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Home > Market Research > Mobile Strategies > Global Mobile Prepaid Strategies and Forecasts to 2013
"By March 2008, 68% of the world's subscriber base was prepaid, accounting for 2.37 billion subscriptions. Prepaid is growing, with new services such as mobile data increasing the number of prepaid SIMs." Sue Uglow, Associate
Global Mobile Prepaid Strategies and Forecasts to 2013 is your global strategic guide to prepaid markets, key players and likely future developments. New for this edition: In-depth analysis of prepaid markets on a region-by-region basis
Key Coverage NEW - In-depth analysis of prepaid markets on a region-by-region basis
-Prepaid market forecasts to 2013 - Unique forecasts to 2013 for the entire prepaid market, including prepaid subscribers, growth in prepaid subscribers, prepaid mobile revenues and prepaid ARPU -Prepaid roaming - Review the current status of prepaid roaming, hindrances to take-up, recharge options while travelling abroad and which platforms are most commonly deployed to enable prepaid roaming -Systems and solutions - Evaluate the new positioning towards the convergence of billing, services and customer segmentation -Segmentation and branding - Assess emerging profitable markets such as the youth and benefit from commentary on how to capitalise on revenue opportunities within these markets -Exclusive industry survey - Analyse results from an exclusive industry survey in addition to Informa Telecoms & Media’s own forecasts for the global roaming market.
Key Issues Addressed -How big is the prepaid market in each region and how is it evolving? -What is the impact of multi-SIM ownership on the size of the prepaid market? -How is mobile data affecting demand for prepayment mechanisms? -What opportunities are there for growing the prepaid market beyond voice in developed and developing countries? -What kinds of new mobile applications can help us reach the unreached and can we do this profitably? -What kinds of tariff plans are most successful in addressing the needs of different customer segments? -How can operators in developed countries learn from their counterparts in developing countries in terms of marketing to their prepaid customers? -Does dropping prices mean we will be able to increase prepaid minutes of use? -What contribution are prepaid services making to our bottom line? -How are converged billing systems helping with segmenting the prepaid customer base? -What are the most successful ways of keeping prepaid customers and their revenue on our network? -How can we develop loyalty among our prepaid customer base? -How will the regulatory and competitive environment in each region impact the development of the prepaid business model?
Forecasts to 2013 -Total subscribers -Prepaid subscribers -Prepaid subscribers as % total subscribers -Net total additions -Net prepaid additions -% growth in total subscribers -% growth in prepaid subscribers -Total mobile revenues (US$) -Total prepaid mobile revenues (US$) -Blended ARPU (US$) -Prepaid ARPU (US$)
Who should read this report? -Operator marketing, CRM, VAS and distribution departments - Gain insights into maximizing revenues and profits from the prepaid customer base while retaining them on the network for longer -Handset vendors - Analyse current prepaid usage and new segmentation strategies to aid in optimal handset designs -Prepaid platform and billing vendors - Understand market drivers, development and analyse operator strategies -Suppliers of electronic recharge solutions - Assess where new opportunities lie and get ahead of the competition -Industry analysts and investors - Benefit from a thorough picture of the market, as well as expert analysis and invaluable forecasts on which to base your business decisions -Regulators - Understand the impact of mandatory prepaid registration and operator shifts to hybrid plans Financial services organisations - understand the synergy between prepaid mobile customers and their banking and payment needs
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Table of Contents
