Home > Market Research > Mobile Markets > US Profiles of Wireless-Only Mobile Users: Cord Cutters - 2007

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Market Study
Published: November 2007
Pages: 34
Tables: 18
From: GBP 1497.50   Buy Now!
Research from: In-Stat
Sector: Mobile Markets

Now that wireless service is used by a majority of the people in the US, wireless carriers need to examine more closely the characteristics of the diverse groups that make up this market. Based on an extensive survey of over 1,500 cellular customers, this report focuses on those users who have relinquished their landlines altogether (cord cutters), potential cord cutters, and those respondents who expressed no interest at all in ceasing landline services.

This report?one in a series of five?provides a detailed snapshot about monthly spending on voice and consumer behaviors and preferences regarding:

- Service plans, family plans, and the use of multiple phones
- Data services and prices paid for these services
- Spending on current and future handsets, as well as desired handset features
- Adoption of other consumer technologies
- Personal vs. business use of wireless

This report will be important for wireless carriers, mobile application developers, handset vendors, chip makers, advertisers, and others who need a clear understanding of consumer preferences of wireless users.

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Table of Contents

" In This Update

- Introduction to Update
- Executive Summary
o Current Cord Cutters
o Potential Cord Cutters
o Not Interested
- Survey Demographics
o Marital Status
o Size of Household
o Gender
o Age
o Income
o Education
o Ethnicity
- Landline Replacement
- Expenditures and Usage
o Minutes of Use
o Prepaid Usage
o Personal versus Business Use
o Family Plans
o Multiple Handsets
- Wireless Phones
o Historical Spending Trends
o Operator Preferences
o Wireless Phone Features
- Customer Loyalty and Satisfaction
- Mobile Data
o Spending on Mobile Applications
o Text Messaging
- Conclusions
o Cord Cutters
o Potential Cord Cutters
o Not Interested
- Methodology

List of Tables

- Table 1. Summary of Findings
- Table 2. Household Size of Respondents
- Table 3. Age of Respondent by Segment
- Table 4. Educational Levels of Respondents
- Table 5. Current Satisfaction With Landline or VoIP Provider
- Table 6. Factors That Could Increase the Likelihood of Replacing Landline
- Table 7. Factors Affecting Decision Not to Give Up Landline
- Table 8. Monthly Spending by Segment
- Table 9. Prepaid vs. Postpaid Spending by Segment
- Table 10. Percent of Minutes Wireless Used for Personal Reasons
- Table 11. Incidence of Family or Group Rate Plans Among Respondents
- Table 12. Mean Number of Family Members on Family or Group Rate Plans
- Table 13. Preferred Operator by Respondent Segment
- Table 14. Features Present in Current Handset
- Table 15. Features Users Would Pay More For In Next Handset
- Table 16. Historical Customer Satisfaction with Wireless Provider
- Table 17. Customer Satisfaction with Wireless Provider by Respondent Segment
- Table 18. Current Use of Mobile Data on Wireless Phone

List of Figures

- Figure 1. Distribution of Total Respondents
- Figure 2. “Would You Consider Replacing Your Landline with a Mobile Phone?”
- Figure 3. Marital Status of Respondents Across Segments
- Figure 4. Gender Distribution Across Respondents
- Figure 5. Reported Income Level of Respondents
- Figure 6. Ethnic Representation of Respondents
- Figure 7. Mean Monthly Spending on Landline Services
- Figure 8. Respondents Who Report Using More than One Mobile Phone
- Figure 9. Historical Mean Phone Purchase Price 2004–2007
- Figure 10. Mean Spending on Current Wireless Phone vs. Mean Spending on Future Wireless Phone
- Figure 11. Users Planning to Switch Wireless Operators in the Next 12 Months
- Figure 12. Respondents Using and Paying for Mobile Data on Wireless Phone
- Figure 13. Monthly Spending on Mobile Data
- Figure 14. Percentage of Respondents Using Text Messaging
- Figure 15. Monthly Average Number of Text Messages Sent and Received"

For full details, please email keithw@cmsinfo.com

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