Home > Market Research > Mobile Networks > Ranking the World’s Best Mobile Operators :: Portio Research

Table of Contents

Market Study
Published: June 2009
Pages: 268
Tables: 230
From: GBP 1795.00   Buy Now!
Research from: Portio Research
Sector: Mobile Networks

New ways to measure and understand MNO performance, beyond revenues, subscribers and ARPU

This ground-breaking new report delivers comparative analysis of the performance at 204 major MNOs worldwide using ten all-new measurements. Exposing the limitations of using traditional key performance indicators to compare MNOs operating in radically differing markets, this market study creates a previously unavailable level-playing field to fairly judge and compare MNO performance and to truly identify the world’s ‘best’ MNOs. Essential reading for ALL in the mobile space and beyond.

Key features of this essential new market study: Ground-breaking comparative analysis of the performance of 204 major MNOs worldwide using ten all-new measurements Complex and exhaustive data analysis explained in plain, easy-to-understand English Full ranking of 204 MNOs for each performance measurement Formulae, rationale, rankings and supporting operator case studies for each performance measurement

A total of 33 MNO case studies outlining strategies used to succeed, and how to emulate them – covering MNOs in all world regions

About this report: Traditionally, corporate performance at mobile network operators (MNOs) tends to be measured by gross revenues, number of subscribers, ARPU, churn, data as a percentage of service revenues and profits, as well as market share, but that is generally a sub-set of subscriber numbers within each national market, so not useful as a measure internationally. Around the world, the market conditions that MNOs face vary considerably depending on different economic and developmental factors. Therefore, key performance indicators (KPIs) reported by MNOs cannot simply be taken at face value as a means for fairly evaluating and comparing their successes against those of other MNOs in different markets. A previously unavailable level playing field is required to judge the performance of MNOs through the use of suitable performance measurement indices, and this ground-breaking study does exactly that and more – by evaluating the performance of 204 major MNOs worldwide using ten all-new performance measurement indices (PMIs).

These are:

• MNO ARPU (PPP)
• ARPU as a percentage of disposable income
• Revenue growth of the MNO
• MNO Profitability
• MNO growth vs. market growth
• Significance of the MNO
• Successful growth of revenues from data services
• Measuring subscriber loyalty
• Postpaid penetration measure
• Technology measure

  These PMIs cover a wide range of performance indicators and include normalising factors. 204 major MNOs worldwide have been ranked on these ten PMIs, and from these results overall rankings have been calculated to truly identify the world’s ‘best’ MNOs. With high-value practical uses far beyond merely massaging egos or courting controversy, this cutting-edge report provides insight and understanding of MNOs’ successes, and an explanation of their strategies for others to emulate. And furthermore it uncovers opportunities for ALL in the mobile space and beyond to capitalise on – not just MNOs. The mobile and wireless industry is one of the most aggressive growth sectors in the world today. Even the current economic slowdown has not stopped its growth in many markets around the globe. Worldwide, 2007 to 2011 is a period of particular strategic importance to the mobile industry, with worldwide mobile penetration climbing from 50 percent in 2007 to a forecast 75 percent by the end of 2011. As the more advanced markets have become saturated, the focus of the industry has now split, with the more advanced markets focused on data services, reducing churn and increasing ARPU, while the developing markets continue to pursue organic growth, market share and roll-out networks.

  The tough economic climate in 2008 and 2009 has added pressure to the whole mobile industry and the ability to hence isolate how an MNO has become successful in a certain field and then emulate that is a mighty powerful resource.

  In this ranking report we continue our work from earlier popular market studies – notably Mobile Data Deployment Strategies; Strategies for Creating End-User Demand for Mobile Data Services; and Strategies for Driving Data ARPU – and further explore MNO success strategies, but this time in a much wider context (not just for data services). Our holistic research has long since stressed that everything is connected and that “perfecting the MNO” involves the efforts of not just the operator, but is dependent on their key partnerships and strategic alliances with handset vendors, equipment vendors, and content/application providers. Success, failure, opportunity and opportunity cost are shared.

