Home > Market Research > Mobile Markets > WLAN-Cellular Convergence

Table of Contents

Management Report
Published: January 2006
Pages: 75
Tables: 25
From: GBP 872.50   Buy Now!
Research from: Pyramid Research
Sector: Mobile Markets

This report forecasts the evolution of WLAN and its integration into the mobile network, the traditional WLAN/Cellular business model as put forward by carriers such as T-Mobile, and the relevance of WLAN in an HSDPA/EVDO world. Using carrier case studies and global forecasts of WLAN, VoWLAN and WIMAX, the report provides key insights on mobile carrier approach to WLAN-Cellular convergence, as well as the strategic implications of the emergence in the mobile environment of such key players as Skype.

Developments in WLAN technology are prompting the opening of a new chapter in the mobile carrier business model and setting the stage for
the integration of WLAN and WIMAX into mobile networks. While some carriers eschew WLAN, others are embracing it as an extension of their
mobile networks, and a key catalyst in accelerating mobile carrier penetration of the home and the enterprise.
This report analyzes and forecasts the evolution of WLAN and its integration into the mobile network, the traditional WLAN/Cellular business
model as put forward by carriers such as T-Mobile, and the relevance of WLAN in an HSDPA/EVDO world. Using carrier case studies and global
forecasts of WLAN,VoWLAN and WIMAX,the report provides key insights on mobile carrier approach to WLAN-Cellular convergence, as well as the strategic implications of the emergence in the mobile environment of such key players as Skype.
This study will be supplemented by regional reports for North America,Asia Pacific, Europe and Latin America.These reports will provide in-depth
analysis of WLAN adoption, benchmark WiFi-cellular bundling strategies and examine carrier case studies in all major markets globally."

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Table of Contents

Table of Contents
Executive Summary
Section 1: WiFi for Broadband and Mobility: Drivers
1.1 WiFi in Dates and Numbers
1.2 WiFi Business Drivers
- Demand for Connectivity: Broadband
- Growth of WiFi-enabled devices
- Declining cost of WiFi equipment
- Mobile market maturity and increase in demand for mobile data services
- Customer Retention and churn: focus on bundles
- Demand for new localized services
- Carriers’ cost consciousness: spectrum and capital
- Industry convergence: cause and consequence
1.3 Technology Drivers:
- WLAN roaming
- WiFi-cellular roaming
- UMA
- VoIP over WiFi
- Faster WiFi (802.11n)
- Mobile WiMAX
1.4 WiFi Inhibitors
- Shift of resources to 3G networks
- Remaining concerns about WLAN QoS and vulnerability
- Slow growth of WiFi devices in the emerging markets
Section 2: Bundling WiFi: Business Case for a Mobile Carrier
2.1 Assessing WiFi Demand: Consumer Segment
2.1.1 UMA and home networking
2.1.2 GSM Hot Spots
2.1.3 City-wide Hot Spots
2.1.4 VoWLAN for consumers
2.2 Assessing WiFi Demand: Business Segment
2.2.1 WLAN/cellular bundling as a churn reduction strategy
2.2.2 Seamless Mobility: DECT and WiFi solutions for enterprise
2.2.3 VoWLAN for businesses
2.3 WiFi Supply: Technology Options and Business Models
2.3.1 Incumbent Carrier Business Case(analysis of strategies for such carriers as DoCoMo, Verizon,Vodafone, Orange, Telefonica
Moviles and others)
2.3.2 Mobile Challenger Business Case(analysis of strategies for such carriers as T-Mobile USA, E-Plus and others)
2.3.3 MVNO Business Case (analysis of strategies for such carriers as JCI)
2.3.4 “Mobilized” Fixed Carrier Business Case (analysis of strategies for such carriers as British Telecom
Section 3: Industry Implications of Cellular-WLAN Integrated Offers
3.1 Assessing traffic and revenue cannibalization
3.2 Free Voice and Internet: inevitable?
3.2 New services: Presence, Localization, Video
3.4 WiFi forecasts:
3.4.1 UMA Revisited
3.4.2 Business WLAN
3.4.3 VoWLAN
3.4.4 Mobile WiMAX
3.5 Conclusions

For full details, please email keithw@cmsinfo.com

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