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Home > Market Research > Mobile Markets > 2008 European - Mobile Data Market
This report covers developments in Europe’s mobile data market, providing key analyses on emerging technologies and the growing consumer use of services.
The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia (FYROM), Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine and United Kingdom.
Researcher:- Henry Lancaster
Current publication date:- March 2009 (5th Edition)
Next publication date:- November 2009
EXECUTIVE SUMMARY
This report covers developments in Europe’s mobile data market, providing key analyses on emerging technologies and the growing consumer use of services. The increasing demand for mobile broadband across the region is based on a solid foundation of fast networks built by mobile network operators during the last few years.
The Long-term evolution networks expected to be opened during 2010, and the potential release of digital dividend spectrum by 2012, will further develop the enormous potential for mobile data in Europe, and greatly encourage ongoing fixed-mobile substitution. Gaming, video and music portals are available from many operators, while the proliferation of flat-rate plans will encourage a greater number of 3G subscribers to use high-end data services in coming years.
Some key mobile data services such as mobile TV remain unconvincing propositions for many consumers, while operators and content providers struggle to develop profitable and popular business models for their service offerings. However, the release of spectrum and the availability of handsets receiving conventional digital terrestrial TV could be a watershed for mobile TV take-up during 2010.
As in Western Europe, mobile data is the born-again growth opportunity for Eastern Europe’s mobile industry. Voice penetration across the region is at or near saturation levels and mobile operators are looking to extract concrete value from 3G network investments made in previous years. Hence operators are increasingly turning their focus to mobile data and, more specifically, mobile broadband tied to affordable rate plans and bundled offers, often in conjunction with financing to improve affordability for a notebook or netbook computer. The challenge for operators will be encouraging mobile data usage among first time users. A number of mobile content and application offerings have been launched, though widespread success of such initiatives is yet to be seen.
The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia (FYROM), Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine and United Kingdom.
Key highlights:
Austria
Austria is a pioneer in mobile TV in Europe. Based on the DVB-H standard, the infrastructure was built by Media Broadcast with the involvement of network operators, each of which have access to the DVB-H network for reselling in addition to their own 3G networks. 3 Austria alone had some 90,000 mobile TV subscribers in February 2009. Mobile broadband is also very popular, with subscriber numbers expected to reach 1.2 million by the end of 2009. The boom in mobile broadband will have considerable implications for fixed-line broadband in coming years as an increasing proportion of consumers switch to mobile-only plans.
Germany
The German mobile data market rests on Europe’s largest mobile subscriber base. The number of 3G users is expected to grow 75% in 2009, reaching about 20 million, or about 18% of all mobile subscribers. Further technological developments will continue to stimulate take-up, but operators will need to address high data prices which have thus far served as a brake on 3G’s potential. The volume of mobile data traffic is expected to double in 2009 and perhaps triple in 2010 as network coverage is expanded and transmission rates are increased to a base of 7.2Mb/s. T-Mobile reported a considerable increase in data traffic in 2008 following its launch of the Apple iPhone, while Google Android platform will also contribute to higher mobile data use in coming years as a greater number of handsets become available. T-Mobile is also likely to deploy one of Europe’s first networks based on LTE. The country’s failed mobile TV platform may be resuscitated in 2009 by mobile network operators combining to develop a business model based on terrestrial digital broadcasts.
United Kingdom
The UK has one of the largest mobile data markets in Europe, worth about £16 billion in 2008 or more than half of the total retail market for telecom services. With 3G coverage provided to some 98% of the population, mobile network operators have a large and receptive consumer pool to make use of the extensive services based on HSPA technology. Most operators offer affordable flat rate plans, such as the 15GB offer from 3 Business for £30 per month. Operators have also exploited the mobile UGC market, including the LookAtMe service from 3 and O2. T-Mobile’s Web’n’Walk is also aimed at increasing data usage and revenue. Music downloads, mobile banking and other services will continue to prop up 3G usage and operator ARPU.
Henry Lancaster
March 2009
Data in this report is the latest available at the time of preparation and may not be for the current year.
The following notes provide some background to our scenario forecasting methodology:
• This report includes what we term scenario forecasts. By describing long-range scenarios we identify a band within which we expect market growth to occur. The associated text describes what we see as the most likely growth trend within this band.
