Home > Market Research > Media & Entertainment > Americas TV (13th edition) :: Informa Telecoms & Media
"In the past, some sectors of the Latin American TV sector have fared badly in an economic downturn. Our research looks at how their newly-found robustness is holding up in the present climate . "
Adam Thomas, Media Research Manager,
This in-depth analysis of free-to-air and pay TV in North and South America, looks at present market trends, and evaluates the future direction the market is taking. It includes detailed forecasts to 2014 What's new in this edition?
A complete insight into the developments in each country over the past year
Find out how digital penetration is progressing
Unique triple-play forecasts and forecasts by operator
An in-depth statistical analysis of Peru
7 new countries added, focusing on the emerging Central American territories
Use Americas TV (13th edition) and benefit from:
> Forecasts to 2014 - track trends and pinpoint opportunities with fully updated forecasts, including subscriber forecasts by operator, in-depth triple-play projections and penetration rates for digital terrestrial TV, free-to-air satellite, PPV and VOD, cable and MMDS, digital pay DTH, IPTV, population and TV households
> Market Movement- new quick guides to the key developments in each country
> Data statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
> Country-by-country coverage - analysis of the 12 key territories, enabling you to track the regions you’re already in and assess which ones will provide you with new investment opportunities
> Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed decisions.
This Report Will Allow You To:
> Determine how economic stability is helping the region’s TV sector
> Discover the strategies your competitors are using
> Find out the impact of regulatory developments
> Learn which new platforms are revolutionising broadcasting in the Americas
> Evaluate investment opportunities in emerging new territories.
Countries In This Edition:
Argentina
Brazil
Canada
Chile
Costa Rica
Colombia
Dominican
Republic
Ecuador
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Paraguay
Peru
Puerto Rico
Uruguay
US
Venezuela
PLUS: Special feature on the US Hispanic Sector
Essential reading for:
TV Companies: Discover the strategies your competitors are using and find out how digital technologies are changing the face of broadcasting in the Americas.
Investment Banks: Gain valuable insights into which regions will enable you to maximise your investment opportunities and how changes in regulation are now allowing entry into previously inaccessible markets.
Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
Broadcast Technology companies: With Latin American TV increasing in its sophistication increasing in sophistication, identify which technological developments are likely to have a profitable impact on your business.
" In the past, some sectors of the Latin American TV sector have fared badly in an economic downturn. Our research looks at how their newly-found robustness is holding up in the present climate "
Adam Thomas, Media Research Manager,
[Informa Telecoms and Media]
Top of Page
Table of Contents
C H A P T E R 1
E X E C U T I V E S U M M A R Y 1
Digital TV households (000) 1
C H A P T E R 2
F O R E C A S T S 5
Americas TV forecasts 6
Digital TV households (000) 9
Cable/MMDS .9
Cable/MMDS growth 10
Digital DTH .10
Digital DTH in 2014 11
IPTV .11
IPTV in 2014 12
DTT 12
DTT in 2014 13
Population (000) .14
Households (000) .14
Population per household .15
TV households (000) .15
TV households as a % of households (%) 16
Primary digital terrestrial
TV households (000) .16
Primary digital terrestrial TV households
