Home > Market Research > Mobile Content & Apps > Global Mobile Advertising Market Analysis 2006-2011

Table of Contents

Management Report
Published: May 2007
Pages: 190
Tables: 93
From: GBP 1250.00   Buy Now!
Research from: EJL Wireless Research
Sector: Mobile Content & Apps

This report provides a comprehensive analysis for the global mobile advertising market.

Current technology trends and market conditions are analyzed to allow brands and advertising agencies to traverse the chasm that separates the online and traditional media advertising markets of today and the future: Mobile Advertising

Features
Mobile Advertising Ecosystem Analysis
Technology Operational Flow Analysis
SMS/MMS Advertising
CSC Advertising
USSD Advertising
Mobile Search Advertising
Mobile Display Advertising
Mobile Video Advertising
Mobile Coupons
Ad Supported Mobile Content
Proximity Mobile Advertising
5-year forecast by advertising segment and geographical region

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1 Mobile Advertising
1.2 Mobile Advertising Defined vs. Mobile Marketing
1.3 Mobile Advertising Ecosystem
1.4 Important Terminology
1.5 Types of Mobile Advertising
CHAPTER 2: BARRIERS TO MOBILE ADVERTISING
2.1 Introduction: Why Barriers Matter!
2.2 Key Barriers to Mobile Advertising
CHAPTER 3: MARKET FORECASTS
3.1 Global Mobile Advertising Forecast
3.2 Mobile Advertising Type Analysis
3.3 Regional Analysis
CHAPTER 4: SMS AND MESSAGING-BASED ADVERTISING
4.1 Message-Based Advertising Defined
4.2 Ecosystem for Message-Based Advertising
4.3 Operational Flow
4.4 Barriers, Measurement, and Trends
4.5 Key Players
CHAPTER 5: COMMON SHORT-CODE MARKETING
5.1 CSC Marketing Defined
5.2 Ecosystem for CSC-Based Marketing
5.3 Operational Flow
5.4 Barriers, Measurement, and Trends
5.5 Key Players
CHAPTER 6: USSD MESSAGING
6.1 Key Players
CHAPTER 7: MOBILE SEARCH ADVERTISING
7.1 Mobile Search Advertising Defined
7.2 Ecosystem for Mobile Search Advertising
7.3 Operational Flow
7.4 Barriers, Measurement, and Trends
7.5 Key Players
CHAPTER 8: MOBILE DISPLAY ADVERTISING
8.1 Display Advertising Defined
8.2 Ecosystem for Display-Based Advertising
8.3 Operational Flow
8.4 Barriers, Measurement, and Trends
8.5 Key Players
CHAPTER 9: MOBILE VIDEO ADVERTISING
9.1 Mobile Video Advertising Defined
9.2 Ecosystem for Mobile Video-Based Advertising
9.3 Operational Flow
9.4 Barriers, Measurement, and Trends
9.5 Key Players
CHAPTER 10: SPONSORED/SUBSIDIZED GAMES, CONTENT, AND APPLICATIONS
10.1 Ad-Supported Content and Services Defined
10.2 Ecosystem for Ad-Supported Content & Services
10.3 Operational Flow
10.4 Barriers, Measurement, and Trends
10.5 Key Players
CHAPTER 11: ADVERTISING-SUPPORTED MVNOS
11.1 Ad-Supported MVNO Services Defined
11.2 Ecosystem for Ad Supported MVNOs
11.3 Barriers, Measurement, and Trends
11.4 Key Players
CHAPTER 12: MOBILE COUPONING
12.1 Mobile Couponing Advertising Defined
12.2 Ecosystem for Mobile Coupon Advertising
12.3 Operational Flow
12.4 Barriers, Measurement, and Trends
12.5 Key Players
CHAPTER 13: PROXIMITY MOBILE MARKETING
13.1 Bluetooth Broadcasting Advertising Defined
13.2 Near Field Communications Advertising Defined
13.3 Ecosystem for Proximity Broadcasting Advertising
13.4 Operational Flow
13.5 Barriers, Measurement, and Trends
13.6 Case Studies
13.7 Key Players
CHAPTER 14: ECOSYSTEM PLAYERS
14.1 Ecosystem Players Defined
14.2 Single vs. Multi-Role players
14.3 Additional Players
CHAPTER 15: ADDITIONAL MOBILE ADVERTISING OPPORTUNITIES
15.1 More Advertising to Come
CHAPTER 16: INFRASTRUCTURE AND ENVIRONMENTAL STATUS
16.1 Where Are We Now?
16.2 Market Trends
CHAPTER17: FUTURE SHAKEOUT
TABLES
Table 1: Global Mobile Advertising Gross Revenues by Category, 2006-2011 (Thousands of Dollars)
Table 2: Global Mobile Advertising Gross Revenues Market Share by Type, 2007 & 2011 (Millions of Dollars)
Table 3: Global Mobile Advertising Gross Revenues by Type, 2006-2011 (Millions of Dollars)
Table 4: Global Mobile Advertising Gross Revenues by Type, 2006-2011 (% of Total)
Table 5: Global Mobile Advertising Gross Revenues by Type, 2006-2011 (YoY % Growth)
