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Home > Market Research > Mobile Markets > 2008 European - Mobile Operators
This report covers developments among Europe’s mobile network operators, assessing their strengths and strategies in a market characterised by increasing competition from MVNOs and resellers.
The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia (FYROM), Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine and United Kingdom.
Researcher:- Henry Lancaster
Current publication date:- March 2009 (5th Edition)
Next publication date:- November 2009
EXECUTIVE SUMMARY
This report covers developments among Europe’s mobile network operators, assessing their strengths and strategies in a market characterised by increasing competition from MVNOs and resellers. Price competition will continue to erode average voice revenue in coming years, while regulatory measures on mobile termination rates and voice roaming will further reduce overall operators’ revenue by many millions of Euro. This will be exacerbated by the anticipated regulation of mobile data roaming. Operators have responded by focussing CAPEX on network upgrades and encouraging consumers to take up high-end mobile data services to shore up overall ARPU. Yet during the next few years considerable revenue opportunities will be derived from the growing application stores developed for the iPhone and Android platforms and by manufacturers such as Nokia. Although mobile operators risk having their networks become dumb pipes, they nevertheless earn much needed revenue by giving content providers network access.
Average mobile penetration in Europe is above 100%, so growth in coming years lies in the migration of subscribers from GSM to 3G services. Most operators will also concentrate on shifting prepaid subscribers to higher-ARPU contract plans in coming years, as well as moving to flat-rate data plans.
Europe’s mobile market remains dominated by a group of seven or so major international operators, while the principal operator in most countries remains the former incumbent telco. Some have branched into non-home markets through developing low-cost subsidiaries, while others, particularly Telenor, Vodafone, Telefónica and Orange, have branched out further afield to become true global players.
The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia (FYROM), Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine and United Kingdom.
Henry Lancaster
March 2009
Data in this report is the latest available at the time of preparation and may not be for the current year.
The following notes provide some background to our scenario forecasting methodology:
• This report includes what we term scenario forecasts. By describing long-range scenarios we identify a band within which we expect market growth to occur. The associated text describes what we see as the most likely growth trend within this band.
• The projections shown in the tables in this report are based on our own historical information, as well as on telecommunication sector statistics from official and non-official, national and international sources. We assume a possible deviation of 15-20% around this data.
• All statistics for GDP, revenue, etc are shown in US$, in order to maintain consistency within and between markets. At the same time we acknowledge that this can introduce some irregularities.
