Home > Market Research > Broadband & Fixed > The U.S. Market: A Detailed Strategic Overview & Forecast
The United States is the largest directory assistance/enquiry (DA/DQ) market in the
world.
Growth in this market is shifting toward mobile DA/DQ services, VoIP and
toward newly introduced Advertiser-Sponsored services. This report provides a
detailed strategic look at key factors impacting the market and provides a market
forecast that includes fixed, wireless, “free” and VoIP volumes and revenues through
2011.
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Table of Contents
Key Findings Strategic Market Issues
Identity Management
Contact Points
Individual Centric Databases
Consumer Privacy
The Shrinking Database
Self-Provisioned Information
Technological Innovation
Growing Dependence on Mobile Phones, Entrance of VoIP
Location Based Services
Voice Over Internet Protocol (VoIP)
Internet Access and Broad Band Penetration
Automation
Competition
Advertiser Sponsored “Free” DA/DQ Services
Deregulation
Internet
SMS
Changes in Regulation
Consumer Privacy
Opt-In Databases
Pricing Issues
The US Market Forecast
A Changing Mix
US Directory Assistance/Enquiry Call Volumes
By Source
By Provider
US Directory Assistance/Enquiry Revenues
By Source
Fixed Line Pricing for DA/DQ Calls
Wireless Pricing for DA/DQ Calls
Summary & Recommendations
Summary
Recommendations
Got Milk?
Your Customers Don’t Want a Phone Number
Build your brand
Add Mobile Numbers to the Database
Manage Costs – Where it Makes Sense
For full details, please email keithw@cmsinfo.com
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