Table 6: Global Mobile SMS/MMS Advertising Gross Revenues by Region, 2006-2011 (Millions of Dollars)
Table 7: Global Mobile SMS/MMS Advertising Gross Revenues by Region, 2006-2011 (% of Total)
Table 8: Global Mobile Search Advertising Gross Revenues by Region, 2006-2011 (Millions of Dollars)
Table 9: Global Mobile Search Advertising Gross Revenues by Region, 2006-2011 (% of Total)
Table 10: Global Mobile Display Advertising Gross Revenues by Region, 2006-2011 (Millions of Dollars)
Table 11: Global Mobile Display Advertising Gross Revenues by Region, 2006-2011 (% of Total)
Table 12: Global Mobile Display Advertising Gross Revenues by Region, 2006-2011 (Millions of Dollars)
Table 13: Global Mobile Video Advertising Gross Revenues by Region, 2006-2011 (% of Total)
Table 14: Global Mobile Coupon Advertising Gross Revenues by Region, 2006-2011 (Millions of Dollars)
Table 15: Global Mobile Coupon Advertising Gross Revenues by Region, 2006-2011 (% of Total)
Table 16: Global Proximity Mobile Advertising Gross Revenues by Region, 2006-2011 (Millions of Dollars)
Table 17: Global Proximity Mobile Advertising Gross Revenues by Region, 2006-2011 (% of Total)
Table 18: Global Mobile Advertising Gross Revenues by Region, 2006-2011 (Millions of Dollars)
Table 19: Global Mobile Advertising Gross Revenues by Region, 2006-2011 (Percentage of Total)
Table 20 Global Mobile Advertising Gross Revenues by Region, 2006-2011 (YoY % Growth)
Table 21: Global Mobile SMS/MMS Advertising Gross Revenues by Region, 2006-2011 (Millions of Dollars)
Table 22: Coverage of Mobile Search Engines
Table 23: Online vs. Mobile Search Benchmarking Results
Table 24: SMS Search Advertising Economic Model
Table 25: Global Mobile Search Advertising Gross Revenues by Region, 2006-2011 (Millions of Dollars)
Table 26: Global Mobile Display Advertising Gross Revenues by Region, 2006-2011 (Millions of Dollars)
Table 27: Global Mobile Display Advertising Gross Revenues by Region, 2006-2011 (Millions of Dollars)
Table 28: Comparison of Ad-Supported MVNO Services
Table 29: Global Mobile Coupon Advertising Gross Revenues by Region, 2006-2011 (Millions of Dollars)
Table 30: Global Proximity Mobile Advertising Gross Revenues, 2006-2011 (Millions of Dollars)
Table 31: Key Mobile Advertising Players by Content Capabilities
Table 32: Key Mobile Advertising Players by Capabilities
EXHIBITS
Exhibit 1: Global Mobile Advertising Gross Revenues, 2006-2011 (Thousands of Dollars)
Exhibit 2: Global Mobile Advertising Gross Revenues by Region, 2006-2011 (Thousands of Dollars)
Exhibit 3: United States Mobile Advertising Gross Revenues, 2006-2011 (Thousands of Dollars)
Exhibit 4: United States Mobile Advertising Gross Revenues by Category, 2011
Exhibit 5: Definition of a Mobile Advertisement Perfect Customer
Exhibit 6: Reality of a Mobile Advertisement Perfect Customer
Exhibit 7: Roles in Mobile Advertising
Exhibit 8: Capabilities by Ecosystem Player
Exhibit 9: Monetary Relationships in Mobile Advertising
Exhibit 10: Sprint SMS Service Advertisment Example
Exhibit 11: Mobile Games Advertisement Example
Exhibit 12: MMA Ad Unit Definitions
Exhibit 13: MMA Mobile WAP Text Link Advertisment Example
Exhibit 14: MMA Mobile WAP Graphic Banner Advertisment Example
Exhibit 15: MMA Mobile WAP Banner Size Specifications
Exhibit 16: Global Mobile Advertising Gross Revenues, 2006-2011 (Millions of Dollars)
Exhibit 17: Global Mobile Advertising Gross Revenues by Type, 2007 (Millions of Dollars)
Exhibit 18: Global Mobile Advertising Gross Revenues by Type, 2011 (Millions of Dollars)
Exhibit 19: Global Mobile SMS/MMS Advertising Gross Revenues, 2006-2011 (Millions of Dollars)
Exhibit 20: Global Mobile SMS/MMS Advertising Gross Revenues by Region, 2011 (Millions of Dollars)
Exhibit 21: Global Mobile Search Advertising Gross Revenues, 2006-2011 (Millions of Dollars)
Exhibit 22: Global Mobile Search Advertising Gross Revenues by Region, 2011 (Millions of Dollars)
Exhibit 23: Global Mobile Display Advertising Gross Revenues, 2006-2011 (Millions of Dollars)
