Home > Market Research > Mobile Content & Apps > Mobile Entertainment Futures 2009-2013

Table of Contents

Market Study
Published: February 2009
Pages: 191
Tables: 148
From: GBP 1495.00   Buy Now!
Research from: Portio Research
Sector: Mobile Content & Apps

Key features of this essential new market study:

• Growth forecasts for worldwide mobile entertainment revenue during 2006-2013
• Regional mobile entertainment revenue contributions in 2008 and 2013
• Worldwide and regional mobile music revenue during 2006-2013
• Analysis of the value chains for mobile music, mobile gaming and mobile video
• Country-level data of key mobile entertainment markets
• Worldwide and regional mobile games revenue to 2013
• Use of Java and BREW games during 2006-2008
• Forecasts for worldwide and regional mobile video revenue between 2006-2013
• The current situation of mobile graphics and mobile gambling worldwide, and much more

About this report

Mobile entertainment services have come a long way since their introduction in the guise of mono-ringtones in the late nineties, with operators today delivering diverse and exciting services such as streaming audio and video, engrossing multi player games and mobile gambling across high speed networks on to advanced handsets.

In 2008, mobile entertainment services (including mobile music, mobile games and mobile video services) generated worldwide revenues of nearly USD 24 billion, and this figure is set to rise to a market value of USD 47.2 billion by end-2013. Mobile music continues to be the dominant component of the mobile entertainment services pie, however, within mobile music, ringtones – the pioneering first entertainment service - have gradually given way to advanced services, such as ringback tones, streaming audio and full-track downloads. Worldwide mobile music revenue stood at USD 11.7 billion at end-2008 and is forecast to hit USD 19.2 billion at end-2013.

Mobile games have also shown strong growth recently and will, in all probability, become as big as mobile music in the years to come. With a slew of different options, such as Java, BREW, SMS-based or Browser-based games, mobile gaming has evolved beyond recognition since Nokia launched “Snake” back in 1997. The value of the worldwide mobile gaming reached USD 5.5 billion by the end of 2008 and we predict it will grow to USD 9.8 billion by year-end 2013.

Mobile video services are expected to grow rapidly in the years to come. Detractors of mobile video have previously cited poor handset quality as one of the biggest reasons why these services are yet to take off. However, with the launch of more viewer-friendly handsets, such as the iPhone, mobile video services are expected to quickly gain popularity. We forecast that worldwide revenues from mobile video will nearly triple to reach USD 18.2 billion by end-2013, up from USD 6.7 billion at end-2008.

Other mobile entertainment services are also given coverage in this report. For the most part, paid-for mobile graphics are gradually disappearing from the scene, largely owing to the growth of handsets with camera and video capabilities, and the preference for user-generated content. Conversely, the mobile gambling market is projected to grow significantly in the near future, and will be a big business driver for MNOs; Europe alone is expected to generate USD 3.2 billion in annual revenue by end-2010.

Among other highlights, key features of this invaluable report include:

• Forecasts for worldwide and regional subscriber growth during 2006-2013
• Key drivers and inhibitors for mobile music
• Forecast growth of mobile music services such as ringtones, ringback tones and full-track downloads during 2006-2013 in terms of worldwide sales
• Country-level analysis for major mobile music markets including the US, UK, Japan, South Korea, India, China and Germany
• Vendor profiles for the mobile music, gaming and video markets
• Case studies of important mobile gaming markets worldwide
• Insights into the leading mobile video markets and the various standards used to deliver these services
• Recent developments in mobile video services in Brazil, South Africa and UAE
• Case studies on mobile graphics in major European markets and the US along with a UK mobile gambling case study. And much more!

This in-depth report identifies the next growth frontiers for mobile entertainment services and helps operators understand the nuances of different markets and tap future opportunities. Through this analysis we enable operators, content developers, aggregators and handset vendors to identify the key trends affecting the markets and services for the next five years.

