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Management Report
Published: October 2007
Pages: 89
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 1200.00   Buy Now!
Research from: SBD
Sector: Handsets & Devices

This report provides an insight into the key factors that are driving the Original Equipment (OE) telematics and navigation markets in China. This is achieved by building a complete picture of the market based on a range of key factors: end user needs, key industry players, market trends, Vehicle manufacturers’ plans and activities, the readiness of the country’s infrastructure and the political will of the Government. These factors are then combined to generate realistic fact-based estimates for the size of the telematics and navigation markets in China up to 2010.

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Table of Contents

1. Executive summary ...................................................................................................................................7
1.1 Introduction ..........................................................................................................................7
1.2 Conclusions .........................................................................................................................7
1.3 Summary of key points ........................................................................................................8
1.3.1. Introduction and current status.....................................................................................8
1.3.2. Key products and services for the future......................................................................9
1.3.3. Key stakeholders........................................................................................................10
1.3.4. Main obstacles to overcome ......................................................................................11
1.3.5. Future outlook ............................................................................................................12
2. Introduction to this report ........................................................................................................................14
3. Introduction to China...............................................................................................................................15
3.1 Socio-economic background..............................................................................................15
3.1.1. Economic development..............................................................................................16
3.1.2. Population centres .....................................................................................................16
3.2 Road infrastructure ............................................................................................................18
3.2.1. Highways network ......................................................................................................18
3.2.2. Cities ..........................................................................................................................19
3.2.3. Electronic toll collection..............................................................................................19
3.3 Vehicle market ...................................................................................................................19
3.3.1. Vehicle manufacturers ...............................................................................................21
3.3.2. Market segments........................................................................................................22
3.4 Mobile phone market .........................................................................................................23
3.4.1. Mobile phones............................................................................................................23
3.4.2. Internet usage ............................................................................................................25
3.5 Key points ..........................................................................................................................25
4. Market drivers for telematics and navigation.........................................................................................26
4.1 Vehicle crime .....................................................................................................................26
4.2 Traffic congestion...............................................................................................................27
4.2.1. Beijing ........................................................................................................................28
4.2.2. Shanghai....................................................................................................................28
4.2.3. Guangzhou.................................................................................................................28
4.3 Changing road network......................................................................................................28
4.4 Road safety........................................................................................................................29
4.5 New drivers ........................................................................................................................31
4.6 Major events ......................................................................................................................31
4.6.1. Olympics ....................................................................................................................31
4.6.2. World Expo.................................................................................................................32
4.6.3. Asian Games..............................................................................................................33
4.7 Government policy .............................................................................................................33
4.7.1. 863 Programme .........................................................................................................33
4.7.2. ITS Support Programme ............................................................................................33
4.8 Emergency services...........................................................................................................34
4.9 Environment......................................................................................................................34
4.10 Key points ..........................................................................................................................35
5. Understanding the end user ....................................................................................................................36
5.1 Navigation survey ..............................................................................................................36
5.1.1. Demand......................................................................................................................36
5.1.2. Embedded navigation vs PNDs .................................................................................38
5.1.3. Satisfaction.................................................................................................................40
5.1.4. Usage.........................................................................................................................41
5.1.5. Dealer comments .......................................................................................................43
5.2 Telematics services ...........................................................................................................45
5.2.1. Preferences................................................................................................................45
5.2.2. Concerns over quality of local systems......................................................................47
5.3 Key points ..........................................................................................................................48
6. Industry stakeholders..............................................................................................................................49
6.1 Local telematics service providers .....................................................................................49
6.1.1. Shenzhen SEG GPS Scientific Navigations...............................................................50
6.1.2. Shenzhen E-eye Che’an Satellite Watch ...................................................................52
6.1.3. Shenzhen Huaqiang Information Industry..................................................................52
6.1.4. Shenzhen Hangsheng Ling Hang Tong .....................................................................53
6.1.5. Direct Links Group .....................................................................................................53
6.1.6. Beijing Carbase Technology ......................................................................................54
6.1.7. Beijing MeToYou........................................................................................................54
6.2 Foreign telematics service providers .................................................................................55
6.2.1. ATX/SK Telecom........................................................................................................55
6.2.2. WirelessCar................................................................................................................56
6.3 Vehicle manufacturers .......................................................................................................56
6.3.1. Toyota ........................................................................................................................56
6.3.2. Honda.........................................................................................................................57
6.3.3. Shanghai GM .............................................................................................................57
6.3.4. Nissan ........................................................................................................................57
6.4 Digital map suppliers..........................................................................................................58
6.4.1. AutoNavi.....................................................................................................................59
6.4.2. NavInfo.......................................................................................................................59
6.4.3. Ritu Changdi ..............................................................................................................59
6.4.4. Mapping contracts......................................................................................................59
6.5 Mobile network operators...................................................................................................61
6.5.1. China Mobile ..............................................................................................................61
6.5.2. China Unicom.............................................................................................................62