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Table of Contents
1. ALBANIA 1
1.1 Operator statistics 1
1.2 Albanian Mobile Communications (AMC) 1
1.3 Vodafone 1
1.4 Eagle Mobile 2
2. AUSTRIA 3
2.1 Operator statistics 3
2.1.1 Operator market shares
2.2 Orange 4
2.3 Hutchison 3G Austria 4
2.4 mobilkom austria 5
2.5 tele.ring 7
2.6 T-Mobile 7
2.7 Mobile Virtual Network Operators (MVNOs) 8
3. BELARUS 9
3.1 Operator statistics 9
3.2 Belcel/Diallog 9
3.3 Mobile Digital Communications (MDC)/Velcom 9
3.4 Mobile TeleSystems (MTS) 10
3.5 BeST 10
4. BELGIUM 11
4.1 Operator statistics 11
4.1.1 Operator market shares
4.2 Proximus 12
4.3 Mobistar 13
4.4 BASE 15
4.5 MVNOs 15
5. BOSNIA-HERZEGOVINA 17
5.1 Operator statistics 17
5.2 GSM BiH 17
5.3 Mobilna Srpske (m:tel) 17
5.4 HT Mobile (Eronet) 17
6. BULGARIA 18
6.1 Overview 18
6.2 Operator statistics 18
6.3 RTC Mobikom/Vivatel 18
6.4 MobilTel/M-Tel 18
6.5 Cosmo Bulgaria Mobile/GloBul 19
7. CROATIA 20
7.1 Overview 20
7.2 Operator statistics 20
7.3 T-Mobile Hrvatska 20
7.4 VIPnet 20
7.5 Tele2 Croatia 21
7.6 MVNOs 21
8. CYPRUS 22
8.1 Overview 22
8.2 Operator statistics 22
8.3 Cytamobile-Vodafone 22
8.4 MTN Cyprus 22
8.5 Kibris Telekom 22
9. CZECH REPUBLIC 23
9.1 Overview 23
9.2 Operator statistics 23
9.3 Telefónica O2 Czech Republic 23
9.4 T-Mobile 24
9.5 Vodafone Czech Republic (Vodafone CR) 24
9.6 MobilKom / U:fon 25
10. DENMARK 26
10.1 Operator statistics 26
10.1.1 Operator market shares
10.2 TDC 27
10.3 Sonofon 28
10.4 Telia Danmark 30
10.5 MVNOs 30
11. ESTONIA 32
11.1 Overview 32
11.2 Operator statistics 32
11.3 Eesti Mobiltelefon (EMT) 32
11.4 Radiolinja Eesti/Elisa 32
11.5 Tele2 Eesti 32
11.6 MVNOs 33
12. FINLAND 34
12.1 Operator statistics 34
12.1.1 Operator market shares
12.2 TeliaSonera 35
12.3 DNA 36
12.4 Elisa 37
12.5 MVNOs 38
13. FRANCE 39
13.1 Operator statistics 39
13.1.1 Operator market shares
13.2 Orange 39
13.3 SFR 41
13.3.1 Network contracts
13.4 Bouygues Telecom 42
13.5 MVNOs 43
14. GERMANY 45
14.1 Operator statistics 45
14.1.1 Operator market shares
14.2 T-Mobile 46
14.2.1 Network contracts
14.3 Vodafone 47
14.3.1 Network contracts
14.4 E-Plus 49
14.4.1 Network contracts
14.5 O2 50
14.5.1 Network contracts
14.6 MVNOs 51
14.6.1 debitel
14.6.2 mobilcom
14.6.3 Tele2
14.6.4 CallMobile
15. GREECE 54
15.1 Operator statistics 54
15.2 Wind Hellas (TIM Hellas) 54
15.3 Vodafone Greece 54
15.4 Cosmote 55
16. HUNGARY 56
16.1 Operator statistics 56
16.2 T-Mobile 56
16.3 Pannon GSM 57
16.4 Vodafone Hungary 57
17. ICELAND 58
17.1 Operator statistics 58
17.2 Major mobile operators 58
18. IRELAND 59
18.1 Operator statistics 59
18.1.1 Operator market shares
18.2 Vodafone Ireland 59
18.3 O2 Ireland 60
18.4 Meteor Mobile Communications 61
18.5 3 Ireland 62
18.6 MVNOs 63
19. ITALY 64
19.1 Operator statistics 64
19.1.1 Operator market shares
19.2 3 Italia 64
19.3 TIM 65
19.4 Vodafone Italy 66
19.5 Wind 67
19.6 MVNOs 68
20. LATVIA 70
20.1 Operator statistics 70
20.2 Latvia Mobilais Telefons (LMT) 70
20.3 Tele2 70
20.4 Telekom Baltija/Triatel 70
20.5 Bite 70
20.6 MVNOs 71
21. LITHUANIA 72
21.1 Overview 72
21.2 Operator statistics 72
21.3 Omnitel 72
21.4 Bite 73
21.5 Tele2 73
22. LUXEMBOURG 74
22.1 Operator statistics 74
22.2 LuxGSM 74
22.3 Tango 75
22.4 LuXcommunications 75
23. MACEDONIA (FYROM) 76
23.1 Overview 76
23.2 Operator statistics 76
