Home > Market Research > Handsets & Devices > Mobile Broadband Devices: Opportunities for mobile handsets, MIDs, UMPCs and notebooks

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Market Study
Published: July 2008
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
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Research from: Informa Telecoms and Media
Sector: Handsets & Devices

Mobile device connectivity speeds are increasing. HSDPA device penetration has grown strongly with the GSA announcing in October 2007 that over 400 HSDPA devices had been launched in the mobile market.

This strategic report provides unbiased, reasoned hard facts free from industry hype and gives clients clear business intelligence to support recommendations and investment.

Key Coverage
There is a growing market for mobile broadband connectivity across a range of electronics goods.

This report seeks to quantify and analyse the challenges and opportunities that are and will occur, offering invaluable insight to companies across the industries and their component, software and content suppliers.

Key Issues Addressed
-How will the devices offering these and other high speed wireless technologies compete in the marketplace?
-What applications and services will these devices have to offer in order to convince subscribers to upgrade to them?
-What will be the device costs and hardware and software roadmaps?
These questions and many others affect the different players (mobile and fixed operators, mobile handset vendors, PC vendors, Consumer Electronics vendors
etc) in this increasingly converging market.

Countries / Sectors / Companies Covered
Major vendors:
-Alcatel
-Ericsson
-Lucent Technologies
-Motorola
-Nokia Siemens
-Nortel

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Table of Contents

CHAPTER 1 EXECUTIVE SUMMARY
-Market overview
Product scoping and definition
Figure 1.1: Wireless networking families
Figure 1.2: Broadband device definition
Figure 1.3: Shared and differentiating characteristics of classes of broadband devices
Assessing market size beyond mobile broadband handsets
-Network technology enablers and evolution
Wireless networking, specifications and market segmentation
Figure 1.4: Mobile and wireless broadband standards
Figure 1.5: Wireless technology comparisons* - peak data rates vsrange
Mobile broadband infrastructure vendor strategies
Figure 1.6: Mobile broadband network providers
-Device and component technology enablers and evolution
Hardware components
Figure 1.7: Key characteristics of RISC and CISC architectures
Wireless components
Software11
Figure 1.8: Software segmentation by device type
-Mobile broadband devices
MBD definition
Market segmentation
Mobile broadband devices: technology trends
Figure 1.9: Mobile broadband device types
Global total mobile broadband device unit sales, 2007-2013
Figure 1.10: Global total mobile broadband device unit sales, by device type, 2007-2013
Figure 1.11: Global mobile broadband mobile device unit sales, by device type, 2007-2013
-Scenario analysis
Trends and developments
Scenario focus
Identifying factors
Figure 1.12: MID/ MCD/ UPN market structural analysis

CHAPTER 2 MARKET OVERVIEW
-Product scoping and definition
Figure 2.1: Wireless networking families
Figure 2.2: Broadband device definition
Figure 2.3: Mobile broadband device segmentation
Figure 2.4: Shared and differentiating characteristics of classes of broadband devices
Figure 2.5: Positioning and segmentation of mobile broadband devices
-Mobile network generations
Figure 2.6: Mobile network generations
Figure 2.7: Mobile network generations and deployment timelines
-Broadband convergence
-Wireless broadband subscriptions, 2008-2013
-WWAN subscriptions, 2008-2013
Figure 2.8: Global mobile subscriptions, by region, 2008-2013
Figure 2.9: Global mobile subscriptions, by technology, 2008-2013
-WWAN broadband by region, 2008-2013
Figure 2.10: Global WWAN broadband subscriptions, by region, 2008-2013
Figure 2.11: Global WWAN broadband penetration, by region, 2008-2013
-WMAN broadband subscribers, 2007-2012
Figure 2.12: Global WiMAX subscribers, by region, 2007-2012
-Assessing market size beyond mobile broadband handsets
Figure 2.13: Target consumer electronic device sales, 2007
-Mobile data services market development
Figure 2.14: Mobile content evolution

