Race/Ethnicity
II-10 US Hispanic Age Distribution, 2010
II-11 Median Age by Sex for Total US versus Hispanic, 2006 & 2010
II-12 US Hispanic Purchasing Power, 2008-2013
II-13 US Hispanic Population by Country of Origin, 2008
II-14 Telecom Calling Patterns: The Impact of Years in US
II-15 Educational Achievement Levels
Chapter III
III-1 Hispanic Advertising Expenditures, 2000-2007
III-2 Growth in Advertising Expenditures by Medium, 2003-2008
III-3 Top Consumer Cell Phone Features
III-4 Voice versus Text Messaging 1Q 2006 versus 2Q 2008
III-5 Text Messaging By Age Groups (September 2008)
III-6 Hispanic Magazine Allstate Print: Texting & Driving
III-7 Percent Subscribers Watching Programmed/On Demand Video
III-8 What Determines a Teen’s Social Status?
III-9 Cell Phone Impact on Teen Life
III-10 Teens, Cell Phones & Safety
III-11 Teen Cell Phone Feature Usage
III-12 Texting is a New Form of Communications
III-13 The Dream Device – Phone Qualities
III-14 US Total Annual Income, by Generation Cohort Group, 2007, 2012 & 2017
III-15 US Streaming Video Advertising Revenues, by Video Type2008 & 2013
III-16 Media Used by US Marketers to Reach Multicultural Audiences, August 2008
III-17 Most Imp. Marketing Trends According to US Marketing Exec., Oct.-Nov. 2007
Chapter IV
IV-1 TúYo Print Advertisement
IV-2 MetroPCS User Base by Age Group (Percent)
IV-3 Qwest’s "La Aventura" Mini-Brochure
IV-4 Sprint Avatar in Second Life
IV-5 Second Life Avatar at a Sprint Kiosk
IV-6 Juanes and Sprint Power Vision
IV-7 Blackberry Storm versus iPhone 3G
IV-8 Cablevision Bundle Print Ad
IV-9 Verizon Bundle Print Ad
IV-10 Dish Mexico Offer
IV-11 Hispanic Digital Network Advertisement
Chapter V
V-1 US Landline Household Penetration, 2000-2007
V-2 Historical Landline vs. Wireless Penetrations 1990-2006
V-3 US VoIP Households, 2007-2012
V-4 Estimated US Cellular Subscribers, 1988-2007
V-5 Average Local Monthly US Cellular Bill, 1990-2007
V-6 Increase in US Hispanic Cell Phone Ownership, 2007 and 2008
V-7 US Hispanic Cell Phone Ownership by Age Group, 2008
V-8 US Hispanic Cell Phone Ownership by Country of Origin, 2008
V-9 US Hispanic Cell Phone Ownership by Gender, 2008
V-10 US Hispanic Cell Phone Ownership by Language Preference, 2007 and 2008
V-11 US Hispanic Cell Phone Ownership by Income, 2008
V-12 US Hispanic Cell Phone Ownership by Education, 2008
V-13 US Hispanic Cell Phone Ownership by Acculturation Level, 2008
V-14 Prepaid vs. Postpaid US Hispanic Cell Phones, 2007 and 2008
V-15 US Hispanic Prepaid Cell Phone Use by Language Preference, 2008
V-16 US Hispanic Postpaid Cell Phone Use by Education, 2008
V-17 US Hispanic Average Monthly Expenditures on Wireline and Wireless, 2008
V-18 US Hispanic Average Monthly Wireless Expenditures by Amount, 2008
V-19 Percent of US Hisp. Spending >$100 per Month on Wireless by Income, 2008
V-20 Percent of US Hisp. Spending >$100 per Month on Wireless by Ed., 2008
V-21 Percent of US Hisp. Planning to Switch from Wireline to Wireless by Inc., 2008
V-22 US Hispanic Average Monthly Wireline Expenditures, 2008
V-23 US Hispanic Average Monthly Prepaid Card Exp. by Amount, 2008
