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Digital Radio 2009 – A Global Review of Digital Radio in 50 countries :: Eureca Research
Market Study
Published: April 2009
Pages: 600
Tables: 52
From: GBP 1450.00 Buy Now!
Research from: Eureca Research
Sector: Media & Entertainment
A comprehensive report on digital radio development providing the latest information on the status and prospects of various digital radio technologies around the world
Includes:
• A comprehensive analysis of the prospects and key challenges facing the Eureka-147 platform over the next six years, including latest information on numerous multimedia services (and devices); developments in chipset technology; DAB/T-DMB receiver reviews; plus discussion of the issues and outlook for T-DMB mobile TV
• Comprehensive coverage of the digital radio market in the United Kingdom, including information on digital radio listening, services, multiplexes, receiver sales, and receiver availability plus latest information and analysis on industry, regulatory and government proposals and developments following UK DAB’s 2008 “Annus Horribilius.”
• A 120-page review of DAB around the world split by region: Europe (including eastern Europe), the Asia-Pacific region (including India and China) and the Americas. Review based on a comprehensive survey of digital radio developments and future plans in 50 countries
• A 70-page analysis of the prospects of Internet Radio, including an evaluation of Internet Radio portals, key technology developers, Wi-Fi enabled receivers and manufacturers, key business issues and forecasts
• A 165-page review of Digital Radio Mondiale (DRM) and HD Radio including latest information on new technology developments, chipsets and receivers; service roll-outs around the world plus a discussion of market drivers and key business and regulatory issues
• A global analysis of the satellite radio and mobile TV market split according to region: North America, Asia and Middle East and Europe including information on radio, mobile TV and data services, receivers and manufacturers, key issues plus outlook for individual players
• More than 150 interviews carried out in researching this report with: broadcasters, regulators, chipset manufacturers, network operators, receiver manufacturers, satellite companies, public organizations and institutions, trade groups (WorldDAB, DRDB, RadioCentre, DRM Consortium, iBiquity), etc.
• When will the first DAB “Screen Radios” be launched?
• Which countries plan to license commercial DAB services in 2009-10?
• Has satellite radio well and truly “missed the boat” in Europe?
• Can DAB broadcasters and multiplex operators develop successful multimedia/data businesses?
• Are all subscription-based mobile TV services doomed to failure?
• Which countries have firm plans to launch Free-To-Air mobile TV services?
• Is Internet radio a threat or an opportunity for digital broadcast radio?
• Is there a market for DRM in Europe?
• Will 2009 be the year that HD Radio turns the corner in the US?
• Is satellite radio in the US (and elsewhere) doomed?
• Are TPEG and BIFS-based interactive data services generating revenues for Korean TDMB broadcasters?
• Will the FCC sanction HD Radio transmitter power increases?
• What impact will new copyright rates have on the growth of Internet radio in Europe and the US?
• When will car manufacturers adopt the Eureka-147 platform en masse?
• Will DRM+ be the saviour of DRM?
• When will the UK adopt DAB+?
• Can terrestrial digital radio in Europe succeed without government intervention?
• How can broadcasters leverage the Wi-Fi Internet return-channel to develop new business models?
• What are the prospects of HD Radio deployment in Europe?
• How is Ibiquity changing its business model to penetrate markets outside the US?
• Will the FCC mandate HD Radio in all Sirius XM receivers?
• Which countries have set tentative dates for the switch-off of FM?
“Digital Radio 2009—A Global Review” is a 600 page, non-commissioned, independent report providing an objective analysis of the global digital radio market during the next 6 years
Some of the Key Business Issues addressed in this report include:
Commercial radio around the world is facing bigger threats today than at any other time during the past five decades.
New ways of consuming media, via the Internet or by MP3, has driven down radio’s share of listening and advertising revenues.
Digital radio via the Eureka-147 platform can be used to offer a more compelling USP to its listeners and can offer a way for broadcasters to increase advertising revenues and generate new datarelated revenue streams.
Over the next 5 years, the introduction of so-called “Screen Radios,” essentially DAB radios with large touchsensitive colour screens and Wi-Fi connected DAB radios could transform radio from an audio-only listening experience to a completely multimedia experience, allowing listeners to access new features and services as well as enabling new business model opportunities for broadcasters. In the US, HD Radio is grappling with the same problem.
