Home > Market Research > Mobile Networks > Asia-Pacific Market Perspective / Vol. 7, Issue 3, April Edition

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Market Briefing
Published: April 2007
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
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Research from: Pyramid Research
Sector: Mobile Networks

Japan: KDDI’s fast-forward to FMC

It’s final: KDDI’s au outperformed its peers in FY2007. Despite MNP in the second half, KDDI recorded the highest net additions for the year with 2.7m new subscriptions while NTT DoCoMo garnered 1.2m, Softbank Mobile 700K, and PHS player WillCom 665K. Despite last-minute bargain prices from Softbank and leading edge technology pitches from DoCoMo, KDDI has proven the loyalty and stability of its mobile subscriber base. This gives KDDI a substantial leverage moving into the fixed mobile broadcasting convergence (FMC) space because it now creates a fixed subscription layer on top of its mobile subscription base. This short-term defensive/long-term offensive play allows KDDI to avoid excessive price competition while saving on customer retention and attraction costs. As the carrier completes the migration an all-IP core and IMS layer (Contents Delivery Network, CDN) this fiscal year, its stable mobile subscriber base provides the carrier with a strong foothold in the FMC space without sacrificing profitability.

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