C H A P T E R 1 -E X E C U T I V E S U M M A R Y -I N T R O D U C T I O N -Scope of report -Report structure -Research timeframe and methodology -Exchange rates and tariff information -Global prepaid market 2008 -Subscriptions Figure 1.1: Global mobile prepaid subscriptions by region, March 2008 Figure 1.2: Global mobile prepaid penetration by region, March 2008 Figure 1.3: Global total annual mobile prepaid subscription growth by region, 4Q06 vs 4Q07 and 1Q08 vs 1Q07 -Revenue and contribution Figure 1.4: Global mobile prepaid revenue, by region, in 2007 -Prepaid mobile environment -Prepaid churn Figure 1.5: Global mobile prepaid churn drivers ranked as ‘extremely important’or very important’, by region, 2008 -Prepaid usage Figure 1.6: Global average monthly mobile prepaid minutes of use by region, 4Q06 vs.4Q07 -Prepaid tariffs Figure 1.7: Global: number of prepaid mobile tariff plans in operation and planned, 2007 vs. 2008 -Prepaid recharge Figure 1.8: Global mobile prepaid recharge transactions by value, by region, 2008 -Prepaid roaming -Prepaid mobile data services Figure 1.9: Global availability of new mobile prepaid applications, by region, 2008 -Prepaid mobile market growth 2008-2013 Figure 1.10: Global share of prepaid subscriptions by region, 2013 Figure 1.11: Global share of prepaid revenue by region, 2013
C H A P T E R 2 -G L O B A L M O B I L E P R E P A I D M A R K E T O V E R V I E W -Mobile prepaid customers -What is a prepaid customer? -Defining prepaid customers -Reasons for choosing prepaid -Prepaid customer status -Second-class citizens or a source of growth? -The impact of multi-SIM ownership Figure 2.1: Global, proportion of prepaid multi-SIM ownership by region, 2008 Figure 2.2: Global, drivers for multi-SIM ownership by region, 2008 -Customer registration -Prepaid and mobile market growth Figure 2.3: Global mobile prepaid subscriptions by region, 1Q08 vs 1Q07 Figure 2.4: Global total annual mobile prepaid subscription growth by region,4Q06 vs 4Q07 and 1Q08 vs 1Q07 Figure 2.5: Global mobile prepaid penetration* by region, 1Q08 vs 1Q07 Figure 2.6: Global quarterly mobile prepaid subscription growth by region, 1Q07-1Q08 Figure 2.7: Global prepaid WCDMA and non-WCDMA subscriptions, 1Q08 Figure 2.8: Global net* annual mobile prepaid subscription growth by region,4Q06 vs 4Q07 and 1Q08 vs 1Q07 -Mobile prepaid churn -Prepaid churn rates Figure 2.9: Global average mobile prepaid monthly churn rates by region, 2006-2007 Figure 2.10: Global mobile prepaid churn vs contract churn, 2008 -Reasons for churn Figure 2.11: Global mobile prepaid churn drivers ranked as ‘extremely important’or very important’, by region, 2008 Figure 2.12: Global prepaid adoption of mobile number portability, 2008 -Accounting for churn -Mobile prepaid usage -Minutes of use Figure 2.13: Global average monthly mobile prepaid minutes of use by region, 4Q06 vs. 4Q07 -Average price per minute Figure 2.14: Global mobile prepaid price erosion per year, by region, 2008 Figure 2.15: Global mobile prepaid, factors influencing price erosion by region, 2008 -Prepaid roaming Figure 2.16: Global mobile prepaid roaming availability by region, 2008 Figure 2.17: Global mobile prepaid roaming, planned availability by region, 2008 -International voice and SMS roaming Figure 2.18: Global mobile prepaid roaming, international recharge availability by service, 2008 Figure 2.19: Global mobile prepaid roaming, usage of prepaid international recharge mechanisms, 2008 -International data roaming -National and local roaming -Prepaid non-voice services -Non-voice mobile data services Figure 2.20: Global availability of prepaid mobile non-voice applications, 2008 Figure 2.21: Global: percentage of respondents stating that 20% or less of the prepaid base is using mobile data/content services in 2008 Figure 2.22: Global mobile barriers to adoption of prepaid non-voice services by region, 2008 Figure 2.23: Global mobile prepaid non-voice r8echarge mechanisms by region, 2008 -New mobile applications Figure 2.24: Global availability of new mobile prepaid applications, by region, 2008 Figure 2.25: Pay-Buy-Mobile Figure 2.26: Pay-Buy-Mobile project participants Figure 2.27: Orange m-payment strategy Figure 2.28: Orascom Telecom Holding m-payment strategy -Mobile prepaid revenues and contribution -Prepaid ARPU Figure 2.29: Global mobile mean annual prepaid ARPU