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Table of Contents

Market Study
Published: November 2008
Pages: 382
Tables: 37
From: GBP 1995.00   Buy Now!
Research from: Portio Research
Sector: Mobile Content & Apps

Key features of this exciting and detailed new study:

• Detailed growth forecasts to 2013 for SMS, MMS, mobile email and mobile IM
  
• Study the detailed analysis of worldwide messaging markets in 2007 and 2008
• Learn about the growing $130 Bn USD messaging market in 2008
• Read detailed analysis of the rapid growth still to come over the next 6 years
• Detailed traffic and revenue growth forecasts for SMS and MMS
• Analyze the massive $89 Billion USD SMS is making TODAY
• Learn about the rapid growth of mobile email and mobile IM
• Look at opportunities now, where the money is NOW
• Includes vendor profiles, country-level analysis and much more

About this report

Mobile messaging is a fast growing and exciting industry, generating revenues of 130 billion USD worldwide in 2008, and this figure is set to rise to a market value of 224 billion USD by full year 2013. This detailed new report shows that SMS still accounts for the majority of that revenue, and SMS will remain the most dominant mobile messaging format for most of the next decade. SMS has generated revenues of 89 billion USD in 2008, and the world has seen traffic of almost 3.5 trillion SMS messages in 2008. Our forecasts predict that SMS will become a 100 billion USD business by 2010, and worldwide total traffic will reach almost 5 trillion messages in FY 2011, and growth will continue from there.

Meanwhile, MMS is still the second highest revenue generating non-voice mobile service in the world, and in this report we argue that MMS has not failed, contrary to popular opinion, but MMS will be fighting to keep its place in the messaging mix over the next 5 years. In 2004, when SMS was booming and MMS was fighting hard to establish itself as a reliable format, the mobile industry was full of hype and misinformed expectations about the future of MS. Everyone was saying MMS would be ‘the next SMS’, yet as the years passed, SMS continued to grow at a rapid pace, and MMS continued to lag in a distant second place. At that time, in 2004, SMS generated revenues of 30 billion USD worldwide. In 209, MMS will generate 31 billion USD worldwide, so finally, in 2009, MMS has become ‘the next SMS’, measured by 2004 values. Of course, SMS has grown to three times its original size in the intervening 5 years, but we believe it’s time to stop saying MMS has failed.

Among other highlights, key features of this report include:

• Detailed regional SMS traffic and revenue forecasts
• Detailed regional MMS traffic and revenue forecasts
• Detailed mobile market sizing
• Detailed regional and country-level data for many mobile messaging markets
• Forecast regional mobile email revenues and users
• Forecast regional mobile IM revenues and users
• Complete review for each messaging technology in each region
• Answers and analysis from our messaging vendors survey
• Vendor profiles for leading messaging solutions vendors
• Analysis of new advances in SMS and developments in mobile email
• Detailed analysis of the massive rising demand for mobile messaging in Asia
• And much more!

This report looks in depth at the relationships between SMS and mobile IM, MMS and mobile email, and how these messaging formats are likely to grow together. We look at the competition and synergies between these formats to help you understand the likely future relationships. This in-depth study forecasts mobile email users worldwide to quadruple from approximately a quarter of a billion users in 2008 to over a billion users by the end of 2013. We forecast this growth to be accompanied by a comparative tripling of revenues from approximately $12 Bn USD in 2008 to roughly $39 Bn USD by year-end 2013.

While we have forecast explosive fast growth in SMS, MMS and mobile email, the growth we forecast in mobile IM is even more impressive. We are forecasting exponential growth in mobile IM users, surging from a worldwide total of 111 million users in 2008, growing almost 8-fold to a massive 867 million users by the end of 2013. This massive growth in users will be accompanied by an equally impressive 5-fold increase in revenues from approximately $2.5 Bn USD in 2008 to reach approximately $12.4 Bn USD in FY 2013.

Complete with analysis of the responses from our 2008 worldwide messaging solutions vendors survey, this report is packed with useful information. Now in its 3rd edition, this is one of the most detailed and popular messaging reports ever written.

This report includes a detailed 382 page PDF report plus a BONUS 38-slide Executive Summary presentation.

