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Non-dominant mobile network operators: disruptive strategies

Non-dominant mobile network operators: disruptive strategies

Table of Contents

Market Briefing
Published: February 2009
Pages: 11
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 710.71  Buy Now!
Research from: Ovum Research and Consultancy
Sector: Mobile Strategies

Non-dominant mobile network operators need to progress from price-competitive to disruptive strategies if they are to gain ground on their more established peers. Ovum examines the strategies of E-Plus and O2 in Germany and 3 in the UK in this light.

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