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Home > Market Research > Mobile Markets > Global Mobile Broadband - Statistics and Trends
This annual report offers a wealth of information on the worldwide development of the mobile broadband including content, services and infrastructure. Information at a regional level is also provided for the Americas, Europe, Middle East and Asia Pacific. The report includes analyses, statistics, forecasts and trends. It provides a comprehensive insight into the progress of mobile and examines some the issues and trends.
EXECUTIVE SUMMARY
Mobile broadband services are finally beginning to grow as they become more accessible by the mobile phone. Competition and a saturated mobile voice market also means the operators are forced to offer very competitive capped data packages. Such affordability and certainty (no bill shock) is the key reason for growth. This development is complimented/supported by new technologies like HSPA which are bringing more efficiency to the network and allowing the operators to offer these products. Still, mass market penetration will be difficult because of a general lack of spectrum available to push all this traffic through (prices therefore will remain relatively high).
The economic downturn may also affect growth rates in the short-term, especially for more luxury-based services; however, mobile broadband services and content will continue to grow in the long term. While on-deck mobile data usage remains strong, off-deck usage to both mobile-specific Internet sites and regular sites is growing rapidly. For more information, chapter 1.1, page 1.
Mobile music services, including ringtones, continue to be the most popular mobile service beyond SMS and accessing emails while on the move. While ringtones have been popular for some time, consumers are also beginning to use mobile for downloading fulltracks and streaming music. As the business models evolve and handsets continue to improve, this market is expected to continue its growth.
Mobile social networking is also a key area of interest at the moment with millions of mobile users around the world now using such services. However, it will not be until proper 4G networks are in place that we will really see the possibilities of mobile social networking emerge as it becomes combined with other applications such as location-based services, mapping and presence. There are many start-ups vying for a space in the sector and industry leaders in fixed social networking services, such as MySpace and Facebook, have also turned their eye towards mobile social media. For more information, see chapter 1.2, page 16.
Despite low consumer uptake of mobile TV and video services, the industry is hoping new developments will continue to facilitate growth. In particular it is hoped that the increasing use of mobile Internet will result in more mobile Internet video viewing. It is also envisioned that advertising spend will provide more subsidies for streaming mobile and the rollout of mobile digital TV will promote usage. In 2009 in the US, a coalition of broadcasters will launch a new service that will provide digital television direct to mobile devices using existing spectrum. For more information, see chapter 5.1, page 51.
There are now over 400 million 3G subscribers worldwide and while 3G has facilitated growth for the mobile broadband sector, it is still really not suitable for mass market mobile broadband usage. We still need Next Generation Mobile Networks based on 4G for this. Over the last couple of years WiMAX and LTE emerged as the most likely candidates for such networks. In 2009 LTE is gaining even stronger support from many of the large of operators around the world. Some are developing long-term plans to evolve towards LTE and some are conducting trials. WiMAX is beginning to be seen more and more as a niche technology suitable for only some markets. For more information, see chapter 8.1, page 86.
This report provides a valuable insight into the developments taking place in the mobile broadband/mobile data sector. It includes information on both mobile broadband services and content and also mobile broadband infrastructure. The report comprises a global overview of the progress of key mobile data services including mobile music, mobile social networking, mobile adult content services, mobile email/Internet, mobile messaging and mobile gambling and gaming. Statistics and information on mobile advertising, mobile commerce and m-payments are also incorporated. The report explores the issues surrounding mobile TV/mobile video and also covers developments and statistics for telemetry including RFID, LBS and GPS. Mobile broadband infrastructure developments are also included along with regional information for North America, Latin America, Europe, Middle East and Asia Pacific.
Key highlights:
• The next upgrade of technology to LTE is essential to really see the mobile broadband market developing into a mass market (2012-2015).
• Mobile data (including SMS) accounts for around 20% of total mobile revenues worldwide. For more information, see chapter 1.1.3, page 2.
