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Telefonica
Market Study
Published: May 2010
Pages: 19
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 596.67 Buy Now!
Research from: telecomsmarketresearch
Sector: Networks & Infrastructure
Telefonica is the world’s third largest telecom group with over 250 million global subscribers. However, the impact of competition in its domestic market has started to show in the company’s financials, with both revenues and margins shrinking. Telefonica plans to turn the situation around by focusing on its new internal three-year strategic program called Bravo, which aims to improve its diverse geographical business units, strengthen its integrated service offerings, and enhance its ability to meet customer demand.