Home > Market Research > Media & Entertainment > Americas TV: 12th edition

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Market Study
Published: May 2008
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
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Research from: Informa Telecoms and Media
Sector: Media & Entertainment

Providing in-depth intelligence on the broadcast industry within the Americas region.

The report looks at present market trends, and evaluates the future direction the market is taking. It includes important illustrative statistics and reliable forecasts to 2013.

Major industry questions answered in this report include:
< How are major moves by Telefonica and Telmex affecting the TV sector?
< Who are the key players and investors and what are their strategies for success?
< Is the Sky/DirecTV merger finally having an impact on cable’s dominance?
< Where are new broadcast technologies, such as IPTV, beginning to emerge?
< What digital TV platforms are succeeding in the Americas?
< With the Latin America region now showing consistent economic growth, do you have the clear and reliable analysis that will enable you to exploit new opportunities in this dynamic TV market?

Use Americas TV (12th edition) and benefit from:

< Forecasts to 2013 - track trends and pinpoint opportunities with fully updated forecasts, including penetration rates for digital terrestrial TV, free-to-air satellite (Freesat), PPV and VOD, cable and MMDS, digital pay DTH, IPTV, advertising, population and TV households
< Market Movement- new quick guides to the key developments in each country
< Data statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
< Country-by-country coverage - analysis of the 12 key territories, enabling you to track the regions you’re already in and assess which ones will provide you with new investment opportunities
< Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed decisions.

Essential reading for:
< TV Companies: Discover the strategies your competitors are using and find out how digital technologies are changing the face of broadcasting in the Americas.
< Investment Banks: Gain valuable insights into which regions will enable you to maximise your investment opportunities and how changes in regulation are now allowing entry into previously inaccessible markets.
< Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
< Broadcast Technology companies: With Latin American TV increasing in its sophistication increasing in sophistication, identify which technological developments are likely to have a profitable impact on your business.

Countries covered:
< Argentina
< Brazil
< Canada
< Chile
< Colombia
< Ecuador
< Mexico
< Peru
< Puerto Rico
< Uruguay
< US
< Venezuela
Plus - special profile of the U.S Hispanic market

Latin America pay TV homes set to reach 30 million by 2012
"At end-2013, the Americas will have165 million pay TV homes, with Latin America the fastest growing region, with more than 42 million pay TV households. Subscription TV revenues across the Americas will grow quickly and are forecast to top $116 billion in 2013."
Source: Informa Telecoms & Media