• The projections shown in the tables in this report are based on our own historical information, as well as on telecommunication sector statistics from official and non-official, national and international sources. We assume a possible deviation of 15-20% around this data.
• All statistics for GDP, revenue, etc are shown in US$, in order to maintain consistency within and between markets. At the same time we acknowledge that this can introduce some irregularities.
Top of Page
Table of Contents
1. EUROPEAN MOBILE DATA MARKET 1
1.1 Mobile data overview 1
1.2 Revenue forecasts 2
1.3 Average Revenue per User (ARPU) 3
1.4 Mobile broadband 4
1.4.1 Forecasting mobile broadband markets
1.4.2 Mobile broadband tariffs
1.5 4G standards 6
1.6 Short Message Service (SMS) 6
1.7 Multimedia Messaging Services (MMS) 6
1.8 General Packet Radio Service (GPRS) 7
1.9 Enhanced Data for GSM evolution (EDGE) 7
1.10 High-Speed Circuit Switched Data (HSCSD) 8
1.11 High-Speed Packet Access (HSPA) 9
1.11.1 HSPA+
1.11.2 HSPA on 2G spectrum
1.12 High-Speed Uplink Packet Access (HSUPA) 11
1.13 Long-term evolution (LTE) 12
1.13.1 New developments
1.13.1.1 Vendors
1.13.1.2 Operators
1.14 Mobile WiMAX 14
1.15 Push-to-Talk (PTT) 15
1.16 Mobile TV 15
1.16.1 Standards
1.16.1.1 DVB-H
1.16.1.2 DVB-S2
1.16.1.3 Terrestrial Digital Multimedia Broadcasting (T-DMB)
1.16.1.4 TDtv
1.16.1.5 MBMS
1.16.1.6 Advanced-Vestigial SideBand (A-VSB)
1.16.2 Evaluating the market
1.17 i-mode in Europe 19
1.18 BlackBerry 20
1.19 OpenHand 21
1.20 Mobile content and applications overview 21
1.20.1 Mobile commerce
1.20.2 Mobile banking
1.20.3 Mobile entertainment
1.20.3.1 Mobile video
1.20.4 Mobile advertising
1.20.5 Mobile gaming
1.20.6 Mobile music
1.20.7 Location-based services (LBS)
1.20.8 Near Field Communications (NFC)
2. ALBANIA 26
2.1 Mobile data services 26
2.1.1 Short Message Service (SMS)
2.1.2 Multimedia Messaging Service (MMS)
2.1.3 General Packet Radio Service (GPRS)
2.1.4 BlackBerry
2.1.5 Enhanced Data for GSM Evolution (EDGE)
2.1.6 Mobile TV
2.2 Mobile content and applications 27
3. AUSTRIA 28
3.1 Mobile data services 28
3.1.1 Short Message Service (SMS)
3.1.2 Multimedia Messaging Service (MMS)
3.1.3 General Packet Radio Service (GPRS)
3.1.4 Push-to-Talk (PTT)
3.1.5 Enhanced data for GSM Evolution (EDGE)
3.1.6 High-Speed Downlink Packet Access (HSDPA)
3.1.6.1 mobilkom austria
3.1.6.2 T-Mobile
3.1.6.3 3 Austria
3.1.6.4 Orange
3.1.7 High-Speed Circuit-Switched Data (HSCSD)
3.1.8 High-Speed Uplink Packet Access (HSUPA)
3.1.9 Mobile TV
3.1.10 BlackBerry
3.1.11 Mobile broadband
3.2 Mobile content and applications 33
3.2.1 M-commerce
3.2.2 Mobile Internet
4. BELARUS 35
4.1 Mobile data services 35
4.1.1 Short Message Service (SMS)
4.1.2 GPRS, WAP and MMS
4.1.3 Enhanced Data for GSM Evolution (EDGE)
4.1.4 Broadband wireless data service (1x EV-DO)
4.2 Mobile content and applications 35
5. BELGIUM 37
5.1 Mobile data services 37
5.1.1 Short Message Service (SMS)
5.1.2 SMS over fixed networks