23.3 T-Mobile 76
23.4 Cosmofon 77
23.5 VIP 77
24. MALTA 79
24.1 Operator statistics 79
24.2 Vodafone Malta 79
24.3 GO mobile 80
25. MOLDOVA 81
25.1 Overview 81
25.2 Operator statistics 81
25.3 Orange/VoxTel 81
25.4 Moldcell 82
25.5 Eventis 82
25.6 UNITE 82
25.7 IDC 82
26. MONTENEGRO 83
26.1 Operator statistics 83
26.2 ProMonte 83
26.3 T-Mobile Montenegro 84
26.4 m:tel (MTEL CG) 84
27. NETHERLANDS 85
27.1 Operator statistics 85
27.1.1 Operator market shares
27.2 KPN 86
27.3 Vodafone 88
27.4 Telfort 88
27.5 Orange Netherlands 89
27.6 T-Mobile 89
27.6.1 Network contracts
27.7 .mobi domain name 90
27.8 MVNOs 91
27.8.1 Tele2
27.8.2 Versatel
27.8.3 Other resellers
28. NORWAY 93
28.1 Operator statistics 93
28.1.1 Operator market shares
28.2 Telenor Mobile 93
28.3 NetCom 95
28.4 Mobile Norway 95
28.5 Teletopia 96
28.6 MVNOs 96
29. POLAND 97
29.1 Operator statistics 97
29.2 PTK Centertel/Orange 97
29.3 Polkomtel/Plus GSM 97
29.4 Polska Telefonia Cyfrowa (PTC)/Era 98
29.5 P4 / Play 98
29.6 MVNOs 98
30. PORTUGAL 100
30.1 Operator statistics 100
30.2 TMN 100
30.3 Vodafone 101
30.4 Optimus 102
30.5 OniWay exits the market 103
30.6 MVNOs 103
31. ROMANIA 104
31.1 Overview 104
31.2 Operator statistics 104
31.3 Telemobil/Zapp 104
31.4 Vodafone 104
31.5 Mobil Rom/Orange 105
31.6 Cosmote Romania/Cosmorom 105
31.7 DigiMobil 105
32. RUSSIA 106
32.1 Overview 106
32.2 Operator statistics 106
32.3 Mobile TeleSystems (MTS) 106
32.3.1 International expansion
32.4 VimpelCom 107
32.4.1 International expansion
32.5 MegaFon 109
32.6 Tele2 Russia 109
32.7 SMARTS Group 109
32.8 Skylink 110
32.9 Uralsvyazinform 110
32.10 MVNOs 110
33. SERBIA 112
33.1 Operator statistics 112
33.2 Telenor 112
33.3 Mobilna Telefonija Srbija (MTS) 112
33.4 VIP Mobile 113
33.5 Kosovo 113
33.5.1 Operator statistics
33.5.2 Vala900
33.5.3 iPKO
34. SLOVAKIA 114
34.1 Operator statistics 114
34.2 T-Mobile Slovensko 114
34.3 Orange Slovensko 114
34.4 Telefónica 02 115
35. SLOVENIA 116
35.1 Overview 116
35.2 Operator statistics 116
35.3 Mobitel 116
35.4 Si.Mobil 116
35.5 Tus Mobil 117
35.6 MVNOs 117
35.6.1 debitel
35.6.2 Voljamobil (Izimobil)
36. SPAIN 119
36.1 Operator statistics 119
36.2 Telefónica Móviles 119
36.3 Vodafone 121
36.4 Orange 122
36.5 MVNOs 123
37. SWEDEN 124
37.1 Operator statistics 124
37.1.1 Operator market shares
37.2 Telia Mobile 125
37.3 Tele2 Mobile 126
37.4 Telenor Mobile 126
37.5 Hutchison 3G Sweden 127
37.6 MVNOs 127
37.7 Mobile Virtual Network Enablers (MVNEs) 128
38. SWITZERLAND 129
38.1 Operator statistics 129
38.1.1 Operator market shares
38.2 Swisscom Mobile 129
38.2.1 Network contracts
38.3 TDC (Sunrise) 131
38.4 Orange 132
38.4.1 UMTS/3G
38.5 MVNOs 133
39. UKRAINE 134
39.1 Overview 134
39.2 Operator statistics 134
39.3 Ukrainian Mobile Communications (UMC)/MTS Ukraine 134
39.4 Kievstar 135
39.5 Golden Telecom 135
39.6 Ukrainian Radio Systems (URS) /Beeline Ukraine 135
39.7 Astelit/Life:) 136
39.8 Ukrtelecom (Utel) 136
39.9 MVNOs 137
40. UNITED KINGDOM 138
40.1 Operator statistics 138
40.1.1 Operator market shares
40.2 Hutchison 3 139
40.3 O2 140
40.4 Vodafone 141
40.5 T-Mobile 143
40.6 Orange 144
40.7 MVNOs 145
40.7.1 Virgin Mobile
40.7.2 Carphone Warehouse
40.7.3 Other operators
41. GLOSSARY OF ABBREVIATIONS 148
For full details, please email keithw@cmsinfo.com
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