CHAPTER 3 NETWORK TECHNOLOGY ENABLERS AND EVOLUTION
-Wireless networking, specifications and market segmentation
Figure 3.1: Mobile and wireless broadband standards
Figure 3.2: Wireless networking families
Figure 3.3: Wireless technology comparisons - peak data rates vsrange
-Convergence
-WWAN network technologies
-Digital 3G networks
Figure 3.4: Mobile network generations launch dates, frequencies, data rates and services
Figure 3.5: WCDMA, EV-DO selected features
Third Generation Partnership Project (3GPP)
Wideband code-division multiple access (WCDMA)
3GPP2
Figure 3.6: CDMA network evolution path
CDMA2000 1xEV-DO Release 0
Time Division CDMA (TD-CDMA)
Time Division Synchronous CDMA (TD-SCDMA)
Figure 3.7: China 3G spectrum allocation
-Digital 3.5G networks
High Speed Downlink Packet Access (HSDPA)
High Speed Uplink Packet Access (HSUPA)
Figure 3.8: Comparative network latency, WCDMA, HSDPA and HSDPA+HSUPA
HSPA Evolution
CDMA2000 1xEV-DO Revision A
CDMA2000 1xEV-DO Revision B
-3.9G or Long-Term Evolution
Figure 3.9: 3GPP LTE System Architecture Evolution proposal
Figure 3.10: HSPA, HSPA+ and LTE compared
Figure 3.11: 3G-4G system features
-Ultra Mobile Broadband (UMB)
-Next Generation Mobile Networks (NGMN) initiative
-4G
Technology and architecture
-3GPP, 3GPP2 convergence
-Wireless Metropolitan Area Network64
-WiMAX
Figure 3.12: 802.16 standards
-WiBro
-Wireless Local Area Network
Figure 3.13: 802.11 standards
-Unlicensed Mobile Access (UMA)
-Voice call continuity (VCC)70
-Wireless Personal Area Network
Figure 3.14: Personal area networking applications
-Bluetooth
Market overview and drivers
Figure 3.15: Bluetooth connectivity
-Ultra wideband (UWB)
Figure 3.16: Traditional and ultra wideband (UWB) pulses and spectra
-Mobile broadband infrastructure vendor strategies
Figure 3.17: Mobile broadband network providers
Figure 3.18: Major mobile infrastructure vendors’ WiMAX strategy
-Key mobile broadband network vendors
-Alcatel-Lucent79
Mobile broadband products and services
-Ericsson
Mobile broadband products and services
-Huawei
Mobile broadband products and services
-Motorola
Mobile broadband products and services
Figure 3.18: Motorola Mobile WiMAX infrastructure
-Nokia Siemens Networks
Mobile broadband products and services
-Nortel Networks
Mobile broadband products and services
-Samsung
Mobile broadband products and services

CHAPTER 4 DEVICE TECHNOLOGY ENABLERS AND EVOLUTION
-Processor architecture overview
Figure 4.1: Indication of potential savings* v 250nm process technology for a given processing speed
-RISC versus CISC architecture
Figure 4.2: Key characteristics of RISC and CISC architectures
-RISC-based processor architecture93
ARM
Figure 4.3: ARM’s RISC-based processors SWOT analysis
MIPS Technologies
-CISC-based processor architecture
Intel’s X86 processor architecture
Figure 4.4: Intel’s Atom range of processors
Figure 4.5: Intel’s processor and platform target markets
Figure 4.6: Moorestown platform
Figure 4.7: Intel’s x86-based processors SWOT analysis
AMD
VIA Technologies
Figure 4.8: VIA Technologies’ Nano range of processors
-Conclusion
Multimedia and browsing performance
Figure 4.9: Internet compatibility
-Wireless components
-Introduction
RF transceiver
Figure 4.10: Example of RF and baseband as used in a mobile handset
Baseband
Application / multimedia / graphics processors
-Multi-band and multimode support
Digitalisation
-Single chip
Smartphones, MIDs and MCDs
Notebooks and UPNs
-Software defined radio
-Wireless component vendors
Figure 4.11: Wireless component vendor activity by segment, 2008
-WWAN
MediaTek
InterDigital
Icera
Figure 4.12: Icera Livanto soft modem
-WMAN
Other WiMAX semiconductor vendors
-WLAN
-WPAN
-Application / multimedia co-processors
Smartphones, MIDs and MCDs
Notebooks and UPNs
-Component vendor profiles
-AMD
Notebooks and UPNs
Smartphones, MIDs and MCDs
Conclusion
-Atheros
WLAN
WPAN
Conclusion
-Beceem Communications
-Broadcom
WWAN
WLAN
WPAN
Multimedia processors
GPS
Conclusion
Figure 4.13: Broadcom business model
-CSR
WLAN
WPAN
Conclusion
-Ericsson Mobile Platforms
Figure 4.14: Selected EMP customers, 2008
-Freescale
WWAN
WMAN
WLAN and WPAN
Application processors
Conclusion
-Fujitsu
-Infineon
WWAN
Figure 4.15: Infineon MBD platform
WMAN and WLAN
WPAN
Conclusion
-Intel
WMAN
Figure 4.16: ‘Echo Peak’ Wi-Fi/WiMAX modules
WLAN
Application processors
Figure 4.17: Larrabee architecture for Visual Computing
Conclusion
-Nvidia
Notebooks and UPNs
Smartphones, MIDs and MCDs
Conclusion
-Qualcomm
WWAN
WLAN
WPAN
Snapdragon
Gobi
Conclusion
-Sequans Communications
-ST Microelectronics and NXP
ST Microelectronics
NXP
WWAN
Figure 4.18: NXP MBD WWAN portfolio
WMAN
WLAN
WPAN
Application processors
Conclusion
-Texas Instruments
WWAN
Figure 4.19: Texas Instruments portfolio of generic chipsets
WMAN
WLAN and WPAN
Application processors
Conclusion
Zoran
Figure 4.20: Zoran’s Approach 5C application processor
-Operating systems, user interface and browsers
Figure 4.21: Software segmentation by device type
Figure 4.22: Market segmentation of OSs for mobile broadband devices
-Symbian
-Microsoft
-Open Source
-Apple