Exhibit 24: Global Mobile Display Advertising Gross Revenues by Region, 2011 (Millions of Dollars)
Exhibit 25: Global Mobile Video Advertising Gross Revenues, 2006-2011 (Millions of Dollars)
Exhibit 26: Global Mobile Video Advertising Gross Revenues by Region, 2011 (Millions of Dollars)
Exhibit 27: Global Mobile Coupon Advertising Gross Revenues, 2006-2011 (Millions of Dollars)
Exhibit 28: Global Mobile Coupon Advertising Gross Revenues by Region, 2011 (Millions of Dollars)
Exhibit 29: Global Proximity Mobile Advertising Gross Revenues, 2006-2011 (Millions of Dollars)
Exhibit 30: Global Proximity Mobile Advertising Gross Revenues by Region, 2011 (Millions of Dollars)
Exhibit 31: Global Mobile Advertising Gross Revenues by Region, 2006-2011 (Millions of Dollars)
Exhibit 32: Subscriber to Subscriber SMS Ad Example
Exhibit 33: Mobile SMS Advertising Ecosystem
Exhibit 34: Steps to Set Up Mobile SMS Advertising
Exhibit 35: Global Mobile SMS/MMS Advertising Gross Revenues, 2006-2011 (Millions of Dollars)
Exhibit 36: Mandy Moore Mobile Mob CSC Example
Exhibit 37: Basic Flow for Common Short Code User Interaction
Exhibit 38: Mobile SMS CSC Advertising Ecosystem
Exhibit 39: Steps to Set Up SMS CSC Marketing
Exhibit 40: Google Mobile Search Advertisement Example
Exhibit 41: Search Categories on Mobile
Exhibit 42: Google Online Search Result
Exhibit 43: Google Mobile Search Result
Exhibit 44: Yahoo! Online Search Result
Exhibit 45: Yahoo! Mobile Search Result
Exhibit 46: MSN Online Search Result
Exhibit 47: MSN Mobile Search Result #1
Exhibit 48: MSN Mobile Search Result #1
Exhibit 49: Cingular Wireless Yahoo! Mobile Search
Exhibit 50: Cingular Wireless Yahoo! Mobile Search Results #1-3
Exhibit 51: T-Mobile USA Mobile Search Results
Exhibit 52: Sprint Mobile Search Result
Exhibit 53: BooRah Online Web Site Search Result
Exhibit 54: BooRah Mobile Search Input Screen
Exhibit 55: BooRah Mobile Search Results Screen
Exhibit 56: BooRah Mobile Search Returned Result Listing
Exhibit 57: Mobile Search Advertising Ecosystem
Exhibit 58: Steps to Set Up Mobile Search Advertising
Exhibit 59: Global Mobile Search Advertising Gross Revenues, 2006-2011 (Millions of Dollars)
Exhibit 60: WAP-Based Advertising Ecosystem
Exhibit 61: Steps to Set Up Mobile Web Site Advertising
Exhibit 62: Global Mobile Display Advertising Gross Revenues, 2006-2011 (Millions of Dollars)
Exhibit 63: Mobile Video Advertising Ecosystem
Exhibit 64: Steps to Set Up Mobile Video Advertising
Exhibit 65 Global Mobile Video Advertising Gross Revenues, 2006-2011 (Millions of Dollars)
Exhibit 66: Ad-Supported or Subsidized Applications and Games
Exhibit 67: Mobile Game/Application Sponsorship or Subsidy Advertising Ecosystem
Exhibit 68: Steps to Set Up Mobile Sponsorship and Subsidy Advertising
Exhibit 69: Greystripe Ad-Supported Permission Screen Examples
Exhibit 70: Advertising-Supported MVNO
Exhibit 71: Ad-Subsidized MVNO model
Exhibit 72: Consumer Components for Ad-Supported MVNO
Exhibit 73 Ad-Supported MVNO Advertising Ecosystem
Exhibit 74: UPC Bar Code Example
Exhibit 75: Nokia N93 Mobile Handset
Exhibit 76: EJL Wireless Research Web Address QR Code Example
Exhibit 77: Cellfire Mobile Coupon Examples SMS(left) and Rich Media (right)
Exhibit 78: Revol Wireless Perks Mobile Coupon Example
Exhibit 79: Mobile Couponing Ecosystem
Exhibit 80: Steps to Set Up Mobile Couponing
Exhibit 81: Example of QR Codes and Offers in Japan
Exhibit 82: Global Mobile Coupon Advertising Gross Revenues, 2006-2011 (Millions of Dollars)
Exhibit 83: Nokia US Bluetooth-Enabled Mobile Phones
Exhibit 84: Motorola US Bluetooth-Enabled Mobile Phones
Exhibit 85: Sony Ericsson Global Bluetooth-Enabled Mobile Phones
Exhibit 86: Nokia 6131 NFC Mobile Handset
Exhibit 87: Nokia 3220 NFC Shell
Exhibit 88: Nokia 3220 NFC-Activated Screen Shot
Exhibit 89: Proximity Broadcasting Advertising Ecosystem
Exhibit 90: Steps to Set Up Bluetooth Broadcasting
Exhibit 91: Global Proximity Mobile Advertising Gross Revenues, 2006-2011 (Millions of Dollars)
Exhibit 92: Interstitial Advertisment Example

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