Home > Market Research > Handsets & Devices > Future Mobile Handsets (10th Edition)
Published December 2009: current edition of Future Mobile Handsets: 11th Edition: Worldwide Market Analysis, Strategic Oulook & Forecasts to 2014.
Forecasts to 2013:
> Mobile handset market analysis
> Regional mobile handset sales analysis
> Mobile handset market analysis by technology
> Replacement handset markets
> Future technology segmentation
> Global mobile subscribers
> Regional mobile subscriber analysis
> Prepaid services
Forecasts
Mobile handset market analysis
- Global mobile handset sales, by region and technology
- North America mobile handset sales, by technology group
- US mobile handset sales, by technology group
- Canada mobile handset sales, by technology group
- Latin America mobile handset sales, by technology group
- Asia Pacific mobile handset sales by sub-region by technology group
- Japan mobile handset sales, by technology group
- China mobile handset sales, by technology group
- China top handset vendors, 2008
- South Korea mobile handset sales, by technology group
- India mobile handset sales, by technology group
Regional mobile handset sales analysis
- ‘Rest of Asia Pacific, developed’ mobile handset sales, by technology group
- ‘Rest of Asia Pacific, developing’ mobile handset sales, by technology group
- Europe mobile handset sales, by technology group
- West Europe mobile handset sales, by technology group
- East Europe mobile handset sales, by technology group Africa and the Middle East mobile handset sales, by technology group
- Africa mobile handset sales, by technology group
- Middle East mobile handset sales, by technology group
- Mobile handset market analysis by technology
- Global mobile handset sales, by technology group
- Global mobile handset sales, by technology family
- Global GSM family mobile handset sales, by technology
- Global HSDPA mobile handset sales, by region
- Global CDMA family mobile handset sales, by technology
- Global EV-DOrA mobile handset sales, by region
Replacement handset markets
- Global replacement handset sales in year as a percentage of total handset sales, by region
- Global mobile handset sales, by technology segmentation Future technology segmentation
- Evolving mobile handset segmentation, 2002-2013
- Global mobile subscriber distribution by device ASP, 2007-2013
- Global handset features penetration, 2001-2013
- Global cameraphone sales Global mobile video handset sales
- Global broadcast TV handsets sales, by technology
- Global mobile music (MP3/ACC) handset sales
- Global mobile Java handset sales
- Global mobile BREW handset sales
- Global mobile Flash Lite handset sales
- Global sales for mobile handsets featuring an external memory slot, by standard
- Global Bluetooth mobile handset sales Global dual mode Wi-Fi-enabled mobile handset sales
- Global dual mode WiMAX-enabled mobile handset sales Global smartphone sales, by OS and segment
- Global open OS handset sales, by OS type Global mobile handset sales by feature set segment and by embedded storage memory footprint
- Global mobile handset sales by feature set segment and by RAM memory footprint
- Global mobile handset sales by feature set segment and the number of colours supported in the display
- Global mobile handset sales by feature set segment and display resolution
- Global mobile handset sales by feature set segment and battery capacity
- Global mobile battery technologies’ share of handset shipments
- Global average hardware requirements by mobile handset segment
- Global average sale price and bill of materials breakdown, evolution by market segment
- Global ASP, BOM and net cost, by technology grouping and handset market segment
- Handset sales distribution versus handset price
- Global mobile handset ASP by network generation from 2G to 3.5G+
- Global mobile handset ASP by region
- Minimum handset BOM and minimum sales price (MSP) by feature set
- The minimum and average selling prices by feature sets Global mobile subscribers by region by technology
- Global mobile subscriber penetration, by region
- Global top 10 investors and operators by proportionate equity subscribers, by region, March 2008
- Regional mobile subscriber analysis North America mobile subscribers by country and technology generation
- Latin America mobile subscribers by technology generation
- Asia Pacific mobile subscribers by technology generation by sub-regions
- Europe mobile subscribers, by technology generation
- Africa and the Middle East mobile subscribers, by technology generation
Prepaid services
- Global prepaid penetration of the mobile customer base, by region, 2002-1H08
Hot Topics in this report
> What are the key network technologies and how are they being implemented globally?
> What size is the addressable market?
> How large is the market for handset sales?
> What are the major trends in handsets?
> What are the key handset segment strategies?
> What are the key handset features?
> Who are the major players in the handsets value chain and what are the successful strategies?
> How much of the market will smartphones account for?
> What is the effect of open source on the mobile terminal software industry?
> What key hardware and software trends will shape the industry?
> What are the future trends in handset ASPs and cost?