compared with US$ GDP (PPP), by region, 2007 -Prepaid revenue Figure 2.30: Global mobile mean annual prepaid revenue, by region, 2007 -Prepaid EBITDA margins -Global prepaid market growth trends, 2008-2013 Figure 2.31: Global: percentage of mobile prepaid subscribers, by region, in 2013 Figure 2.32: Global mobile drivers for prepaid subscription growth, 2008 -Global prepaid forecasts 2008-2013 -Prepaid subscriptions Figure 2.33: Global mobile prepaid forecasts, 2008-2013 Figure 2.34: Global mobile prepaid subscriptions by region, 2008-2013 Figure 2.35: Global share of prepaid subscriptions by region, 2008-2013 -Prepaid revenue and ARPU Figure 2.36: Global mobile prepaid revenues by region, 2008-2013 Figure 2.37: Global share of prepaid revenue by region, 2008-2013 Figure 2.38: Global mobile CAGR prepaid subscriptions and revenue by region, 2008-2013
C H A P T E R 3 -P R E P A I D T A R I F F S A N D R E C H A R G E S T R A T E G I E S -How many mobile prepaid tariffs should there be? Figure 3.1: Global: number of prepaid mobile tariff plans in operation and planned, 2007 vs. 2008 -Mobile prepaid charging increments -Per-minute charging -Per-second charging -Per-call charging -Per-day charging -Per-unit charging -Mobile prepaid tariff structures -Introductory pricing -Discount pricing -Flat-rate tariffs -Untimed/unlimited tariffs -Volume-based tariffs -On-net vs. off-net tariffs -Time-of-day tariffs -Inbound vs. outbound tariffs -Bundle/add-on tariffs -Loyalty tariffs -Segmented tariffs -‘Special offers’ -SIM-only tariffs -Hybrid mobile tariffs Figure 3.2: UK: O2 hybrid tariff plans, June 2008 -Mobile prepaid data service charges -Changing mobile prepaid tariff plans -Mobile prepaid recharge -Recharge channels Figure 3.3: Global: most frequently-used mobile prepaid recharge channels by region, 2008 Figure 3.4: Global: most frequently-used mobile prepaid recharge channels by region, 2011 V Figure 3.5: Global: effectiveness of mobile prepaid recharge mechanisms in terms of recharge volumes, 2008 Figure 3.6: Global: effectiveness of mobile prepaid recharge mechanisms in terms of generating revenue, 2008 -Recharge denominations Figure 3.7: Global mobile prepaid recharge transactions by value, by region, 2008 -Recharge usage value Figure 3.8: Global: incentives for mobile prepaid recharge, by region, 2008 Figure 3.9: Australia: Optus recharge cost vs. credit value Figure 3.10: Mexico: Telcel recharge values and associated airtime values -Automatic credit -Airtime transfer/third-party top-up -Recharge validity policies Figure 3.11: Global average validity of prepaid calling credit, by region, 2008
C H A P T E R 4 -W E S T E U R O P E -West Europe mobile prepaid market status 2008 -Overview Figure 4.1: West Europe, total quarterly mobile prepaid customers by country, 4Q06-1Q08 Figure 4.2: West Europe, total annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07 Figure 4.3: West Europe, prepaid WCDMA and non-WCDMA subscriptions, 1Q08 Figure 4.4: West Europe, net* annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07 Figure 4.5: West Europe, mobile prepaid quarterly growth rates by country, 4Q06-1Q08 Figure 4.6: West Europe, mobile prepaid growth drivers, 2008 Figure 4.7: West Europe, drivers for multi-SIM ownership, 2008 -Revenues and ARPU Figure 4.8: West Europe, causes of prepaid mobile ARPU decline, 2008 -Prepaid minutes of use -Prepaid non-voice services Figure 4.9: West Europe: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008 -Prepaid EBITDA -Prepaid churn Figure 4.10: West Europe, mobile prepaid churn drivers, 2008 -West Europe mobile prepaid regulatory and competitive trends -Mobile number portability -Mobile termination rates -Mobile virtual network operators -West Europe drivers/challenges for mobile prepaid market growth -Drivers -Challenges -West Europe prepaid market trends, 2008-2013 -Market conditions -Mobile market growth -Operator strategies -Prepaid subscription trends -West Europe mobile prepaid market forecasts, 2008-2013 Figure 4.11: West Europe mobile prepaid forecasts, 2008-2013 -Prepaid subscriptions Figure 4.12: West Europe mobile subscriptions, prepaid and postpaid, 2008-2013 Figure 4.13: West Europe mobile net additions, prepaid and postpaid, 2008-2013 -Revenue and ARPU