Top of Page

Table of Contents

Contents
Introduction -  14
The Worldwide Mobile Market -  21
Mobile Messaging Services  -  25
SMS  -  28
MMS -  31
Mobile Email  34
Mobile IM  37
SMS  -  41
Europe -  47
Asia Pacific  71
North America  -  87
Latin America  91
Africa and Middle East  101
SMS – Advancements to Counter Possible Future Stagnation112
SMS 2.0  112
Timely Delivery -  112
MMS  - 114
Europe  -  119
Asia Pacific -  142
North America  149
Latin America -  153
Africa and Middle East  163
Mobile Email 175
Europe  -  180
Asia Pacific -  188
North America  197
Latin America -  202
Africa & Middle East. 207
Mobile IM - 212
Europe  -  218
Asia Pacific -  226
North America  233
Latin America -  238
Africa & Middle East. 242
The Rise of Asia Pacific.247
SMS  250
MMS  -  251
Mobile Email -  252
Mobile IM -  253
Key Trends -  254
Mobile Messaging Vendor Survey  - 256
SMS  256
MMS  -  260
Mobile Email -  262
Mobile IM -  265
Messaging Vendor Profiles - 268
Acision  -  268
Aicent -  270
© 2008, Portio Research. All Rights Reserved 3
Mobile Messaging Futures 20092013
Airwide Solutions  -  272
Anam -  274
Bubble Motion  276
Colibria -  278
Comverse  280
Funambol -  282
Jinny Software  -  284
mBalance -  285
Miyowa  -  286
Motorola Good  -  288
NetXcell  290
NeuStar -  292
NewBay  294
Openmind Networks  296
Openwave  298
Oz Communication  -  300
RIM -  302
Seven. 304
Synchronica  306
Tekelec -  308
Telsis -  310
TynTec  -  312
Summary, conclusions and recommendations - 315
SMS  315
MMS  -  337
Mobile Email -  354
Mobile IM -  359
Conclusion  -  362
Appendices 364
Glossary - 365
Portio Research Classifications 375
Companies Mentioned in this Report 376
About the Authors - 379
Also available from Portio Research Limited - 381
4 © 2008, Portio Research. All Rights Reserved
Mobile Messaging Futures 20092013
List of Figures
Figure 1: Comparison of Mobile Messaging Services  14
Figure 2: Worldwide Subscriber Base – (In Million, 2006  2013F)  -  21
Figure 3: Worldwide Subscriber Base (In Million, 2006  2013F) -  22
Figure 4: Worldwide Subscriber Base – Regional Contribution (2007)  -  23
Figure 5: Worldwide Subscriber Base – Regional Contribution (2013F)  -  23
Figure 6: Mobile Messaging Revenues – Worldwide (In USD Billion, 20072013F)  25
Figure 7: Messaging Revenue Per User Per Year – Worldwide (In USD, 2007 2013F)  -  25
Figure 8: Worldwide Messaging Revenue – Regional Contribution (2007) -  27
Figure 9: Worldwide Messaging Revenue – Regional Contribution (2013F)  -  27
Figure 10: SMS Traffic and Revenue – Worldwide (2007 & 2013F)  28
Figure 11: SMS Traffic – Regional Scenario (In Billion, 2007 & 2013F)  29
Figure 12: SMS Revenue – Regional Scenario (In USD Billion, 2007 & 2013F)  -  29
Figure 13: MMS Traffic and Revenue – Worldwide (2007 & 2013F)  -  31
Figure 14: MMS Traffic – Regional Contribution (In Billion, 2007 & 2013F). 32
Figure 15: MMS Revenue – Regional Scenario (In USD Billion, 2007 & 2013F)  -  32
Figure 16: Mobile Email Users and Revenue – Worldwide (2007 & 2013F)  -  34
Figure 17: Mobile Email Users – Regional Scenario (In Million, 2007 & 2013F) -  35
Figure 18: Mobile Email Revenue – Regional Scenario (In USD Billion, 2007 & 2013F)  35
Figure 19: Mobile IM Users and Revenue – Worldwide (2007 & 2013F)  -  37
Figure 20: Mobile IM Users – Regional Scenario (In Million, 2007 & 2013F) -  38
Figure 21: Mobile IM Revenue – Regional Scenario (In USD Billion, 2007 & 2013F) -  38
Figure 22: SMS Revenues – Worldwide (In USD Billion, 2006–2013F). 41
Figure 23: P2P & A2P SMS Revenue – Worldwide (In USD Billion, 2006–2013F) -  42
Figure 24: SMS Traffic – Worldwide (In Billion, 2006–2013F)  42
Figure 25: P2P & A2P SMS Traffic – Worldwide (In Billion, 2006–2013F)  -  43
Figure 26: SMS Use Per Subscriber Per Month – Worldwide (2006–2013E) -  43
Figure 27: Worldwide SMS Revenues and Traffic Breakout by Region (2007)  44
Figure 28: Worldwide SMS Revenues and Traffic Breakout by Region (2013F) -  45
Figure 29: SMS Traffic Growth by Region (In Percent, 20072013F) -  46
Figure 30: SMS Traffic – Europe (In Billion, 20062013F)  47
Figure 31: SMS Revenue – Europe (In USD Billion, 20062013F) -  48
Figure 32: SMS Use per Subscriber per Month – Europe (2006–2013F) -  48
Figure 33: Contribution to Regional SMS Traffic & Subscriber Base – The UK (2007) -  49
Figure 34: Contribution to Regional SMS Traffic & Subscriber Base – The UK (2008F)  -  50
Figure 35: SMS Traffic and Use per Subscriber per Month – The UK (2007 & 2008F) -  50
Figure 36: SMS Traffic and Use per Subscriber per Month – Turkey (2007 & 2008F)  -  51
Figure 37: Contribution to Regional SMS Traffic & Subscriber Base – Turkey (2007)  52
Figure 38: Contribution to Regional SMS Traffic & Subscriber Base – Turkey (2008F). 52
Figure 39: SMS Traffic and Usage per Subscriber per Month – Germany (2007 & 2008F) -  53
Figure 40: Contribution to Regional SMS Traffic & Subscriber Base – Germany (2007)  -  54
Figure 41: Contribution to Regional SMS Traffic & Subscriber Base – Germany (2008F)  54
Figure 42: SMS Traffic and Use per Subscriber per Month – Spain (2007 & 2008F) -  55
Figure 43: Contribution to Regional SMS Traffic & Subscriber Base – Spain (2007) -  56
Figure 44: Contribution to Regional SMS Traffic & Subscriber Base – Spain (2008F)  -  56
Figure 45: SMS Traffic and Use per Subscriber per Month – Russia (2007 & 2008F)  -  57