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Table of Contents

Contents
Introduction . 10
The Worldwide Mobile Market .. 13
Mobile Entertainment Services  18
Mobile Music . 20
Mobile Gaming . 22
Mobile Video Services .. 24
Other Mobile Entertainment Services  26
Mobile Music  28
Introduction  28
Key Drivers and Inhibitors  29
Value Chain Analysis . 30
Mobile Music- Regional Breakout  31
Mobile Music- Services Breakout . 33
Ringtones  34
Ringback Tones  35
Full Track Downloads . 36
Streaming Audio  37
Asia Pacific  38
South Korea .. 39
Japan  42
India .. 45
China . 47
Europe . 49
The UK . 50
France .. 54
Germany . 57
Spain . 60
North America .. 62
The US . 63
Rest of the World . 65
Vendor Profiles  67
Sony Music . 67
RealNetworks  68
Mobile Games . 70
Overview . 70
Java Games .. 73
BREW based games .. 74
Value Chain Analysis . 75
Asia Pacific  77
South Korea .. 78
Japan  80
China . 83
India .. 85
Australia .. 89
Europe . 91
The UK . 92
France .. 95
Germany . 96
Italy . 98
Russia .. 99
Spain .. 100
North America  101
The US .. 102
Rest of the World .. 104
Vendor Profiles . 105
Gameloft  105
Glu Mobile  106
Mobile Video Services 108
Overview .. 108
Value Chain Analysis .. 112
Asia Pacific . 114
South Korea  115
Japan . 116
China .. 118
Europe .. 119
The UK .. 121
France  123
Germany .. 125
Italy .. 127
Spain .. 129
North America  131
The US .. 132
Rest of the World .. 135
Brazil .. 136
South Africa . 138
United Arab Emirates .. 139
Vendor Profiles . 141
British Sky Broadcasting  141
MobiTV .. 143
Other Entertainment Services 145
Mobile Graphics . 146
France  147
Germany .. 149
Italy .. 150
The UK .. 152
The US .. 154
Mobile Gambling  155
The UK .. 156
Conclusion .159
Appendices 173
Glossary  174
Portio Research Classifications .. 184
Companies Mentioned in this Report .. 185
About the Authors. 187

