FREE BRIEFING:
Portio Mobile Factbook 2011
Free Telecoms Market Research Reports
Blog
Resources
Broadband & Fixed
Handsets & Devices
Information & Communications Technology
Media & Entertainment
Mobile Content & Applications
Mobile Markets
Mobile Networks
Mobile Strategies
Networks & Infrastructure
Custom Research
Contact
About
Terms & Conditions
Privacy
Tactical Positioning Report – iPhone vs. BlackBerry
Market Briefing
Published: March 2009
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 395.00 Buy Now!
Research from: Portio Research
Sector: Handsets & Devices
The mobile enterprise market has long proven lucrative for leading mobile handset vendors. This market is dominated by Research In Motion (RIM), which provides enterprise applications, such as push e-mail and IM, through its BlackBerry handsets to businesses. BlackBerry has faced competition from other sophisticated handsets before, manufactured by the likes of HTC and Nokia. To date, RIM has been able to sustain its leadership in the mobile enterprise market, but its sustainability is now being questioned with the popularity of Apple’s iPhone.
This report includes:
· Introduction
· iPhone vs. BlackBerry: Features and Functionality
· Administration and Security
· Applications
· Operating System
· Network Architecture
· Keyboard and Screen
· Technical Support
· Current Market Scenario
· Marketing Analysis
· Pricing
· Distribution
· Brand Positioning and Perception
· The Future
· SWOT Analysis: iPhone and BlackBerry
· Industry Opinion: iPhone vs. BlackBerry
The following figures:
· BlackBerry Bold and iPhone 3G
· iPhone – Network Architecture
· BlackBerry – Network Architecture
· BlackBerry Storm and iPhone 3G
· BlackBerry and iPhone Handset Shipments – Worldwide (Jul 2007 to Sept 2008)
· The iPhone’s Expected Geographical Penetration (2008)
· BlackBerry’s Expected Geographical Penetration (2008)
· The iPhone vs. BlackBerry – The Future
· SWOT Analysis – iPhone
· SWOT Analysis – BlackBerry
· Industry Opinion – iPhone vs. BlackBerry
And the following tables:
· Enterprise Mobility Features – iPhone (2007) vs. BlackBerry 8800
· Enterprise Mobility Features – Apple iPhone 3G vs. BlackBerry Bold
· Comparative Ranking of iPhone and BlackBerry based on select parameters
· Enterprise Mobility Features – Apple iPhone 3G vs. BlackBerry Storm
· Worldwide Handset Shipments – Apple (iPhone) vs. RIM (BlackBerry)