Figure 46: Contribution to Regional SMS Traffic & Subscriber Base – Russia (2007)  58
Figure 47: Contribution to Regional SMS Traffic & Subscriber Base – Russia (2008F). 58
Figure 48: SMS Traffic and Use per Subscriber per Month – France (2007 & 2008F)  -  59
Figure 49: Contribution to Regional SMS Traffic & Subscriber Base – France (2007)  -  60
Figure 50: Contribution to Regional SMS Traffic & Subscriber Base – France (2008F)  60
Figure 51: SMS Traffic and Use per Subscriber per Month—Portugal (2007 & 2008F)  61
Figure 52: Contribution to Regional SMS Traffic– Portugal (2007 & 2008F)  -  62
Figure 53: SMS Traffic and Use per Subscriber per Month – Serbia (2007 & 2008F)  62
Figure 54: Contribution to Regional SMS Traffic – Serbia (2007 & 2008F) -  63
Figure 55: SMS Traffic and Use per Subscriber per Month—Denmark (2007 & 2008F)  -  63
Figure 56: Contribution to Regional SMS Traffic– Denmark (2007 & 2008F) -  64
© 2008, Portio Research. All Rights Reserved 5
Mobile Messaging Futures 20092013
Figure 57: SMS Traffic and Use per Subscriber per Month – Ukraine (2007 & 2008F) -  65
Figure 58: Contribution to Regional SMS Traffic – Ukraine (2007 & 2008F)  -  65
Figure 59: SMS Traffic and Use per Subscriber per Month – Croatia (2007 & 2008F)  -  66
Figure 60: Contribution to Regional SMS Traffic – Croatia (2007 & 2008F)  66
Figure 61: SMS Traffic—Other Major Markets – Europe (In Billion, 2007)  -  67
Figure 62: SMS Traffic—Other Major Markets – Europe (In Billion, 2008F)  67
Figure 63: SMS Use per Subscriber per Month—Other Major Markets – Europe (2007) -  68
Figure 64: SMS Use per Subscriber per Month—Other Major Markets – Europe (2008F)  -  69
Figure 65: SMS Traffic—Slovakia, Slovenia, The Netherlands & Estonia (In Billion, 2007 & 2008F)
69
Figure 66: SMS Use per Subscriber per Month— Slovakia, Slovenia, The Netherlands & Estonia
(2007 & 2008E)  70
Figure 67: SMS Traffic – Asia Pacific (In Billion, 20062013F)  71
Figure 68: SMS Revenue – Asia Pacific (In USD Billion, 20062013F) -  72
Figure 69: SMS Use Per Subscriber Per Month – Asia Pacific (2006–2013F)  72
Figure 70: SMS Traffic and Use per Subscriber per Month—China (2007 & 2008F) -  73
Figure 71: Contribution to Regional SMS Traffic & Subscriber Base – China (2007) -  74
Figure 72: Contribution to Regional SMS Traffic & Subscriber Base – China (2008F)  -  74
Figure 73: SMS Traffic and Use per Subscriber per Month – India (2007 & 2008F)  75
Figure 74: Contribution to Regional SMS Traffic & Subscriber Base – India (2007)  76
Figure 75: Contribution to Regional SMS Traffic & Subscriber Base – India (2008F) -  76
Figure 76: SMS Traffic and Use per Subscriber per Month—The Philippines (2007 & 2008F) -  77
Figure 77: Contribution to Regional SMS Traffic & Subscriber Base – The Philippines (2007) -  77
Figure 78: Contribution to Regional SMS Traffic & Subscriber Base – The Philippines (2008F)  -  78
Figure 79: SMS Traffic and Usage per Subscriber per Month – Japan (2007 & 2008F)  79
Figure 80: Contribution to Regional SMS Traffic– Japan (2007 & 2008F)  79
Figure 81: SMS Traffic and Use per Subscriber per Month – South Korea (2007 & 2008F) 80
Figure 82: Contribution to Regional SMS Traffic – South Korea (2007 & 2008F) -  81
Figure 83: SMS Traffic and Use per Subscriber per Month — Indonesia (2007 & 2008F)  -  81
Figure 84: Contribution to Regional SMS Traffic – Indonesia (2007 & 2008F)  -  82
Figure 85: SMS Traffic and Use per Subscriber per Month – Malaysia (2007 & 2008F)  -  83
Figure 86: Contribution to Regional SMS Traffic – Malaysia (2007 & 2008F). 83
Figure 87: SMS Traffic—Other Major Markets – Asia Pacific (In Billion, 2007) -  85
Figure 88: SMS Traffic—Other Major Markets – Asia Pacific (In Billion, 2008F)  -  85
Figure 89: SMS Use per Subscriber per Month—Other Major Markets – Asia Pacific (2007)  86
Figure 90: SMS Use per Subscriber per Month—Other Major Markets – Asia Pacific (2008F) -  86
Figure 91: SMS Traffic—North America (In Billion, 20062013F)  87
Figure 92: SMS Revenue – North America (In USD Billion, 20062013F) -  88
Figure 93: SMS Use Per Subscriber Per Month – North America (2006–2013F)  88
Figure 94: SMS Traffic and Use per Subscriber per Month – The US (2007 & 2008F) -  90
Figure 95: SMS Traffic and Use per Subscriber per Month – Canada (2007 & 2008F) -  90
Figure 96: SMS Traffic – Latin America (In Billion, 20062013F) -  91
Figure 97: SMS Revenue – Latin America (In USD Billion, 20062013F) -  92
Figure 98: SMS Use Per Subscriber Per Month – Latin America (2006–2013F)  92
Figure 99: SMS Traffic and Use per Subscriber per Month – Argentina (2007 & 2008F) -  93
Figure 100: Contribution to Regional SMS Traffic & Subscriber Base – Argentina (2007) -  94
Figure 101: Contribution to Regional SMS Traffic & Subscriber Base – Argentina (2008F)  -  94
Figure 102: SMS Traffic and Use per Subscriber per Month – Brazil (2007 & 2008F) -  95
Figure 103: Contribution to Regional SMS Traffic & Subscriber Base – Brazil (2007)  -  96
Figure 104: Contribution to Regional SMS Traffic & Subscriber Base – Brazil (2008F) 96
Figure 105: SMS Traffic and Use per Subscriber per Month – Venezuela (2007 & 2008F) 97
Figure 106: Contribution to Regional SMS Traffic & Subscriber Base – Venezuela (2007)  98
Figure 107: Contribution to Regional SMS Traffic & Subscriber Base – Venezuela (2008F). 98
Figure 108: SMS Traffic and Use per Subscriber per Month – Mexico (2007 & 2008F)  -  99
