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Home > Market Research > Mobile Markets > SMEs in Australia: a mobility perspective

SMEs in Australia: a mobility perspective

SMEs in Australia: a mobility perspective

Table of Contents

Management Report
Published: March 2009
Pages: 14
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 733.33   Buy Now!
Research from: Ovum Research & Consultancy
Sector: Mobile Markets


SMEs in Australia see investment in communications as essential to support their business. They will continue to invest in telecoms but are keen to move to more opex-based models and seek greater efficiencies in mobilising staff.

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Table of Contents

Executive summary
In a nutshell
Key messages
SMEs will continue investing in telecoms but will prefer managed services and fewer suppliers
Security and costs are SMEs’ main mobile telecoms priorities
Mobility in SMEs is growing but spending on mobility services has decreased
Telstra is the dominant player in mobility services for SMEs in Australia
SMEs are happy with their mobile services but they see room for improvement
Mobile email and SMS still popular but other data applications are expected to grow faster
Demand for FMC solutions is growing
Ovum view
SMEs’ views on and priorities for telecoms
SMEs are becoming more mobile
Spending on mobility
Sourcing trends
Mobility solutions and applications
About our survey




List of Tables
Table 1: Australian sample of the SME survey






List of Figures
Figure 1: SMEs’ views on telecoms
Figure 2: Main mobile telecoms priorities
Figure 3: Share of employees working in the following scenarios
Figure 4: Annual telecommunications services share spending by SMEs
Figure 5: How SMEs expect their annual telecoms expenditure to change in two years
Figure 6: SME market share among mobile service providers
Figure 7: Most important areas for improvement SMEs would like to see for their current telecoms service levels
Figure 8: Mobile data applications companies currently use or plan to use
Figure 9: Percentage of employees that have a company-provided device
Figure 10: Voice mobility solutions for people moving around within the workplace


For full details, please email keithw@cmsinfo.com

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The Worldwide Directory of Mobile Network Operators 2008 (The MNO Directory):- 734 mobile network profiles- 490 pages of research- 235 countries- 3,290 named management contacts- 535 profiles with data, of which 300 have 2Q 2008 data, and 473 have 1Q 2008- Timely research: includes fully revised data for Zain's Celtel operations The MVNO Directory 2009, published February 2009- 366 active operations- 89 operators who may launch- 72 mobile brands identified - 820 named contacts - Details of MVNOs no longer trading

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