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Management Report
Published: March 2009
Pages: 19
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 933.33   Buy Now!
Research from: Ovum Research & Consultancy
Sector: Mobile Networks

Introduction
Vodafone's strategy in Western Europe for mobile broadband via laptops emphasises its enterprise focus. Vodafone is using its strength in enterprises to incorporate mobile broadband across its consumer and enterprise portfolios.

Highlights
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.

Reasons to Purchase
Ovum's research helps vendors and service providers accelerate delivery of profitable new revenue streams. Our findings help businesses make more effective strategic and business decisions faster. For more information about how this specific research report can help your business please contact us.

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Executive summary
In a nutshell
Key messages
Ovum view
Strategy
Enterprises, devices and innovation are the key focus
Aimed at consumers and enterprises, but the enterprise flavours everything Vodafone does
Quality and complementary messages, but a cautionary tale about speed
Post-paid is the primary business model, but prepaid will grow
Netbook subsidies and SIM-only plans
Competitive pricing despite premium positioning
Software and devices are the key differentiators
Dashboard highlights the importance of the user interface
ABC raises the bar
Enterprise strength shines through
ABC starts to leverage fixed assets
Device portfolio maximises availability
Handsets as modems help to maximise the potential audience
Embedded laptops and netbooks seen as the way forward
Clearly making an impact, but hard to see the true extent
Lack of transparency
Next steps for mobile broadband
Software and services are the future
Embedded device focus to continue




List of Tables
Table 1: Vodafone prepaid tariffs in Germany, Italy, Spain and the UK
Table 2: Comparison of Vodafone prepaid tariffs in Germany, Italy, Spain and the UK
Table 3: Vodafone global growth in mobile data: 1H FY 2008–09






List of Figures
Figure 1: Vodafone Europe mobile broadband marketing messages
Figure 2: Vodafone mobile broadband offerings by business model in Germany, Italy, Spain and the UK
Figure 3: Average Vodafone business tariff pricing in Germany, Italy, Spain and the UK
Figure 4: Average Vodafone consumer tariff pricing in Germany, Italy, Spain and the UK
Figure 5: Vodafone Europe data revenues and year-on-year growth: 1H FY 2006/07 – 1H 2008/09

For full details, please email keithw@cmsinfo.com

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