List of Figures
Figure 1: Worldwide Subscriber Base – (In Million, 2006 – 2013F) .. 13
Figure 2: Regional Subscriber Base (In Million, 2006 – 2013F) . 14
Figure 3: Worldwide Subscriber Base – Regional Contribution (2008)  15
Figure 4: Worldwide Subscriber Base – Regional Contribution (2013F)  15
Figure 5: Mobile Entertainment Revenues – Worldwide (In USD Billion, 2006–2013F) . 18
Figure 6: Worldwide Mobile Entertainment Revenue – Regional Contribution (2008) . 19
Figure 7: Worldwide Mobile Entertainment Revenue – Regional Contribution (2013F) .. 19
Figure 8: Mobile Music Revenue – Worldwide (In USD Billion, 2008 & 2013F) .. 20
Figure 9: Mobile Music Revenue – Regional Scenario (In USD Billion, 2008 & 2013F) . 21
Figure 10: Mobile Gaming Revenue – Worldwide (In USD Billion, 2008 & 2013F)  22
Figure 11: Mobile Gaming Revenue – Regional Scenario (In USD Billion, 2008 & 2013F) .. 23
Figure 12: Mobile Video Revenue – Worldwide (In USD Billion, 2008 & 2013F)  24
Figure 13: Mobile Video Revenue – Regional Scenario (In USD Billion, 2008 & 2013F) 25
Figure 14: Mobile Music Revenues – Worldwide (In USD Billion, 2006–2013F)  28
Figure 15: Mobile Music Services – Value Chain .. 30
Figure 16: Mobile Music – Revenue Sharing Arrangement (2009F) . 30
Figure 17: Worldwide Mobile Music Revenue – Regional Contribution (2008)  31
Figure 18: Worldwide Mobile Music Revenue – Regional Contribution (2013F) . 32
Figure 19: Worldwide Mobile Music Revenue – Service Contribution (2008) .. 33
Figure 20: Worldwide Mobile Music Revenue – Service Contribution (2013F)  33
Figure 21: Ringtones Revenue – Worldwide (In USD Billion, 2006–2013F) . 34
Figure 22: Ringback Tones Revenue – Worldwide (In USD Billion, 2006-2013F) . 35
Figure 23: Full Track Downloads Revenues – Worldwide (In USD Billion, 2006-2013F)  36
Figure 24: Streaming Audio Revenue – Worldwide (In USD Billion, 2006-2013F)  37
Figure 25: Mobile Music Revenue – Asia Pacific (In USD Billion, 2006-2013F) . 38
Figure 26: Digital Music – Online Vs. Mobile Revenues – South Korea (In Percent, 2007) .. 39
Figure 27: Mobile Handset Use – South Korea (In Percent, 2008) .. 40
Figure 28: Mobile Handset Use by Gender – Mobile Music – South Korea (In Percent, 2008) .. 40
Figure 29: Mobile Handset Use by Age – Downloading Ringtones/Images – South Korea (In
Percent, 2008)  41
Figure 30: Mobile Handset Use by Age – Downloading/Streaming Music – South Korea (In
Percent, 2008)  41
Figure 31: Mobile Music Downloads – Japan (In Million, 2005–2008) . 42
Figure 32: Mobile Music Downloads By Type of Service – Japan (In Million, 2005-2008) . 43
Figure 33: Mobile Music Revenue – Japan (In USD Million, 2005-2008) 43
Figure 34: Mobile Music Revenue By Type of Service – Japan (In USD Million, 2005–2008 )  44
Figure 35: Mobile VAS Revenue – India (In USD Billion, 2007-2009F) .. 45
Figure 36: Mobile VAS Revenue Contribution – India – By Services (2008)  45
Figure 37: Recorded Music Sales Break-out – Digital vs. Physical Revenues - China (2007) . 47
Figure 38: Mobile Music Revenue – China (In USD Billion, 2006-2008) . 47
Figure 39: Mobile Music Revenue Break-out by Service – China (2008)  48
Figure 40: Mobile Music Revenue – Europe (In USD Billion, 2006-2013F) .. 49
Figure 41: Digital Music Revenues Break-out – Online vs. Mobile Revenues – The UK (2007) . 50
Figure 42: Mobile Music Revenues – The UK (In USD Million, 2006-2008) . 50
Figure 43: Number of Subscribers Downloading Mobile Ringtones per Month – The UK (In Million,
Q1 2006–Q4 2008) .. 51
Figure 44: Market Share of Mobile in Digital Full Track Download Market (In Percent, July 2007–
March 2008) .. 51
Figure 45: Expenditure on Digital Music by Age Group – The UK (2008) .. 52
Figure 46: Digital Music Revenues Break-out – Online vs. Mobile Revenues – France (2007) .. 54
Figure 47: Number of Subscribers Downloading Mobile Ringtones per Month – France (In Million,
Q1 2006–Q4 2008) .. 54
Figure 48: Mobile Music Revenues – France (In USD Million, 2006-2008) .. 55
Figure 49: Mobile Handset Use – Germany (In Percent, 2008) .. 57
Figure 50: Digital Music Revenues Break-out – Online vs. Mobile Revenues - Germany (2007) .. 57
Figure 51: Mobile Music Downloads – By Service – Germany (In Million, 2006-2008)  58
Figure 52: Mobile Music Revenues – Germany (In USD Million, 2006-2008) .. 58
Figure 53: Number of Subscribers Downloading Mobile Ringtones per Month – Germany (In
Million, Q1 2006–Q4 2008) .. 59