5.1.3 Multimedia Messaging Service (MMS)
5.1.4 General Packet Radio Service (GPRS)
5.1.5 Enhanced Data for GSM Evolution (EDGE)
5.1.6 High-Speed Downlink Packet Access (HSDPA)
5.1.7 High-Speed Uplink Packet Access (HSUPA)
5.1.8 i-mode
5.1.9 BlackBerry
5.1.10 Mobile TV
5.1.11 Mobile broadband
5.2 Mobile applications 39
5.2.1 Location-based services (LBS)
6. BOSNIA-HERZEGOVINA 41
6.1 Mobile data services 41
6.1.1 Short Message Service (SMS)
6.1.2 Multimedia Messaging Service (MMS)
6.1.3 General Packet Radio Service (GPRS)
6.1.4 Enhanced Data for GSM Evolution (EDGE)
6.2 Mobile content and applications 41
7. BULGARIA 43
7.1 Mobile data services 43
7.1.1 Short Message Service (SMS)
7.1.2 Multimedia Messaging Service (MMS)
7.1.3 General Packet Radio Service (GPRS)
7.1.4 Enhanced Data for GSM Evolution (EDGE)
7.1.5 i-mode
7.1.6 BlackBerry
7.1.7 Mobile TV
7.2 Mobile content and applications 44
8. CROATIA 46
8.1 Mobile data services 46
8.1.1 Short Message Service (SMS)
8.1.2 Multimedia Messaging Service (MMS)
8.1.3 General Packet Radio Service (GPRS)
8.1.4 Enhanced Data for GSM Evolution (EDGE)
8.1.5 BlackBerry
8.1.6 Mobile broadband
8.2 Mobile content and applications 47
8.2.1 M-commerce
9. CYPRUS 48
9.1 Mobile data services 48
9.1.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
9.1.2 General Packet Radio Service (GPRS)
9.1.3 Push-to-Talk (PTT)
9.1.4 Mobile TV
9.1.5 Mobile broadband
9.2 Mobile content and applications 49
10. CZECH REPUBLIC 50
10.1 Mobile data services 50
10.1.1 Short Message Service (SMS)
10.1.2 General Packet Radio Service (GPRS)
10.1.3 Push-to-Talk (PTT)
10.1.4 Enhanced Data for GSM Evolution (EDGE)
10.1.5 Broadband wireless data service
10.1.5.1 TDD-UMTS
10.1.5.2 1x EV-DO
10.1.6 BlackBerry
10.1.7 High-Speed Downlink Packet Access (HSDPA)
10.1.8 Mobile TV
10.2 Mobile content and applications 52
10.2.1 WAP usage
10.2.2 Location-based services (LBS)
11. DENMARK 54
11.1 Mobile data services 54
11.1.1 Short Message Service (SMS)
11.1.2 Multimedia Messaging Service (MMS)
11.1.3 General Packet Radio Service (GPRS)
11.1.4 High-Speed Downlink Packet Access (HSDPA)
11.1.5 Unlicensed Mobile Access (UMA)
11.1.6 BlackBerry
11.1.7 Mobile TV
11.1.8 TETRA (TErrestrial Trunked RAdio)
11.1.9 Mobile broadband
12. ESTONIA 59
12.1 Mobile data services 59
12.1.1 Short Message Service (SMS)
12.1.2 Multimedia Messaging Service (MMS)
12.1.3 General Packet Radio Service (GPRS)
12.1.4 Enhanced Data rates for GSM Evolution (EDGE)
12.1.5 Mobile TV
12.1.6 Mobile broadband
12.2 Mobile content and applications 61
12.2.1 Location-based services (LBS)
12.2.2 M-commerce
12.2.3 Telemetry solutions
13. FINLAND 63
13.1 Mobile data services 63
13.1.1 Short Message Service (SMS)
13.1.1.1 Premium SMS (PSMS)
13.1.2 Multimedia Messaging Service (MMS)
13.1.3 General Packet Radio Service (GPRS)
13.1.4 High-Speed Downlink Packet Access (HSDPA)
13.1.5 High-Speed Uplink Packet Access (HSUPA)
13.1.6 Enhanced Data for GSM Evolution (EDGE)
13.1.7 Orthogonal Frequency Division Multiplex Access (OFDMA)
