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Non-dominant mobile network operators: identifying markets
Market Study
Published: February 2009
Pages: 20
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 1425.00 Buy Now!
Research from: Ovum Research and Consultancy
Sector: Mobile Strategies
The success or failure of a non-dominant mobile network operator is heavily dependent on its ability to identify which markets to enter and which to avoid. Ovum examines eight NDMNOs in seven mobile markets around the world and identifies key lessons.