• Handsets are becoming more mature and easier to use for data and content, although they still have a long way to go. Trends from the US suggest that the 3G iPhone and other high end handsets may assist the rise in mobile data usage.
• As the uptake of mobile phones with GPS capabilities continues to grow, the possibilities for developing popular LBS also increases. For more information, see chapter 7.1, page 74.
• There is evidence that smartphones are becoming popular for downloading and playing mobile games as they offer a better platform for such services. Mobile gaming is expected to continue to grow as it is both cheap and entertaining. For more information, see chapter 1.2.2.5, page 20.
Worldwide mobile games revenue – 2009; 2013
Year Revenue ($ billion)
2009 (e) 4.9
2013 (e) 7
(Source: BuddeComm, 2009)
Note: Mobile gaming is defined as video games on mobile phones
and excludes demos and preloaded/prebundled games.
• Nokia plans to develop a device for LTE networks rather than continue its support of WiMAX. For more information, see chapter 8.1.2.4, page 88.
• The next major development in the US is likely to involve the move towards 4G platforms, such as Verizon’s plan to deploy LTE from 2009 and the Sprint-Clearwire WIMAX network which started being deployed in October 2008. For more information, see chapter 9.1, page 101.
• 3G mobile broadband is rapidly outgrowing DSL and other wireless broadband services in Africa. For more information, see chapter 9.4, page 123.
• Mobile broadband in Australia is nearly exclusively used by subscribers for tasks that are not overly demanding in terms of the speed of the connection and the amount of data downloaded, activities such as email access and basic Internet browsing. For more information, see chapter 9.7.1, page 154.
Kylie Wansink
March 2009
Data in this report is the latest available at the time of preparation and may not be for the current year.
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Table of Contents
1. MOBILE BROADBAND STATISTICS & TRENDS
1.1 Mobile data overview & analysis
1.1.1 Introduction
1.1.2 4G developments
1.1.3 Mobile broadband/data growth
1.1.3.1 Value of mobile data market
1.1.3.2 Mobile broadband user statistics
1.1.3.3 Mobile broadband subscription costs
1.1.4 Brief case studies of recent innovations
1.1.4.1 Apple: iPhone
1.1.4.2 Google: Android
1.1.4.3 RIM: BlackBerry
1.1.4.4 Nokia: Music Store
1.1.5 Analysis: more cracks appearing in mobile market
1.1.6 Industry developments
1.1.6.1 Off deck services set to increase
1.1.6.2 Mobile data card market quadrupling
1.1.6.3 Mobile triple and quadruple play
1.1.6.4 Femtocells
1.1.6.5 Mobile handsets: integral to industry
1.1.6.6 Mobile operators under threat
1.1.6.6.1 Manufacturers supporting bypass solutions
1.1.6.6.2 Apple and Google - also hijacking the mobile operators
1.1.6.7 Mobile marketing remains a furphy
1.1.6.8 Content providers giving up hope
1.2 Mobile content and off-deck services
1.2.1 The mobile content and services market
1.2.1.1 We are a telecoms industry
1.2.1.2 Off-deck mobile services: the pitfalls