Figure 54: Mobile Music Service Preferences – Spain (2008, In Percent) . 60
Figure 55: Number of Subscribers Downloading Mobile Ringtones per Month – Spain (In Million,
Q1 2006–Q4 2008) .. 60
Figure 56: Mobile Music Revenue – North America (In USD Billion, 2006–2013F) .. 62
Figure 57: Digital Music Revenues Breakout – Online vs. Mobile Revenues – The US (2007) .. 63
Figure 58: Number of Subscribers Downloading Mobile Ringtones per Month – The US (In Million,
Q1 2006–Q4 2008) .. 63
Figure 59: Ringback Tones Sales – The US (In USD Million, 2007 & 2008)  64
Figure 60: Mobile Music Revenue – Rest of the World (In USD Billion, 2006-2013F) . 65
Figure 61: Mobile Gaming Revenues – Worldwide (In USD Billion, 2006- 2013F)  70
Figure 62: Worldwide Mobile Gaming Revenue – Regional Contribution (2008)  71
Figure 63: Worldwide Mobile Gaming Revenue – Regional Contribution (2013F) . 71
Figure 64: Java Games Downloaded– Worldwide (In Million, 2006–2008)  73
Figure 65: BREW Games Downloaded – Worldwide (In Million, 2006–2008) . 74
Figure 66: Mobile Gaming – Value Chain .. 76
Figure 67: Mobile Gaming – Revenue Sharing Arrangement (2009F) . 76
Figure 68: Mobile Gaming Revenues – Asia Pacific (In USD Billion, 2006–2013F) . 77
Figure 69: Mobile Gaming Revenues – South Korea (In USD Million, 2006–2008) .. 78
Figure 70: Use of Different Mobile Data Services – South Korea (In Percent, 2008) .. 78
Figure 71: Mobile Handset Use by Gender – Mobile Gaming – South Korea (In Percent, 2008) . 79
Figure 72: Mobile Handset Use by Age – Game Downloads – South Korea (In Percent, 2008) . 79
Figure 73: Contribution of Various Services to Mobile Content Market – Japan (2008) . 80
Figure 74: Mobile Gaming Revenues – Japan (In USD Million, 2007–2009F) . 81
Figure 75: Children Mobile Phone Use Pattern – Japan (In Percent, 2007) . 81
Figure 76: Contribution of Mobile Games to Total Games Revenue – China ( 2008) . 83
Figure 77: Java and BREW Mobile Games Revenue Growth – China (In Percent, Q2 2008–Q3-
2008) 83
Figure 78: Mobile Games Revenue – China (In USD Million, 2006–2010F)  84
Figure 79: Mobile Gaming Revenue – India (In USD Million, 2007–2010F) . 85
Figure 80: Mobile Games Market Share – India (In Percent, January 2008)  86
Figure 81: Mobile Games Revenue and Downloads Break-out by Technology – India (In Percent,
Q3 ending September 2008) .. 86
Figure 82: Market Share of Mobile Games by Price Points – India (January 2008) . 87
Figure 83: Gamers in Different Age Groups by Gender – Australia (In Percent, 2008) . 89
Figure 84: Penetration of Installed Gaming Platforms – Australia (In Percent, 2008) .. 89
Figure 85: Penetration of Mobile Handsets and PDA or Handheld Computers in Gaming
Households – Australia (In Percent, June 2008) .. 90
Figure 86: Mobile Gaming Revenues – Europe (In USD Billion, 2006–2013F) .. 91
Figure 87: Number of Subscribers Downloading Mobile Games per Month – The UK (In Million, Q1
2006–Q4 2008) . 92
Figure 88: Mobile Gaming Revenues – The UK (In USD Million, 2006–2008)  93
Figure 89: Penetration of Java or BREW enabled Handsets – The UK (In Percent, Q1 2008 & Q2
2008) 93
Figure 90: Number of Subscribers Downloading Mobile Games per Month – France (In Million, Q1
2006–Q4 2008) . 95
Figure 91: Mobile Gaming Revenues – France (In USD Million, 2006–2008) . 95
Figure 92: Number of Subscribers Downloading Mobile Games per Month – Germany (In Million,
Q1 2006–Q4 2008) .. 96
Figure 93: Use of SMS, Music and Gaming Features by subscribers – Germany (In Percent, 2008)
97
Figure 94: Number of Subscribers Downloading Mobile Games per Month – Italy (In Million, Q1
2006 – Q4 2008).. 98
Figure 95: Penetration of Java or BREW Handsets – Italy (In Percent, Q1 2008 & Q2 2008) . 98
Figure 96: Mobile Gaming Market – Russia (In USD Million, 2006-2008) .. 99
Figure 97: Number of Subscribers Downloading Mobile Games per Month – Spain (In Million, Q1
2006–Q4 2008) .. 100
Figure 98: Mobile Gaming Revenues – North America (In USD Billion, 2006–2013F) . 101
Figure 99: Number of Subscribers Downloading Mobile Games per Month – The US (In Million, Q1
2006–Q4 2008) .. 103
Figure 100: Mobile Gaming Revenues – The US (In USD Million, 2006–2008)  103
Figure 101: Mobile Gaming Revenues – Rest of the World (In USD Billion, 2006- 2013F) .. 104
Figure 102: DVB-H Mobile Video Service Footprint (December 2008)  109
Figure 103: Mobile Video Revenues – Worldwide (In USD Billion, 2006–2013F) .. 110
