Home > Market Research > Broadband & Fixed > Advertiser Paid Information Services: Understanding Free
The United States, Canada, The United Kingdom and South Africa all now have
advertiser-sponsored, free-to-consumer telephone-based information services.
These services have enjoyed varying levels of success. Key elements within the business
models of each service have contributed to this variation. Whether you offer or plan to
offer these free-to-consumer services or are competing against them, you need to
understand each offering in detail. Each of these services is unique.
Top of Page
Table of Contents
Key Findings
Executive Summary
First Things First: Defining Advertiser-Paid Services
Why Now? Timing is Everything
Positioning: Marketing 101
Service Positioning
Consumers and Directory Assistance/Enquiry Services
Consumers and Yellow Pages Delivered Over the Telephone
Coverage: National vs. Local
Pay-Per-Call vs. Monthly Fee
Where are Volumes Coming From? Cannibalization & Incremental
Growth in Information Services Calls
Company Profiles
United States
Jingle Networks
Overview
Key Consumer Success Factors
Key Advertiser Success Factors
Critical Factors for 1-800-FREE411
inFreeDA
Overview
Key Consumer Success Factors for inFreeDA
Key Advertiser Success Factors for inFreeDA
Critical Factors for inFreeDA
1-800-SAN-DIEGO
Overview
Key Consumer Success Factors for 1-800-SAN-DIEGO
Key Advertiser Success Factors for 1-800-SAN-DIEGO
Critical Factors for 1-800-SAN-DIEGO
1 800 411 SAVE
Key Consumer Success Factors for 1-800-411-SAVE
Key Advertiser Success Factors for 1 800 411 SAVE
Critical Factors for 1 800 411 SAVE
Canada
HelloYellow?
Key Consumer Success Factors for HelloYellow?
Key Advertiser Success Factors for HelloYellow?
Critical Factors for HelloYellow?
Western Europe
United Kingdom
Responsa
Key Consumer Success Factors for Responsa
Key Advertiser Success Factors for Responsa
Critical Factors for Responsa
South Africa
INFO10118
Key Success Factors for INFO10118
Test Call Results
The Test Call Methodology
What this analysis is not Overall Results
Jingle Networks Test Call Results
inFreeDA Test Call Results
1-800-411-Save Test Call Results
1-800-SAN-DIEGO Test Call Results
HelloYellow? Test Call Results
The Forecast
Baseline Scenario
Assumptions
Baseline Scenario Call Volumes
Mobile Subscribers Play a Big Role
Baseline Scenario Revenues
Yellow Pages Acquisition Scenario
Yellow Pages Acquisition Scenario Call Volumes
Summary & Recommendations
Summary
Recommendations
Great Advertiser-Sponsored Services Do a Few Things Well:
How do You Compete Against Free?
Glossary
Related Research
For full details, please email keithw@cmsinfo.com
Top of Page
Buy now!
Top of Page
|
