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Mobile Churn And Loyalty Strategies: How To Retain Valuable Customers – 2nd Edition
Market Study
Published: February 2009
Pages: 254
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 2495.00 Buy Now!
Research from: Informa Telecoms and Media
Sector: Mobile Strategies
"Growth is no longer about new additions. New subscribers are becoming difficult, and increasingly expensive, to recruit. In all but a few specific markets, growth now hinges on increasing the unit value of existing subscribers and extending their tenure on a network."
Angela Stainthorpe, Research Analyst, Informa Telecoms & Media
This 2nd edition addresses the key issues in today's market and includes brand new operator case studies and profiles, strategic analysis of responses to Mobile Number Portability PLUS brand new for this edition - prepaid and postpaid churn and loyalty analysis.
Key Coverage:
New operator case studies
New operator profiles
Extensive KPI data and analysis
New loyalty scheme examples
Strategic analysis of responses to Mobile Number Portability
New prepaid and postpaid churn and loyalty analysis
Market Data:
Executive briefing
Market overview
Budgeting for churn, retention and loyalty
Prepaid and postpaid loyalty strategies
Service-based retention strategies
Mobile number portability
Operator profiles
Testimonials
What effect does churn have on profitability?
How does an incumbent approach to customer retention differ from the approach of a challenger?
What works in prepaid retention?
How have operators dealt with Mobile Number Portability?
What is the retention effect of bundling?
How has the emergence of 'plan-only' monthly contracts affected churn levels?
Who Should Read This Report?
Mobile Operators
Understand the facts on churn and churn management through market examples and real life case studies
New operator profiles
Gain an understanding of the direction the market is heading and how it relates to the needs of subscribers
Learn about the segmentation strategies employed by your competitors and adjust yours accordingly
Vendors
Discover operator strategies and determine how you can match their requirements
New operator profiles
Identify strategies for creating successful mobile communities
Industry analysts and consultants
Gain a complete overview of how churn is impacting the telecoms industry, what retention strategies are being implemented and what technology solutions are available to achieve better customer management
Investment companies
Find out about start-ups operating in the CRM space and determine which ones have the most promising business cases