Home > Market Research > Mobile Markets > WCIS Insight: Global Mobile Prepaid Markets

Table of Contents

Market Study
Published: December 2008
Pages: 49
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 500.00   Buy Now!
Research from: Informa Telecoms and Media
Sector: Mobile Markets

Focusing on the world’s regions, this Insight looks at the state of the prepaid market around the globe. Each chapter is divided into sub-sections looking at market status, key performance indicators, drivers and challenges, and the regulatory and competitive trends of each region.

Key issues addressed:
> What are the main differences between the prepaid market in developed and emerging markets?
> Will the availability of new WCDMA services boost the global prepaid market?
> What impact will MVNOs have on the prepaid market, especially in developed markets?
> Are operators actively pursuing a migration strategy (from prepaid to contract)?
> Will we see increased competition in the global prepaid market?
> Could prepaid take advantage of new mobile network infrastructure trends?
> Is prepaid still the method of choice for customers entering the telecommunications market?

Key Highlights:
> At the end of 1H08, there were 2.52 billion prepaid subscriptions globally with 43% of these in Asia Pacific representing 28% year-on-year growth, compared to 13% growth for contract subscriptions during the same period.
> Africa has the highest penetration of prepaid subscriptions (95%), whilst conversely the region with the lowest penetration of prepaid subscriptions is North America with just 12%.
> Prepaid services generated US$242 billion in revenues for mobile network operators with Asia Pacific the largest region contributing US$68.4 billion ahead of Western Europe on US$55.7 billion. The smallest region was North America with just below US$10 billion of prepaid revenues in 2007.
> Informa forecasts a total of 3.93 billion mobile prepaid subscriptions at the end of 2013 with the proportion of prepaid subscriptions set to increase to approximately 74% in 2013 from 70.5% in 2008. The fastest growing prepaid region will be Asia Pacific and the slowest is likely to be Western Europe.
> Prepaid services will generate US$382.2 billion in annual revenues globally by 2013, up from US$288 billion in 2008 with Asia Pacific set to account for more than one third of global prepaid revenues by 2013.

Market Data covered:
> Global mobile prepaid subscriptions by region, June 2008
> Global mobile prepaid penetration by region, June 2008
> Global mobile prepaid revenue by region, 2007
> Global share of prepaid subscriptions by region, 2013
> Global share of prepaid revenues by region, 2013
> Western Europe, total quarterly mobile prepaid customers by country, 1Q07-2Q08
> Western Europe, annual mobile prepaid growth by country, 1Q07 vs1Q8 and 2Q07 vs 2Q08
> Western Europe, proportion of prepaid and total subscriptions, 1Q07-2Q08
> Eastern Europe, total quarterly mobile prepaid customers by country, 1Q07-2Q08
> Eastern Europe, annual mobile prepaid growth by country, 1Q07 vs 1Q08 and 2Q07 vs 2Q8
> Eastern Europe, proportion of prepaid and total subscriptions, 1Q07-2Q08
> North America, total quarterly mobile prepaid customers by country, 1Q07-2Q8
> North America, annual mobile prepaid growth by country, 1Q7 vs 1Q08 and 2Q07 vs 2Q08
> Latin America, total quarterly mobile prepaid customers by country, 1Q07-2Q08
> Latin America, annual mobile prepaid growth by country, 1Q07 vs 1Q08 and 2Q07 vs 2Q08
> Latin America, proportion of prepaid and total subscriptions, 1Q07-2Q08
> Africa, total quarterly mobile prepaid customers by country, 1Q07-2Q08
> Africa, annual mobile prepaid growth by country, 1Q07 vs 1Q08 and 2Q07 vs 2Q08
> Africa, proportion of prepaid and total subscriptions, 1Q07-2Q08
> Africa, annual mobile prepaid growth by country, 1Q07 vs 1Q08 and 2Q07 vs 2Q08
> Africa, proportion of prepaid and total subscriptions, 1Q07-2Q08
> Middle East, total quarterly mobile prepaid customers by country, 1Q07-2Q08
> Middle East, annual mobile prepaid growth by country, 1Q07 vs 1Q8 and 2Q07 vs 2Q08
> Middle East, proportion of prepaid and total subscriptions, 1Q07-2Q08
> Asia Pacific, total quarterly mobile prepaid customers by country, 1Q07-2Q08
> Asia Pacific, annual mobile prepaid growth by country, 1Q07 vs 1Q08 and 2Q07 vs 2Q08
> Asia Pacific, proportion of prepaid and total subscriptions, 1Q07-2Q08

Who should read this report:
> Operators
> Vendors
> Telecoms Strategists
> Content Providers
> Financial Institutions
> Consultancies
> Governments
> Regulators
> Markets Covered:
> Western Europe
> Eastern Europe
> North America
> Latin America
> Middle East
> frica
> Asia Pacific