CHAPTER 5 MOBILE BROADBAND DEVICES
-Introduction
-MBD definition
Figure 5.1: Mobile broadband device industry definitions
-Market segmentation
Figure 5.2: Key mobile applications mapped to MBDs, by relative device cost
Figure 5.3: MBD key purchase decision points
-Mobile broadband devices: technology trends
Figure 5.4: Mobile broadband device types
Figure 5.5: MBD portability: screen size analysis - handsets, MIDs and UPNs
-Mobile broadband devices: market trends
-Mobile broadband embedded device market trends
Figure 5.6: Amazon’s Kindle electronic book
-Mobile broadband attachment market trends
-Mobile broadband devices: handset vendor strategies
-MBD vendor segments
Smartphones, MIDs and MCDs
UPNs and notebooks
Figure 5.7: MBD key vendor mapping
-Mobile broadband device vendor profiles
-Nokia
MBD product and software roadmap
Conclusion/ strategy
-Sony Corporation
Figure 5.8: Sony organizational chart, as at January 2008
MBD product and software roadmap
Figure 5.9: Sony VAIO notebook and micro PC range, as at May 2008
Figure 5.10: Sony Everywair WWAN connectivity agreements, as at May 2008
Conclusion/ strategy
-LG Electronics
MBD product and software roadmap
Figure 5.11: LG notebook range, as at May 2008
Conclusion/ strategy
-Samsung Electronics
MBD product and software roadmap
Figure 5.12: Samsung notebook and UPN range, as at May 2008
Conclusion/ strategy
-Motorola
MBD product and software roadmap
Conclusion/ strategy
-HTC
MBD product and software roadmap
Figure 5.13: HTC UPN range, as at May 2008
Conclusion/ strategy
-Apple
MBD product and software roadmap
Figure 5.14: Apple notebook range, as at May 2008
Conclusion/ strategy
-Notebook vendor profiles
-Hewlett-Packard (HP)
MBD product and software roadmap
Figure 5.15: HP notebook and UPN range, as at May 2008
Conclusion/ strategy
-ASUSTeK Computer
MBD product and software roadmap
Figure 5.16: ASUSTek notebook and UPN range, as at May 2008
Conclusion/ strategy
-Mobile broadband device roadmap and evolution
Figure 5.17: Mobile broadband device roadmap
Figure 5.18: Mobile broadband device comparison, as at May 2008
Figure 5.19: WiMAX device evolution, 2005-2011
-Mobile broadband device forecasts
-Methodology
-Global total mobile broadband device unit sales, 2007-2013
By device type
Figure 5.20: Global total mobile broadband device unit sales, by device type, 2007-2013
By region
Figure 5.21: Global total mobile broadband device unit sales, by region, 2007-2013
-Global mobile broadband mobile device unit sales, 2007-2013
By region
Figure 5.22: Global mobile broadband mobile device unit sales, by region, 2007-2013
By device type
Figure 5.23: Global mobile broadband mobile device unit sales, by device type, 2007-2013
-Global mobile broadband portable device unit sales, by region, 2007-2013
Figure 5.24: Global mobile broadband portable device unit sales, by region, 2007-2013
-Global total mobile broadband device unit sales, by technology, 2007-2013
Figure 5.25: Global total mobile broadband device unit sales, by technology, 2007-2013

CHAPTER 6 SCENARIO ANALYSIS
-Trends and developments
-Scenario analysis
-Scenario focus
-Identifying factors
Figure 6.1: MID/ MCD/ UPN market structural analysis
Figure 6.2: The broadband MIDs, MCDs and UPN market: factors in the environment
Figure 6.3: Identifying different possible futures by factor
Factor A
Factor B
Figure 6.4: Industry convergence
Factor C
Factor D
-Building scenarios
Figure 6.5: Possible market evolution scenarios, by factor
-Scenario 1: No great change
Factors Ai (still immature), Bii, Ci (probably due to lack of scale) and Dii
-Scenario 2: Broadband device chaos
Factors Ai, Bi, Cii and Di
-Scenario 3: Mobile Internet for all
Factors Aii, Bi, Cii and Di
-Scenario 4: What’s the function?
Factors Aii, Bii, Cii and Di
-Scenario summary

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