Companies in this report:
> Apple
> Access
> Atheros
> Compal Communications
> Ericsson Mobile Platform
> Flextronics
> Foxconn International
> Freescale
> HTC
> Huawei
> Infineon
> Kyocera
> LG Electronics
> Linux OS
> Motorola
> NEC
> Nokia
> Qualcomm
> Samsung
> Sony Ericsson
> Sharp
> ST Microelectronics
> Texas Instruments
> ZTE
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Table of Contents
Chapter 1: Executive summary
Chapter 2: Introduction to the mobile communications industry
Mobile network generations
Cellular network technologies
Mobile network generations and deployment timelines
Digital 3G networks
WCDMA, EV-DO selected features
Global 3G mobile deployments, June 2008
Digital 3.5G networks
High Speed Downlink Packet Access (HSDPA)
High Speed Uplink Packet Access (HSUPA)
CDMA2000 1xEV-DO Revision A
CDMA2000 1xEV-DO Revision B
Mobile network evolution
Mobile and wireless broadband standards
3.9G or Long-Term Evolution
3G-4G system features
HSPA Evolution
Ultra Mobile Broadband (UMB)
4G
Subscriber forecasts
Regional mobile subscriber analysis
North America
Latin America
Asia Pacific
Europe
Africa and the Middle East
Prepaid services
Chapter 3: Handset market trends and outlook
Handset market overview
Mobile handset market analysis
Regional Handset market analysis
North America
Latin America
Asia Pacific
Europe
Africa and the Middle East
Mobile handset market analysis by technology
GSM family
CDMA family
TD-SCDMA
Global timeframe for replacement handset sales, by sub-region
The second-hand handset market
Chapter 4: Handset value chain and production
Evolution of the mobile handset value chain
The traditional mobile handset value chain
The mobile handset value web
Vendor differentiation
Technology leadership
The importance of brands
Handset manufacturing trends
Handset manufacturing approaches and trends
The ODM market
Case-study: Compal Communications
EMS providers
Case-study: Foxconn International
Case-study: Flextronics
Flextronics handset production capabilities
Design houses
Production
Quality control processes
Mobile device management (MDM)
Interoperability
Interoperability testing (IOT) strategy
Handset distribution and retail
Mobile distribution value chain
Retail subsidies and total cost of ownership
The effect of handset subsidies on revenues
Chapter 5: Market segmentation
Segmentation overview
Background and context
Consumer focussed segmentation
Consumer segmentation criteria
Consumer segmentation principles
Lifestyle segmentation
Mobile handset segmentation by consumer lifestyle
Industry survey: What will be the key handset market segments for handset manufacturers over the next five years?
Life stage segmentation
Evolution of consumer handset requirements
Product focussed segmentation
Segmentation by technology
Basic phones
Low feature phones
Feature rich phones
Future technology segmentation
Other connected computing devices
Segmentation by handset ASP
Vendor segmentation strategies
Nokia
Samsung
LG
Motorola
Sony Ericsson
Chapter 6: Handset vendor strategies
Introduction
Top Five handset vendors’ ASP,
2004-1H08
Market share
Global handset sales and market share,
by top vendors: 2006, 2007 and 1H08
Vendor Profiles
Nokia
Company overview
Product portfolio
Strategy
Samsung
LG Electronics
Motorola
Sony Ericsson
‘Top Five’ vendor competitive analysis
Other significant players
Apple Inc
HTC
Huawei
Kyocera
Sharp
ZTE
Chapter 7: Handset features
Overview
Feature set roadmap
Mobile imaging
Camera handsets
Market overview and drivers
Cameraphone trends and forecasts
Mobile video
Market overview and drivers
Typical video parameters of common
video applications
Video handset trends and forecasts
Mobile broadcast television
Market overview and drivers
Technology enablers
Mobile broadcast technology groups
TV handset trends and forecasts
Mobile audio
Market overview and drivers
Music handset trends and forecasts
Application platforms
Mobile Java
Market overview and drivers
Java handset trends and forecasts
Binary Runtime Environment for Wireless (BREW)
Market overview and drivers
BREW handset forecasts
Adobe Flash handsets
Market overview and drivers
Adobe Flash handset trends and forecasts
External memory
Market overview and drivers
External memory cards used by vendor
Handsets with external memory:
trends and forecasts
Personal area networks
Bluetooth
Market overview and drivers
Bluetooth connectivity
Bluetooth handset trends and forecasts
Near Field Communication
Market overview and drivers
NFC connectivity
NFC handset trends and forecasts
Multimode handsets
Wireless local area network (WLAN)
Market overview and drivers
WLAN connectivity
WLAN handset trends and forecasts
WiMAX
Market overview and drivers
WiMAX connectivity
WiMAX handset trends and forecasts
Positioning and location-based services
GPS
Market overview and drivers
GPS connectivity
GPS handset trends and forecasts
Convergence
Mobile converged devices
MiDs & UMPCs
Chapter 8: Advanced operating systems, user interfaces and browsers
Mobile OS market and technologies
OS market segmentation
Proprietary OS
Open architecture OS
Open source
Symbian
Overview, OS development and support in the mobile market
OS development and support
Symbian technology roadmap
Symbian strategy in the mobile phone market
Microsoft Windows Mobile (WM)
Overview, OS development and support in the mobile market
Windows Mobile roadmap
Microsoft strategy in the mobile phone market
Main operators and device
manufacturers supporting Microsoft
WM OSs
Linux
Overview, OS development and support in the mobile market
Main third party developers of embedded Linux OS and platforms for mobile devices