6.5.3. China Netcom ............................................................................................................63
6.6 Roadside assistance providers (motoring clubs) ...............................................................63
6.6.1. Continental Automobile Association...........................................................................63
6.6.2. Auto Association of China ..........................................................................................63
6.6.3. Shanghai Yongda Auto Club......................................................................................63
6.6.4. United Automobile Association ..................................................................................63
6.7 Insurance companies.........................................................................................................63
6.8 Electronics manufacturers .................................................................................................64
6.8.1. Navigation systems ....................................................................................................64
6.8.2. PNDs..........................................................................................................................65
6.9 Government research projects...........................................................................................66
6.10 Key points ..........................................................................................................................67
7. Telematics infrastructure .........................................................................................................................68
7.1 Data communications ........................................................................................................68
7.1.1. Cellular networks........................................................................................................68
7.1.2. Broadcast channels....................................................................................................69
7.2 Traffic information ..............................................................................................................73
7.2.1. Traffic collection .........................................................................................................73
7.2.2. Distribution of traffic information.................................................................................75
7.3 Positioning .........................................................................................................................77
7.3.1. Bei-Dou ......................................................................................................................78
7.3.2. Galileo ........................................................................................................................78
7.4 Regulations and standards ................................................................................................79
7.4.1. Licensing....................................................................................................................79
7.4.2. Licensing of traffic services ........................................................................................80
7.4.3. Standards...................................................................................................................80
7.5 Key points ..........................................................................................................................81
8. Navigation market trends.........................................................................................................................82
8.1 Overall market analysis......................................................................................................82
8.2 Embedded OE systems .....................................................................................................83
8.3 Portable navigation devices ...............................................................................................84
8.4 Mobile phone navigation ....................................................................................................84
8.5 Digital map updates ...........................................................................................................85
8.6 Key points ..........................................................................................................................86
9. Telematics market trends.........................................................................................................................87
9.1 Market analysis ..................................................................................................................87
9.2 Shift to OE telematics ........................................................................................................88
9.3 Key points ..........................................................................................................................89
List of figures
Figure 1. Key players for traffic and safety & security in China .........................................................11
Figure 2. Forecast navigation systems sales (2010) .........................................................................13
Figure 3. The structure of this report .................................................................................................14
Figure 4. Map of Chinese provinces..................................................................................................15
Figure 5. Top five exporting Chinese regions ....................................................................................17
Figure 6. Map of Guangdong region..................................................................................................17
Figure 7. Planned national highway network .....................................................................................18
Figure 8. National car ownership levels.............................................................................................20
Figure 9. Growth in vehicle ownership...............................................................................................20
Figure 10. Car ownership level by regions ........................................................................................21
Figure 11. Top 10 vehicle brands in China........................................................................................22
Figure 12. Car market share by segment (Jan. 2007).......................................................................23
Figure 13. Mobile phone ownership...................................................................................................24
Figure 14. Broadband Internet subscribers .......................................................................................25
Figure 15. Global car theft rates ........................................................................................................26
Figure 16. Car theft in major cities (2006) .........................................................................................27
Figure 17. Road deaths in China.......................................................................................................29
Figure 18. Road fatalities against population.....................................................................................29
Figure 19. Navigation ownership by respondents..............................................................................36
Figure 20. Interest in navigation for next new car..............................................................................37
Figure 21. Reasons for not buying navigation for current car............................................................38
Figure 22. Navigation purchase timescale for non-owners that now want a navigation system........38
Figure 23. Preference for navigation system type .............................................................................39
Figure 24. Navigation system type preferences by city .....................................................................39
Figure 25. Navigation user satisfaction rates.....................................................................................40
Figure 26. Navigation user satisfaction and dissatisfaction factors ...................................................41
Figure 27. Consumer use of navigation systems...............................................................................42
Figure 28. Reasons for using navigation system...............................................................................42
Figure 29. Verbatim navigation HMI comments by brand..................................................................44
Figure 30. Consumer awareness of telematics services ...................................................................45
Figure 31. Consumer telematics service preferences .......................................................................46
Figure 32. Customer needs for telematics services in China, Europe and U.S.................................47
Figure 33. Telematics service provider market share........................................................................49
Figure 34. Overview of leading local telematics service providers (2006).........................................51
Figure 35. Embedded navigation map suppliers ...............................................................................60
Figure 36. PND map suppliers...........................................................................................................60
Figure 37. Internet map suppliers......................................................................................................61
Figure 38. Links between insurance companies and telematics partners .........................................64
Figure 39. China Mobile GSM network coverage..............................................................................68
Figure 40. Consumer attitudes to mobile TV .....................................................................................72
Figure 41. Sootu.com map of traffic information for Beijing...............................................................77
Figure 42. Comparison of satellite-based positioning systems..........................................................78
Figure 43. Chinese navigation market...............................................................................................82
Figure 44. Navigation device market share (2010)............................................................................83
Figure 45. Embedded navigation system sales growth .....................................................................84
Figure 46. Forecast sales and usage of GPS-enabled mobile phones .............................................85
Figure 47. Source of updated digital map..........................................................................................86
Figure 48. Telematics unit sales ........................................................................................................87
Figure 49. Telematics devices and services sales ............................................................................88

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