Home > Market Research > Media & Entertainment > Middle East and Africa TV :: Informa Telecoms & Media
"At end-2014, the Middle East and North Africa region will have approaching 50 million multichannel TV homes, meaning more than 70% of households will have cable/satellite television. Sub-Saharan Africa’s 800 million TV households also offer plenty of untapped potential."
Source: Informa Telecoms and Media
The report looks at present market trends, and evaluates the future direction the market is taking. It includes important illustrative statistics and reliable forecasts to 2014. The analysis provides in-depth profiles for the region’s leading 25 countries.
What’s new in this edition?
> Fully revised and updated forecasts to 2014. Providing clear and reliable analysis allowing you to track trends and pinpoint opportunities. Forecasts include; satellite TV homes, MMDS/Cable TV households, Multichannel TV homes and pay TV penetration
> Major new profiles of South Africa and Nigeria giving you unrivalled pan-continental analysis that will enable you to exploit new opportunities in this emerging TV market
> Detailed analysis of the 17 key MENA territories this year extended to include extensive profiles of Africa’s major markets allowing you to pinpoint new opportunities and highlight territories ripe for investment
> Market profiles of 6 additional emerging African territories from Angola to Zimbabwe giving you important local knowledge to make informed business decisions
Key questions and topics addressed in this report:
> Assess the impact of the numerous free-to-air satellite channels
> Find out whether changes in regulation are improving market access
> Learn how new technologies such as IPTV are revolutionising the broadcast sector in the Middle East and Africa
> Evaluate investment opportunities in new regions
> How is Multichoice reacting to increasing competition?
> Major industry questions answered in this report include:
> What pay TV platforms are succeeding in the Middle East and Africa?
> Who are the key players and what are their strategies for success?
> Could the cable operators provide a challenge to satellite’s dominance?
> Is IPTV best positioned to challenge the incumbent pay TV players?
> Will free-to-air multichannel homes start to convert to paid services?
Who should read this report?
> TV companies: Discover the strategies your competitors are using and find out how more liberal markets are changing the face of broadcasting in the Middle East and Africa.
> Investment banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities and how liberalisation could now be allowing entry into previously inaccessible markets.
> Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
> Broadcast technology companies: With TV in the Middle East and Africa increasing in sophistication, identify which technological developments are likely to have a profitable impact on your business.
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Table of Contents
C H A P T E R 1
E X E C U T I V E S U M M A R Y 1
Sub-Sahara . .3
Multichoice pay TV subscriber data 3
Piracy 4
C H A P T E R 2
F O R E C A S T S . .5
Pay TV subscribers (000) . .6
Top 20 pay TV operators by subscribers (000) . .7
Multichannel TV households (000) 8
MENA population forecasts (000) .9
Rest of MENA population forecasts (000) .10
Sub-Saharan Africa population forecasts (000) 10
MENA household forecasts (000) .12
Rest of MENA household forecasts (000) . .13
Sub-Saharan Africa household forecasts (000) 13
MENA population per household .15
Rest of MENA population per household . .16
Sub-Saharan Africa population per household .16
MENA TV households (000) .18
Rest of MENA TV households (000) . .19
Sub-Saharan Africa TV household forecasts (000) 19
MENA TV households as a % of households . .21
Rest of MENA TV households as a % of households .22
Sub-Saharan Africa TV households as a % of households .22
Cable/MMDS TV households (000) . .24
Cable/MMDS households as % of TV households (%) . .25
Satellite TV households (000) .26
Satellite TV households as % of TV households (%) . .27
Broadband households (000) .28
Broadband households as a %
of households (%) .29
IPTV households (000) . .30
IPTV households as % of TV households (%) . .31
Multichannel TV households (000) . .32
Multichannel TV households as % of TV households (%) . .33
Pay DTH households (000) . .34
Pay DTH households as % of satellite households (%) . .35
Pay DTH households as % of TV households (%) . .36
Pay TV households (000) .37
Pay TV households as % of TV households (%) . .38
