Home > Market Research > Information & Communications Technology > Brand Awareness, Use and Preference among Home Systems Integrators

Table of Contents

Market Study
Published: September 2007
Pages: 30
Tables: 5
From: GBP 1500.00   Buy Now!
Research from: Parks Associates
Sector: Information & Communications Technology

The results of EH Publishing’s 3rd annual study conducted in collaboration with Parks Associates shows results on brs specified, used & installed by custom electronics professionals

This report, part of the Channel Monitor Service, provides an understanding of custom electronics professionals’ familiarity use and preference with brand names within 21 separate product categories. It presents the results of EH Publishing’s 3rd annual study conducted in collaboration with Parks Associates. Results show brands specified, used & installed by custom electronics professionals during the past two years.“This research documents the fact that certain brands are well-entrenched as the market leaders in their specialty categories,” said Daryl Delano, EH Publishing’s research director. “Members of the ‘Hall of Fame’ that consistently measure high rankings for brand familiarity and use include Denon for receivers, Marantz for amplifiers, Russound for multi-room audio distribution, Lutron for lighting control, and Crestron for whole-house automation.”

Top of Page

Table of Contents

The Bottom Line
1.0 Introduction

1.1 Research Study Objectives

1.1.1 Rank Factors Important to Brand Selection

1.1.2 Determine Installers’ Familiarity with Brands

1.1.3 Quantify Use over Past Two Years

1.1.4 Identify Brand Preferences

2.0 Notes on Methodology

2.1 Survey Overview

2.2 Future Research

3.0 Profile of Respondents

3.1 Primary Business

3.2 Geographical Location of Operations

3.3 Length of Time in Business

3.4 Estimated 2007 Revenues

3.5 End-user Cost of a Typical Home Systems Installation

3.6 Rating of Importance of Selected Brand Characteristics

4.0 Highlights of Survey Results

5.0 “Top 5 Brands” by Product Category

5.1 In-Wall/Ceiling Speakers

5.2 Floor/Shelf (Freestanding) Speakers

5.3 Receivers

5.4 Amplifiers and Pre-Amps

5.5 Multi-Room Audio Distribution

5.6 Media Servers

5.7 Audio/Video Wire & Cables

5.8 Plasma Flat-Panel TVs

5.9 LCD Flat-Panel TVs

5.10 Rear Projection TVs

5.11 Front Projection Video

5.12 Screens

5.13 Racks/Mounts/Lifts/Stands

5.14 Power Conditioning/Power Quality/Surge Suppression

5.15 Home Theater Furniture/Seating/Acoustical Treatments

5.16 Whole-House Automation System

5.17 Lighting Controls

5.18 Window Covering/ Motorized Control

5.19 Universal Wireless Remote Controls

5.20 Central Vacuum Systems

5.21 Structured Wiring Systems

For full details, please email keithw@cmsinfo.com

Top of Page

Buy now!

PDF Single User

 GBP 1500.00   

Your personal guarantee

Top of Page