Linux strategy in the mobile phone market
Benefits and challenges of Linux to the mobile industry
OS opportunities in the mobile handset market
Market segmentation of OSs
The evolution of the mobile OS industry
Market forecasts by OS type
The user interface (UI) and user experience
Challenges with mobile devices and services and the role of UI
The increasing mobile handset complexity
Access and discovery of mobile services
Different aspects of the UI and its role in improving the user experience
Device customisation and the role of UI
Active Idle Screen (AIS) and Dynamic UI
Mobile user experience management
The context of mobile device management (MDM)
OTA MDM’s role in bridging the gap between the subscriber and mobile services
Interoperability issues and standardisation
Development of key OMA-DM client specifications and their stage of approval as of 1H08
Data input/output methods
Input methods
Output methods
Mobile browser technologies
The shake-up of the mobile browser market
The mobile browser market and challenges
Mobile access/browsing
Profile: Nokia S60
Profile: Sony Ericsson UIQ
Chapter 9: Handset devices and hardware technology
Introduction
Processing technology
The need to compromise between performance, power consumption and cost
CPU power consumption versus processing speed for different architectures and silicon technologies
Applications processors
ARM processor licensees by architecture version and type, up to 1H08
ARM architecture evolution and key technology additions
Attributes of ARM architectures
Multimedia accelerators and co-processors
Sample hardware accelerator vendors by application
Digital signal processing (DSP)
Mobile wireless modems and chipsets
Challenges facing different components of the wireless modem
Mobile handset reference design
Different network evolution paths
RF and related components
The current market landscape and evolution
Different signal modulations associated with different mobile networks, effect on power consumption and price
Radio frequency and multimode/ multiband support
Multi-radio in a single chip and digitisation of radio processing
Early multi-radio single chips
Digital baseband and multimedia processors, from modular approach to single chip
Different scenarios by market segment from basic phones to smartphones
Single-chip versus separate processing components by handset market tier
Case study of modular digital baseband and System in Package (SiP)
Case study of the single-chip approach
Case study of the separate modem and multimedia accelerator approach
Evolution of the wireless modem in a single-chip evolution
Major differences between System on Chip (SoC) and System in Package (SiP) architectures
Market forecasts for wireless modem processors in the mobile handset market
Market for basic phones
Market for low feature phones
Market for feature rich phones, excluding smartphones
Market for feature rich low-end smartphones
Market for feature rich high-end smartphones
Case studies of the leading chipset vendors
Qualcomm
Texas Instruments
EMP ST - NXP Joint Venture
Infineon
Freescale
Broadcom
NXP
Memory technology
Embedded storage
Embedded storage evolution in the handset market
RAM memory
Technology overview
Multi-chip packages
Memory applications and MCP evolution
Mobile RAM industry roadmap and forecasts by technology and by memory footprint
Comparison of competing mobile computing RAM technologies
Technology roadmap – performance of mobile computing RAM
Screen technology
Market forecasts by colour depth
Market forecasts by display resolution
Common mobile display sizes and resolutions worldwide
Battery technologies
Battery capacity versus mobile applications and services demand
Battery technology attributes and pricing
Smart battery designs
Market forecasts by battery capacity
Battery technology roadmap, 1960-2014
The role of the power amplifier
Signal attenuation as a function of transmission frequency
Typical consumption of power amplifiers
Main manufacturers of power amplifiers
Power management systems
Chapter 10: Handset economic analysis and forecasts
Strategic outlook and challenges
Bill of materials (BOM) and average selling prices (ASP)
Main components and variables used for estimating the total cost of the device and the ASP
Factors influencing handset manufacturing
Trends in controlling the device cost
Average hardware and software requirements by handset segment
Handset hardware and software components
The bill of materials and manufacturing costs
The main factors influencing the BOM
Manufacturing costs and the role of new semiconductor technologies
The trade between outsourcing and in-house manufacturing
The role of IPRs
Trends in the BOM by market segment
Trends in the bill of materials by access technology
ASP analysis by feature set, wireless technology and region
Competition and its effect on mobile handset ASP
Average sale price of the top five vendors and global ASP trends
Trends of the ASP by market segment and wireless technology
Handset sales distribution versus handsets price
Mobile handset ASP by market segment
Mobile handsets ASP by wireless access network
ASP regional forecasts and analysis
Low-cost handsets from ULC to value feature phones and smartphones
Appendix: 2008 Industry Survey results
Methodology
Profile of survey respondents by industry sector
Profile of survey respondents by location
Profile of survey respondents by role
Profile of survey respondents by level of knowledge of handsets market
*contents correct at time of printing
For full details, please email keithw@cmsinfo.com
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