Home > Market Research > Information & Communications Technology > Portable Multimedia Players: Analysis and Forecast, Second Edition
Consumers' usage of evaluating the impact of the latest digital media consumption trends on the adoption positioning of the device relative to other portable entertainment platforms
This report will re-examine the portable multimedia player market after the first report was published two years ago in 2005. Besides highlighting and updating the technology and feature trends, this report will focus on analyzing consumers’ usage of the device and evaluating the impact of the latest digital media consumption trends on the adoption and positioning of the device relative to other portable entertainment platforms.“Two years have passed and the portable multimedia player remains an uncertain product category,” said Harry Wang, Senior Analyst with Parks Associates. “Part of the problem is, although we’ve had so far an explosive growth of online video services, the uptake of PMP as a distinctive entertainment platform is undermined by the flourishing of alternative portable entertainment devices.”
Top of Page
Table of Contents
The Bottom Line
1.0 Notes on Methodology
1.1 Consumer Data
1.2 Definitions
2.0 PMP: A Fast-changing Market
2.1 Two Years in Retrospective
2.2 Current Adoption of Portable Multimedia Players
3.0 Component Analysis and Technology Trends
3.1 Microprocessors and Other Silicon Components
3.2 Choice of Storage Media
3.3 Display Technology (LCD)
3.4 Media Formats, Codecs, and DRM
3.5 Feature Trends
4.0 Consumer Demand Analysis
4.1 Digital Media Habits and Product Appeal
4.2 Choice of Portable Entertainment Platforms and Convergence Trends
4.3 Consumer Segmentation
5.0 Industry Trends, Marketing Strategies and Competitive Analysis
5.1 Digital Media Trends and PMP as an Entertainment Platform
5.2 Overview of Branding and Marketing Strategies
5.3 Competitive Analysis
6.0 Market Forecast and Implications
6.1 Market Sizing
6.2 Implications and Recommendations
For full details, please email keithw@cmsinfo.com
Top of Page
Buy now!
Top of Page
|
