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Home > Market Research > Mobile Strategies > Mobile application stores: Nokia

Mobile application stores: Nokia

Mobile application stores: Nokia

Table of Contents

Market Briefing
Published: February 2009
Pages: 13
Tables: For full details, please email keithw@cmsinfo.com
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Research from: Ovum Research & Consultancy
Sector: Mobile Strategies


Nokia's mobile application store is backed up by a trio of attributes which, managed properly, could set it apart from its market rivals. However, Nokia is currently being outpaced by newer platforms from recent market entrants Apple and Google

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Table of Contents

Executive summary
In a nutshell
Key messages
Ovum view
Huge scale and diversity bring complexity and fragmentation
Strengths
Weaknesses
Opportunities
Threats
S60 sales and download statistics
Nokia has supported native downloads since 2001
Application business model
Multiple channels to market
Nokia Download Store: Download!
Relationship with carrier partners
Developer products and services
Developer ecosystem
Developer portal
Registration and approval process
Application distribution
SDK agreement
Few restrictions on developers
Developer programmes
Forum Nokia
Forum Nokia PRO Accelerator
Forum Nokia PRO
Forum Nokia Launchpad
Developer marketing and recruitment
Summary of the S60 application platform





List of Figures
Figure 1: Nokia application distribution channels
Figure 2: S60 architecture


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The Worldwide Directory of Mobile Network Operators 2008 (The MNO Directory):- 734 mobile network profiles- 490 pages of research- 235 countries- 3,290 named management contacts- 535 profiles with data, of which 300 have 2Q 2008 data, and 473 have 1Q 2008- Timely research: includes fully revised data for Zain's Celtel operations The MVNO Directory 2009, published February 2009- 366 active operations- 89 operators who may launch- 72 mobile brands identified - 820 named contacts - Details of MVNOs no longer trading

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