Figure 109: Contribution to Regional SMS Traffic & Subscriber Base – Mexico (2007)  -  99
Figure 110: Contribution to Regional SMS Traffic & Subscriber Base – Mexico (2008F)  - 100
Figure 111: SMS Traffic – Africa & Middle East (In Billion, 20062013F).101
Figure 112: SMS Revenue – Africa & Middle East (In USD Billion, 20062013F) 102
6 © 2008, Portio Research. All Rights Reserved
Mobile Messaging Futures 20092013
Figure 113: SMS Use Per Subscriber Per Month – Africa & Middle East (2006–2013F) - 102
Figure 114: SMS Traffic and Use per Subscriber per Month – Iran (2007 & 2008F) 103
Figure 115: Contribution to Regional SMS Traffic & Subscriber Base – Iran (2007) 104
Figure 116: Contribution to Regional SMS Traffic & Subscriber Base – Iran (2008F) - 104
Figure 117: SMS Traffic and Use per Subscriber per Month –South Africa (2007 & 2008F) 105
Figure 118: Contribution to Regional SMS Traffic & Subscriber Base – South Africa (2007)  - 106
Figure 119: Contribution to Regional SMS Traffic & Subscriber Base – South Africa (2008F) 107
Figure 120: SMS Traffic and Use per Subscriber per Month – Nigeria (2007 & 2008F) - 108
Figure 121: Contribution to Regional SMS Traffic & Subscriber Base – Nigeria (2007) - 108
Figure 122: Contribution to Regional SMS Traffic & Subscriber Base – Nigeria (2008F)  - 109
Figure 123: SMS Traffic – Saudi Arabia, Egypt and Morocco (In Billion, 2007 & 2008F)  - 109
Figure 124: SMS Use per Subscriber per Month – Saudi Arabia, Egypt & Morocco (2007 & 2008F)
110
Figure 125: MMS Revenues – Worldwide (In USD Billion, 2006–2013F)  - 114
Figure 126: MMS Traffic – Worldwide (In Billion, 2006–2013F) - 115
Figure 127: MMS Use Per Subscriber Per Year – Worldwide (2006–2013F)  - 115
Figure 128: Worldwide MMS Revenues and Traffic Breakout by Region (2007) - 116
Figure 129: Worldwide MMS Revenues and Traffic Breakout by Region (2013F)  - 117
Figure 130: MMS Traffic Growth by Region (In Percent, 20072013F) 118
Figure 131: MMS Traffic – Europe (In Billion, 20062013F) - 119
Figure 132: MMS Revenue – Europe (In USD Billion, 20062013F) 120
Figure 133: MMS Use Per Subscriber Per Year – Europe (2006–2013F) - 120
Figure 134: Contribution to Regional MMS Traffic & Subscriber Base – The UK (2007) 121
Figure 135: Contribution to Regional MMS Traffic & Subscriber Base – The UK (2008F) - 121
Figure 136: MMS Traffic and Use per Subscriber per Year – The UK (2007 & 2008F)  - 122
Figure 137: Contribution to Regional MMS Traffic & Subscriber Base – France (2007) - 123
Figure 138: Contribution to Regional MMS Traffic & Subscriber Base – France (2008F)  - 123
Figure 139: MMS Traffic and Use per Subscriber per Year – France (2007 & 2008F) 124
Figure 140: Contribution to Regional MMS Traffic & Subscriber Base – Germany (2007) 124
Figure 141: Contribution to Regional MMS Traffic & Subscriber Base – Germany (2008F) - 125
Figure 142: MMS Traffic and Use per Subscriber per Year – Germany (2007 & 2008F)  - 125
Figure 143: Contribution to Regional MMS Traffic & Subscriber Base – Spain (2007) 126
Figure 144: Contribution to Regional MMS Traffic & Subscriber Base – Spain (2008F) - 127
Figure 145: MMS Traffic and Use per Subscriber per Year – Spain (2007 & 2008F) - 127
Figure 146: Contribution to Regional MMS Traffic & Subscriber Base – Italy (2007)  - 128
Figure 147: Contribution to Regional MMS Traffic & Subscriber Base – Italy (2008F) 128
Figure 148: MMS Traffic and Use per Subscriber per Year – Italy (2007 & 2008F) - 129
Figure 149: MMS Traffic and Use per Subscriber per Year – Portugal (2007 & 2008F) - 129
Figure 150: MMS Traffic and Use per Subscriber per Year – Norway (2007 & 2008F)  - 130
Figure 151: MMS Traffic – Other Major Western and Northern European Markets (In Million, 2007)
131
Figure 152: MMS Traffic – Other Major Western and Northern European Markets (In Million, 2008F)
131
Figure 153: MMS Traffic Growth– Other Major Western and Northern European Markets (In Percent,
20072008F) 132
Figure 154: MMS Use per Subscriber per Year – Other Major Western and Northern European
Markets (2007) 132
Figure 155: MMS Use per Subscriber per Year – Other Major Western and Northern European
Markets (2008F) - 133
Figure 156: MMS Traffic and Use per Subscriber per Year – Slovakia (2007 & 2008F) 133
Figure 157: MMS Traffic and Use per Subscriber per Year – Croatia (2007 & 2008F)  - 134
Figure 158: MMS Traffic and Use per Subscriber per Year – Greece (2007 & 2008F) - 135
Figure 159: MMS Traffic and Use per Subscriber per Year – Hungary (2007 & 2008F) 135
Figure 160: Contribution to Regional MMS Traffic & Subscriber Base – Russia (2007) - 136
Figure 161: Contribution to Regional MMS Traffic & Subscriber Base – Russia (2008F)  - 137
Figure 162: MMS Traffic and Use per Subscriber per Year – Russia (2007 & 2008F)  - 137
Figure 163: MMS Traffic and Use per Subscriber per Year – Romania (2007 & 2008F)  - 138
Figure 164: MMS Traffic and Use per Subscriber per Year – Montenegro (2007 & 2008F) - 138
© 2008, Portio Research. All Rights Reserved 7
Mobile Messaging Futures 20092013
Figure 165: MMS Traffic and Use per Subscriber per Year – Slovenia (2007 & 2008F) 139
Figure 166: MMS Traffic – Other Major Central and Eastern European Markets (In Million, 2007 &
2008F) 140
Figure 167: MMS Traffic Growth– Other Major Central and Eastern European Markets (In Percent,
20072008F) 140