as a % of TV households (%) .17
Total digital terrestrial TV households (000) 17
Total digital terrestrial TV households
as a % of TV households (%) .18
Digital free DTH TV households (000) 18
Digital freesat TV households as a % of
TV households (%) 19
Cable TV subscribers (000) 19
Cable subs as a % of TV households (%) .20
Digital cable TV subscribers (000) 20
Digital cable subs as a % of TV
households (%) 21
Digital cable TV: Stand-alone
subscribers (000) .21
Digital cable TV: Dual-Play
subscribers (000) .22
Digital cable TV: Triple-Play
subscribers (000) .22
Digital cable revenues (US$ million) .23
Digital cable TV revenues: Stand-alone
subscribers (US$ million) .23
Digital cable TV revenues: Dual-Play
subscribers (US$ million) .24
Digital cable TV revenues: Triple-Play
subscribers (US$ million) .24
Digital cable TV: Stand-alone ARPU (US$) .25
Digital cable TV: Dual-Play ARPU (US$) 25
Digital cable TV: Triple-Play ARPU (US$) 26
Analog cable subscribers (000) 26
Analog cable subscribers as a % of
TV households (%) 27
Analog cable subscription revenues
(US$ million) 27
Cable subscription revenues (US$ million) 28
Cable VOD revenues (US$ million) 28
Total cable revenues (US$ million) 29
Analog cable ARPU (US$) 29
Digital cable ARPU (US$) 30
Cable ARPU (US$) 30
Pay digital DTH subscribers (000) 31
Pay digital DTH subs as a % of
TV households (%) 31
Pay digital DTH subscription revenues
(US$ million) 32
Pay digital DTH PPV revenues
(US$ million) 32
Pay digital DTH revenues (US$ million) .33
Pay digital DTH ARPU (US$) 33
IPTV subscribers (000) 34
IPTV subs as a % of TV households (%) .34
IPTV subscription revenues (US$ million) 35
IPTV: Stand-alone households (000) .35
IPTV: Dual-Play households (000) 36
IPTV: Triple-Play households (000) 36
IPTV VOD revenues (US$ million) 37
IPTV revenues (US$ million) .37
IPTV: Stand-alone TV revenues
(US$ million) 38
IPTV: Dual-Play TV revenues
(US$ million) 38
IPTV: Triple-Play TV revenues
(US$ million) 39
IPTV: Stand-alone ARPU (US$) .39
IPTV: Dual-Play ARPU (US$) 40
IPTV: Triple-Play ARPU (US$) .40
IPTV ARPU (US$) 41
Pay TV subscribers (000) .41
Pay TV subs as a % of TV households (%) 42
Digital TV homes (000) .42
Digital TV homes as a % of
TV households (%) 43
Subscription revenues (US$ million) 43
PPV/VOD revenues (US$ million) 44
Total pay TV revenues (US$ million) .44
Pay TV ARPU (US$) 45
Pay TV subscribers by operator (000) .46
C H A P T E R 3
A R G E N T I N A 49
Market movements 49
Overview 49
Cable 51
Cablevision/Multicanal subscriber data 52
Cablevision consolidated revenues by source
(ARS million) 52
IPTV .53
Argentina broadband subscriber data .53
Satellite .55
Mobile TV 56
Argentina mobile subscriber data .56
On-demand TV .57
HDTV 57
DTT 58
Viewing/programming .58
Argentine broadcasters 58
Advertising .60
Argentina net advertising billings
(ARS million) 60
Forecasts 61
Argentina forecasts 62
C H A P T E R 4
B R A Z I L 65
Market movements 65
Overview 65
Pay TV subscribers by platform (000) .65
Pay TV market share by operator (%) .66
Cable/MMDS 66
Urban homes passed by cable and MMDS
operations (million) 67
Net Servicos de Comunicacao .68
Net Servicos operating data 68
Net Servicos revenues (BRL000) 69
Net Servicos voting shares ownership
structure (%) .69
Tevecap (TVA) 69
IPTV .70
Brazil broadband subscriber data
by technology (000) 70
Brazil broadband subscribers by operator .71
Satellite .72
Sky Brasil .72
DirecTV Latin America financial
and operating highlights (US$ million) 73
Telefonica TV Digital 74
Mobile TV 74
Brazil mobile subscribers by operator 75
Mobile TV and video services .76
HDTV 76
DTT 77
Terrestrial 78
Viewing/programming .78
Brazil: Program rights holders 79
Advertising .79
Advertising spending by medium in 2007