Figure 104: Worldwide Mobile Video Revenue – Regional Contribution (2008) . 110
Figure 105: Worldwide Mobile Video Revenue – Regional Contribution (2013F) .. 111
Figure 106: Mobile Video Services (Broadcast Based) – Value Chain .. 112
Figure 107: Mobile Video Services (Cellular Based) – Value Chain . 113
Figure 108: Mobile Video Revenues – Asia Pacific (In USD Billion, 2006–2013F)  114
Figure 110: Mobile One-Seg Handset Shipments (In Million, June 2007 – May 2008)  116
Figure 111: Mobile Music Video Revenues (In USD Million, Q1 2007-Q3 2008 ) .. 117
Figure 112: Mobile Video Services Revenues – China (In USD Million, 2007–2009F)  118
Figure 113: Mobile Video Services Revenues – Europe (In USD Billion, 2006–2013F) . 119
Figure 114: Mobile Video Services Users – The UK (In Million, November 2007- April 2008) . 121
Figure 115: Mobile Video Services Users – France (In Million, November 2007- April 2008) .. 124
Figure 116: Mobile Video Services Users – Germany (In Million, November 2007- April 2008) . 125
Figure 117: Mobile Video Services Users – Italy (In Million, November 2007- April 2008)  127
Figure 118: Mobile Video Services Users – Spain (In Million, December 2007- April 2008) . 130
Figure 119: Mobile Video Revenues – North America (In USD Billion, 2006–2013F) . 131
Figure 120: Mobile Video Services Subscribers – The US (In Million, 2007-2013F)  133
Figure 121: Mobile Video Services Revenue – The US (In USD Billion, 2007-2013F)  133
Figure 122: Mobile Video Consumption for VOD and Broadcast Services by Content Category –
The US (In Percent, June-August 2008) . 134
Figure 123: Mobile Video Revenues – Rest of the World (In USD Billion, 2006–2013F)  135
Figure 124: Camera Enabled Handset Shipments as a Percentage of Total Handset Shipments –
Worldwide (In Percent, 2006–2013F) .. 146
Figure 125: Number of Subscribers Downloading Wallpapers or Screensavers per Month – France
(In Million, Q1 2006–Q4 2008)  147
Figure 126: Number of Subscribers Downloading Ringtones, Games and Wallpapers or
Screensavers per Month – France (In Million, Q4 2008)  147
Figure 127: Number of Subscribers Downloading Wallpapers or Screensavers per Month –
Germany (In Million, Q1 2006–Q4 2008)  149
Figure 128: Number of Subscribers Downloading Ringtones, Games and Wallpapers or
Screensavers per Month – Germany (In Million, Q4 2008)  149
Figure 129: Number of Subscribers Downloading Wallpapers or Screensavers per Month– Italy (In
Million, Q1 2006–Q4 2008)  150
Figure 130: Number of Subscribers Downloading Ringtones, Games and Wallpapers or
Screensavers per Month – Italy (In Million, Q4 2008) .. 150
Figure 131: Number of Subscribers Downloading Wallpapers or Screensavers per Month – The UK
(In Million, Q1 2006–Q4 2008)  152
Figure 132: Number of Subscribers Downloading Wallpapers Ringtones, Games and Wallpapers or
Screensavers per Month – The UK(In Million, Q4 2008)  153
Figure 133: Number of Subscribers Downloading Wallpapers or Screensavers per Month– The US
(In Million, Q1 2006–Q4 2008)  154
Figure 134: Historic Popularity of Various Gambling Activities – The UK (In Percent, 2007) 156
Figure 135: Remote Gambling Users (Adults) – The UK (In Percent, 2006–September 2008) .. 156
Figure 136: Use of Various Remote Gambling Means among Adults – The UK (In Percent, End-
September 2008)  157
Figure 137: Mobile Gambling Users (Adults) – The UK (In Percent, 2006–September 2008)  157
Figure 138: Mobile Entertainment Revenue – Worldwide (In USD Billion, 2008 & 2013F)  160
Figure 139: Contribution of Services to Mobile Entertainment Revenue – Worldwide (In Percent,
2008 & 2013F) . 162
Figure 140: Mobile Music Revenue CAGR – Regional (In Percent, 2008–2013F)  163
Figure 141: Mobile Gaming Revenue CAGR – Regional (In Percent, 2008–2013F)  167
Figure 142: Mobile Video Services Revenue CAGR – Regional (In Percent, 2008–2013F) . 170
List of Tables
Table 1: Regional Mobile Subscribers (In Million, 2006–2013F) .. 14
Table 2: Top Ten Mobile Game Titles – The UK (May 2008) . 94
Table 3: Mobile Entertainment Revenue – Regional (In USD Billion, 2006–2013F) . 161
Table 4: Mobile Music Revenue – Regional (In USD Billion, 2006–2013F) .. 163
Table 5: Mobile Gaming Revenue – Regional (In USD Billion, 2006–2013F) . 166
Table 6: Mobile Video Services Revenue – Regional (In USD Billion, 2006–2013F) .. 169

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