Home > Market Research > Media & Entertainment > Eastern European TV: 12th edition
Providing in-depth intelligence on the broadcast industry within the Eastern European region.
Eastern European TV (12th edition) allows you to pinpoint new opportunities and highlight territories ripe for investment. With IPTV already live, and thriving, in several key territories and other launches pending across all TV platforms, the report provides a valuable insight into their chances of success.
Major industry questions answered in this report include:
< How has DTH successfully started to make inroads into cable’s dominance?
< Will free-to-air multichannel services harm the chances of pay TV?
< Has the early promise of HDTV come to fruition?
< How are key companies UPC and CME adapting to the changing environment in the eastern European region?
< Is the current trend for launching thematic channels here to stay?
< With News Corp. and other heavyweight media companies already investing in eastern Europe, do you have the clear and reliable analysis that will enable you to also exploit new opportunities in this emerging TV market?
Use Eastern European TV (12th edition) and benefit from:
< Forecasts to 2013 - track trends and pinpoint opportunities with fully updated forecasts, including satellite TV homes, MMDS/Cable TV households, multichannel TV homes, pay TV penetration, IPTV, PPV/VOD, advertising, population and TV household data
< Market Movements - new quick guides to the key developments in each country
< Data and statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
< Country-by-country coverage - analysis of the 18 key territories, enabling you to track the regions you’re already in and assess which new ones will provide you with new investment opportunities
< Coverage of emerging broadcast technologies such as mobile TV and HDTV
< Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed business decisions.
Essential reading for:
TV Companies: Discover the strategies your competitors are using and find out how more liberal markets are changing the face of broadcasting in eastern Europe.
Investment Banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities and how EU accession has boosted investor confidence in countries previously seen as inaccessible.
Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
Broadcast Technology companies: With TV in eastern Europe now actively looking to increase in sophistication, identify which technological developments are likely to have a profitable impact on your business.
Countries / Sectors / Companies Covered
Bulgaria
Croatia
Cyprus
the Czech Republic
Estonia
Greece
Hungary
Israel
Latvia
Lithuania
Poland
Romania
Russia
Serbia
Slovakia
Slovenia
Turkey
Ukraine
PLUS Special profile of pan-regional company CME
Pay TV homes in eastern Europe set to pass 70m by 2013
"At end-2013, eastern Europe will have 71.8 million pay TV homes. This means almost half of the region’s television households will be paying for their broadcast services. Digital TV is also expected to make substantial inroads, with 70.1 million homes having digital TV signals by 2013."
Source: Informa Telecoms & Media
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Table of Contents
E X E C U T I V E S U M M A R Y
Selected DTT plans 2
F O R E C A S T S
C H A P T E R 1 3
Eastern European TV Forecasts 4
Digital TV households in 2013 (000) 5
Digital penetration of TV households in 2013 (%) 5
TV household composition in 2013 (000) 6
Eastern European Population (000) 7
Eastern European households (000) 8
Eastern European TV households (000) 9
Eastern European TV households
as a % of households (%) . 10
Eastern European satellite TV households (000) . 11
Eastern European cable TV
households (000) . 12
Eastern European multichannel
(cable and satellite) TV households (000) . 13
Eastern European multichannel TV households as a % of TV households (%) 14
Eastern European digital terrestrial TV households (000) . 15
Eastern European digital terrestrial TV households as a % of TV households (%) 15
Eastern European Freesat DTH households (000) . 16
Eastern European Freesat DTH households as a % of TV households (%) 16
Eastern European cable TV households (000) . 17
Eastern European cable TV households as a % of TV households . 17
Eastern European digital cable TV households (000) . 18
Eastern European digital cable TV households as a % of TV households (%) 18