Figure 168: MMS Use per Subscriber per Year – Other Major Central and Eastern European
Markets (2007 & 2008F) - 141
Figure 169: MMS Traffic – Asia Pacific (In Billion, 20062013F)  - 142
Figure 170: MMS Revenue – Asia Pacific (In USD Billion, 20062013F) 143
Figure 171: MMS Use Per Subscriber Per Year – Asia Pacific (2006–2013F) - 143
Figure 172: Contribution to Regional MMS Traffic & Subscriber Base – China (2007) 144
Figure 173: Contribution to Regional MMS Traffic & Subscriber Base – China (2008F) 145
Figure 174: MMS Traffic and Use per Subscriber per Year – China (2007 & 2008F)  - 145
Figure 175: Contribution to Regional MMS Traffic & Subscriber Base – Australia (2007) - 146
Figure 176: Contribution to Regional MMS Traffic & Subscriber Base – Australia (2008F)  - 146
Figure 177: MMS Traffic and Use per Subscriber per Year – Australia (2007 & 2008F) 147
Figure 178: MMS Traffic and Use per Subscriber per Year – Singapore (2007 & 2008F) 147
Figure 179: MMS Traffic – North America (In Billion, 20062013F) 149
Figure 180: MMS Revenue – North America (In USD Billion, 20062013F) - 149
Figure 181: MMS Use Per Subscriber Per Year – North America (2006–2013F) 150
Figure 182: Contribution to Regional MMS Traffic & Subscriber Base – The US (2007) 151
Figure 183: Contribution to Regional MMS Traffic & Subscriber Base – The US (2008F) 151
Figure 184: MMS Traffic and Use per Subscriber per Year – The US (2007 & 2008F)  - 152
Figure 185: MMS Use per Subscriber per Year – Canada (2007 & 2008F) - 152
Figure 186: MMS Traffic – Latin America (In Billion, 20062013F) - 153
Figure 187: MMS Revenue – Latin America (In USD Billion, 20062013F)  - 154
Figure 188: MMS Use Per Subscriber Per Year – Latin America (2006–2013F) - 154
Figure 189: Contribution to Regional MMS Traffic & Subscriber Base – Argentina (2007) 155
Figure 190: Contribution to Regional MMS Traffic & Subscriber Base – Argentina (2008F).156
Figure 191: MMS Traffic and Use per Subscriber per Year – Argentina (2007 & 2008F)  - 156
Figure 192: Contribution to Regional MMS Traffic & Subscriber Base – Mexico (2007) - 157
Figure 193: Contribution to Regional MMS Traffic & Subscriber Base – Mexico (2008F) - 158
Figure 194: MMS Traffic and Use per Subscriber per Year – Mexico (2007 & 2008F) 158
Figure 195: Contribution to Regional MMS Traffic & Subscriber Base – Brazil (2007) 159
Figure 196: Contribution to Regional MMS Traffic & Subscriber Base (2008F)  - 160
Figure 197: MMS Traffic and Use per Subscriber per Year – Brazil (2007 & 2008F)  - 160
Figure 198: Contribution to Regional MMS Traffic & Subscriber Base – Venezuela (2007) - 161
Figure 199: Contribution to Regional MMS Traffic & Subscriber Base – Venezuela (2008F)  - 162
Figure 200: MMS Traffic and Use per Subscriber per Year – Venezuela (2007 & 2008F) 162
Figure 201: MMS Traffic – Africa & Middle East (In Billion, 20062013F) 163
Figure 202: MMS Revenue – Africa & Middle East (In USD Billion, 20062013F)  - 163
Figure 203: MMS Use Per Subscriber Per Year – Africa & Middle East (2006–2013F) - 164
Figure 204: Contribution to Regional MMS Traffic & Subscriber Base – DR Congo (2007) - 165
Figure 205: Contribution to Regional MMS Traffic & Subscriber Base – DR Congo (2008F)  - 165
Figure 206: MMS Traffic and Use per Subscriber per Year – DR Congo (2007 & 2008F).166
Figure 207: Contribution to Regional MMS Traffic & Subscriber Base – Morocco (2007) - 166
Figure 208: Contribution to Regional MMS Traffic & Subscriber Base – Morocco (2008F)  - 167
Figure 209: MMS Traffic and Use per Subscriber per Year – Morocco (2007 & 2008F) 167
Figure 210: Contribution to Regional MMS Traffic & Subscriber Base – South Africa (2007) - 168
Figure 211: Contribution to Regional MMS Traffic & Subscriber Base – South Africa (2008F)  - 169
Figure 212: MMS Traffic and Use per Subscriber per Year –South Africa (2007 & 2008F ) - 169
Figure 213: Contribution to Regional MMS Traffic & Subscriber Base – Yemen (2007) - 170
Figure 214: Contribution to Regional MMS Traffic & Subscriber Base – Yemen (2008F) - 170
Figure 215: MMS Traffic and Use per Subscriber per Year – Yemen (2007 & 2008F)  - 171
Figure 216: Contribution to Regional MMS Traffic & Subscriber Base – Saudi Arabia (2007).172
Figure 217: Contribution to Regional MMS Traffic & Subscriber Base – Saudi Arabia (2008F) - 172
Figure 218: MMS Traffic and Use per Subscriber per Year – Saudi Arabia (2007 & 2008F)  - 173
Figure 219: Mobile Email Users – Worldwide (In Million, 20062013F) - 176
8 © 2008, Portio Research. All Rights Reserved
Mobile Messaging Futures 20092013
Figure 220: Mobile Email Users as a Percentage of Subscriber Base –Worldwide (20062013F)  - 176
Figure 221: Mobile Email Revenue – Worldwide (In USD Billion, 20062013F) 177
Figure 222: Breakout of Mobile Email Users by Region (2007 and 2013F)178
Figure 223: Breakout of Worldwide Mobile Email Revenue by Regions (2007 and 2013F)  - 179
Figure 224: Mobile Email Users – Europe (In Million, 20062013F) 180
Figure 225: Mobile Email Users as a Percentage of Subscriber Base – Europe (20062013F) 180
Figure 226: Mobile Email Revenue – Europe (In USD Billion, 20062013F)  - 181
Figure 227: Mobile Email Users as a Percentage of Worldwide Users – Europe (2007 & 2013F)  - 181
Figure 228: Mobile Email Revenue as a Percentage of Total – Europe (2007 & 2013F) 182
Figure 229: Mobile Email Users as a Percentage of Subscriber Base– Italy, Germany and The UK
