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Management Report
Published: November 2008
Pages: 18
Tables: For full details, please email keithw@cmsinfo.com
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Research from: Ovum Research & Consultancy
Sector: Mobile Strategies

Corporate social responsibility (CSR) is becoming an increasingly important plank in business strategy, and this is no different for telcos. As telecoms providers seek to transform their businesses and move away from providing purely access, to become service providers of choice, CSR is seen as an important tool by which they can promote a positive image of their brand in consumers’ eyes.

Introduction
Corporate social responsibility (CSR) is becoming an increasingly important plank in business strategy, and this is no different for telcos. As telecoms providers seek to transform their businesses and move away from providing purely access, to become service providers of choice, CSR is seen as an important tool by which they can promote a positive image of their brand in consumers’ eyes.
Scope
Ovum's research has, for over 20 years been focused at the junction of the technical and commercial domains. Ovum's market reports provide strategic analysis of evolving trends in wholesale, enterprise, consumer, networking, devices, and components markets. Our analysis drills down into market ecosystems and segments, inflection points, competitive landscapes and trends, vendor leadership and best practice.
Highlights
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.
Reasons to Purchase
Ovum's research helps vendors and service providers accelerate delivery of profitable new revenue streams. Our findings help businesses make more effective strategic and business decisions faster. For more information about how this specific research report can help your business please contact us.

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Table of Contents

Table of contents

Executive summary
In a nutshell
Ovum view
Key messages
A brief history of CSR
Overview
Drivers of telco CSR
Overview
Globalisation, transparency and accountability
Outsourcing and procurement
Ethical consumerism
Environmental concerns
Socially responsible investment
Social institutions
CSR initiatives
Overview
CSR in emerging markets
CSR in developed markets
Benefits to telcos of a CSR programme
Overview
Brand value
The human resources effect
Better management/risk management
Avoid regulation

Table of figures

Figure 1 Drivers of CSR
Figure 2 Positive social and economic effects of telecoms services
Figure 3 The benefits of CSR

For full details, please email keithw@cmsinfo.com

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