1.2.2 Key industry segments: statistics and forecasts
1.2.2.1 Mobile advertising
1.2.2.2 Mobile adult content
1.2.2.3 Mobile email
1.2.2.4 SMS
1.2.2.5 Mobile gambling and gaming
1.2.2.5.1 Mobile gambling
1.2.2.5.2 Mobile gaming
1.2.2.6 Mobile Internet
1.2.2.7 Location-based services (LBS)
1.2.2.8 Mobile music and ringtones
1.2.2.9 Mobile User Generated Content (UGC)
1.2.2.9.1 Mobile social networking
1.2.2.9.2 Personal videos on mobile gaining in popularity
1.2.3 Future predictions
1.2.4 Mobile Digital Rights Management (MDRM)
2. MOBILE MARKETING & ADVERTISING
2.1 Mobile media advertising
2.1.1 Advertisers gaining power
2.1.2 The problem in measuring digital media revenues
2.1.3 TV advertising to struggle
2.1.3.1 DVR and advertising
2.1.3.1.1 DVRs impact on US TV advertising market
3. M-COMMERCE AND M-PAYMENTS MARKET
3.1 Mobile commerce and mobile payments
3.1.1 M-commerce market
3.1.1.1 M-commerce milestones
3.1.2 M-commerce analysis
3.1.2.1 High costs hold sector back
3.1.2.2 Security concerns
3.1.2.3 New business models required
3.1.3 M-payments (mobile payments)
3.1.3.1 Micropayments
3.1.4 M-banking (mobile banking)
3.1.4.1 Mobile banking market overview
3.1.4.2 Money transfer services
3.1.4.3 The rapid emergence of mobile banking
3.1.5 Industry consortia
3.1.5.1 Mobile Payment Forum
3.1.5.2 Mobey Forum
4. MOBILE MESSAGING SERVICES
4.1 SMS, Instant Messaging, Unified Messaging, Multimedia Messaging Services & email
4.1.1 Short Messaging Service (SMS)
4.1.1.1 SMS statistics
4.1.1.2 Premium SMS (PSMS)
4.1.1.3 SMS translation services
4.1.1.4 SMS pornography on the way out
4.1.1.5 Permission-based SMS
4.1.2 Mobile Instant Messaging (MIM)
4.1.2.1 IM in enterprise
4.1.3 Multimedia Messaging Service (MMS)/Enhanced SMS (EMS)
4.1.3.1 MMS in Korea and Japan
4.1.3.2 MMS for criminal surveillance
4.1.4 Unified Communications
4.1.4.1 Market overview
4.1.4.2 Economic issues driving UC
4.1.4.3 A new dawn for UC - analysis
4.1.5 Email/mobile email
4.1.6 Unstructured Supplementary Service Data (USSD)
4.1.6.1 Store-and-forward messaging services
4.1.6.2 Early providers
4.1.6.3 USSD analysis
5. MOBILE TV/VIDEO
5.1 Mobile TV and mobile video media
5.1.1 Mobile TV standards
5.1.2 Mobile TV
5.1.2.1 DVB-H for Europe
5.1.3 Analysis - focus on video media, not TV
5.1.3.1 The broadcaster and the mobile operator
5.1.4 Mobile TV around the world
5.1.5 Mobile TV statistics and forecasts
5.1.5.1 Consumers want GPS, not mobile TV
5.1.5.2 Other published statistics and forecasts
5.1.5.2.1 Mobile TV and video subscriber statistics
5.1.5.2.2 Mobile TV and video revenue statistics
6. TELEMETRY & RADIO FREQUENCY IDENTIFICATION (RFID)
6.1 Telemetry & RFID
6.1.1 Telemetry
6.1.1.1 Mobile-based telemetry
6.1.2 Telemetry in healthcare
6.1.2.1 Redefining a medical consultation
6.1.3 Remote monitoring
6.1.3.1 Automatic meter reading (AMR) using ZigBee
6.1.3.2 ZigBee for lighting control
6.1.4 Near Field Communications (NFC)
6.1.4.1 Dedicated Short Range Communications (DSRC)
6.1.5 Radio frequency identification (RFID)
6.1.5.1 Overview
6.1.5.2 Rapidly maturing technology
6.1.5.3 Fragmented standards
6.1.5.4 Spectrum allocation
