Home > Market Research > Broadband & Fixed > The Evolution of Information Services, How U.S. Consumers Find Phone Numbers: A Consumer Research Re
This research report presents the key findings from a national consumer research project. It outlines which media consumers choose first when they need a phone number.
Included in this study were 411 services, Free DA services, Internet directories, search engines, social networking sites and asking friends for telephone numbers. This report defines which characteristics determine the source used by consumers for telephone number lookups. A segmentation emerges that defines which media consumers chose based on their situation and key consumer characteristics.
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Table of Contents
Executive Summary
A Telephone Number Lookup
Where to Look?So Many Choices
Finding Business Numbers
Finding People
Traditional Directory Assistance / Enquiry Summary: Who Uses Directory Assistance First for a Telephone Number Lookup?
Advertiser Sponsored Directory Assistance/Enquiry Summary: Who Uses Free Directory Assistance Services First for a Telephone Number Lookup?
Print Yellow Pages Summary: Who Uses Yellow Pages First for a Telephone Number Lookup?
Print White Pages Summary: Who Uses White Pages First for a Telephone Number Lookup?
Internet Directories Summary: Who Uses Internet Directories First for a Telephone Number Lookup?
Search Engines Summary: Who Uses Search Engines First for a Telephone Number Lookup?
Social Networking Sites Summary: Who Uses Social Networking Sites First for a Telephone Number Lookup?
Asking Friends Summary: Who Asks Friends First for a Telephone Number Lookup?
Summmary and Recommendations
Summary
Recommendations
The Questionnaire
For full details, please email keithw@cmsinfo.com
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