Eastern European analogue cable TV revenues (US$ million) 19
Eastern European digital cable TV revenues (US$ million) 19
Eastern European cable TV revenues (US$ million) 20
Eastern European cable TV ARPU (US$) . 20
Eastern European digital DTH households (000) . 21
Eastern European digital DTH households as a % of TV households 21
Eastern European digital DTH revenues (US$ million) . 22
Eastern European digital DTH ARPU (US$) 22
Eastern European IPTV households (000) . 23
Eastern European IPTV households as a % of TV households . 23
Eastern European IPTV revenues (US$ million) 24
Eastern European IPTV ARPU (US$) 24
Eastern European pay TV households (000) 25
Eastern European pay TV households as a % of TV households . 25
Eastern European digital TV households (000) . 26
Eastern European digital TV households as a % of TV households . 26
Eastern European subscription revenues (US$ million) 27
Eastern European PPV/VOD revenues (US$ million) 27
Eastern European subscription and PPV/VOD revenues (US$ million) 28
Eastern European subscription and PPV/VOD ARPU (US$) 28
Gross TV Advertising Revenues (US$ million) 29
Net TV Advertising Revenues (US$ million) 29
Gross Pay TV Advertising Revenues (US$ million) 30
Net Pay TV Advertising Revenues (US$ million) 30
C H A P T E R 2
B U L G A R I A 31
Market movements 31
Overview 31
Bulgaria: Financial data (%) . 31
Cable 32
CableTel development 33
IPTV . 34
Total broadband subscribers 34
BTC company history . 35
BTC Net financial highlights (BGN 000s) 35
Satellite . 36
Mobile TV 36
DTT 37
Terrestrial 37
Nova TV company history 38
BNT progress . 38
Viewing/programming . 39
All-day audience share of selected Bulgarian TV channels (1Q08) . 39
Bulgaria: Program rights holders 41
Advertising . 41
Bulgaria: Share of advertising expenditure by media . 41
Bulgaria: Share of advertising revenue by TV channel (2007) 42
C H A P T E R 3
C R O A T I A . 43
Market movements 43
Overview 43
Croatia: Main indicators . 43
Cable 44
Satellite . 45
IPTV . 45
T-HT (excluding T-Mobile) financial data 45
DTT 47
DTT in Croatia . 47
Terrestrial 48
Croatian Radio and Television (HRT) 48
Nova TV 49
Nova TV channel data 49
Nova TV financial data (US$ millions) 49
RTL Televizija . 50
RTL Televizija financial
data (US$ millions) 50
Viewing/programming . 51
Viewing share (all households) 51
Croatia: Program rights holders 51
Advertising . 52
Croatia: Advertising
expenditure (US$ million) 52
C H A P T E R 4
C Y P R U S 53
Market movements 53
Overview 53
Greek Cyprus financial indicators . 54
Programmers 55
LTV/Alfa 55
Cable 56
Cablenet triple-play packages (April 2008) 57
Cablenet subscriber growth 57
IPTV . 57
Cyprus broadband data 58
Cyprus: IPTV subscriber growth 58
MiVision 58
CyTA pay TV and double-play
packages (March 2008) 59
PrimeTel . 59
PrimeTel multi-play packages (March 2008) . 60
Satellite . 60
Nova Cyprus 60
Multichoice: Cypriot subscriber numbers 62
Athina Sat 62
On-demand TV . 62
DTT 63
Terrestrial 63
Audience share (%) 63
Cyprus: Program rights holders 63
Cyprus Broadcasting Corporation . 64
Sigma 64
Sigma primetime programming sources 64
Other channels 65
Advertising . 65
Advertising expenditure
by quarter (C£ million) 65
C H A P T E R 5
C Z E C H R E P U B L I C . 67
Market movements 67
Overview 67
Cable 68
UPC Czech Republic 69
UPC CR subscriber data . 69
IPTV . 70
Czech Republic broadband subscribers 70
Satellite . 72
UPC Direct Czech subscriber details 73
Mobile TV 73
Czech Republic mobile subscriber data 73
On-demand TV . 74
HDTV 74
DTT 75
Terrestrial 76
Czech terrestrial TV overview . 76
TV Nova 76
Prima TV . 77
Ceska Televize 77
Viewing/programming . 78
Czech Republic: Viewing shares
by main channels (%) 78
Czech Republic: Main channels’
viewing share 1Q08 (%) . 78
Release windows 79
Advertising . 79
Forecasts 79
Czech Republic forecasts 81
C H A P T E R 6
E S T O N I A 83
Market movements 83
Overview 83
Estonia financial data 84
Cable 84
Starman Kaabeltelevisiooni 84
Starman financial summary (EEK) 85
STV Cable TV 86
IPTV . 87
DigiTV packages . 88
Eesti Telekom: Financial summary 89
Satellite . 89
Viasat Estonia pay-TV packages 89
Viasat Broadcasting operating results 90
DTT 90
Terrestrial 91
ETV 91
ETV programming output (2006/7) 92
TV3 92
Kanal 2 93
Viewing/programming . 94
Share of viewing (all households %) 94
Share of viewing 2007 (all households %) . 94
Estonia: Program rights holders 95
Advertising . 96
Share of advertising market 96
