Home > Market Research > Handsets & Devices > Tactical Positioning Report – iPhone vs. BlackBerry

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Market Briefing
Published: March 2009
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 395.00   Buy Now!
Research from: Portio Research
Sector: Handsets & Devices

The mobile enterprise market has long proven lucrative for leading mobile handset vendors. This market is dominated by Research In Motion (RIM), which provides enterprise applications, such as push e-mail and IM, through its BlackBerry handsets to businesses. BlackBerry has faced competition from other sophisticated handsets before, manufactured by the likes of HTC and Nokia. To date, RIM has been able to sustain its leadership in the mobile enterprise market, but its sustainability is now being questioned with the popularity of Apple’s iPhone.

This report includes:
·         Introduction
·         iPhone vs. BlackBerry: Features and Functionality
·         Administration and Security
·         Applications
·         Operating System
·         Network Architecture
·         Keyboard and Screen
·         Technical Support
·         Current Market Scenario
·         Marketing Analysis
·         Pricing
·         Distribution
·         Brand Positioning and Perception
·         The Future
·         SWOT Analysis: iPhone and BlackBerry
·         Industry Opinion: iPhone vs. BlackBerry

The following figures:
·         BlackBerry Bold and iPhone 3G
·         iPhone – Network Architecture
·         BlackBerry – Network Architecture
·         BlackBerry Storm and iPhone 3G
·         BlackBerry and iPhone Handset Shipments – Worldwide (Jul 2007 to Sept 2008)
·         The iPhone’s Expected Geographical Penetration (2008)
·         BlackBerry’s Expected Geographical Penetration (2008)
·         The iPhone vs. BlackBerry – The Future
·         SWOT Analysis – iPhone
·         SWOT Analysis – BlackBerry
·         Industry Opinion – iPhone vs. BlackBerry

And the following tables:
·         Enterprise Mobility Features – iPhone (2007) vs. BlackBerry 8800
·         Enterprise Mobility Features – Apple iPhone 3G vs. BlackBerry Bold
·         Comparative Ranking of iPhone and BlackBerry based on select parameters
·         Enterprise Mobility Features – Apple iPhone 3G vs. BlackBerry Storm
·         Worldwide Handset Shipments – Apple (iPhone) vs. RIM (BlackBerry)

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