6.1.5.5 RFID - a business revolution
6.1.6 Other Automatic Data Capture (ADC) technologies
6.1.6.1 Bar codes
6.1.6.2 Magnetic stripe systems
6.1.6.3 Smartcards
6.1.6.4 Mark sense and Optical Character Recognition (OCR)
6.1.6.5 Vision systems
6.1.6.6 Voice recognition
6.1.6.7 Magnetic ink character recognition (MICR)
6.1.7 Remote sensing satellites
6.1.8 Machine-to-machine transmission
7. NAVIGATION, GPS, LOCATION BASED SERVICES (LBS)
7.1 LBS & GPS
7.1.1 Introduction
7.1.2 Global Navigation Satellite Systems (GNSS)
7.1.2.1 Products of the cold war
7.1.2.2 History (pre-GPS)
7.1.2.3 Geographic information services
7.1.2.4 EutelTRACS
7.1.2.5 Galileo/EGNOS
7.1.2.5.1 US upset about Galileo system
7.1.2.6 Compass from China
7.1.3 Location-Based Services (LBS)
7.1.3.1 Introduction
7.1.3.2 LBS market overview
7.1.3.2.1 Vehicle tracking
7.1.3.2.2 People tracking
7.1.3.3 Location-based technologies
7.1.3.4 Location Based Advertising (LBA)
7.1.3.5 Other LBS applications
7.1.4 Global Positioning System (GPS)
7.1.4.1 Introduction
7.1.4.2 Differential GPS
7.1.4.3 GPS market overview
7.1.4.4 GPS applications
7.1.5 Geotagging, next step: wireless
8. MOBILE BROADBAND INFRASTRUCTURE
8.1 Wireless broadband: LTE; WiMAX; HSPA; WiFi; bluetooth; UWB
8.1.1 Next Generation Mobile (NGM)
8.1.1.1 Ultra Mobile Broadband (UMB)
8.1.2 Market analysis 20
8.1.2.1 The ongoing promise of 3G
8.1.2.2 Flawed mobile data business models
8.1.2.3 The power of the mobile operators
8.1.2.4 The contenders: WiMAX and LTE
8.1.3 HSPA: the success story continues
8.1.3.1 The HSDPA market
8.1.3.1.1 Historical overview
8.1.3.1.2 HSDPA statistics and growth
8.1.3.2 The HSUPA market
8.1.3.2.1 HSUPA statistics and growth
8.1.3.3 HSPA is boosting the mobile market
8.1.4 Personal wireless broadband
8.1.4.1 Business models more important than technologies
8.1.5 Key developments
8.1.5.1 Next Generation Mobile Network Alliance
8.1.5.2 Spectrum development analysis
8.1.5.2.1 New technologies will lead a push for spectrum to be opened up
8.1.5.2.2 Wireless broadband requires new spectrum ideas
8.1.5.3 802.20 standard approved
8.1.6 Other wireless broadband technologies
8.1.6.1 WiFi
8.1.6.2 Bluetooth
8.1.6.3 Ultra-Wideband (UWB)
8.1.6.4 South Korea’s WiBro
8.1.7 Wireless broadband statistics and forecasts
8.1.8 Conclusion
9. REGIONAL OVERVIEWS
9.1 North America
9.1.1 Overview
9.2 Latin America
9.2.1 Third Generation (3G) mobile
9.2.1.1 Argentina
9.2.1.2 Brazil
9.2.1.3 Chile
9.2.1.4 Ecuador
9.2.1.5 Mexico
9.2.1.6 Uruguay
9.2.2 WiFi developments
9.2.2.1 Mexico
9.3 Europe
9.3.1 Western Europe
9.3.1.1 Mobile broadband market
9.3.1.2 Mobile data and content statistics
9.3.1.3 Mobile advertising
9.3.1.4 Mobile commerce
9.3.1.5 Mobile banking
9.3.1.6 Mobile messaging
9.3.1.6.1 Short Message Service (SMS)
9.3.1.6.2 Multimedia Messaging Services (MMS)
9.3.1.7 Mobile TV
9.3.1.8 LBS
9.3.2 Eastern Europe
9.3.2.1 Overview
9.3.2.2 Central Eastern Europe (CEE)
9.3.2.2.1 Czech Republic
9.3.2.2.2 Hungary
9.3.2.2.2.1 T-Mobile
9.3.2.2.2.2 Vodafone Hungary
9.3.2.2.2.3 Pannon GSM
9.3.2.2.3 Poland
9.3.2.2.4 Slovakia
9.3.2.2.5 Slovenia
9.3.2.3 Balkans
9.3.2.3.1 Bulgaria
