Home > Market Research > Handsets & Devices > Creating a positive business case for TPEG
This report analyses how TPEG services will need to adapt in order to meet future customer expectations. Additionally, this report highlights the challenge that service providers will face in choosing a cost-effective communication channel for delivering TPEG messages, and how new and innovative business models can be created in order to increase revenue.
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Table of Contents
1. Executive summary .................................................................................................................... 4
1.1 Introduction to the Traffic & Travel research stream ............................................................. 4
1.2 Introduction to this report ....................................................................................................... 4
1.3 Summary of conclusions ....................................................................................................... 4
2. Three steps for planning successful TPEG business models ............................................... 6
3. Step 1 ~ Understanding how market trends will affect TPEG ................................................ 7
3.1 Introduction........................................................................................................................... 7
3.2 Understanding the changing navigation landscape ............................................................... 7
3.2.1. The good news for service providers: The push towards innovation ............................. 8
3.2.2. The bad news for service providers: The need for cost reduction ................................. 9
3.3 Adapting TPEG services to the new navigation landscape ................................................. 10
3.4 Future outlook ..................................................................................................................... 11
4. Step 2 ~ Identifying new revenue streams for TPEG services ............................................. 12
4.1 Introduction......................................................................................................................... 12
4.2 Why is TPEG being launched? ........................................................................................... 12
4.2.1. The service provider’s perspective ............................................................................... 12
4.2.2. The vehicle manufacturer’s perspective ....................................................................... 12
4.2.3. The consumer’s perspective ........................................................................................ 13
4.3 How can TPEG provide new revenue streams? ................................................................. 14
4.3.1. New revenue streams for vehicle manufacturers ......................................................... 14
4.3.2. New revenue streams for service providers ................................................................. 14
5. Step 3 ~ Managing the costs associated with delivering TPEG .......................................... 16
5.1 Introduction......................................................................................................................... 16
5.2 The viability of broadcasting TPEG over DAB ..................................................................... 17
5.2.1. Cost of DAB bandwidth ................................................................................................ 18
5.2.2. Strategies for reducing DAB costs ............................................................................... 20
5.3 The viability of delivering TPEG over GSM ......................................................................... 20
5.3.1. Cost of GSM services .................................................................................................. 21
5.3.2. Strategies for reducing GSM costs .............................................................................. 22
5.4 Choosing between DAB and GSM ...................................................................................... 24
List of figures
Figure 1. Three steps for planning successful TPEG business models .............................................. 6
Figure 2. Conflicting priorities within the navigation market ................................................................. 7
Figure 3. The shift from HW/SW innovation to services ...................................................................... 8
Figure 4. Average selling price of low cost OE navigation and PNDs ................................................. 9
Figure 5. Understanding how TPEG needs to adapt in order to succeed ......................................... 10
Figure 6. Comparison of broadcast vs. cellular for TPEG ................................................................. 16
Figure 7. The status of DAB deployment across Europe ................................................................... 17
Figure 8. Estimated capacity requirements for TPEG applications ................................................... 18
Figure 9. Lifetime cost-per-receiver for delivering TPEG over DAB .................................................. 19
Figure 10. TomTom estimates for GSM downloads of traffic information .......................................... 22
For full details, please email keithw@cmsinfo.com
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