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Table of Contents

Market Briefing
Published: June 2009
Pages: 22
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 375.00   Buy Now!
Research from: Ovum Research & Consultancy
Sector: Mobile Networks

Telefonica is the world's fifth largest telecoms service provider and a top 100 company worldwide (based on revenues for 2008) and in the top 50 companies by market capitalisation.

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Table of Contents

Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Spain
Czech Republic
Germany
UK
Ireland
South and Central America
Regulatory environment
Strategy
Corporate and business drivers
Transformation strategic objectives
Corporate strategy implementation
Regional priorities
M&A and disposals
Telefonica Espana
Managing the decline in fixed voice
Intensify mobile momentum
Positive performance in its mobile operations
Telefonica Europe
Tough times in mature mobile markets
Subscribers increase but profitability falls
New initiatives for cost cutting
Fixed broadband taking off
Telefonica Latinoamerica
Fixed business growing strongly
Mobile – the land grab is slowing, but data is just beginning
Building the business to the enterprise sector
Company information
Organisation
Financial highlights
Group analysis
Segment analysis




List of Tables
Table 1: Key Telefonica competitors in South and Central America
Table 2: Spanish MNO positioning
Table 3: Telefonica’s European subsidiaries
Table 4: Telefonica’s fixed subsidiaries in Latin America: year ended December 2008
Table 5: Telefonica’s mobile subsidiaries in Latin America: 2008
Table 6: Telefonica Group’s key financial indicators
Table 7: Telefonica Group – geographical segment analysis






List of Figures
Figure 1: Regional contributions to group financials
Figure 2: Market size of Telefonica assets worldwide*
Figure 3: Telefonica Group’s management structure

For full details, please email keithw@cmsinfo.com

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