(US$ million) 80
Pay TV advertising revenues (BRL million) 80
Forecasts 80
Brazil forecasts 82
C H A P T E R 5
C A N A D A 85
Market movements 85
Overview 85
Canada: Broadcast distribution
(basic & non-basic) 85
Canadian pay TV subscriber details (000) 86
Cable 87
Rogers Cable .87
Rogers Cable subscriber data 87
Rogers Communications:
Financial summary 88
Shaw Communications 88
Shaw Communications subscriber data
(year ending August) .89
Shaw Communications revenue breakdown 89
Videotron .90
Videotron cable highlights .90
Videotron financial highlights .90
Cogeco 91
Cogeco cable highlights (year end August) .91
IPTV .92
Canada broadband statistics (000) 92
Broadband subscribers by operator 92
Satellite .93
Satellite TV subscribers (000) .94
Bell TV highlights 94
Star Choice subscribers 95
HDTV 95
Mobile TV 96
Canadian mobile telephone
subscriber numbers 96
DTT 97
Terrestrial 97
Channel revenues by broadcaster type .97
CTV 98
Global TV .99
CanWest TV financial highlights .99
Canadian Broadcasting Corporation .100
CBC/Radio Canada financial highlights .100
TVA .100
Viewing/programming 101
Advertising 102
Canada TV advertising sales by sector 102
Forecasts .102
Canada forecasts 104
C H A P T E R 6
C H I L E 107
Market movements 107
Overview 107
Chile: Pay TV penetration 107
Chile: Share of pay TV subscribers
by operator (%) .108
Cable 108
VTR Globalcom financials (US$ million) 109
VTR Globalcom subscriber data .110
IPTV 111
Chile broadband subscribers by technology 111
Telefonica CTC operating data (000) 112
Satellite 114
Telefonica Chile pay TV subscribers .114
Technology 116
Mobile TV .116
HDTV 117
DTT .117
Viewing/programming 118
Program rights holders 121
Advertising 122
Advertising expenditure by medium
(CLP millions using 2007 standard) .122
Forecasts .123
Chile forecasts 124
C H A P T E R 7
C O L O M B I A 127
Market movements 127
Overview 127
Colombia: Top Ten pay TV operators
(end-2008) .127
Cable 128
Colombia cable TV operator
subscriber numbers 129
Telmex Colombia Financials
(COP millions) .130
IPTV 131
Satellite 134
Satellite TV subscriber growth 134
Technology 135
On-demand TV 135
Mobile TV .136
DTT .136
Viewing/programming 138
Audience share, households (06:00-24:00) 138
RTVC financial data 140
Advertising 141
Net advertising expenditure (US$million at Jun-08 prices) 141
Gross advertising expenditure
by medium: 2008 141
Forecasts .142
Colombia forecasts 144
C H A P T E R 8
C O S T A R I C A 147
Market movements 147
Overview 147
Statistical summary (end-2008) .148
Cable 148
CableTica Digital tariffs 150
IPTV 150
Ice service options 151
Cable modem options (via RACSA) .151
Mobile TV .152
Satellite 152
DirecTV Costa Rica tariffs (March 2009) 153
Viewing/programming 153
Terrestrial network overview 153
Top 10 programs 3Q08 .154
Advertising 155
Gross monthly advertising billings 2008 .155
Advertising revenues 2000-2008 155
C H A P T E R 9
D O M I N I C A N R E P U B L I C 157
Market movements 157
Overview 157
Statistical summary (end-2008) .158
Cable TV 158
Satellite 159
Mobile TV .160
IPTV 160
DTT .161
Viewing/programming 161
Advertising 162
C H A P T E R 1 0
E C U A D O R 163
Market movements 163
Overview 163
Ecuador economic indicators .164
Pay TV subscribers by platform 164
Cable 165
Cable TV subscribers 165
TV Cable 165
TV Cable package options 166
Telmex TV 166
Satellite 167
DirecTV Ecuador Packages (March 2009) 167
IPTV 168
Fixed line subscribers to main providers .168
Mobile TV .169
DTT .169
Viewing/programming 170
Proportion of imported programming (%) 170
Ecuavisa 170
Teleamazonas 171
Other networks 171
Ecuador: Programme rights holders 172
Advertising 172
Ecuador: Advertising revenues
(US$ million) 172
C H A P T E R 1 1