V-24 US Hispanic Ave. Monthly Prepaid Card Exp. by Age Group, 2008
V-25 US Hispanic Ave. Monthly Prepaid Card Exp. by Country of Origin, 2008
V-26 US Hispanic Ave. Monthly Prepaid Card Exp. by Language Preference, 2008
V-27 US Hispanic Ave. Monthly Prepaid Card Exp. by Income, 2008
V-28 US Hispanic Ave. Monthly Prepaid Card Exp. by Education, 2008
V-29 US Hispanic Ave. Monthly Prepaid Card Exp. by Acculturation, 2008
V-30 Growth of US Residential Wireline and Wireless Exp., 2009-2014
V-31 Growth of US Ethnic Residential Wireline and Wireless Exp., 2009-2014
V-32 Growth of US Hispanic Residential Wireline and Wireless Exp., 2009-2014
V-33 Growth of African-Am. Residential Wireline and Wireless Exp., 2009-2014
V-34 Growth of Asian-American Residential Wireline and Wireless Exp., 2009-2014
V-35 Growth of Residential Wireline Exp. by Race/Ethnicity, 2009-2014
V-36 Growth of Residential Wireless Exp.by Race/Ethnicity, 2009-2014
Table of Tables
Chapter II
II-1 US Population, Actual and Projected, 2005 and 2050
II-2 Top 25 Largest Hispanic Counties by Population 25
II-3 Total US Hispanic Population by Region, 2000 and 2007
II-4 Total Hispanic Households by DMA
II-5 Top 10 Areas with Hispanic Household Income of $150K>
II-6 Top 20 Zip Codes with a Concentration of Hispanics Earning $150K>
Chapter III
III-1 Advertising Spending, 1Q2008 vs. 1Q2007
III-2 Telecom and Top 10 Spanish Language Advert. by Vertical, Q12008 vs. Q12007
III-3 Verizon, AT&T and Alltel: Advertising Ranking and Revenue, 2008
III-4 On-Demand Video Consump., by Type, Three-Month Ave. Ending Aug. 2008
III-5 Ownership of Select Tech. by US Households, by Household Type, Dec. 2007-Jan. 2008
III-6 US Population by Age, July 2005-July 2007
III-7 US Online Video Viewers and Online Video Advert. Viewers, 2007-2012
III-8 Dem.Profile: US Internet Social Networking Site Users, Nov.- Dec. 2008
Chapter IV
IV-1 Hispanic Language Internet Preference Based on Gender and Age
Chapter V
V-1 US Wireline End-User Switched Access Lines, 2000-2006
V-2 US Wireline Telephone Calls, 1999-2006
V-3 US Cellular-Only Subscribers by Age Range, 2007-2012
V-4 Wireless Industry Overview (Mid-year 2008)
V-5 Projected Hispanic Population Growth, 2009-2014
V-6 Total US Residential Wireline and Wireless Exp., 2009-2014
V-7 Total US Ethnic Residential Wireline and Wireless Exp., 2009-2014
V-8 Total US Hispanic Residential Wireline and Wireless Exp., 2009-2014
V-9 Total African-American Residential Wireline and Wireless Exp., 2009-2014
V-10 Total Asian-American Residential Wireline and Wireless Exp, 2009-2014
V-11 Residential Wireline Expenditures by Race/Ethnicity, 2009-2014
V-12 Residential Wireless Expenditures by Race/Ethnicity, 2009-2014
For full details, please email keithw@cmsinfo.com
Top of Page
Buy now!
Top of Page
Home | About | Hot Telecoms Reports | Market Research by Sector | Research by Recency
Telecoms Research Firms | faq | Privacy | Terms
Site Contents | Telecom Suppliers Directory | Telecom Conferences and Events Directory
The Mobile Phone Market | African Fixed & Mobile Telecom Operators List
|
|