13.1.8 Unlicensed Mobile Access (UMA)
13.1.9 Mobile broadband
13.2 Mobile content and applications 66
13.2.1 Location-based services (LBS)
13.2.2 Mobile TV
14. FRANCE 68
14.1 Mobile data services 68
14.1.1 Short Message Service (SMS)
14.1.1.1 Premium SMS (PSMS)
14.1.2 Multimedia Messaging Service (MMS)
14.1.3 General Packet Radio Services (GPRS)
14.1.4 High-Speed Downlink Packet Access (HSDPA)
14.1.4.1 Orange
14.1.4.2 SFR
14.1.4.3 Bouygues Telecom
14.1.5 High-Speed Uplink Packet Access (HSUPA)
14.1.6 iPhone
14.1.7 BlackBerry
14.1.8 Enhanced Data for GSM Evolution (EDGE)
14.1.9 i-mode
14.1.10 Vodafone live!
14.1.11 Femtocells
14.1.12 Mobile TV
14.1.12.1 Trials
14.1.12.2 DVB-SH
14.1.12.3 Licensing
14.1.12.4 Orange
14.1.12.5 SFR
14.1.12.6 Canal+
14.1.13 Mobile broadband
14.2 Mobile content and applications 77
14.2.1 Location-based services (LBS)
14.2.2 PC convergence
14.2.3 Near Field Communication (NFC)
14.2.4 Mobile Satellite Services
15. GERMANY 79
15.1 Mobile data services 79
15.1.1 Short Message Service (SMS)
15.1.2 Multimedia Messaging Services (MMS)
15.1.2.1 MMS to fixed-line handsets
15.1.3 General Packet Radio Services (GPRS)
15.1.4 Enhanced Data for GSM Evolution (EDGE)
15.1.5 High-Speed Downlink Packet Access (HSDPA)
15.1.5.1 T-Mobile
15.1.5.2 Vodafone
15.1.5.3 debitel
15.1.5.4 O2
15.1.6 High-Speed Uplink Packet Access (HSUPA)
15.1.7 Long-term evolution (LTE)
15.1.8 Video over mobile
15.1.9 i-mode
15.1.10 iPhones
15.1.11 BlackBerry
15.1.12 Vodafone live!
15.1.13 Mobile TV
15.1.13.1 Regulator’s framework conditions
15.1.13.2 Digital Multimedia Broadcasting (DMB)
15.1.13.3 DVB-H
15.1.13.3.1 Services launched and closed
15.1.13.4 DVB-SH
15.1.13.5 DVB-T
15.1.13.6 T-Mobile
15.1.13.7 Vodafone
15.1.14 TETRA (TErrestrial Trunked RAdio)
15.2 Mobile content and applications 87
15.2.1 Mobile Banking
16. GREECE 88
16.1 Mobile data services 88
16.1.1 Short Messaging Service (SMS)/Multimedia Messaging Service (MMS)
16.1.2 Wireless Application Protocol (WAP)
16.1.3 General Packet Radio Service (GPRS)
16.1.4 Wideband Code Division Multiple Access (WCDMA)
16.1.5 Mobile TV
16.1.6 i-mode
16.1.7 BlackBerry
16.2 Mobile content and applications 89
17. HUNGARY 91
17.1 Mobile data services 91
17.1.1 Short Message Service (SMS)
17.1.2 Multimedia Messaging Service (MMS)
17.1.3 General Packet Radio Service (GPRS)
17.1.4 Push-to-talk (PTT)
17.1.5 Enhanced Data for GSM Evolution (EDGE)
17.1.6 BlackBerry
17.1.7 High-Speed Downlink Packet Access (HSDPA)
17.1.8 Mobile TV
17.2 Mobile content and applications 92
17.2.1 T-Mobile
17.2.2 Vodafone Hungary
17.2.3 Pannon GSM
17.2.4 M-commerce (micropayments)
18. ICELAND 95
18.1 Mobile data services 95
18.1.1 Short Messaging Service (SMS)
18.1.2 Multimedia Messaging Service (MMS)
18.1.3 General Packet Radio Service (GPRS)
18.1.4 BlackBerry
18.1.5 High-Speed Downlink Packet Access (HSDPA)
18.1.6 Mobile TV
19. IRELAND 97
19.1 Mobile data services 97
19.1.1 Short Message Service (SMS)
