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Femtocells may not be technically mature, but there is still a lot of interest from operators around the world. This report looks at operator activities to date, and highlights the strategies operators need to optimise the opportunity.
Introduction
Femtocells may not be technically mature, but there is still a lot of interest from operators around the world. This report looks at operator activities to date, and highlights the strategies operators need to optimise the opportunity.
Scope
Ovum's research has, for over 20 years been focused at the junction of the technical and commercial domains. Ovum's market reports provide strategic analysis of evolving trends in wholesale, enterprise, consumer, networking, devices, and components markets. Our analysis drills down into market ecosystems and segments, inflection points, competitive landscapes and trends, vendor leadership and best practice.
Highlights
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.
Reasons to Purchase
Ovum's research helps vendors and service providers accelerate delivery of profitable new revenue streams. Our findings help businesses make more effective strategic and business decisions faster. For more information about how this specific research report can help your business please contact us.
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Table of Contents
Table of contents
Executive summary
Current operator activities
Large scale deployments not until late 2009 or 2010
Femtocells gaining operator momentum
Business model remains unclear
Coverage is the short-term goal
Saving money is more likely than making money
Operator strategies
Market conditions key to understanding aggressive adoption
The media will need to be carefully managed to avoid health scare issues
Integrated operators best positioned
Mobile-only operators need to resolve the backhaul quandry
Fixed operators can join the fun too, but fixed-to-mobile substitution is a real risk
Case study: Sprint Airave
Little to differentiate from T-Mobile@Home
Pricing could hamper uptake
Handover not ideal
GPS undermines plug 'n' play
Table of figures
Table 1 Operator femtocell trials (as at November 2008)
Figure 1 Overview of business model options for femtocells
Figure 2 Contrasting femtocell business case scenarios
Figure 3 The femtocell business case jigsaw
Table 2 Comparison of Sprint Airave and T-Mobile @Home offerings
For full details, please email keithw@cmsinfo.com
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