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Table of Contents

EXECUTIVE SUMMARY
Digital TV households (000)
FORECASTS
Americas TV forecasts
Digital TV households (000)
Cable/MMDS
Cable/MMDS growth
Digital DTH
Digital DTH at 2013
IPTV
IPTV subs at 2013
DTT
DTT Households at 2013
Population (000)
Households (000)
TV households (000)
TV households as a % of households
Digital terrestrial TV households (000)
Digital terrestrial TV households as a % of TV
households
Digital freesat TV households (000)
Digital freesat TV households as a % of TV households
Digital free-to-air TV (DTT + Freesat)
households (000)
Digital free-to-air TV (DTT + Freesat)
households as a % of TV households
Gross TV Advertising Revenues (US$ mil.)
Net TV Advertising Revenues (US$ mil.)
Gross Pay TV Advertising Revenues (US$ mil.) .17
Net Pay TV Advertising Revenues (US$ mil.) .17
Cable TV subscribers (000)
Cable subs as a % of TV households
Digital cable TV subscribers (000)
Digital cable subs as a % of TV households
Digital cable revenues (US$ million)
Analogue cable subscribers (000)
Analogue cable subscribers as a % of TV households
Analogue cable revenues (US$ million)
Cable subscription revenues (US$ million)
Cable VOD/PPV revenues (US$ million)
Total cable revenues (US$ million)
Analogue cable revenues per subscriber per month (US$)
Digital cable revenues per subscriber per month (US$)
Cable revenues per subscriber per month (US$) .24
Pay Digital DTH subscribers (000)
Pay Digital DTH subs as a % of TV households .25
Pay Digital DTH subscription revenues (US$ million)
Pay Digital DTH PPV revenues (US$ million) .26
Pay Digital DTH revenues (US$ million)
Pay Digital DTH revenues per subscriber per month (US$)
IPTV subscribers (000)
IPTV subs as a % of TV households
IPTV subscription revenues (US$ million)
IPTV VOD revenues (US$ million)
IPTV revenues (US$ million)
IPTV revenues per subscriber per month (US$) .30
Pay TV subscribers (000)
Pay TV subs as a % of TV households
Digital TV homes (000)
Digital TV homes as a % of TV households
Subscription revenues (US$ million)
PPV/VOD revenues (US$ million)
Total pay TV revenues (US$ million)
Pay TV revenues per subscriber per month (US$) .34
Latin America forecasts
North America forecasts
CHAPTER 2 ARGENTINA
Market movements
Overview
Cable
Cablevision
Cablevision subscribers (year-end)
Cablevision unaudited revenues by source for nine
months to end-September (ARS)
Cablevision revenues by source (ARS)
Multicanal
Multicanal subscribers (year-end)
Multicanal unaudited revenues by source for nine
months to end-September (ARS)
Multicanal revenues by source (ARS)
Supercanal
Supercanal ownership
IPTV
Argentina broadband data
IPTV activity
Satellite
Mobile TV
Argentina mobile subscribers by operator
DTT
Terrestrial
Argentine broadcasters
Viewing/programming
Top 10 programmes (October 2007)
Argentine cable channel rankings (August 2007) .56
Release Windows
Advertising
Forecasts
Argentina forecasts
CHAPTER 3 BRAZIL
Market movements
Overview
Cable/MMDS
NET Servicos de Comunicacao
Net Servicos operating data
Net Servicos pro forma financial data 2006/7 (BRL million)
Tevecap (TVA)
TVA financial highlights (BRL million)
Mais TV
ITSA market data (September 2007)
IPTV
Brazil broadband data
Brazil broadband subscribers by operator
IPTV activity
Satellite
Telefonica TV Digital
Sky Brasil
Sky Brasil digital package tariffs (January 2008)
DirecTV Latin America financial and operating
highlights (US$ million)
Mobile TV
Brazil mobile subscribers by operator
Mobile TV and video services
HDTV
DTT
Terrestrial
Terrestrial broadcaster details
Globo
SBT
Viewing/programming
Brazil: Programme rights holders
Release windows
Advertising
Forecasts
Brazil forecasts
CHAPTER 4 CANADA
Market movements
Overview
Canadian pay TV subscriber details (000)
Cable
Cable subscriber numbers
Rogers Cable
Rogers Cable subscriber data
Rogers Cable basic subscribers
Rogers Communications: Financial summary (C$ Mil.)
Shaw Communications
Shaw Communications subscriber data (year ending August)
Shaw Communications: Cable highlights