19.1.1.1 Premium SMS (PSMS)
19.1.2 Multimedia Messaging Service (MMS)
19.1.3 General Packet Radio Service (GPRS)
19.1.4 High-Speed Circuit-Switched Data (HSCSD)
19.1.5 Enhanced Data for GSM Evolution (EDGE)
19.1.6 High-Speed Downlink Packet Access (HSDPA)
19.1.6.1 Vodafone
19.1.6.2 O2
19.1.6.3 3 Ireland
19.1.7 i-mode
19.1.8 BlackBerry
19.1.9 Mobile broadband
19.2 Mobile applications 101
19.2.1 Mobile TV
20. ITALY 102
20.1 Mobile data services 102
20.1.1 Short Messaging Service (SMS)
20.1.2 Multimedia Messaging Services (MMS)
20.1.3 Mobile banking/ticketing
20.1.4 General Packet Radio Service (GPRS)
20.1.5 High-Speed Downlink Packet Access (HSDPA)
20.1.6 BlackBerry
20.1.7 i-mode
20.1.8 Femtocells
20.1.9 Vodafone live!
20.1.10 iPhone
20.1.11 Mobile TV
20.1.11.1 3 Italia
20.1.11.2 TIM
20.1.12 WiBro
20.1.13 Long-term evolution (LTE)
20.1.14 Mobile broadband
20.2 Mobile content and applications 106
20.2.1 Location-based services (LBS)
21. LATVIA 108
21.1 Mobile data services 108
21.1.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
21.1.2 General Packet Radio Service (GPRS)
21.1.3 Enhanced Data Rates for GSM Evolution (EDGE)
21.1.4 Broadband wireless data service (1x EV-DO)
21.1.5 Mobile TV
21.1.6 BlackBerry
21.1.7 Mobile broadband
21.2 Mobile content and applications 109
22. LITHUANIA 110
22.1 Mobile data services 110
22.1.1 Short Message Service (SMS)
22.1.2 Multimedia Messaging Service (MMS)
22.1.3 General Packet Radio Services (GPRS)
22.1.4 Enhanced Data for GSM Evolution (EDGE)
22.1.5 Mobile broadband
22.1.6 Mobile TV
22.1.7 BlackBerry
22.2 Mobile content and applications 112
23. LUXEMBOURG 113
23.1 Mobile data services 113
23.1.1 Short Message Service (SMS)
23.1.2 Multimedia Messaging Service (MMS)
23.1.3 BlackBerry
23.1.4 Mobile TV
24. MACEDONIA (FYROM) 114
24.1 Mobile data services 114
24.1.1 Enhanced Data for GSM Evolution (EDGE)
24.1.2 BlackBerry
24.1.3 Mobile Internet
24.2 Mobile content and applications 114
25. MALTA 116
25.1 Mobile data services 116
25.1.1 Short Message Service (SMS)
25.1.2 Multimedia Messaging Service (MMS)
25.1.3 General Packet Radio Service (GPRS)
25.1.4 Enhanced Data for GSM evolution (EDGE)
25.1.5 High-Speed Downlink Packet Access (HSDPA)
25.1.6 Mobile Internet
25.1.7 Mobile TV
26. MOLDOVA 118
26.1 Mobile data services 118
26.1.1 SMS/MMS
26.1.2 General Packet Radio Service (GPRS)
26.1.3 Enhanced Data for GSM Evolution (EDGE)
26.1.4 Broadband wireless data service (1x EV-DO)
26.1.5 i-mode
26.1.6 BlackBerry
26.1.7 Mobile TV
26.1.7.1 Mobile broadcasting (DVB-H)
26.2 Mobile content and applications 120
26.2.1 Overview
26.2.2 Operators increase focus on mobile content and applications
26.2.3 Business market services
26.2.4 M-commerce
27. MONTENEGRO 124
27.1 Mobile data services 124
27.1.1 Short Message Service (SMS)
27.1.2 Multimedia Messaging Service (MMS)
27.1.3 General Packet Radio Service (GPRS)
27.1.4 Enhanced Data for GSM Evolution (EDGE)
27.1.5 Mobile broadband
27.2 Mobile content and applications 125
28. NETHERLANDS 126
