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This research-based paper provides detailed the findings from a consumer research study that was conducted with Chinese consumers in Beijing and Shanghai.
It details current information services usage, and provides key insights into what makes the Chinese market unique. It also contains a detailed history and forecast for telephone line growth and information DA/DQ call volumes and revenues in the largest and fastest growing information services market on Earth.
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Table of Contents
Key Findings
Executive Summary
Opportunity
Challenges
The Opportunity
1.3 Billion People and Growing
The Chinese Information-Services Market is Unique in the World
Language
Print Directories
Internet Penetration and Access
Chinese Family Names
DA/DQ Services
Usage Detail
Call Volumes
Finding Business Numbers
At Work
Beijing and Shanghai are Different
By Age
By Professional Group
Finding Business Telephone Numbers is Hard Work
By Age Group
By Professional Group
Finding Business Numbers While At Home or From a Mobile
Differences Between Beijing and Shanghai
By Age
By Professional Group
Finding Phone Numbers for Individuals
Calling a Friend or Acquaintance
Finding Individuals is Difficult
By Age
By Age Group
By Professional Group
Mobile Phones Define the Market
How Mobile Phones are Used
By Age
By Professional Group
Opportunity to List Telephone Numbers for Individuals
Chinese Demand Less Privacy Sensitive Than Most
By Age Group
By Professional Group
To List or Not to List, Why? Is the Question?
Beijing and Shanghai are Different
By Age
By Professional Group
The Forecast
Call Volumes
Global Perspective
Revenues
Global Perspective
Summary & Recommendations
Summary
Long List of Variables
What the Party Says Goes
A Brief Note on the Regulatory Environment
Big Risk, Big Rewards
Recommendations
For full details, please email keithw@cmsinfo.com
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