Shaw Communications revenue breakdown
Videotron
Videotron cable highlights
Cogeco
Cogeco cable highlights (year end August)
IPTV
Canada broadband statistics (000)
Broadband subscribers by operator
Satellite
Satellite TV subscribers (000)
Bell ExpressVu
Bell ExpressVU details
BCE financial highlights
Star Choice
Star Choice subscribers
DTT
HDTV
Canadian English language HD channel carriage
by operator (December 2007)
Canadian French language HD channel carriage
by operator (December 2007)
Mobile TV
Canadian mobile telephone subscriber numbers .106
Terrestrial
Canadian Broadcasting Corporation (CBC)
IV
CBC/Radio Canada: Financial highlights
CTV TV Network
Global TV
CanWest TV financial breakdown
CHUM
TVA
Viewing/programming
Top 10 national programmes
(December 31, 2007 - January 6, 2008)
Release Windows
Advertising
TV advertising income by broadcaster type (C$000,000)
Forecasts
Canada forecasts
CHAPTER 5 CHILE
Market movements
Overview
Chile pay TV penetration
Cable
VTR GlobalCom subscriber data
VTR GlobalCom financials (US$ million)
IPTV
Chile broadband subscribers by technology
Telefonica CTC operating data (000)
VTR GlobalCom Internet data
Satellite
Telefonica Chile pay TV subscribers
Mobile TV
Chile mobile penetration
Chile mobile subscribers by operator
HDTV
DTT
Terrestrial
TVN
Canal 13
Mega
Red Television
Chilevision
Telecanal
Viewing/programming
Terrestrial viewer share (2006)
Top 10 programmes of 2007
Top 10 cable channels (August 2007)
Release Windows
Chile: Programme rights holders
Advertising
Gross TV advertising revenues (CLP million) .135
Forecasts
Chile forecasts
CHAPTER 6 COLOMBIA
Market movements
Overview
Cable/MMDS
Colombia cable TV operators by subscriber numbers
Telmex Colombia Financials (COP billions) .143
Satellite
Satellite subscriber growth (2007)
DirecTV Colombia monthly package fees (September 2007)
IPTV
Colombia broadband data
ETB financials (COP millions)
IPTV activity
Mobile TV
Colombia mobile subscribers by operator
DTT
Terrestrial
Audience Share (06:00-24:00, January 2008) .150
Caracol Television
RCN
Viewing/programming
Most popular programmes (January 2008)
Release windows
Advertising
Gross advertising expenditure in 2006 (COP million)
Forecasts
Colombia forecasts
CHAPTER 7 ECUADOR
Market movements
Overview
Ecuador economic indicators
Number of pay TV subscribers by service (end-2007)
Cable
Cable TV subscribers
TV Cable monthly package options
Satellite
DirecTV Ecuador Packages Charges (Feb 2008)
Broadband
Suptel broadband user survey findings (January 2008)
Fixed line subscribers
Viewing/programming
Proportion of imported programming (%)
Ecuavisa
Teleamazonas
Other networks
Ecuador: Programme rights holders
Advertising
Advertising data (2006)
Advertising data (2005 vs. 2006)
CHAPTER 8 MEXICO
Market movements
Overview
Release windows
Cable/MMDS
Pay TV subscribers (000)
MVS Multivision
Megacable
Megacable subscription details
Cablemas
Cablemas subscribers by service offering
Cablemas operating data
Cablevision
Grupo Televisa’s Mexican cable TV financials (MXN million)
IPTV
Mexico broadband subscribers
IPTV activity
Satellite
Sky Mexico DTH subs
Latin DTH shareholdings (%)
Sky Mexico financial summary (MXN million)
Sky Mexico packages (End-2007)
Mobile TV
Mexican mobile subscriber details
DTT
HDTV
Terrestrial
Televisa
Televisa viewing share (%)
Televisa broadcasting financials (MXN million) .184
Grupo Televisa consolidated financials (MXN million)
TV Azteca
TV Azteca financials (MXN million)
Viewing/programming
Most popular cable channels (July 2007)
Release windows
Advertising
Forecasts
Mexico forecasts
CHAPTER 9 PERU
Market movements
Overview
Pay TV subscriptions by major operators
Cable
Cable Magico subscriber growth
Satellite
DirecTV monthly package fees (February 2008)
Cable Magico satellite monthly package fees(February 2008)
Mobile TV
Mobile subscribers
IPTV
Broadband subscribers
DTT
Terrestrial
Networks
Selected terrestrial channels
Viewing/Programming
Top 10 programmes (August 2007)
Cable channel rankings (August 2007)
Release windows
Advertising