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Table of Contents

C H A P T E R 1                         1
I N T R O D U C T I O N                       1
Scope & Structure                        1
Market Status                         1
Figure 1.1: Global mobile prepaid subscriptions by region, June 2008          1
Figure 1.2: Global mobile prepaid penetration by region, June 2008           2
Key Performance Indicators                      2
Figure 1.3: Global mobile prepaid revenue by region, 2007             2
Prepaid mobile market growth                     3
Figure 1.4: Global share of prepaid subscriptions by region, 2013            3
Figure 1.5: Global share of prepaid revenues by region, 2013             4
Growth Drivers                         4
C H A P T E R 2                         5
W E S T E R N  E U R O P E                      5
Highlights                          5
Market Status                         5
Figure 2.1: Western Europe, total quarterly mobile prepaid customers by country, 1Q07-2Q08    5
Figure 2.2: Western Europe, annual mobile prepaid growth by country,
1Q07 vs1Q8 and 2Q07 vs 2Q08                   6
Figure 2.3: Western Europe, proportion of prepaid and total subscriptions, 1Q07-2Q08      6
Key Performance Indicators                      7
Drivers and challenges                       8
Regulatory and competitive trends                    9
C H A P T E R 3                        11
E A S T E R N  E U R O P E                      11
Highlights                         11
Market Status                         11
Figure 3.1: Eastern Europe, total quarterly mobile prepaid customers by country, 1Q07-2Q08   11
Figure 3.2: Eastern Europe, annual mobile prepaid growth by country,
1Q07 vs 1Q08 and 2Q07 vs 2Q8                  . 12
Figure 3.3: Eastern Europe, proportion of prepaid and total subscriptions, 1Q07-2Q08     13
Key Performance Indicators                     . 13
Drivers and challenges                      . 14
Regulatory and competitive trends                    15
C H A P T E R 4                        17
N O R T H  A M E R I C A                      17
Highlights                         17
Market Status                         17
Figure 4.1: North America, total quarterly mobile prepaid customers by country, 1Q07-2Q8   . 17
Figure 4.2 North America, annual mobile prepaid growth by country,
1Q7 vs 1Q08 and 2Q07 vs 2Q08                  . 17
Key Performance Indicators                     . 18
Drivers and challenges                      . 18
Regulatory and competitive trends                    19
C H A P T E R 5                        20
L A T I N  A M E R I C A                      . 20
Highlights                         20
Market Status                         20
Figure 5.1: Latin America, total quarterly mobile prepaid customers by country, 1Q07-2Q08    20
Figure 5.2: Latin America, annual mobile prepaid growth by country,
1Q07 vs 1Q08 and 2Q07 vs 2Q08                  21
Figure 5.3 Latin America, proportion of prepaid and total subscriptions, 1Q07-2Q08     22
Key Performance Indicators                     . 22
Drivers and challenges                      . 23
Regulatory and competitive trends                    24
C H A P T E R 6                        26
A F R I C A                         . 26
Highlights                         26
Market Status                         26
Figure 6.1: Africa, total quarterly mobile prepaid customers by country, 1Q07-2Q08      26
Figure 6.2: Africa, annual mobile prepaid growth by country, 1Q07 vs 1Q08 and 2Q07 vs 2Q08   27
Figure 6.3 Africa, proportion of prepaid and total subscriptions, 1Q07-2Q08        28
Key Performance Indicators                     . 29
Drivers and challenges                      . 29
Regulatory and competitive trends                    31
C H A P T E R 7                        32
M I D D L E  E A S T                       . 32
Highlights                         32
Market Status                        . 32
Figure 7.1: Middle East, total quarterly mobile prepaid customers by country, 1Q07-2Q08     32
Figure 7.2: Middle East, annual mobile prepaid growth by country,
1Q07 vs 1Q8 and 2Q07 vs 2Q08                  . 33
Figure 7.3: Middle East, proportion of prepaid and total subscriptions, 1Q07-2Q08      . 34
Key Performance Indicators                     . 34
Drivers and challenges                      . 35
Regulatory and competitive trends                   . 36
C H A P T E R 8                        38
A S I A P A C I F I C                       38
Highlights                         38
Market Status                         38
Figure 8.1: Asia Pacific, total quarterly mobile prepaid customers by country, 1Q07-2Q08     38
Figure 8.2: Asia Pacific, annual mobile prepaid growth by country,
1Q07 vs 1Q08 and 2Q07 vs 2Q08                  39
Figure 8.3: Asia Pacific, proportion of prepaid and total subscriptions, 1Q07-2Q08      . 40
Key Performance Indicators                     . 40
Drivers and challenges                      . 41
Regulatory and competitive trends                    42

For full details, please email keithw@cmsinfo.com

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