(2007) 183
Figure 230: Mobile Email Users as a Percentage of Mobile Internet Users– Italy, Germany and The
UK (2007) - 184
Figure 231: Mobile Email Users as a Percentage of Subscriber Base – France & Spain (2007) - 185
Figure 232: Mobile Email Users as a Percentage of Mobile Internet Users – France & Spain (2007)
185
Figure 233: Mobile Email Users as a Percentage of Subscriber Base– Switzerland & Sweden (2007)
186
Figure 234: Mobile Email Users as a Percentage of Mobile Internet Users – Switzerland & Sweden
(2007) 186
Figure 235: Mobile Email Users as a Percentage of Subscriber Base – Russia & Turkey (2007) 187
Figure 236: Mobile Email Users as a Percentage of Mobile Internet Users – Russia & Turkey (2007)
187
Figure 237: Mobile Email Users – Asia Pacific (In Million, 20062013F)  - 188
Figure 238: Mobile Email Users as a Percentage of Subscriber Base – Asia Pacific (20062013F)
189
Figure 239: Mobile Email Revenue – Asia Pacific (In USD Billion, 20062013F) - 189
Figure 240: Mobile Email Users as a Percentage of Worldwide Users – Asia Pacific (2007 & 2013F)
190
Figure 241: Mobile Email Revenue as a Percentage of Total – Asia Pacific (2007 & 2013F)  - 191
Figure 242: Mobile Email Users as a Percentage of Subscriber Base – Australia, Japan and South
Korea (2007)  - 192
Figure 243: Mobile Email Users as a Percentage of Mobile Internet Users – Australia, Japan and
South Korea (2007)  - 193
Figure 244: Mobile Email Users as a Percentage of Subscriber Base – China & India (2007)193
Figure 245: Mobile Email Users as a Percentage of Mobile Internet Users – China & India (2007)
194
Figure 246: Mobile Email Users as a Percentage of Subscriber Base – Hong Kong & Thailand
(2007) 195
Figure 247: Mobile Email Users as a Percentage of Mobile Internet Users – Hong Kong & Thailand
(2007) 196
Figure 248: Mobile Email Users – North America (In Million, 20062013F) - 197
Figure 249: Mobile Email Users as a Percentage of Subscriber Base – North America (20062013F)
197
Figure 250: Mobile Email Revenue – North America (In USD Billion, 20062013F) 198
Figure 251: Mobile Email Users as a Percentage of Worldwide Users – North America (2007 &
2013F) 198
Figure 252: Mobile Email Revenue as a Percentage of Total – North America (2007 & 2013F)  - 199
Figure 253: Comparisons of Data Transfer Tariffs (In USD, 2007) 200
Figure 254: Mobile Email Users as a Percentage of Subscriber Base – The US and Canada (2007)
200
Figure 255: Mobile Email Users – Latin America (In Million, 20062013F)  - 202
Figure 256: Mobile Email Users as a Percentage of Subscriber Base – Latin America (20062013F)
203
Figure 257: Mobile Email Revenue – Latin America (In USD Billion, 20062013F) - 203
Figure 258: Mobile Email Users as a Percentage of Worldwide Users – Latin America (2007 &
2013F) 204
Figure 259: Mobile Email Revenue as a Percentage of Total – Latin America (2007 & 2013F) - 204
© 2008, Portio Research. All Rights Reserved 9
Mobile Messaging Futures 20092013
Figure 260: Mobile Email Users as a Percentage of Subscriber Base – Argentina, Brazil, Mexico &
Venezuela (2007)  - 206
Figure 261: Mobile Email Users – Africa & Middle East (In Million, 20062013F) - 207
Figure 262: Mobile Email Users as a Percentage of Subscriber Base – Africa & Middle East (2006
2013F) 208
Figure 263: Mobile Email Revenue – Africa & Middle East (In USD Billion, 20062013F) 208
Figure 264: Mobile Email Users as a Percentage of Worldwide Users – Africa & Middle East (2007 &
2013F) 209
Figure 265: Mobile Email Revenue as Percentage of Total – Africa & Middle East (2007 & 2013F)
209
Figure 266: Mobile IM Users – Worldwide (In Million, 20062013F) - 214
Figure 267: Mobile IM Revenue – Worldwide (In USD Billion, 20062013F) 214
Figure 268: Breakout of Worldwide Mobile IM Users by Region (2007 and 2013F) 215
Figure 269: Breakout of Mobile IM Revenue by Region (2007 and 2013F) - 216
Figure 270: Mobile IM Users – Europe (In Million, 20062013F) 218
Figure 271: Mobile IM Users as a Percentage of Subscriber Base – Europe (In Million, 20062013F)
219
Figure 272: Mobile IM Revenue – Europe (In USD Billion, 20062013F)219
Figure 273: Mobile IM Users as a Percentage of Worldwide Users – Europe (2007 & 2013F)  - 220
Figure 274: Mobile IM Revenue as a Percentage of Worldwide Revenue– Europe (2007 & 2013F)
221
Figure 275: Mobile IM Users as a Percentage of Subscriber Base – France, Germany and The UK
(2007) 222
Figure 276: Mobile IM Users as a Percentage of Subscriber Base – Italy & Spain (2007)  - 223
Figure 277: Mobile IM Users as a Percentage of Subscriber Base – Russia & Turkey (2007) 224
Figure 278: Mobile IM Users – Asia Pacific (In Million, 20062013F)  - 226
Figure 279: Mobile IM Users as a Percentage of Subscriber Base – Asia Pacific (In Million, 2006
2013F) 226
Figure 280: Mobile IM Revenue – Asia Pacific (In USD Billion, 20062013F) - 227
Figure 281: Mobile IM Users as a Percentage of Worldwide Users – Asia Pacific (2007 & 2013F) - 228
Figure 282: Mobile IM Revenue as a Percentage of Total – Asia Pacific (2007 & 2013F)  - 228
Figure 283: Mobile IM Users as a Percentage of Subscriber Base – China and Hong Kong (2007) 230
Figure 284: Mobile IM Users as a Percentage of Subscriber Base – India, Thailand, & the
Philippines (2007) - 231
Figure 285: Mobile IM Users – North America (In Million, 20062013F) - 233