Pay TV subscribers by operator (000) .39
Pay TV subscribers by operator (000) .40
C H A P T E R 3
A L G E R I A
Market movements 41
Overview 41
Algeria: Financial indicators .42
DTH .43
IPTV .44
Eepad ADSL (Assila Box) bundles 45
Algerie Telecom Djaweb ADSL residential packages . .46
DTT . .47
Mobile TV . .47
Viewing/programming .48
ENTV .49
Advertising .50
Top 10 TV Advertising brands (2006-2007) .50
Top 10 TV Advertising brands (2008) 50
C H A P T E R 4
A N G O L A . .53
Market movements 53
Overview 53
Cable 54
TV Cabo digital cable offer . .54
TV Cabo Internet (Netcabo) packages .55
DTH .55
Multichoice Angola subscriber progress 56
Multichoice’s DStv bouquets . .56
DTT . .58
Mobile TV . .58
Mobile subscriber breakdown .58
Viewing/programming .59
C H A P T E R 5
A Z E R B A I J A N .61
Market movements 61
Overview 61
Contents
Cable/MMDS 62
IPTV .63
Aztelekom ADSL tariffs (April 2009) .64
DTH .64
DTT . .64
Mobile TV . .65
Azerfon GPRS tariffs (April 2009) 66
Viewing/programming .66
Coverage of leading channels in 2008 .66
Advertising .68
Advertising expenditure 2002-2008 . .68
C H A P T E R 6
B A H R A I N .69
Market movements 69
Overview 69
Bahrain: Financial indicators .69
Cable/MMDS TV 70
IPTV .70
Broadband progress . .70
Internet service licensees (2008) . .71
Batelco financial data 72
Bahrain Telecommunications indicators . .73
Satellite .73
Orbit Communications 74
Orbit packages in Bahrain (2009) 74
Mobile TV . .75
Mobile subscriptions . .75
Viewing/programming .75
Bahrain: Program rights holders . .77
Advertising .77
Bahrain: Advertising breakdown .78
Bahrain: Advertising revenue by medium .78
C H A P T E R 7
C Y P R U S . .79
Market movements 79
Overview 79
Greek Cyprus: Financial indicators 79
Programmers . .80
LTV/Alfa . .80
Cable 82
Cablenet subscriber growth 83
IPTV .83
Cyprus broadband data . .83
IPTV subscriber growth . .84
MiVision . .84
PrimeTel .85
Satellite .85
Multichoice Cyprus pay TV subscriber numbers 86
Technology .87
On-demand TV .87
HDTV 88
DTT . .88
Viewing/programming .89
Audience share 1Q09 (%) 89
Cyprus program rights holders .89
Sigma prime time programming sources . .90
Advertising .90
Advertising expenditure by quarter 91
C H A P T E R 8
E G Y P T .93
Market movements 93
Overview 93
Egypt: Financial indicators 93
Estimated trade losses due to copyright piracy . .94
Multichannel TV 95
Free-to-air satellite . .97
Nilesat ownership structure 97
Egypt program rights holders . .98
IPTV .99
Egypt broadband data 99
Viewing/programming 100
Advertising 100
Egypt advertising by medium 101
C H A P T E R 9
G H A N A 103
Market movements . .103
Overview . .103
Real GDP % growth 104
Cable . .105
IPTV105
Satellite 106
Mobile TV .107
DTT .107
Viewing/programming 108
Key TV stations in Ghana . .108
Advertising110
C H A P T E R 1 0
I S R A E L . .111
Market movements . .111
Overview . .111
Pay TV .112
Split of TV households by platform . .112
Multichannel TV market 112
HOT cable financial highlights (US$ million) . .112
Yes financial highlights (ILS million) 113
Ownership structures for the main operators (%) 113
Cable . .113
Broadband subscriber growth by platform 114
IPTV 114
Satellite 114
Mobile TV .115
Mobile subscriptions by operator .116
On-demand TV 116
HDTV . .116
DTT .116
Viewing/programming 117
Advertising 119
TV advertising . .119
Forecasts .119
Israel forecasts . .121
C H A P T E R 1 1
J O R D A N . .125
Market movements . .125
Overview . .125
Jordan: Financial indicators .125
Cable . .127
IPTV 127
Jordan broadband data .127
Satellite 128
Mobile TV .129
Mobile subscriber progress 130
Viewing/programming 130
JRTV 130
JRT company history highlights . .131
ATV .131
Advertising 132
Jordan: Advertising expenditure by medium .133
C H A P T E R 1 2
K E N Y A 135
Market movements . .135
Overview . .135
Cable . .136
Zuku service options (June 2009) 136
IPTV 136
Broadband sector subscriber progress .137
Satellite 137
Mobile TV .138
Mobile telephony subscribers .139
DTT .139
Viewing/programming 139
KBC .139
Other channels . .140
Advertising 141
Top 10 advertisers in 2008 (KES) . .141
C H A P T E R 1 3
K U W A I T . .143
Market movements . .143
Overview . .143
Cable . .145
KCV: Financial summary . .146
LuxSAT payment options 146
IPTV 146
Kuwait broadband subscriber data . .146
Satellite 148
Showtime Arabia operating data 149
Mobile TV .149
Wataniya Telecom Kuwait financials 150
Viewing/programming 150
Kuwait: Program rights holders .151
Advertising 151
Kuwait Advertising expenditure by media 152
Advertising expenditure (US$ million) . .152
C H A P T E R 1 4
L E B A N O N 153
Market movements . .153
Overview . .153