C H A P T E R 5 -E A S T E U R O P E -East Europe mobile prepaid market status 2008 -Overview Figure 5.1: East Europe, total quarterly mobile prepaid customers by country, 4Q06-1Q08 Figure 5.2: East Europe, total annual mobile prepaid growth by country,4Q06 vs 4Q07 and 1Q08 vs 1Q07 Figure 5.3: East Europe, prepaid WCDMA and non-WCDMA subscriptions, 1Q08 Figure 5.4: East Europe, net* annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07 Figure 5.5: East Europe, mobile prepaid quarterly growth by country, 1Q07-1Q08 Figure 5.6: East Europe, mobile prepaid growth drivers, 2008 Figure 5.7: East Europe, drivers for multi-SIM ownership, 2008 -Revenues and ARPU Figure 5.8: East Europe, causes of prepaid mobile ARPU decline, 2008 -Minutes of use Figure 5.9: East Europe: MTS Russia and MTS Ukraine MOU, APPM and ARPU evolution, 1Q07-1Q08 -Prepaid non-voice services Figure 5.10: East Europe: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008 -Prepaid EBITDA -Prepaid churn Figure 5.11: East Europe, mobile prepaid churn drivers, 2008 -East Europe mobile prepaid regulatory and competitive trends -Mobile number portability -Mobile termination rates -Mobile virtual network operators -East Europe drivers/challenges for mobile prepaid market growth -Drivers -Challenges -East Europe prepaid market trends, 2008-2013 -Market conditions -Mobile market growth -Operator strategies -Prepaid subscription trends -East Europe mobile prepaid market forecasts, 2008-2013 Figure 5.12: East Europe mobile prepaid forecasts, 2008-2013 -Prepaid subscriptions Figure 5.13: East Europe mobile subscriptions, prepaid and postpaid, 2008-2013 Figure 5.14: East Europe mobile net additions, prepaid and postpaid, 2008-2013 -Revenues and ARPU
C H A P T E R 6 -A S I A P A C I F I C -Asia Pacific mobile prepaid market status 2008 -Overview Figure 6.1: Asia Pacific, total quarterly mobile prepaid customers by country, 4Q06-1Q08 Figure 6.2: Asia Pacific, total annual mobile prepaid growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07 Figure 6.3: Asia Pacific, prepaid WCDMA and non-WCDMA subscriptions, 1Q08 Figure 6.4 Asia Pacific, net* annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07 Figure 6.5 Asia Pacific, mobile prepaid quarterly growth by country, 4Q06-1Q08 Figure 6.6: Asia Pacific, mobile prepaid growth drivers, 2008 Figure 6.7: Asia Pacific, drivers for multi-SIM ownership, 2008 -Revenues and ARPU Figure 6.8: Asia Pacific, causes of prepaid mobile ARPU decline, 2008 -Minutes of use -Prepaid non-voice services -Mobile data services Figure 6.9: Asia Pacific: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008 -Status by country -New prepaid applications -Prepaid EBITDA -Prepaid churn Figure 6.10: Asia Pacific, mobile prepaid churn drivers, 2008 -Asia Pacific mobile prepaid regulatory and competitive trends -Mobile termination rates -Mobile number portability -Mobile virtual network operators -Asia Pacific drivers/challenges for mobile prepaid market growth -Drivers -Challenges -Asia Pacific prepaid market trends, 2008-2013 Market conditions Mobile market growth Operator strategies Prepaid subscription trends Asia Pacific prepaid market forecasts, 2008-2013 Figure 6.11: Asia Pacific mobile summary prepaid forecasts, 2008-2013 Prepaid subscriptions Figure 6.12: Asia Pacific mobile subscriptions, prepaid and postpaid, 2008-2013 Figure 6.13: Asia Pacific mobile net additions, prepaid and postpaid, 2008-2013 Revenue and ARPU C H A P T E R 7 M I D D L E E A S T Middle East mobile prepaid market status 2008 Overview Figure 7.1: Middle East, total quarterly mobile prepaid customers by country, 4Q06-1Q08 Figure 7.2: Middle East, annual mobile prepaid growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07 Figure 7.3 Middle East, prepaid WCDMA and non-WCDMA subscriptions, 1Q08 Figure 7.4: Middle East, net* annual mobile prepaid growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07 Figure 7.5: Middle East, mobile prepaid quarterly growth by country, 4Q06-1Q08 Figure 7.6: Middle East, mobile prepaid growth drivers, 2008 Figure 7.7: Middle East, drivers for multi-SIM ownership, 2008 Revenues and ARPU Figure 7.8: Middle East, causes of prepaid mobile ARPU decline, 2008 Minutes of use