Home > Market Research > Mobile Strategies > Wireless in the Consumer Telecom Bundle: Discounts without Convergence
Despite all the talk about convergence of networks and devices, bundling multiple telecommunication services is an effective way of competing with new market entrants by offering discounts without having to make any major capital expenditures. In-Stat has found that a much larger number of consumers want to include wireless in their bundles, but are not able to do so. This report examines consumer attitudes toward carriers, their current bundling spending, and wishes for bundled services. It also covers erosion of minutes of use for wireline long-distance and local calling by wireless.
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Table of Contents
"Executive Summary
Bundling and Loyalty are Connected
Wireless Carriers Not Considered
More Bundles Should Include Wireless
Wireless Challenges Landline
- Introduction
Survey Results
Ranked Importance of Bundled Services
Service Bundle Penetration
Reasons for Not Bundling
Plans to Purchase Bundle in the Next 12 Months
Intended Service Bundles
From Whom Will You Buy the Bundle?
Loyalty to Service Providers
Choice of Wireless Service Providers
Erosion of Wired Long Distance and Local Service by Wireless
Willingness to Replace Home Phone with Cell Phone in Next 12 Months
Reasons for Replacing Home Phone with Cell Phone
Reasons for Not Using Cell Phone as Primary Phone
Interest in Purchasing Converged Landline-Wireless Services
- Carrier Bundling Strategies
SBC
- Bundling
- Integration Features
Qwest
-- Bundling
- Integration Features
BellSouth
- Bundling
- Integration Features
Verizon
- Bundling
- Integration Features
- Conclusions
Wireless/Wireline Competition
Customer Attitudes
- Appendix 1: Methodology
Consumer Telecom Trends Survey Methodology
- Appendix 2: Survey Questions
List of Tables
- Table 1. Consumers Purchasing Bundled Service (by Telco Region)
- Table 2. Reasons for Not Bundling (by Former Bell Operating Company Region)
- Table 3. Actual vs. Intended Carriers Providing Bundled Telecom Services
- Table 4. Respondents Expressing Loyalty to Any Carrier
- Table 5. Wireless Carrier by Residence in Former Bell Operating Company Territory
- Table 6. SBC Unified Communications Mailbox Pricing
List of Figures
- Figure 1. Services Included in the Bundle?Actual vs. Intended
- Figure 2. Willingness to Replace Landline with Wireless in the Next 12 Months
- Figure 3. Respondents Who Purchase Bundled Services
- Figure 4. Relative Importance of Wireless
- Figure 5. Reasons for Not Bundling
- Figure 6. Plans to Purchase Bundled Services by Age
- Figure 7. Services Included in the Bundle?Actual vs. Intended
- Figure 8. Source of Bundled Services?Actual vs. Planned
- Figure 9. In-Region Loyalty to Former Bell Operating Companies
- Figure 10. Estimated Reduction in Wireline Long Distance Usage
- Figure 11. Estimated Reduction in Wireline Local Calling
- Figure 12. Willingness to Replace Landline with Wireless in the Next 12 Months
- Figure 13. Reasons Wireless Phone is Preferable
- Figure 14. Reasons Wireless Phone is Not Preferable
- Figure 15. Overall Attitudes Toward Converged Landline-Wireless Services
- Figure 16. Interest in Landline-Wireless Shared Number
- Figure 17. Interest in Landline-Wireline Shared Voicemail
- Figure 18. Interest in Unified Email and Voicemail with Multiple Access Methods"
For full details, please email keithw@cmsinfo.com
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