9.3.2.3.2 Croatia
9.3.2.3.3 Cyprus
9.3.2.3.4 Greece
9.3.2.3.5 Montenegro
9.3.2.3.6 Romania
9.3.2.3.7 Serbia
9.3.2.4 Baltic
9.3.2.5 Russia and CIS states
9.3.2.5.1 Russia
9.3.2.5.2 Ukraine
9.4 Africa
9.4.1 3G mobile broadband
9.4.1.1 Leading African 3G markets
9.4.1.1.1 South Africa
9.4.1.1.2 Egypt
9.4.1.1.3 Morocco
9.4.1.1.4 Nigeria
9.4.2 Mobile messaging
9.4.2.1 MXit
9.4.3 Wireless Application Protocol (WAP)
9.4.4 Mobile TV
9.4.5 Mobile banking and m-payments
9.4.5.1 M-Pesa
9.4.6 M-commerce
9.4.7 Mobile advertising
9.5 Middle East
9.5.1 Overview
9.5.2 WiMAX
9.5.3 HSPA
9.5.4 Mobile TV
9.5.5 Mobile messaging services
9.5.6 Music and entertainment services
9.5.7 Navigation, GPS, LBS
9.6 Asia
9.6.1 Market overview
9.6.2 Mobile broadband in selected Asian markets
9.6.2.1 Japan
9.6.2.1.1 Overview
9.6.2.1.2 Third Generation (3G) mobile
9.6.2.1.3 Fourth Generation (4G) mobile
9.6.2.1.4 M-commerce
9.6.2.1.5 Mobile TV
9.6.2.2 South Korea
9.6.2.2.1 Overview
9.6.2.2.2 Next Generation Mobile Networks - statistics
9.6.2.2.3 Mobile TV
9.6.2.3 Taiwan
9.6.2.3.1 Overview
9.6.2.3.2 Next Generation Mobile Networks - statistics
9.6.2.3.3 Mobile TV
9.6.2.4 Singapore
9.6.2.4.1 Overview
9.6.2.4.2 Mobile TV
9.6.2.5 Malaysia
9.6.2.5.1 Overview
9.6.2.5.2 Mobile TV
9.6.2.5.3 M-commerce
9.6.2.6 China
9.6.2.7 India
9.6.2.7.1 Overview
9.6.2.7.2 3G mobile
9.6.2.7.3 Mobile TV
9.7 Pacific Region
9.7.1 Australia
9.7.1.1 Introduction
9.7.1.2 Mobile broadband trends in Australia
9.7.1.3 Mobile broadband Australian market statistics
9.7.1.4 Australian mobile broadband network operators and service providers
9.7.1.5 Mobile data applications in Australia
9.7.2 New Zealand
9.7.2.1 Introduction
9.7.2.2 Mobile broadband trends in New Zealand
9.7.2.3 Mobile broadband market statistics in New Zealand
9.7.2.4 Mobile broadband network operators and service providers
9.7.2.5 Mobile data applications
10. GLOSSARY OF ABBREVIATIONS
LIST OF TABLES:
Table 1 - Worldwide mobile data revenue - 2006; 2008; 2013
Table 2 - Mobile data as % of mobile revenues in leading developed countries - 2008
Table 3 - Proportion of mobile broadband users by device - 2008
Table 4 - Monthly mobile broadband contract costs - Eastern Europe, Asia Pacific, Africa, Americas - 2007
Table 5 - Worldwide mobile ad spending - 2008; 2013
Table 6 - Worldwide mobile TV ad spending - 2008; 2013
Table 7 - Worldwide mobile adult content & services revenue - 2005 - 2009
Table 8 - Worldwide text messages sent - 2008 - 2009
Table 9 - Worldwide wagers spent on mobile gambling - 2007; 2013
Table 10 - Worldwide mobile gaming revenue - 2004 - 2009; 2013
Table 11 - Mobile game users - global monthly averages - 2005; 2010
Table 12 - Mobile Internet users worldwide - 2006; 2008; 2012
Table 13 - Mobile Internet users in the US - 2007; 2012
Table 14 - Worldwide mobile music revenue - 2006; 2008; 2010; 2012
Table 15 - Worldwide transaction value of m-payments - 2008; 2013
Table 16 - Number of consumers worldwide using m-payment services - 2008; 2011
Table 17 - Mobile banking users in the USA - 2007; 2012
Table 18 - Estimated number of SMS text messages sent worldwide - 2006 - 2009