Advertising Expenditure (US$ millions) & (% of total)
Gross advertising expenditure summary (US$ million)
CHAPTER 10 PUERTO RICO
Market movements
Overview
Puerto Rico demographics (July 2007)
Cable
Puerto Rico: Cable overview (end-2007)
Puerto Rico cable chronology
OneLink Communications
Liberty Cablevision
Liberty Cablevision operating details
Liberty Cablevision packages (December 2007) .209
Choice Cable TV
IPTV
Broadband subscribers by technology
PRT DSL packages (December 2007)
Satellite
DirecTV packages (US$/month)
(December 2007)
Mobile TV
Mobile subscriber details
HDTV
Selected cable and satellite HD services (September 2007)
Terrestrial
Puerto Rico leading terrestrial broadcasters
Advertising
Advertising spending by media (US$ million) .217
Forecasts
Puerto Rico forecasts
CHAPTER 11 US
Market movements
Overview
US TV households (000s)
Cable
US cable statistics
Ancillary cable service subscribers (million)
Leading MSOs by TV subscribers (000)
Comcast
Comcast operating data
Comcast cable financial summary (US$ million)
Time Warner Cable
Time Warner Cable: operating data
Time Warner Cable financial summary (US$ million)
Other cable operators
Cox cable subscriber data
Charter cable operating data
Charter revenues by source 2007 (US$ million)
Cablevision operating details
Cablevision revenues by sector (US$ 000)
IPTV
US broadband subscriber data
IPTV activity
U-Verse pricing (March 2008)
Online TV
Satellite
Satellite subscriber growth (000)
DirecTV
DirecTV Group revenues by segment (US$ million)
DirecTV US details (US$ million unless stated)
DirecTV Latin America details (US$ million unless stated)
EchoStar
DISH Network operating data
EchoStar financial summary (US$000)
Mobile TV
US mobile subscribers by operator
HDTV
Inbuilt OTA receiver deadlines
DTT
Number of DTT stations in top 10 markets .250
Networks
Viewing/programming
US daily TV viewing
US networks’ average audience in primetime (million)
US networks’ average audience by demographic (million) (September 2007 to March 2008) .253
Top 20 programmes for adults 18-49 years (2006/7 TV season)
Advertising
Advertising spending change by category (2007* vs. 2006*)
Advertising spending by media (US$ million) .256
Top ten advertisers 2004-2007 (US$ million) .256
Forecasts
US forecasts
CHAPTER 12 US HISPANIC
Market movements
Overview
Leading Hispanic TV networks
Top 10 Hispanic TV markets
(January 2008)
Cable channels
Galavision
Mun2
Si TV
LATV
VOY
Other cable options
Broadband
DTH
DirecTV
DirecTV Spanish package prices (February 2008)
EchoStar
EchoStar package prices (February 2008)
DTT
Networks
Univision
Univision: Financial summary (US$ millions) .272
US primetime network audience statistics
Telemundo
Azteca America
CaribeVision
Ratings
US Hispanic: Programme rights holders
Advertising
US Hispanic: Advertising spending by media (US$ mil.)
CHAPTER 13 URUGUAY
Market movements
Overview
Economic indicators (%)
Cable
Leading operators
Monte cable digital offering (February 2008) .285
Nuevo Siglo monthly cable tariffs (UYU) (February 2008)
TCC Cable digital offering (February 2008) .285
Multicanal subscriber numbers (February 2008)
Satellite
DirecTV packages (February 2008)
DTT
IPTV
Anteldata Broadband Tariffs(February 2008)
Terrestrial
Selected channel profiles
Viewing/programming
Total viewers Uruguay December 2007
Release Windows
Uruguay: Programme rights holders
Advertising
Advertising expenditure US$ (000s)
CHAPTER 14 VENEZUELA
Market movements
Overview
Venezuela pay TV penetration (year-end)
Cable
Venezuela cable operators’ market share (October 2007)
Intercable
NetUno
Supercable
IPTV
Venezuela broadband data
Satellite
DirecTV Venezuela packages (February 2008) .300
Mobile TV
DTT
Terrestrial
Venezuela terrestrial TV channels
TVes
Venevision
Televen
VTV
Globovision
Viewing/programming
Top 10 Programmes (August 2007)
Venezuela: Programme rights holders
Release Windows
Advertising
Advertising expenditure (US$ million)
Forecasts
Venezuela forecasts

For full details, please email keithw@cmsinfo.com

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