Figure 286: Mobile IM Users as a Percentage of Subscriber Base – North America (In Million, 2006
2013F) 234
Figure 287: Mobile IM Revenue – North America (In USD Billion, 20062013F) 234
Figure 288: Mobile IM Users as a Percentage of Worldwide Users – North America (2007 & 2013F)
235
Figure 289: Mobile IM Revenue as a Percentage of Total – North America (2007 & 2013F)  - 235
Figure 290: Mobile IM Users as a Percentage of Subscriber Base – Canada and the US (2007) - 237
Figure 291: Mobile IM Users – Latin America (In Million, 20062013F)  - 238
Figure 292: Mobile IM Users as a Percentage of Subscriber Base – Latin America (In Million, 2006
2013F) 239
Figure 293: Mobile IM Revenue – Latin America (In USD Billion, 20062013F) - 239
Figure 294: Mobile IM Users as a Percentage of Worldwide Users – Latin America (2007 & 2013F)
240
Figure 295: Mobile IM Revenue as a Percentage of Total – Latin America (2007 & 2013F)  - 240
Figure 296: Mobile IM Users as a Percentage of Subscriber Base – Brazil & Mexico (2007) - 241
Figure 297: Mobile IM Users – Africa & Middle East (In Million, 20062013F) - 242
Figure 298: Mobile IM Users as a Percentage of Subscriber Base – Africa & Middle East (In Million,
20062013F) 243
Figure 299: Mobile IM Revenue – Africa & Middle East (In USD Billion, 20062013F) 243
Figure 300: Mobile IM Users as a Percentage of Worldwide Users – Africa & Middle East (2007 &
2013F) 244
Figure 301: Mobile IM Revenue as a Percentage of Total – Africa & Middle East (2007 & 2013F)  - 244
Figure 302: Mobile IM Users as a Percentage of Subscriber Base – Egypt and Nigeria (2007) - 245
10 © 2008, Portio Research. All Rights Reserved
Mobile Messaging Futures 20092013
Figure 303: Contribution to Worldwide Mobile Messaging Revenue – Asia Pacific (as a percentage,
2007 and 2013F) 249
Figure 304: Contribution to Worldwide SMS Traffic and Revenue – Asia Pacific (as a percentage,
2007 and 2013F) 250
Figure 305: Contribution to Worldwide MMS Traffic and Revenue – Asia Pacific (as a percentage,
2007 and 2013F) 251
Figure 306: Contribution to Worldwide Mobile Email Users and Revenue – Asia Pacific (as a
percentage, 2007 and 2013F) - 252
Figure 307: Contribution to Worldwide Mobile IM Users and Revenue – Asia Pacific (as a
percentage, 2007 and 2013F) - 253
Figure 308: Messaging Survey Response – Dominance of SMS in Mobile Messaging Revenue - 256
Figure 309: Messaging Survey Response – Contribution of A2P SMS to Total SMS Revenue - 257
Figure 310: Messaging Survey Response – Will SMS 2.0 replace SMS? - 258
Figure 311: Messaging Survey Response – Will Mobile Email and IM Replace SMS? - 259
Figure 312: Messaging Survey Response – Dominance of Enterprise Mobile Email - 262
Figure 313: Messaging Survey Response – Can Mobile Email replace SMS? - 263
Figure 314: Messaging Survey Response – Can Mobile Email replace MMS? - 264
Figure 315: Messaging Survey Response – Can Mobile IM cannibalise SMS? - 265
Figure 316: Regional SMS traffic– (In Billion, 2007 & 2013F) - 316
Figure 317: Regional SMS revenue  (In USD Billion, 2007 & 2013F) - 318
Figure 318: Countries with highest CAGR in SMS Traffic – Asia Pacific (In Percentage, 20072008F) 325
Figure 319: Major Markets – SMS Traffic – Europe (In Billion, 2007 & 2008F)  - 326
Figure 320: Countries with Highest CAGR in SMS Traffic – The Americas (In Percent, 20072008 F) 330
Figure 321: Countries with Highest CAGR in SMS Use per Subscriber per Month – The Americas (In Percent, 20072008F)  - 330
Figure 322: Countries with Highest CAGR in SMS Traffic – Africa and Middle East (In Percent, 2007 2008 F) 332
Figure 323: Regional SMS traffic per User per Month (2007 & 2013F)  - 334
Figure 324: SMS Traffic (In Billion, 2008F) 335
Figure 325: SMS Traffic (In Billion, 2008F) 336
Figure 326: Regional MMS Revenue in Increasing Order (In USD Billion, 2007) - 340
Figure 327: Regional MMS Revenue in Increasing Order (In USD Billion, 2013F) 340
Figure 328: Regional MMS Traffic per User per Year in Increasing Order (2007) - 340
Figure 329: Regional MMS traffic per User per Year in Increasing Order (2013F) 341
Figure 330: Regional MMS Traffic in Increasing Order – (In Billion, 2007) 344
Figure 331: Regional MMS Traffic in Increasing Order – (In Billion, 2013F) - 345
Figure 332: MMS Traffic (In Million, 2008F) - 351
Figure 333: MMS Traffic (In Million, 2008F) - 352
Figure 334: MMS Traffic (In Million, 2008F) - 353
Figure 335: Regional Mobile Email Users in Increasing Order – (In Million, 2007)  - 354
Figure 336: Regional Mobile Email Users in Increasing Order – (In Million, 2013F)  - 354
Figure 337: Regional Mobile Email Revenue in Increasing Order – (In USD Billion, 2007) 355
Figure 338: Regional Mobile Email Revenue in Increasing Order – (In USD Billion, 2013F) - 355
Figure 339: Regional Mobile Email Users as a Percentage of Subscriber Base in Increasing Order – (2007) 357
Figure 340: Regional Mobile Email Users as a Percentage of Subscriber Base in Increasing Order – (2013F) 357
Figure 341: Markets with Highest Mobile Email Users as a Percentage of Subscriber Base – Regional (2007)  - 358
Figure 342: Regional Mobile IM Users in Increasing Order (In Million, 2007)  - 360
Figure 343: Regional Mobile IM Users in Increasing Order (In Million, 2013F) - 360
Figure 344: Regional Mobile IM Revenue in Increasing Order (In USD Billion, 2007) 361
Figure 345: Regional Mobile IM Revenue in Increasing Order (In USD Billion, 2013F) - 361