C H A P T E R 7
G R E E C E 97
Market movements 97
Overview 97
Main national channels 97
Cable 99
IPTV . 99
Greece broadband data 99
OTE financial highlights 2007 (E million) . 101
Satellite 101
NetMed subscriber data for Greece 102
NetMed fiscal year
highlights (ZAR million) 103
On-demand TV 104
DTT . 104
Mobile TV . 105
Greece mobile subscribers by operator 105
Terrestrial . 106
Mega Channel 106
Mega major shareholders (%) (2007) 106
Antenna TV . 107
Other private channels 107
ERT . 108
Viewing/programming 109
Terrestrial channels’ annual
viewing share (%) 109
Release windows . 110
Advertising 110
Gross advertising expenditure
by medium (E million) . 110
Terrestrial channels’ share of TV
advertising market (%) . 111
Forecasts . 111
Greece forecasts . 112
C H A P T E R 8
H U N G A R Y 115
Market movements 115
Overview 115
Cable 116
Major Hungarian cable operators 116
UPC Hungary 117
UPC Hungary operating data 117
UPC Hungary year-end
financials (E millions) 118
T-Kabel . 118
FiberNet . 119
Antenna Hungaria 119
IPTV 120
Hungary broadband subscriber data . 120
Satellite 122
Mobile TV . 123
Mobile subscribers by operator 123
On-demand 124
HDTV 124
DTT . 125
Terrestrial . 126
RTL Klub 126
RTL Klub prime time viewing
and advertising share 126
TV2 . 126
Magyar Television (MTV) . 127
Viewing/programming 128
Viewing share for ‘all day 18-49 years’ 128
Hungary: Program rights holders 129
Release windows
(months after theatrical release) . 129
Advertising 129
Hungarian advertising
details (US$ million) 130
Forecasts . 130
Hungary forecasts 132
C H A P T E R 9
I S R A E L 135
Market movements 135
Overview 135
Cable 137
HOT Cable main shareholders
(January 2008) . 138
HOT cable financials (US$ million) 138
IPTV 138
Israel broadband subscriber details 139
Satellite 139
Yes subscriber growth 140
Yes financials (ILS million) . 140
DTT . 141
Mobile TV . 142
Israel mobile subscribers by operator . 142
Israel mobile subscribers by technology 142
On-Demand TV 143
HDTV 144
Terrestrial . 144
Israel terrestrial broadcasters . 144
Channel 2 145
Channel 10 . 146
Channel 1 and Channel 33 146
Viewing/programming 147
Release windows
(months after theatrical release) . 147
Advertising 147
Advertising spending (US$ million) . 148
Forecasts . 148
Israel forecasts 149
C H A P T E R 1 0
L A T V I A 151
Market movements 151
Overview 151
Latvia financial data 151
Cable 152
Baltcom . 152
Baltcom packages (2008) 153
Izzi . 153
IPTV 154
Latvia: Broadband subscribers 154
Lattelecom Financial Data
2007 (LVL million) 156
Satellite 156
DTT . 157
Mobile TV . 157
Terrestrial . 158
LNT timeline 158
Viewing/programming 159
Audience share of main channels (%) 160
Top 5 programs 2007 160
Latvia: Program rights holders 161
Advertising 161
Latvian Advertising Expenditure
by media (net, LVL) 161
Advertising expenditure . 162
C H A P T E R 1 1
L I T H U A N I A . 163
Market movements 163
Overview 163
Cable/MMDS 164
Lithuania cable and MMDS
subscriber growth 164
Leading cable/MMDS operators
by market share 2007 165
IPTV 165
Lithuania broadband data 166
TEO LT financial highlights
2007 (LTL 000) 167
Satellite 167
Viasat financial highlights Central
and Eastern Europe (SEK million) 168
DTT . 168
Terrestrial . 169
TV3 & Tango TV . 169
LNK TV 169
LRT . 170
BTV . 170
Viewing/programming 170
Viewing share (%) 171
Lithuania: Program rights holders 172
Advertising 172
Advertising expenditure by medium
2007 (LTL million) 172
Frequency of advertising permitted
in TV movies 173
VI
C H A P T E R 1 2
P O L A N D . 175
Market movements 175
Overview 175
Release windows
(months after theatrical release) . 176
Cable 176
UPC Telewizja Kablowa 177
UPC Telewizja Kablowa subscriber details 177
Vectra 178
Multimedia Polska 178
Multimedia Polska cable TV
operational details 179
Multimedia Polska financial
summary (PLN million) . 179
Multimedia Polska
shareholders (April 2008) 180
Aster City 180
IPTV 180
Selected broadband operator
subscriber details 181
IPTV activity . 181
Satellite 182
Cyfrowy Polsat 183
Cyfra Plus Cyfrowy 184
ITI Neovision . 185
Mobile TV . 186
Poland mobile subscribers by operator 186
On-demand 187
HDTV 187
DTT . 188
Terrestrial TV . 188
Household penetration by channel 189
TVP . 189
TVN . 190
TVN program output by genre (% total hours) . 191
TVN channel revenues 191
Top 10 TVN programs by audience share (2007) 192
Polsat 192
Viewing/programming 193
National viewing share by channel (%) . 193
