Home > Market Research > Broadband & Fixed > Consumers & DA/DQ Pricing: A National Consumer Research Study
This research-based paper reports on United States consumer awareness of directory assistance/enquiry (DA/DQ) pricing.
It then examines in detail the awareness of pricing by type of phone, by carrier and by how each type of telephone is used. This research revealed a pronounced lack of price awareness. There is one carrier whose customers are much more aware of price than any other. Likewise, there are several carriers whose customers could not name the price they paid for a DA/DQ call. T The segmentation seen within our sample closely parallels how consumers use their phones. Wireless subscribers who use their phone primarily for business purposes respond very differently than the total sample.
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Table of Contents
TABLE OF FIGURES
GLOSSARY
KEY FINDINGS
EXECUTIVE SUMMARY
DA/DQ USAGE
REPORTED USAGE OF DIRECTORY ASSISTANCE: A BASELINE
FIXED LINE PRICE AWARENESS
MARKET REALITY
Some Historical Perspective
CONSUMER PERCEPTIONS
SBC Communications Territory
Verizon Territory
Bell South Territory
Qwest Territory
Comparing RBOC Regions
MISMATCH IN CONSUMER PERCEPTIONS AND REALITY
WIRELESS PRICE AWARENESS
MARKET REALITY
CONSUMER PERCEPTIONS
Verizon Wireless Subscribers
Cingular Wireless
AT&T Wireless
Sprint PCS
T-Mobile
Nextel
AllTel Wireless
US Cellular
Virgin Mobile
HOW CONSUMERS USE THEIR MOBILE PHONES
PRICING PERIL
RELATIVE PRICE INELASTICITY
COMPETITION
DEREGULATION
SUMMARY & RECOMMENDATIONS
SUMMARY
RECOMMENDATIONS
RESEARCH STUDY BACKGROUND
THE SAMPLE
METHODOLOGY
THE QUESTIONNAIRE
For full details, please email keithw@cmsinfo.com
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