Lebanon: Financial indicators (April 2009) 154
Cable . .154
Satellite 155
IPTV 155
Mobile TV .157
Mobile telephony subscriber numbers 157
DTT .157
Viewing/programming 157
Lebanese Broadcasting Corporation International (LBCI) . .158
Future Television 160
Al-Manar 160
Other channels . .161
Ratings .163
Advertising .163
Gross advertising expenditure (US$ million) . .164
C H A P T E R 1 5
M O R O C C O . .165
Market movements . .165
Overview . .165
Morocco: Financial indicators 165
IPTV 167
Maroc Telecom IPTV packages (May 2009) 167
Maroc Telecom ADSL tariffs 168
Proposed Maroc Telecom TriplePlay Bundles . .168
Satellite 168
DTT .169
Mobile TV .170
Viewing/programming 171
Composition of SNRT multiplex .172
Advertising 173
Top 10 TV Advertising Brands (2007) . .173
Top 10 Advertisers in Morocco . .174
C H A P T E R 1 6
N I G E R I A .175
Market movements . .175
Overview . .175
Pay TV .176
Multichoice .177
Multichoice Nigeria subscriber data .178
HiTV .178
Daarsat .180
TrendTV .180
IPTV 181
Technology 182
Mobile TV .183
Nigeria mobile subscriber data . .183
HDTV . .184
DTT .184
Viewing/programming 184
Advertising 185
Forecasts .185
Nigeria forecasts .186
C H A P T E R 1 7
O M A N .189
Market movements . .189
Overview . .189
Oman: Financial indicators .190
Oman: Program rights holders . .191
IPTV 191
Satellite 192
Mobile TV .195
Advertising 195
Oman: Advertising expenditure .196
C H A P T E R 1 8
Q A T A R 197
Market movements . .197
Overview . .197
Qatar: Financial indicators .197
Qatar: Program rights holders 198
Pay TV .199
QCV: Subscriber numbers . .200
Al Jazeera 201
IPTV 204
Mobile TV .205
Advertising 206
Qatar: Advertising expenditure . .207
C H A P T E R 1 9
S A U D I A R A B I A 209
Market movements . .209
Overview . .209
Saudi Arabia: Financial indicators . .210
Saudi Arabia: Program rights holders 213
Total advertising revenue by media . .213
Advertising expenditure by media 214
Satellite 214
IPTV 217
C H A P T E R 2 0
S O U T H A F R I C A 219
Market movements . .219
Overview . .219
Pay TV .220
Multichoice .222
Multichoice subscriber data .222
Naspers pay TV financial highlights .223
IPTV 224
South Africa broadband subscriber data .224
Technology 225
Mobile TV .225
South Africa mobile subscriber data .226
On-demand TV 227
HDTV . .227
DTT .227
Viewing/programming 228
SABC channel profiles . .228
SABC financial highlights (ZAR million) 229
Advertising 230
Forecasts .231
South Africa forecasts 232
C H A P T E R 2 1
S Y R I A 235
Market movements . .235
Overview . .235
Syria: Financial indicators . .236
IPTV 236
Satellite 237
Viewing/programming 239
Advertising 240
C H A P T E R 2 2
T U N I S I A .241
Market movements . .241
Overview . .241
Tunisia: Financial indicators 241
IPTV 243
Internet user statistics (Jan 2009) 243
Tunisie Telecom ADSL packages (May 2009) 244
Satellite 245
Mobile TV .245
DTT .246
Viewing/programming 246
TV audience share . .247
Tunisia: Program rights holders .247
ERTT 248
Hannibal TV .248
Nessma TV . .249
Other channels . .249
Advertising 250
Top 10 Advertisers in 2008 (TND mil.) 250
C H A P T E R 2 3
T U R K E Y . .251
Market movements . .251
Overview . .251
Split of Turkish TV households by platform . .252
Multichannel TV market 253
Cable . .253
IPTV 254
Broadband growth by platform . .254
Satellite 255
Mobile TV .256
Mobile subscriptions by operator (YTL million) . .256
DTT .257
Viewing/programming 257
Share of all-day viewing by channel (%) .258
Share of primetime viewing by channel (%) .258
Advertising 260
TV advertising . .260
Forecasts .260
Turkey forecasts .262
C H A P T E R 2 4
U G A N D A .265
Market movements . .265
Overview . .265
Pay TV .265
IPTV 267
Uganda broadband subscriber data . .267
Mobile TV .267
Uganda mobile subscriber data . .267
Viewing/programming 268
Advertising 269
C H A P T E R 2 5
U A E 271
Market movements . .271
Overview . .271
UAE: Financial indicators . .272
Pay TV .274
E-Vision pay-TV subscription packages (April 2009) 275
UAE: Pay TV subscriber progress 276
IPTV 276
UAE Internet subscribers 276
Mobile TV .278
Advertising 278
UAE Advertising spend (US$ million) . .279
UAE: Advertising spend by media 279
UAE: Top 5 TV advertising spenders 279
C H A P T E R 2 6
Z A M B I A . .281
Market movements . .281
Overview . .281
Pay TV .282
IPTV 283
Mobile TV .284
Zambia mobile subscriber data . .284
HDTV . .284
Viewing/programming 284
Advertising 285
C H A P T E R 2 7
Z I M B A B W E .287
Market movements . .287
Overview . .287
Pay TV .287
Viewing/programming 289
IPTV 290
For full details, please email keithw@cmsinfo.com
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