Technology developer Ibiquity has developed a raft of new technologies which will be integrated into HD receivers during 2009 and HD broadcasters are generating new revenues by selling HD data bandwidth to third party content providers.
The number of Eureka-147 based devices now exceeds 27 million and an increasing number of countries are expected to launch digital radio services using the Eureka-147 platform within the next two years. In South Korea, there are more than 16 million T-DMB mobile TV devices and broadcasters are partnering with mobile operators to offer a range of TPEG traffic services and interactive data services to mobile phones and vehicles.
Although the UK is still the leading DAB market in the world, adoption in other European countries is expected to add significantly to the installed base of devices during 2009-2015. The prospect of pan-European policy intervention with regards to the migration of radio to digital across Europe and the subsequent switch-off of analogue radio could greatly accelerate this process.
A 600+ page, non-commissioned, independent report which provides an objective analysis of the development of digital radio around the world during the next six years. As well as a detailed description of the key developments and issues surrounding the Eureka-147 platform, the report also provides a comprehensive analysis of the prospects for Internet radio, DRM, HD Radio, satellite radio and radio via ISDB-T (Japan).
A key feature of the report is a 120-page geographical review of DAB around the world split by regions: EMEA (including Eastern Europe), the Asia-Pacific region (including India and China) and the Americas. The review is based on a comprehensive survey of digital radio developments and future plans in 50 countries undertaken during a 6-month period from August 2008 to February 2009.
Detailed 6-year global forecasts of digital radio receiver growth broken down by technology and by geographical region are provided with detailed information about the assumptions on which the forecasts are based. There are separate forecasts for mobile TV via the Eureka-147 DAB standard.
More than 150 interviews were carried out in researching this report with: broadcasters, regulators, chipset manufacturers, network operators, receiver manufacturers, satellite companies, public organizations and institutions, trade groups, etc.
Eureca Research forecasts global market of 70 million DAB radio receivers by 2015
UK will account for 34 million units or 49% of total global market Bangor, Wales, UK, 23rdApril 2009 – Commercial radio in the UK and elsewhere is facing bigger threats today than at any other time during the past five decades. New ways of consuming media, via the Internet or by MP3, has driven down radio’s share of listening and advertising revenues. In a changing media environment, advocates of digital radio need to prove that their technologies can provide tangible benefits to consumers and increased revenues for radio broadcasters.
Despite repeatedly stressing the multimedia capabilities of the Eureka-147 platform, the DAB industry has never been able to successfully leverage its capabilities in order to create a more compelling USP for consumers, increase advertising revenues for broadcasters or to generate new revenue streams for multiplex operators. However, in 2009, there is more evidence than ever before that the industry is finally grasping this challenge.
“Our research shows that there are numerous initiatives aimed at developing innovative multimedia and data applications taking place around the world – from France, Germany, Italy and the UK in western Europe to Australia, Singapore and South Korea in the Far East” said Gareth Owen, Research Director at Eureca Research. The introduction of so-called “Screen Radios,” essentially DAB radios with large touch-sensitive colour screens and Wi-Fi connected DAB radios should lead to the introduction of a host of new functionalities and services before the end of 2009. These will include advanced multimedia-rich EPGs, visual radio services (displaying programme or advertising images), interactive advertising via tag-and-store, music download services, real-time traffic information via TPEG and on-demand information data such as public transportation schedules, weather, emergency alerts, financial data, etc.
Some countries such as France will be able to leverage the unique interactive data capabilities offered by the T-DMB BIFS technology. “However, developing successful multimedia and data business models will not be easy as experiences in South Korea have already shown, and the receivers are likely to be expensive for some time” said Owen.
At present, there is a momentum behind DAB in Europe due mainly to considerable support amongst public broadcasters, regulators and governments. An increasing number of countries are engaging in DAB as their regulators turn their attention to digital radio following the transition of analogue TV to DTT, and several countries have announced plans (some with firm launch dates) to deploy the Eureka-147 platform within the next three years including Australia, France, Germany, Ireland, Holland, Italy, the Czech Republic and Hungary.
In January 2009, the UK government published its Digital Britain report - which for the first time ever – provides a road map and timetable for the migration to digital radio. “Although it is an ambitious plan, it nevertheless sends out a strong signal to the UK radio industry that the days of analogue radio are numbered” said Owen. “Inevitably the starting date of digital migration will slip beyond the planned 2017 date, but the report should start to focus minds, particularly in the automotive industry” he added.