28.1 Mobile data services 126
28.1.1 SMS
28.1.1.1 Premium SMS (PSMS)
28.1.2 MMS
28.1.3 General Packet Radio Services (GPRS)
28.1.4 Push-to-Talk (PTT)
28.1.5 High-Speed Downlink Packet Access (HSDPA)
28.1.5.1 T-Mobile
28.1.5.2 KPN Mobile
28.1.6 BlackBerry
28.1.7 i-mode
28.2 Mobile content and applications 128
28.2.1 Location-based services (LBS)
28.2.2 Mobile TV
29. NORWAY 130
29.1 Mobile data services 130
29.1.1 Short Message Service (SMS)
29.1.2 Multimedia Messaging Service (MMS)
29.1.3 General Packet Radio Service (GPRS)
29.1.4 High-Speed Downlink Packet Access (HSDPA)
29.1.5 Enhanced data for GSM evolution (EDGE)
29.1.6 Mobile TV
29.1.7 TETRA (TErrestrial Trunked RAdio)
29.1.8 Mobile broadband
29.2 Mobile content and applications 133
29.2.1 Location-based services (LBS)
29.2.2 M-commerce
30. POLAND 134
30.1 Mobile data services 134
30.1.1 General Packet Radio Service (GPRS)
30.1.2 Enhanced Data for GSM Evolution (EDGE)
30.1.3 BlackBerry
30.1.4 Mobile TV
30.2 Mobile content and applications 134
31. PORTUGAL 136
31.1 Mobile data services 136
31.1.1 Short Message Service (SMS)
31.1.2 Multimedia Messaging Service (MMS)
31.1.3 General Packet Radio Service (GPRS)
31.1.4 Push-to-Talk (PTT)
31.1.5 High-Speed Downlink Packet Access (HSDPA)
31.1.6 High-Speed Uplink Packet Access (HSUPA)
31.1.7 BlackBerry
31.1.8 Mobile TV
31.1.9 TETRA (TErrestrial Trunked RAdio)
31.1.10 Mobile broadband
31.2 Mobile content and applications 139
31.2.1 Location-based services (LBS)
31.2.2 Other developments
32. ROMANIA 140
32.1 Mobile data services 140
32.1.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
32.1.2 General Packet Radio Service (GPRS)
32.1.3 Enhanced Data for GSM Evolution (EDGE)
32.1.4 Broadband wireless data service (1x EV-DO)
32.1.5 WCDMA/HSDPA
32.1.6 i-mode
32.1.7 Mobile TV
32.1.8 BlackBerry
32.2 Mobile content and applications 142
33. RUSSIA 143
33.1 Mobile data services 143
33.1.1 SMS/MMS
33.1.2 GPRS
33.1.3 EDGE
33.1.4 Broadband wireless data service (1x EV-DO)
33.1.5 i-mode
33.1.6 BlackBerry
33.1.7 Mobile TV
33.1.7.1 Mobile broadcasting (DVB-H)
33.2 Mobile content and applications 145
33.2.1 Overview
33.2.2 Operators increase focus on mobile content and applications
33.2.3 Business market services
33.2.4 M-commerce
34. SERBIA 149
34.1 Mobile data services 149
34.1.1 Short Message Service (SMS)
34.1.2 Multimedia Messaging Service (MMS)
34.1.3 General Packet Radio Service (GPRS)
34.1.4 Enhanced Data for GSM Evolution (EDGE)
34.1.5 BlackBerry
34.1.6 Mobile Internet
34.2 Mobile content and applications 150
35. SLOVAKIA 151
35.1 Mobile data services 151
35.1.1 Enhanced Data for GSM Evolution (EDGE)
35.1.2 BlackBerry
35.2 Mobile content and applications 151
36. SLOVENIA 152
36.1 Mobile data services 152
36.1.1 SMS/MMS
36.1.2 GPRS
36.1.3 Push-to-Talk (PTT)
36.1.4 Enhanced Data Rates for GSM Evolution (EDGE)
36.1.5 BlackBerry
36.1.6 Mobile TV
36.2 Mobile content and applications 153
37. SPAIN 154
37.1 Mobile data services 154