Table 19 - Worldwide unified communication products and service market value - 2007; 2012
Table 20 - Number of email users worldwide - 2008; 2011
Table 21 - Number of emails sent each day worldwide - 2007; 2011
Table 22 - Comparison of analysts’ broadcast mobile TV subscriber forecasts - 2007; 2010 - 2012
Table 23 - Mobile video subscribers versus broadcast mobile TV subscribers - 2011
Table 24 - Top 3 mobile broadcast TV markets - 2012
Table 25 - Mobile video revenue vs broadcast mobile TV revenue - 2006; 2008; 2011
Table 26 - Worldwide LBS subscribers - 2007 - 2008; 2011
Table 27 - Worldwide LBS revenue - 2007 - 2008; 2013
Table 28 - Worldwide market share of GPS-equipped mobile phones - 2006 - 2009
Table 29 - WiMAX deployments worldwide - mid-2008
Table 30 - Number of commercial HSDPA networks worldwide - 2006 - 2009
Table 31 - Number of commercial HSDPA operators by region - 2008 - 2009
Table 32 - Number of commercial HSUPA operators by region - January 2009
Table 33 - Number of WiFi hotspots worldwide - 2005 - 2008
Table 34 - Public WiFi hotspots - top 10 countries and top 10 cities worldwide - 2008
Table 35 - Installed base of Bluetooth devices worldwide - 2005; 2007; 2010
Table 36 - UWB-enabled devices in use - 2007; 2011
Table 37 - Worldwide wireless broadband and HSPA subscribers - 2008; 2012; 2015
Table 38 - Worldwide WiMAX, LTE and HSPA market share - 2015 1
Table 39 - Wireless broadband and HSPA service revenue - 2010; 2015 1
Table 40 - Wireless broadband & HSPA market share, developing markets - 2008; 2015 1
Table 41 - Number of hotspots - top 10 US cities - January 2009 1
Table 42 - 3G subscribers and penetration per country in Latin America - 2007 - 2008 1
Table 43 - Mobile penetration by country, selected European countries - January 2009 1
Table 44 - Total European mobile subscribers and penetration rate - 1997 - 2009 1
Table 45 - Mobile SMS messaging revenue and forecasts in Europe - 2004 - 2008 1
Table 46 - WCDMA subscribers & growth in Africa by country - September 2008 1
Table 47 - Online & mobile banking customers of South Africa’s major banks - June 2007 1
Table 48 - 3G subscribers as a percentage of total subscribers, selected Middle Eastern countries - 2006 - 2008 1
Table 49 - Mobile data subscribers by service in Bahrain - 2007 1
Table 50 - Mobile operator data & content revenue as a percentage of total revenue in Israel - 2003 - 2008 1
Table 51 - Top three countries for mobile data revenues - 1H 2008 1
Table 52 - 3G WCDMA subscribers in Asia - 2004 - 2008 1
Table 53 - 3G WCDMA subscribers in Asia by country - March 2008 1
Table 54 - Mobile wireless Internet subscribers by providers in Japan - 2008 1
Table 55 - Mobile wireless Internet subscribers in Japan - 2000 - 2008 1
Table 56 - 3G mobile subscribers by operator in Japan - 2008 1
Table 57 - WCDMA subscribers by operator in South Korea - June 2008 1
Table 58 - Mobile data service revenue as % of total mobile revenue in Taiwan - 2001 - 2008 1
Table 59 - Mobile Internet subscribers in Taiwan - 2001 - 2008 1
Table 60 - 3G mobile subscribers and market share in Taiwan - 2003 - 2008 1