E L S A L V A D O R .175
Market movements 175
Overview 175
Statistical summary (end-2008) .176
Cable 176
Amnet .177
Claro TV .177
Claro TV Multi-play options 177
IPTV 178
DTH 178
DirecTV in El Salvador .178
Claro TV Satellite options 179
Mobile TV .179
Mobile subscribers by operator 179
Viewing/programming 179
El Salvador key terrestrial networks 180
Advertising 181
C H A P T E R 1 2
G U A T E M A L A 183
Market movements 183
Overview 183
Pay TV .184
IPTV 184
Mobile TV .185
Mobile subscriber breakdown 185
DTT .185
Viewing/programming 186
Guatemala leading terrestrial TV channels 186
Advertising 187
C H A P T E R 1 3
H O N D U R A S .189
Market movements 189
Overview 189
Statistical summary (end-2008) .189
Cable 190
IPTV 191
DTH 191
Mobile TV .192
Mobile subscriber breakdown 192
DTT .192
Viewing/programming 193
C H A P T E R 1 4
M E X I C O .195
Market movements 195
Overview 195
Pay TV subscribers (000) 195
Mexican pay TV subs by leading operators
(end-2008) .196
Cable/MMDS 198
Megacable 199
Megacable subscription details 199
Cablemas 200
Cablemas subscribers by service offering 201
Cablemas operating data 201
Cablevision .202
Grupo Televisa’s Mexican cable TV
and telecoms financials 202
MVS Multivision .203
IPTV 204
Mexico broadband subscribers 205
Satellite 207
Mexican DTH subs .207
Sky Mexico financial summary
(MXN million) .208
Technology 209
On-demand TV 210
Mobile TV .210
DTT .211
HDTV 212
Viewing/programming 213
Televisa .213
Televisa viewing share (%) 213
Televisa broadcasting financials .214
Grupo Televisa consolidated financials 215
TV Azteca 216
TV Azteca financials 216
Mexican terrestrial TV:
Top 10 programs 3Q08 .217
Release windows 218
Advertising 218
Advertising expenditure (MXN million) .218
Forecasts .219
Mexico forecasts .220
C H A P T E R 1 5
N I C A R A G U A 223
Market movements 223
Overview 223
Statistical summary (end-2008) .224
Cable 224
IPTV 225
Nicaragua broadband subscriber data 225
Satellite 226
Mobile TV .226
Nicaragua mobile subscriber data 226
On-demand TV 227
Viewing/programming 227
Advertising 227
C H A P T E R 1 6
P A R A G U A Y .229
Market movements 229
Overview 229
Statistical summary (end-2008) .230
Cable TV 230
Multicanal Paraguay options
(March 2009) 230
IPTV 231
Mobile TV .232
DTT .232
Viewing/programming 233
Monthly advertising billings 1H08 234
C H A P T E R 1 7
P E R U .235
Market movements 235
Overview 235
Peru’s pay TV subscriptions
by major operators 235
Cable 236
Cable Magico subscriber growth .237
IPTV 238
Satellite 239
HDTV 239
Mobile TV .239
Mobile lines in service 239
DTT .240
Viewing/programming 240
Advertising 242
Advertising expenditure (US$ millions)
& (% of total) 242
Forecasts .242
Peru forecasts 243
C H A P T E R 1 8 247
P U E R T O R I C O .247
Market movements 247
Overview 247
Puerto Rico demographics (July 2008) 247
Cable 248
Puerto Rico: Cable subscriber overview 248
Puerto Rico cable chronology .249
OneLink Communications 249
Liberty Cablevision 250
Liberty Cablevision operating details .250
Liberty Cablevision packages
(March 2009) 251
Choice Cable TV .251
IPTV 252
Broadband subscribers by technology .252
PRT DSL packages (September 2008) 253
Satellite 254
DirecTV packages (US$/month)
(March 2009) 254
Mobile TV .255
Mobile subscriber details 255
On-demand TV 256
HDTV 256
Cable and satellite HD services
(December 2008) 257
Viewing/programming 257
Channel summary 258
Advertising 258
Advertising spending by media
(US$ million) 258
Forecasts .259
Puerto Rico forecasts .260
C H A P T E R 1 9
U S .263
Market movements 263
Overview 263
US TV households (000s) 263
Cable 264
US cable statistics 265
Ancillary cable service subscribers (million) 265
Leading MSOs by TV subscribers (000) .266
Comcast 266
