Home > Market Research > Information & Communications Technology > SMB Cluster Analysis: Targeting Key Market Segments Such as SMB 2.0 Firms

Table of Contents

Market Study
Published: November 2007
Pages: 24
Tables: 11
From: GBP 2571.43   Buy Now!
Research from: IDC Research
Sector: Information & Communications Technology

This IDC study presents the results of IDC's cluster analysis of small and medium-sized businesses. Conventional research segments firms by company size or industry to establish differences in technological sophistication and identify potential target markets.

An alternative segmentation tool is cluster analysis, which is used to classify objects into relatively homogeneous groups called clusters, based on shared characteristics. SMB demographics and technology use are examined by the five clusters that were identified, across a variety of products and services, including PDAs, smartphones, LANs, and software as a service (SaaS).

"SMB 2.0 firms can be thought of as the poster children of the world of SMBs," says Merle Sandler, research manager in the SMB Program at IDC. "They represent the future of what companies will increasingly look like, both in the United States and on a global level."

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Table of Contents

1.
IDC Opinion
2.
In This Study
Methodology
3.
Situation Overview
Cluster Analysis
Figure: Illustration of Cluster Analysis
Figure: U.S. SMB Clusters Based on Attitudes Toward Technology, 2007
Table: Mean Agreement Ratings of U.S. SMBs by Cluster, 2007

Summary of Technology Use in SMB 2.0 Firms Versus SMBs in General
Table: Technology Use of U.S. SMBs: All SMBs Versus SMB 2.0 Firms, 2007 (% of Respondents)

Demographic Overview
Number of Employees
Figure: Mean Number of Employees in U.S. SMBs by Cluster, 2007
Annual Revenue and Revenue Growth Rates
Figure: Mean Annual Revenue of U.S. SMBs by Cluster, 2007
Table: U.S. SMB Annual Revenue, Number of Employees, and Revenue per Full-Time Employee by Cluster, 2007

Table: Revenue Growth in U.S. SMBs in the Past 12 Months by Cluster, 2007 (% of Respondents)

IT Spending
Figure: Mean Annual IT Spending of U.S. SMBs by Cluster, 2007
Table: Annual IT Spending of U.S. SMBs by Cluster, 2007 (% of Respondents)

Table: Expected IT Spending Growth in U.S. SMBs in the Next 12 Months by Cluster, 2007 (% of Respondents)

Presence of Full-Time IT Staff
Table: Presence of IT Staff in U.S. SMBs by Cluster, 2007 (% of Respondents)

Use of Advanced Technology by Cluster
PDAs and Smartphones
Table: PDA and Smartphone Adoption in U.S. SMBs by Cluster, 2007 (% of Respondents)

Number of PCs
Figure: Mean Number of PCs in U.S. SMBs by Cluster, 2007
Local Area Networks
Figure: LAN Adoption in U.S. SMBs by Cluster, 2007
Table: LAN Usage in U.S. SMBs by Cluster, 2007 (% of Respondents)

Software as a Service
Table: Software-as-a-Service Usage in U.S. SMBs by Cluster, 2007

Channels for IT Solutions
Table: Channels Used for Obtaining IT Solutions in U.S. SMBs by Cluster, 2007

4.
Essential Guidance
5.
Learn More
Related Research
Methodology
Synopsis

For full details, please email keithw@cmsinfo.com

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