It is likely that the Digital Britain report will focus minds elsewhere in Europe as well, particularly as it highlights the need for policy intervention to ensure that digital radio is successful. The French government’s recent announcement that all radios (except car radios) sold in France after September 2010 should be digital is a sign that other countries are prepared 1 Includes DAB, DAB+ and T-DMB Audio receivers (but not T-DMB video-based devices) to take similar actions. It is quite possible that these two events could trigger serious discussions on the future of digital radio in Europe leading ultimately to the development of a co-ordinated pan-European digital radio migration strategy.
“This is not before time. I think that the next five to seven years will be crucial for the future of the Eureka-147 platform, and if it fails to build a critical mass - particularly in France and Germany - then its future as a global digital radio standard will undoubtedly be on the line” said Owen. “I strongly believe that an EU-wide co-ordinated strategy for the switchover of radio to digital (as was done for television) is needed in order to ensure this success” he added.
Alternative broadcast technologies such as DRM+ and the American HD Radio system (which is trying to establish a foothold in Europe) will soon be available here and there is renewed interest in using new DVB-T technologies to enable mobile radio reception on DTT networks - which could thus dispense with the need for a separate, independent digital radio network in some countries.
The Internet and its wireless distribution is likely to be a challenge for all radio broadcast technologies – but it could also be viewed as an opportunity. Wi-Fi connected Internet radios offer tremendous choice for listeners, but the cost of providing streams to individual listeners means that Internet radio is uneconomic for serving large audiences at present. The introduction of Wi-Fi connected DAB radios will enable broadcasters to deliver their mainstream stations via DAB whilst using Internet radio to offer niche-oriented content, on demand content and other services. Very importantly, Wi-Fi connected DAB radios could also offer opportunities for DAB broadcasters by allowing them to leverage the Internet back channel connection to offer enhanced advertising services - as well as a raft of e-commerce opportunities.
About the Study:
“Digital Radio 2009 – A Global Review” is a 600+ page, non-commissioned, independent report which provides an objective analysis of the development of digital radio around the world during the next six years. As well as a detailed description of the key developments and issues surrounding the Eureka-147 platform, the report also provides a comprehensive analysis of the prospects of Internet radio, DRM, HD Radio, satellite radio and radio via ISDB-T (Japan).
A key feature of the report is a 120-page geographical review of DAB around the world split by regions: EMEA (including Eastern Europe), the Asia-Pacific region (including India and China) and the Americas. The review is based on a comprehensive survey of digital radio developments and future plans in 50 countries undertaken during a 6-month period from August 2008 to February 2009.
Detailed 6-year global forecasts of digital radio receiver growth broken down by technology and by geographical region are provided with detailed information about the assumptions on which the forecasts are based. There are separate forecasts for mobile TV via the Eureka-147 DAB standard.
Who should buy this report?
Radio and TV broadcasters; network operators; broadcast infrastructure manufacturers; chipset developers; receiver manufacturers; mobile operators; mobile phone manufacturers; software and content providers; policy developers; regulators; advertising agencies; trade organisations, etc. who want:
• The most detailed and up-to-date review of DAB digital radio around the world, including details of regulatory developments, up-and-coming trials and commercial services
• To learn about the latest innovative multimedia and data applications being developed for the Eureka-147 platform around the world and how they can be used to increase advertising revenues for broadcasters and generate new revenue streams for multiplex operators
• To understand the future prospects of Internet radio and how it can be positioned as a complement to terrestrial broadcast technologies rather than a threat
• To understand the capabilities and prospects of alternative digital radio standards such as DRM/DRM+ and HD Radio and their impact on DAB deployment around the world
• Detailed 6-year forecasts of digital radio growth broken down by geographical region and by technology, including T-DMB mobile TV forecasts
About the author
Gareth Owen is a Research Director at Eureca Research. Prior to setting-up Eureca in 2003 he was an analyst at the Gartner Group for 6 years and specialized in mobile data and broadcasting technologies and services. He has also worked for many years as an R&D engineer on research contracts for the European Space Agency which culminated in a Research Fellowship at ESA’s research and technology centre in Holland.
He has a combined B.Sc. (Hons) in Engineering and German, a Ph.D in Control Engineering and an MBA in Innovation, Strategy and Information Technology.