Home > Market Research > Mobile Strategies > Wireless in the Consumer Telecom Bundle

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Market Study
Published: March 2007
Pages: 37
Tables: 10
From: GBP 1747.50   Buy Now!
Research from: In-Stat
Sector: Mobile Strategies

n revisiting 2005's report Wireless in the Consumer Telecom Bundle: Discounts without Convergence (#IN0502095MCM), there have been several significant changes and new learning:
- There is, indeed, convergence appearing in the telecom bundle; Cable companies and AT&T are both offering services across different networks and devices.
- In-Stat surveys find that cable companies have the majority of the bundle customers with video and broadband packages. However, consumers who have a preference would rather buy bundles from telcos than cable companies.
- Telco and cable company bundles including broadband have very high penetration at near 60%, suggesting that further growth may be limited. However, one-third of respondents who plan to purchase a bundle within the coming year hope to include wireless.
This report includes subscriber forecasts for the US wireless/cable joint venture through 2011.

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Table of Contents

"In This Update

- At Last: Convergence but Lack of Discounts
- Introduction: The US Telecommunications Market is Changing
AT&T/BellSouth/Cingular
Sprint/Cable Joint Venture
- 2005 Report Conclusions
Wireless Carriers Not Considered Bundlers
More Bundles Should Include Wireless
- Bundled Offerings
Verizon
QWEST
AT&T
Sprint Nextel/Cable Joint Venture
Cox Communications
Time Warner Cable
Comcast
- Survey Results
Current and Preferred Bundle Providers
Components of Telco and Cable Bundles
Value of Bundles
Expected Bundle Purchash
Interest in Cable/Wireless Bundle
- Forecasts?Cable Joint Venture Wireless Customers
2007 Market
Forecast Assumptions
- Assessment
Cable Companies can Stretch Their Leads
Bundled Broadband Market Appears to be Nearing Saturation
Value of Wireless in the Consumer Telecom Bundle
It’s Good to be a Telco and Better to be Verizon
Weak Consumer Interest in Video-to-Wireless Service
- Appendix 1?All Bundle Responses and Methodology
All Current Bundles by Carrier Type
Survey Methodology
- Appendix 2?Survey Questions

List of Tables

- Table 1. Components of AT&T Bundles that Include Wireless
- Table 2. Cable Joint Venture Subscribers and US Market Share
- Table 3. Cox Mobile Access Multimedia Services Packages (Others Similar)
- Table 4. Preferred Telco Bundle Provider
- Table 5. Types of Bundles, Individual Bell Companies
- Table 6. Willingness to Switch Carriers by Current Bundle Source
- Table 7. North America Sprint Cable Joint Venture Wireless Subscribers 2007–2011
- Table 8. All Telco Bundle Combinations from Survey
- Table 9. All Cable Bundle Combinations from Survey
- Table 10. All Wireless Bundle Combinations from Survey

List of Figures

- Figure 1. Forecast: US Cable Joint Venture Wireless Subscribers (Subscribers in Thousands)
- Figure 2. Actual vs. Intended Bundled Services (2005 Survey)
- Figure 3. Cable/Cellular Joint Venture Services?Mobilizing the Triple Play
- Figure 4. Current and Preferred Bundle Providers (Base: Those Expressing a Preference)
- Figure 5. Components of Telco and Cable Bundles
- Figure 6. “Would You Switch Carriers to Purchase Bundled Services?”
- Figure 7. Reasons for Adopting Bundled Services
- Figure 8. Barriers to Adoption of Bundles (Base: Do Not Purchase Bundles)
- Figure 9. Planned vs. Current Bundled Services
- Figure 10. Plan to Purchase Bundle within 12 Months: Expected Carrier Type
- Figure 11. Interest in Converged Video/Wireless Service (Base: Use a Cell Phone)
- Figure 12. Willingness to Change Carriers for Converged Video Wireless Service (Base: Extremely, Very or Somewhat Interested)"

For full details, please email keithw@cmsinfo.com

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