Prepaid non-voice services Mobile data services Figure 7.9: Middle East: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008 New prepaid applications Prepaid EBITDA Prepaid churn Figure 7.10: Middle East, mobile prepaid churn drivers, 2008 Middle East mobile prepaid regulatory and competitive trends Mobile number portability Mobile termination rates Mobile virtual network operators Middle East drivers/challenges for mobile prepaid market growth Drivers Challenges Middle East prepaid market trends, 2008-2013 Market conditions Mobile market growth Operator strategies Prepaid subscription trends Middle East prepaid market forecasts, 2008-2013 Figure 7.11: Middle East mobile prepaid forecasts, 2008-2013 Prepaid subscriptions Figure 7.12: Middle East mobile subscriptions, prepaid and postpaid, 2008-2013 Figure 7.13: Middle East mobile net additions, prepaid and postpaid, 2008-2013 Revenue and ARPU C H A P T E R 8 A F R I C A Africa mobile prepaid market status 2008 Overview Figure 8.1: Africa, total quarterly mobile prepaid customers by country, 4Q06-1Q08 Figure 8.2: Africa, annual mobile prepaid subscription growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07 Figure 8.3: Africa, prepaid WCDMA and non-WCDMA subscriptions, 1Q08 Figure 8.4: Africa, net* annual mobile prepaid subscription growth by country,4Q06 vs 4Q07 and 1Q08 vs 1Q07 Figure 8.5: Africa, quarterly mobile prepaid customer growth by country, 4Q06-1Q08 Figure 8.6: Africa, mobile prepaid growth drivers, 2008 Figure 8.7 Africa, availability of low-cost mobile devices, 1Q08 Figure 8.8: Africa, drivers for multi-SIM ownership, 2008 Revenues and ARPU Figure 8.9: Africa, causes of prepaid mobile ARPU decline, 2008 Minutes of use Prepaid non-voice services Mobile data services Figure 8.10: Africa, mobile broadband network deployment and customers, 1Q08 Figure 8.11: Africa, WiMAX deployment, 1Q08 Figure 8.12: Africa: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008 New prepaid applications Figure 8.13: Kenya, value of money transfer transactions, M-Pesa m-banking service, 1H08 Figure 8.14: Africa, M-Pesa m-banking service development strategy and status Prepaid EBITDA Prepaid churn Figure 8.15: Africa, mobile prepaid churn drivers, 2008 Africa mobile prepaid regulatory and competitive trends Mobile number portability Mobile termination rates Mobile virtual network operators Africa drivers/challenges for mobile prepaid market growth Drivers Challenges Africa prepaid market trends, 2008-2013 Market conditions Mobile market growth Operator strategies Prepaid subscription trends Africa prepaid market forecasts, 2008-2013 Figure 8.16: Africa mobile summary prepaid forecasts, 2008-2013 Prepaid subscriptions Figure 8.17: Africa mobile subscriptions, prepaid and postpaid, 2008-2013 Figure 8.18: Africa mobile net additions, prepaid and postpaid, 2008-2013 Prepaid revenue and ARPU C H A P T E R 9 N O R T H A M E R I C A North America mobile prepaid market status 2008 Overview Figure 9.1: North America, total quarterly mobile prepaid customers by country, 4Q06-1Q08 Figure 9.2: North America, annual mobile prepaid growth by country,4Q06 vs 4Q07 and 1Q08 vs 1Q07 Figure 9.3: North America, quarterly mobile prepaid customer growth by country, 4Q06-1Q08 Figure 9.4: North America, mobile prepaid growth drivers, 2008 Revenues and ARPU Minutes of use Prepaid non-voice services Mobile data services Figure 9.5: North America: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008 New prepaid applications Prepaid EBITDA Prepaid churn Figure 9.6: North America, mobile prepaid churn drivers, 2008 North America mobile prepaid regulatory and competitive trends Mobile termination rates Mobile number portability Mobile virtual network operators North America drivers/challenges for mobile prepaid market growth Drivers Challenges North America prepaid market trends, 2008-2013 Market conditions Mobile market growth Operator strategies Prepaid subscription trends North America prepaid market forecasts, 2008-2013 Figure 9.7: North America mobile prepaid forecasts 2008-2013 Prepaid subscriptions Figure 9.8: North America mobile subscriptions, prepaid and postpaid, 2008-2013 Figure 9.9: North America mobile net additions, prepaid and postpaid, 2008-2013 