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Low ARPU users: best-practice strategies
Market Study
Published: February 2009
Pages: 21
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 1782.14 Buy Now!
Research from: Ovum Research and Consultancy
Sector: Mobile Strategies
Profitably addressing low-income users will be one of the biggest challenges for the mobile industry in emerging markets. This study provides analysis and advice on vendor and operator best-practice strategies in this area.