Comcast operating data .266
Comcast financial summary .267
Time Warner Cable 269
Time Warner Cable operating data .269
Time Warner Cable financial summary
(US$ million) 270
Other cable operators 270
Cox cable subscriber data 270
Charter cable operating data 271
Charter revenues by source 271
Cablevision operating details 272
Cablevision revenues by sector (US$000) 272
IPTV 273
US broadband subscribers by technology
and operator 273
U-Verse TV 274
FiOS TV .275
IPTV subscriber growth by operator (000) 276
Other IPTV players 276
Online TV 277
Satellite 277
Satellite subscriber growth (000) .278
DirecTV .278
DirecTV Group revenues by segment 279
DirecTV US details .279
DirecTV Latin America details .280
EchoStar 281
DISH Network operating data 281
EchoStar financial summary (US$000) .282
Technology 283
Mobile TV .285
US mobile subscribers by operator 285
US mobile TV usage by genre
(monthly average, February-April 2008) .287
HDTV 288
On-demand TV 290
DTT .292
Number of DTT stations in top
10 markets .294
Viewing/programming 294
Networks’ financial indicators 295
US daily TV viewing
(hours:minutes/household) 295
US monthly TV viewing
(hours:minutes/user aged 2+) 296
US networks’ average audience
in prime time (million) .296
US networks’ average audience by demographic
(million) (Year to September 2008) .297
Top 20 programmes (2007-8 TV season) 298
Returning shows, new shows and cancellations for 2008-9 (September-May) 298
Advertising 299
Advertising spending change by category 2007/08 299
Advertising spending by medium
(US$ million) 300
Forecasts .300
US forecasts .302
C H A P T E R 2 0
U S H I S P A N I C .305
Market movements 305
Overview 305
Leading Hispanic TV networks .306
Top 10 Hispanic TV markets
(March 2009) 307
Cable channels 308
Galavision 308
Mun2 309
Si TV 310
LATV 311
MTV Tr3s 311
GolTV 311
MSO options .312
IPTV 313
DTH 313
DirecTV Spanish package prices (March 2009) 313
DirecTV Spanish package prices for new customers (March 2009) 314
EchoStar package prices (March 2009) 314
Mobile TV .314
DTT .315
Networks 316
Univision 316
Univision: Financial summary (US$ millions) 317
US primetime network audience
statistics 3Q08 318
Telemundo 318
X
Azteca America 319
CaribeVision .320
Caracol .321
V-me 321
Globo TV 321
Mega TV .322
US Hispanic: Program rights holders 322
Advertising 322
US Hispanic: Advertising spending
by media (US$ mil.) 323
C H A P T E R 2 1
U R U G U A Y 325
Market movements 325
Overview 325
Economic indicators (%) 326
TV and telecoms data summary .326
Cable 327
Leading operators 327
Monte cable digital offering (March 2009) 327
Nuevo Siglo service options (March 2009) 328
TCC Cable digital offering (March 2009) 328
Multicanal subscriber numbers (to 4Q08) 329
Satellite 329
Selected DirecTV packages (March 2009) 330
IPTV 330
IPTV activity .331
DTT .332
Mobile TV .333
Viewing/programming 333
Leading channel summary 334
Release windows .335
Uruguay: Program rights holders 335
Advertising 335
Advertising expenditure (US$000) 336
C H A P T E R 2 2
V E N E Z U E L A 337
Market movements 337
Overview 337
Venezuela pay TV penetration 337
Cable 338
IPTV 339
Venezuela broadband data 339
Satellite 341
Mobile TV .341
HDTV 342
DTT .342
Viewing/programming 342
Venezuela program rights holders 345
Advertising 345
Venezuela: Advertising expenditure .346
Forecasts .346
Venezuela forecasts 347
For full details, please email keithw@cmsinfo.com
Top of Page
Buy now!
Top of Page
Home | About | Hot Telecoms Reports | Market Research by Sector | Research by Recency
Telecoms Research Firms | faq | Privacy | Terms
Site Contents | Telecom Suppliers Directory | Telecom Conferences and Events Directory
The Mobile Phone Market | African Fixed & Mobile Telecom Operators List
|