Advertising 194
Polish advertising details (US$ million) . 194
Forecasts . 195
Poland forecasts . 196
C H A P T E R 1 3
R O M A N I A 199
Market movements 199
Overview 199
Cable 200
UPC Romania 201
UPC Romania subscriber data 202
Romania Cable Systems-Romania Data Systems 202
IPTV 203
Romania broadband data 203
Satellite 204
DTH subscriber growth by platform . 205
DTT . 206
Terrestrial . 206
TVR . 206
Pro TV 207
Antena . 208
Prima TV 208
Viewing/programming 209
Main channels’ viewing share 2007 (%) . 209
Main channels’ viewing share 1Q08 (%) 210
Romania program rights holders . 210
Advertising 210
Net TV advertising expenditure
(US$ million) 211
Forecasts . 211
Romania forecasts 212
C H A P T E R 1 4
R U S S I A 215
Market movements 215
Overview 215
Russia: TV-related assets
of the major players . 216
Russia: Pay TV penetration (%) . 216
Cable 217
IPTV 219
Russia: broadband subs by technology 220
Russia: Selected broadband subscribers by operator . 220
Russia: Comstar-UTS
ownership structure (%) . 220
Satellite 222
Mobile TV . 223
Russia mobile subscribers 223
On-demand 224
HDTV 225
DTT . 225
VII
Terrestrial . 226
Russia: Major channels and networks 226
Russia: CTC audience shares in its key demographic groups (%) . 227
Russia: CTC program output by genre in 2007 (%) 228
Russia: CTC Media financial highlights . 228
Russia: CTC Media ownership
structure (%) 228
Viewing/programming 229
Russia: Share of viewing by channel (%) . 229
Advertising 231
Russian gross advertising revenues 231
Russian TV advertising growth (US$ million) 231
Forecasts . 231
Russia forecasts 233
C H A P T E R 1 5
S E R B I A 235
Market movements 235
Overview 235
Serbia & Montenegro GDP growth . 235
Cable 236
IPTV 237
Satellite 237
DTT . 237
Terrestrial . 238
B92 TV ownership structure . 239
Viewing/Programming 240
Serbia: Share of viewing by channel, 1Q08 (%) 240
Serbia: Program rights holders 241
Advertising 242
C H A P T E R 1 6
S L O V A K I A 243
Market movements 243
Overview 243
Slovakia: Main economic indicators . 243
Cable 243
UPC Slovakia operational data (end-2007) 244
IPTV 245
Slovakia broadband subscriber data . 245
Satellite 247
DTT . 248
Terrestrial . 248
TV Markiza 248
TV Markiza financial highlights (US$ million) 249
STV . 249
TV Joj 250
Viewing/programming 250
All-day viewing share (4+) 251
All-day viewing share 1Q07/1Q08 251
Slovakia: Program rights holders . 251
Advertising 252
Advertising revenue by channel (SKK millions) 252
Slovakia: Net TV advertising expenditure 252
C H A P T E R 1 7
S L O V E N I A 253
Market movements 253
Overview 253
Cable 254
Slovenia cable industry timeline . 254
UPC Telemach subscriber data 255
IPTV 255
Slovenia broadband data 255
Telekom Slovenije financial highlights 2007 (E000) 256
Satellite 257
HDTV 257
DTT . 258
Terrestrial . 258
Pop TV and Kanal A . 258
RTV Slovenija 259
RTV funding 259
TV3 . 259
Viewing/programming 260
Terrestrial channels’ viewing shares (%) . 260
Terrestrial channels’ viewing share (%) 260
Slovenia: Program rights holders . 261
Advertising 261
Net TV advertising expenditure in Slovenia (US$ million) 262
C H A P T E R 1 8
T U R K E Y 263
Market movements 263
Overview 263
Cable 265
Broadband . 265
Turkey broadband subscribers 266
DTH 266
Total homes receiving satellite signals (000) 266
D-Smart subscriber growth forecasts (000) 267
D-Smart financial forecasts . 267
DTT . 268
Mobile TV . 269
Turkey mobile subscriber details . 269
Terrestrial . 269
TRT channels 271
Viewing/Programming 272
Prime time viewing (%) . 272
All day channel viewing (%) 272
Release windows (Months after theatrical release) . 272
Advertising 273
Advertising spending
by media (TRY million) . 273
Forecasts . 273
Turkey forecasts . 275
C H A P T E R 1 9
U K R A I N E 277
Market movements 277
Overview 277
Cable 278
Cable TV subscribers 278
Regional cable TV subscriber breakdown . 278
IPTV 280
Satellite 281
DTT . 283
Terrestrial . 283
Studio 1+1 financial overview
(US$ million) 283
Viewing/programming 285
All-day channel ratings . 286
All day channel ratings 1Q07/1Q08 . 286
Advertising 287
Advertising expenditure (US$ million) 287
CME 1Q financial performance . 289
C H A P T E R 2 0
C E N T R A L E U R O P E A N M E D I A E N T E R P R I S E S . 289
CME annual financial performance 290
Czech Republic 290
Ukraine 291
Croatia . 292
Romania 292
Slovakia 293
For full details, please email keithw@cmsinfo.com
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