Revenues and ARPU C H A P T E R 1 0 L A T I N A M E R I C A Latin America mobile prepaid market status 2008 Overview Figure 10.1: Latin America, total quarterly mobile prepaid customers by country, 4Q06-1Q08 Figure 10.2: Latin America, annual mobile prepaid growth by country, 4Q06 vs 4Q07 and 1Q08 vs 1Q07 Figure 10.3: Latin America, quarterly mobile prepaid customer growth by country, 4Q06-1Q08 Figure 10.4: Latin America, mobile prepaid growth drivers, 2008 Figure 10.5: Latin America, drivers for multi-SIM ownership, 2008 Revenues and ARPU Figure 10.6: Latin America, causes of prepaid mobile ARPU decline, 2008 Minutes of use Prepaid non-voice services Mobile data services Figure 10.7: Latin America: percentage of respondents stating that 20% or less of prepaid base is using mobile data/content services in 2008 New prepaid applications Prepaid EBITDA Prepaid churn Figure 10.8: Latin America, mobile prepaid churn drivers, 2008 Latin America mobile prepaid regulatory and competitive trends Mobile termination rates Mobile number portability Mobile virtual network operators Mobile virtual network operators Latin America drivers/challenges for mobile prepaid market growth Drivers Challenges Latin America prepaid market trends, 2008-2013 Market conditions Mobile market growth Operator strategies Prepaid subscription trends Latin America prepaid market forecasts, 2008-2013 Figure 10.9: Latin America mobile prepaid forecasts, 2008-2013 Prepaid subscriptions Figure 10.10: Latin America mobile subscriptions, prepaid and postpaid, 2008-2013 Figure 10.11: Latin America mobile net additions, 2008-2013 Revenue and ARPU A P P E N D I X A M O B I L E P R E P A I D C O U N T R Y F O R E C A S T S , 2 0 0 8 - 2 0 1 3 West Europe Austria mobile prepaid forecasts, 2008-2013 Belgium mobile prepaid forecasts, 2008-2013 France mobile prepaid forecasts, 2008-2013 Germany mobile prepaid forecasts, 2008-2013 Greece mobile prepaid forecasts, 2008-2013 Ireland mobile prepaid forecasts, 2008-2013 Italy mobile prepaid forecasts, 2008-2013 Netherlands mobile prepaid forecasts, 2008-2013 Portugal mobile prepaid forecasts, 2008-2013 Spain mobile prepaid forecasts, 2008-2013 UK mobile prepaid forecasts, 2008-2013 East Europe Croatia mobile prepaid forecasts, 2008-2013 Czech Republic mobile prepaid forecasts, 2008-2013 Hungary mobile prepaid forecasts, 2008-2013 Lithuania mobile prepaid forecasts, 2008-2013 Poland mobile prepaid forecasts, 2008-2013 Romania mobile prepaid forecasts, 2008-2013 Russia mobile prepaid forecasts, 2008-2013 Slovak Republic mobile prepaid forecasts, 2008-2013 Ukraine mobile prepaid forecasts, 2008-2013 Asia Pacific Australia mobile prepaid forecasts, 2008-2013 China mobile prepaid forecasts, 2008-2013 Hong Kong mobile prepaid forecasts, 2008-2013 India mobile prepaid forecasts, 2008-2013 Indonesia mobile prepaid forecasts, 2008-2013 Japan mobile prepaid forecasts, 2008-2013 Malaysia mobile prepaid forecasts, 2008-2013 New Zealand mobile prepaid forecasts, 2008-2013 Singapore mobile prepaid forecasts, 2008-2013 South Korea mobile prepaid forecasts, 2008-2013 Taiwan mobile prepaid forecasts, 2008-2013 Thailand mobile prepaid forecasts, 2008-2013 Middle East Israel mobile prepaid forecasts, 2008-2013 Jordan mobile prepaid forecasts, 2008-2013 Saudi Arabia mobile prepaid forecasts, 2008-2013 Turkey mobile prepaid forecasts, 2008-2013 Africa Egypt mobile prepaid forecasts, 2008-2013 Nigeria mobile prepaid forecasts, 2008-2013 South Africa mobile prepaid forecasts, 2008-2013 Uganda mobile prepaid forecasts, 2008-2013 North America Canada mobile prepaid forecasts, 2008-2013 US mobile prepaid forecasts, 2008-2013 Latin America Argentina mobile prepaid forecasts, 2008-2013 Brazil mobile prepaid forecasts, 2008-2013 Mexico mobile prepaid forecasts, 2008-2013 A P P E N D I X B G L O B A L M O B I L E P R E P A I D I N D U S T R Y S U R V E Y 2 0 0 8 Introduction Methodology Survey structure Industry Survey results Respondent profile Prepaid customer information Prepaid churn Prepaid pricing and usage patterns Recharge strategies Prepaid roaming Prepaid non-voice services Prepaid marketing strategies
For full details, please email keithw@cmsinfo.com
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