List of Tables
Table 1: Regional SMS Traffic (In Billion, 2006  2013F)  15
Table 2: Regional SMS Revenue (In USD Billion, 2006  2013F)  -  15
Table 3: Regional MMS Traffic (In Billion, 2006  2013F)  16
Table 4: Regional MMS Revenue (In USD Billion, 2006  2013F)  -  16
Table 5: Regional Mobile Email Users (In Million, 2006  2013F) -  17
Table 6: Regional Mobile Email Revenue (In USD Billion, 2006  2013F). 17
Table 7: Regional Mobile IM Users (In Million, 2006  2013F)  -  18
Table 8: Regional Mobile IM Revenue (In USD Billion, 2006  2013F) -  18
Table 9: Regional Mobile Subscribers (In Million, 2006  2013F)  22
Table 10: Messaging Revenue – Regional (In USD Billion, 2007–2013F) -  26
Table 11: Recent Mobile IM Deployment in Scandinavia (2007, 2008)  - 225
Table 12: Mobile IM Applications Offered by Major US Operators 236
Table 13: Regional Mobile Subscribers (In Million, 2007  2013F) 247
Table 14: Top Five Countries in Terms of Subscriber Growth (In Million, 2007  2013F)  - 248
Table 15: Arguments for MMS and prerequisites for the future success of MMS - 260
Table 16: Major Markets – SMS Traffic – Worldwide (In Billion, 2007 & 2008F) 317
Table 17: SMS Traffic – Asia Pacific (In Billion, 2007 & 2008F) - 324
Table 18: SMS Use per Subscriber per Month – Asia Pacific (2007 & 2008F) 326
Table 19: SMS Traffic – Europe (In Billion, 2007 & 2008F)  - 327
Table 20: SMS Use per Subscriber per Month – Europe (2007 & 2008F) - 328
Table 21: SMS Traffic – Americas (In Billion, 2007 & 2008F) - 329
Table 22: SMS Use per Subscriber per Month – Americas (2007 & 2008F) 329
Table 23: SMS Traffic – Africa and Middle East (In Billion, 2007 & 2008F)  - 331
Table 24: SMS Use per Subscriber per Month – Africa and Middle East (2007 & 2008F).331
Table 25: Major Markets – SMS Use per Subscriber per Month (2008F) – Worldwide  - 333
Table 26: Major Markets – MMS Traffic – Worldwide (In Million, 2007 & 2008F)  - 338
Table 27: Major Markets – MMS Use per Subscriber per Year – Worldwide (2007 & 2008F) 339
Table 28: MMS Traffic – Europe (In Million, 2007 & 2008F) - 346
Table 29: MMS Traffic – Asia Pacific (In Million, 2007 & 2008F) 347
Table 30: MMS Traffic – Americas (In Million, 2007 & 2008F) 347
Table 31: MMS Traffic – Africa and Middle East (In Million, 2007 & 2008F).347
Table 32: MMS Use per Subscriber per Year – Africa and Middle East (2007 & 2008F)  - 348
Table 33: MMS Use per Subscriber per Year – Americas (2007 & 2008F)  - 348
Table 34: MMS Use per Subscriber per Year – Europe (2007 & 2008F)349
Table 35: MMS Use per Subscriber per Year – Asia Pacific (2007 & 2008F) - 350
Table 36: Major Markets – Mobile Email Users – Worldwide (In Million, 2007) 356
Table 37: Major Markets – Mobile IM Users – Worldwide (In Million, 2007) - 359

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