37.1.1 Short Message Service (SMS)
37.1.2 Multimedia Messaging Service (MMS)
37.1.3 General Packet Radio Service (GPRS)
37.1.4 Push-to-Talk (PTT)
37.1.5 High-Speed Downlink Packet Access (HSDPA)
37.1.5.1 Telefónica
37.1.5.2 Vodafone
37.1.5.3 Orange
37.1.6 BlackBerry
37.1.7 iPhone
37.1.8 i-mode
37.1.9 Mobile TV
37.1.9.1 Telefónica Móviles
37.1.9.2 Vodafone
37.1.9.3 Orange
37.1.9.4 Sogecable
37.2 Mobile content and applications 158
37.2.1 Content co-operation
38. SWEDEN 159
38.1 Mobile data services 159
38.1.1 Short Message Service (SMS)
38.1.1.1 Premium SMS (PSMS)
38.1.1.2 Revenue distribution
38.1.2 Multimedia Messaging Service (MMS)
38.1.3 General Packet Radio Service (GPRS)
38.1.4 High-Speed Downlink Packet Access (HSDPA)
38.1.5 High-Speed Circuit-Switched Data (HSCSD)
38.1.6 Enhanced Data for GSM evolution (EDGE)
38.1.7 BlackBerry
38.1.8 iPhone
38.1.9 Push-to-Talk (PTT)
38.1.10 Long-term evolution (LTE)
38.1.11 Mobile TV
38.1.11.1 TeliaSonera
38.1.11.2 Tele2
38.1.11.3 H3
38.2 Mobile content and applications 163
38.2.1 Location-based services (LBS)
39. SWITZERLAND 165
39.1 Mobile data services 165
39.1.1 Short Message Service (SMS)
39.1.2 Multimedia Messaging Service (MMS)
39.1.3 General Packet Radio Service (GPRS)
39.1.4 High-Speed Downlink Packet Access (HSDPA)
39.1.5 High-Speed Circuit Switched Data (HSCSD)
39.1.6 Enhanced Data for GSM Evolution (EDGE)
39.1.7 BlackBerry
39.1.8 iPhone
39.1.9 Mobile TV
39.2 Mobile applications 168
39.2.1 Location-based services (LBS)
39.2.2 Mobile ticketing
40. UKRAINE 169
40.1 Mobile data services 169
40.1.1 SMS/MMS
40.1.2 Push-to-Talk (PTT)
40.1.3 Enhanced Data for GSM Evolution (EDGE)
40.1.4 Broadband wireless data service (1x EV-DO)
40.1.5 High-Speed Downlink Packet Access (HSDPA)
40.1.6 Unlicensed Mobile Access (UMA)
40.1.7 BlackBerry
40.1.8 Mobile TV
40.2 Mobile content and applications 171
41. UNITED KINGDOM 173
41.1 Mobile data services 173
41.1.1 Consumer use of multimedia services
41.1.2 Short Message Service (SMS)
41.1.3 Multimedia Messaging Service (MMS)
41.1.4 General Packet Radio Service (GPRS)
41.1.5 High-Speed Circuit Switched Data (HSCSD)
41.1.6 High-Speed Uplink Packet Access (HSUPA)
41.1.7 High-Speed Downlink Packet Access (HSDPA)
41.1.7.1 O2
41.1.7.2 T-Mobile
41.1.7.3 Vodafone
41.1.7.4 3
41.1.7.5 Orange
41.1.8 i-mode
41.1.9 BlackBerry
41.1.10 Enhanced Data for GSM evolution (EDGE)
41.1.11 Bundled mobile – notebook deals
41.1.12 Mobile broadband
41.1.12.1 Players
41.1.13 Mobile TV
41.1.13.1 Spectrum issues
41.1.13.2 Digital Video Broadcasting – Handheld (DVB-H)
41.1.13.3 Digital Audio Broadcasting (DAB-IP)
41.1.13.4 TDtv
41.1.13.5 MediaFLO
41.1.14 TETRA (TErrestrial Trunked RAdio)
41.2 Mobile content and applications 182
41.2.1 Music services
41.2.2 Other services
41.2.3 Video portals
41.2.3.1 EyeVibe
41.2.3.2 Orange World
41.2.3.3 Vodafone live!
41.2.3.4 Planet 3
42. GLOSSARY OF ABBREVIATIONS 186
For full details, please email keithw@cmsinfo.com
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