  So while this report helps MNOs identify competitive strengths and weaknesses, spot areas they need to work on – and by implication the vendors they need to work with and vice versa, and offers advice (in the form of 33 case studies) on how to emulate the best in the business in those specific weak areas, it is essential reading for EVERYONE.

  Further reasons to buy this research:

  • Graphic-heavy, text-light presentation
  • Analysis supported by full methodology and glossary of terms
  • Commentary on regional trends, and the differences in social and commercial use of mobility in developed and emerging markets
  • Identification of the leading players in the industry and their successful strategies to win, and keep subscribers
  • Summary and Conclusion sub-sections on traditional KPIs and three ranking approaches: Traditional, Normalised, and Blende
  • Overall Rankings for Best MNOs by Region for Size and Growth; Best MNOs by Region for Extracting Revenues from Subscribers; and Best MNOs by Region for Advancing Non-voice Mobile Services

  Read all about this and much more in this market leading 268-page report…

Top of Page

Table of Contents

Contents
Introduction

Performance Measurement 1 – MNO ARPU PPP
Formula and Rationale
Rankings
MNO Strategies
Nextel Brazil
3 The UK
Rogers Canada

Performance Measurement 2 – ARPU as a Percentage of Disposable Income
Formula and Rationale
Rankings
MNO Strategies
MTN Nigeria
Zain Sudan
Maroc Telecom Morocco
Safaricom Kenya

Performance Measurement 3 – Revenue Growth of the MNO
Formula and Rationale
Rankings
MNO Strategies
life:) Ukraine
BITE Lithuania
Oi Brazil

Performance Measurement 4 – MNO Profitability
EBITDA Margin
MNO Strategies
Globe Telecom The Philippines
Djezzy Algeria
KPN The Netherlands
Additional Reference Material
Average Profit Per User (APPU)
Formula and Rationale

Performance Measurement 5 – MNO Growth vs. Market Growth
Formula and Rationale
Rankings
MNO Strategies
Wind Italy
TDC Denmark
Vodafone Ireland

Performance Measurement 6 – Significance of the MNO
Formula and Rationale
Rankings
MNO Strategies
du The UAE
Movistar Venezuela
Mobily Saudi Arabia

Performance Measurement 7 – Successful Growth of Revenue from Data Services
Formula and Rationale
Rankings
MNO Strategies
Smart Communications The Philippines
Telkomsel Indonesia
NTT DOCOMO Japan

Performance Measurement 8 – Measuring Subscriber Loyalty
Formula and Rationale
Rankings
MNO Strategies
KDDI Japan
SingTel Singapore
Chunghwa Telecom Taiwan

Performance Measurement 9 – Postpaid Penetration Measure
Formula and Rationale
Rankings
MNO Strategies
Telefonica Moviles Peru
Comcel Colombia
Vodafone Egypt

Performance Measurement 10 – Technology Measure
Formula and Rationale
Rankings
MNO Strategies
Vodacom DR Congo
MTN Sudan
Etisalat Misr Egypt
Other Leading MNOs Profiles
China Mobile
AT&T The US
Summary and Conclusions

Traditional KPIs
Ranking 1: Traditional Approach
Ranking 2: Normalised Approach
Ranking 3: Blended Approach
Overall Ranking:
Objective Analysis of Regional Performance in Three Core Areas of Success
Overall Ranking 1 – Best MNO’s by Region for Size and Growth
Overall Ranking 2 – Best MNO’s by Region for Extracting Revenues from Subscribers
Overall Ranking 3 – Best MNO’s by Region for Advancing Non-voice Mobile Services
Methodology
Appendices
Glossary
Portio Research Classifications
Companies Mentioned in this Report

For full details, please email keithw@cmsinfo.com

Top of Page

Buy now!

PDF 1-5 user

 GBP 1795.00   

PDF Site License

 GBP 2995.00   

PDF Corporate Licence

 GBP 3995.00   

PDF 1-5 user + FREE wallchart

 GBP 1795.00   

PDF Site + 2 FREE charts

 GBP 2995.00   

Your personal guarantee

Top of Page