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Home >
Mobile Customer Acquisition & Retention Market & Data Reports 04/2009
Market Study
Published: April 2009
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 2900.00 Buy Now!
Research from: iDate
Sector: Mobile Strategies
This report examines the innovations being brought into acquisition and retention practices of the mobile market for the MNOs in developed markets It is based on case studies and assessments of innovative practices put in place by operators performing in acquisition or retention.
A Decision-Making Report
For the present study, we have collected quarterly churn rates as well as the quarterly customer base of a list of 30 operators from 13 advanced markets.
An original Benchmarking tool
To benchmark acquisition and retention performance, we have collected subscriber base information and churn rates published by operators. Other indicators listed below derive from calculations.
Database Structure (Excel) – data collected during the period from Q1 2006 to Q4 2008:
Countries
-Total country subscriber base at period end
-Mobile penetration at period end
-Total country net additions during period
Operators
-Operator subscriber base at period end
-Operator market share at period end
-Operator net additions during period
-Operator average subscriber base during period
-Operator monthly churn rates
-Operator churners during period
-Operator gross additions during period
-Operator gross additions during period as a percentage of average subscriber base
-Operator share of net additions during period
For the present study, we have collected quarterly churn rates as well as the quarterly customer base of a list of 30 operators from 13 advanced markets.
An original Benchmarking tool
To benchmark acquisition and retention performance, we have collected subscriber base information and churn rates published by operators. Other indicators listed below derive from calculations.
Database Structure (Excel) – data collected during the period from Q1 2006 to Q4 2008:
Countries
-Total country subscriber base at period end
-Mobile penetration at period end
-Total country net additions during period
Operators
-Operator subscriber base at period end
-Operator market share at period end
-Operator net additions during period
-Operator average subscriber base during period
-Operator monthly churn rates
-Operator churners during period
-Operator gross additions during period
-Operator gross additions during period as a percentage of average subscriber base
-Operator share of net additions during period