Table 61 - 3G mobile subscribers and market share in Taiwan (operator data) - June 2008 1
Table 62 - Mobile operators, subscribers and annual change in Taiwan - June 2008 1
Table 63 - 3G mobile subscribers in Singapore - 2005 - 2009 1
Table 64 - 3G mobile subscribers by operator in Singapore - June 2008 1
Table 65 - Total SMS messages per month in Singapore - 2004 - 2008 1
Table 66 - 3G mobile subscribers and market share in Malaysia - 2006 - 2008 1
Table 67 - 3G mobile subscribers & market share by operator in Malaysia - June 2008 1
Table 68 - Mobile broadband subscribers, annual change & portion of total broadband market in Australia - 2006 - 2010 1
Table 69 - Total fixed wireless broadband revenue & annual change in Australia - 2006 - 2010 1
Table 70 - Mobile subscribers by technology in New Zealand - 2007 - 2009 1
Table 71 - Percentage of mobile subscribers by technology in New Zealand - 2007 - 2009 1
Table 72 - 3G subscribers by operator in New Zealand - 2006 - 2009 1
Table 73 - Percentage 3G subscribers by operator in New Zealand - 2006 - 2009 1
Table 74 - Telecom Group mobile revenue & annual change - 2007 - 2008 1
Table 75 - Vodafone 2G and 3G network cell sites in New Zealand 1
LIST OF EXHIBITS:
Exhibit 1 - Definition: Personal Wireless Broadband
Exhibit 2 - Ranking of key mobile services & content segments
Exhibit 3 - Definition: off-deck
Exhibit 4 - Why mobile marketing won’t work
Exhibit 5 - Summary of market
Exhibit 6 - Mobile adult service example: Cherrysauce
Exhibit 7 - Key m-gambling market segments
Exhibit 8 - Most popular mobile Internet activities
Exhibit 9 - Mobile UGC service example: Moko
Exhibit 10 - Milestones in m-commerce
Exhibit 11 - EA’s change of business model incorporates micropayments
Exhibit 12 - Telco-based money transfers
Exhibit 13 - Definition: Premium SMS
Exhibit 14 - Sybase 365
Exhibit 15 - Key benefits of USSD
Exhibit 16 - Mobile TV - Unicast and MBMS
Exhibit 17 - Confusing mobile TV technologies
Exhibit 18 - First example of video media collaboration
Exhibit 19 - Mobile TV - emerging across the world
Exhibit 20 - Examples of telemetry applications
Exhibit 21 - Telemetry healthcare application examples
Exhibit 22 - City Center Hotel - 2010
Exhibit 23 - Definition: Near Field Communications
Exhibit 24 - Examples of NFC applications
Exhibit 25 - RFID and NFC transport applications
Exhibit 26 - Item-level RFID use
Exhibit 27 - RFID spectrum frequencies and application examples
Exhibit 28 - Machine-to-machine service evolution vision
Exhibit 29 - Examples of LBS services on mobile phones
Exhibit 30 - Assisted GPS (A-GPS)
Exhibit 31 - LBS applications by market division
Exhibit 32 -GPS applications and industry use
Exhibit 33 - Definition of Geotagging/Geocoding
Exhibit 34 - Mobile operators prefer LTE or WiMAX over UMB
Exhibit 35 - Definition: Long-term evolution (LTE)
Exhibit 36 - World’s first commercial LTE platform
Exhibit 37 - Examples of selected operators deploying HSUPA - 2007 - 2008
Exhibit 38 - NGMN Alliance objectives
For full details, please email keithw@cmsinfo.com
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