Home > Market Research > Information & Communications Technology > SMB Internet Resource Users: Microsoft, Google, Yahoo!, and AOL Customer Profiles and Opportunities

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Market Study
Published: March 2008
Pages: 25
Tables: 11
From: GBP 2571.43   Buy Now!
Research from: IDC Research
Sector: Information & Communications Technology

A number of major technology companies as well as specialists have services designed to help growing firms take advantage of the Internet.

Beyond establishing a Web presence, the latest generation of Internet services can improve internal efficiency and external reach. This study investigates which companies small and medium-sized businesses (SMBs) have made the greatest use of as providers of Internet resources in the past, by both company size and vertical industry, and which companies they are most likely to use or continue to use in the next 12 months. Small businesses that use Google, Microsoft, Yahoo!, and AOL as providers of Internet resources are then compared across a number of dimensions.

"Small firms in particular will be making more and more use of the Internet as a resource, driven by the fact that more than 80% of online small firms now have high-speed Internet access, and also because they are increasingly comfortable in going online to get information," says Merle Sandler, research manager in the SMB Program at IDC. "Google, Microsoft, and Yahoo! are the leading companies that small businesses turn to as providers of Internet resources. While some of their capabilities are similar, the profiles of the small businesses that use these three firms are very different regarding company size, IT spending, and online sales and promotion."

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Table of Contents

1.
IDC Opinion
2.
In This Study
Methodology
3.
Situation Overview
Current and Planned Use of Companies as Providers of Internet Resources, by Size and Industry
Table: Companies Used by U.S. Small Businesses as Providers of Internet Resources by Company Size, 2007 (% of Respondents)

Table: Companies Used by U.S. Medium-Sized Businesses as Providers of Internet Resources by Company Size, 2007 (% of Respondents)

Table: Companies Planned to be Used by U.S. Small Businesses as Providers of Internet Resources by Company Size, 2007 (% of Respondents)

Table: Companies Planned to be Used by U.S. Medium-Sized Businesses as Providers of Internet Resources by Company Size, 2007 (% of Respondents)

Table: Companies Used by U.S. SMBs as Providers of Internet Resources by Vertical Industry, 2007 (% of Respondents)

Table: Companies Planned to be Used by U.S. SMBs as Providers of Internet Resources by Vertical Industry, 2007 (% of Respondents)

Use of Different Providers of Internet Resources by SMBs in Different Attitude Clusters
Table: Cluster Allocation of U.S. SMBs by Internet Resource Provider Used, 2007 (% of Respondents)

Comparisons Between Small Businesses that Use Google, Microsoft, Yahoo!, and AOL
Average Number of Employees
Figure: Number of Employees in U.S. Small Businesses by Internet Resource Provider Used, 2007
Annual Revenue Growth
Table: Sales Performance in Past 12 Months in U.S. Small Businesses by Internet Resource Provider Used, 2007 (% of Respondents)

IT Spending
Figure: Amount Spent on IT in U.S. Small Businesses by Internet Resource Provider Used, 2007
Figure: Allocation of IT Spending in U.S. Small Businesses by Internet Resource Provider Used, 2007
Table: Expected Increase in IT Spending in U.S. Small Businesses by Internet Resource Provider Used, 2007 (% of Respondents)

High-Speed Internet Access
Figure: High-Speed Internet Access in U.S. Small Businesses by Internet Resource Provider Used, 2007
Figure: Amount Spent Per Month on High-Speed Internet Access in U.S. Small Businesses by Internet Resource Provider Used, 2007
IP Telephony
Table: Use of IP Telephony in U.S. Small Businesses by Internet Resource Provider Used, 2007 (% of Respondents)

Online Sales and Promotion
Table: Online Sales and Promotion in U.S. Small Businesses by Internet Resource Provider Used, 2007 (% of Respondents)

4.
Future Outlook
Figure: Small Business Agreement with Key Attitude Statements by Internet Resource Provider Used
5.
Essential Guidance
6.
Learn More
Methodology
Synopsis

For full details, please email keithw@cmsinfo.com

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