Home > Market Research > Handsets & Devices > Mobile application stores: Apple App Store
Apple's iPhone has proven to be enormously popular with consumers, and a big part of this success is the App Store. Apple is undoubtedly the market leader in this area, having clearly demonstrated the potential of mobile application stores on devices.
Introduction
Apple's iPhone has proven to be enormously popular with consumers, and a big part of this success is the App Store. Apple is undoubtedly the market leader in this area, having clearly demonstrated the potential of mobile application stores on devices.
Scope
Ovum's research has, for over 20 years been focused at the junction of the technical and commercial domains. Ovum's market reports provide strategic analysis of evolving trends in wholesale, enterprise, consumer, networking, devices, and components markets. Our analysis drills down into market ecosystems and segments, inflection points, competitive landscapes and trends, vendor leadership and best practice.
Highlights
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.
Reasons to Purchase
Ovum's research helps vendors and service providers accelerate delivery of profitable new revenue streams. Our findings help businesses make more effective strategic and business decisions faster. For more information about how this specific research report can help your business please contact us.
Top of Page
Table of Contents
* Executive summary
o In a nutshell
o Key messages
* Ovum view
o Leading the application store pack
+ Strengths
+ Weaknesses
+ Opportunities
+ Threats
* iPhone sales and App Store download statistics
o Application downloads drive device shipments
+ Most applications are free or very cheap
+ Games are the most popular application type
* App Store business model
o App Store revenue-share agreement
+ Key points
+ Estimate of App Store revenues
+ App Store downloads add significant incremental revenues
* Developer products and services
o Developer ecosystem
+ Developer portal
+ Registration and approval process
+ Application distribution
* SDK agreement
o Significant restrictions on applications
+ Location-based services have restrictions
+ Open source restrictions
+ Software update alerts for applications
* Developer programmes
o Three-tiered developer programme
+ Standard programme ($99)
+ Enterprise programme ($299)
+ iPhone developer university programme (free)
o Developer marketing and recruitment
* Summary of Apple’s application platform
o Derived from Mac OS X
+ Pre-installed applications
o iPhone SDK
List of Tables
Table 1: iPhone developer programme tiers
List of Figures
Figure 1: iPhone quarterly device sales (global)
For full details, please email keithw@cmsinfo.com
Top of Page
Buy now!
Top of Page
Home | About | Hot Telecoms Reports | Market Research by Sector | Research by Recency
Telecoms Research Firms | faq | Privacy | Terms
Site Contents | Telecom Suppliers Directory | Telecom Conferences and Events Directory
The Mobile Phone Market | African Fixed & Mobile Telecom Operators List
|
