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Customer Satisfaction and Loyalty in Wireless Communications US Consumer Surveys 09/2009
Market Study
Published: September 2009
Pages: 80
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 4620.00 Buy Now!
Research from: iDate
Sector: Mobile Strategies
To gain key insights into the actual and prospective behavior of consumers of wireless services, Centris has developed an ongoing, flexible, and wide-ranging survey that is supported by many levels of qualitative and quantitative analysis. With its pioneering focus on individual consumers of communications services, the design of the Centris wireless survey is both innovative and strategic. This micro-level and comprehensive survey tracks and evaluates the decisions and preferences of households and individuals, offering the best opportunity to understand the all-important demand side of a rapidly developing - and converging - communications marketplace. Most importantly, this survey offers information on the entire wireless platform, (i.e., all forms of communication made possible by wireless devices or technologies), not just the use of cell phones for voice and a limited number of other communication services.